ARC (Academic Research Collection) (College Dubin)
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Award Classification Data 2020
Get PDFQQI Award Classification Data for CCT College Dublin\u27s IT Faculty and Business Faculty programmes for the years 2015 - 2020
An examination of the growth of cruelty free products available for the 18-24 age range.
Get PDFThe topic being studied for this research is the examination of the growth of cruelty free products available for the 18 -24 age range. This is to highlight how the economy has being changing and adapting to new generations with the purpose of satisfying their needs and offer a more significant approach towards sustainability and animal testing. Animal cruelty on cosmetics is an extremely high concern for Millennials and Generations Z, those generations are constantly looking for sustainable improvements on their purchases. This case study aims to build new theories on whether a business can make profit in the long term when applying the cruelty free approach, as well as evaluating if cosmetics companies can increase their brand engagement when implementing cruelty free approach to designing products for the younger generations. The methods of research undertaken in this dissertation were qualitative and inductive approached, through accurate published articles, previous research done on the area, books, and certified websites. The findings that were achieve through the research showed that companies can, and are already making profits while applying a sustainable and cruelty free approach, also some companies showed that brand engagement becomes easier when brands are trying to design their product with the purpose of targeting Millennials and Generation Z by creating an approach that builds early loyalty, creates transparency and is sustainable
Trade Marketing and its effects
Get PDFIn today’s challenging business environment, the companies are mostly dependent on customer relationship management as they are considered as the key factors for improving the company sales and growth in the end. The report has focused upon the discussion of Customer relationship management (CRM) in the growth of the retail business and the importance of trade marketing for the increasing sales and profitability of the business. On the other hand, the importance of customer satisfaction after a company’s product sale and marketing has been critically analysed and the various challenges the retail companies face in maintaining good customer loyalty in this competitive business environment have been discussed. Through the findings of the literature review, the way buyers decision-making process is involved by a good marketing and sales policy of a company have been analysed and gaps in the previous research on this topic have been highlighted. The methodology section deals with the findings and the process in which the specific data related to the research topic have been collected
CONVERSA: A Community of Conversation
Get PDFIn the past decade, Dublin has seen increasing development in many sectors, remarkably in the Education industry. The country has attracted many English learning seekers, students that come to Dublin to live, learn the language, and the local culture. However, exciting this adventure might seem, foreigners may still struggle to overcome a set of difficulties when learning another language in a different environment.
For this reason, this project will try to develop an app that can help students meet new people with the primary objective to learn and practice English with people nearby. Users will be able to find people surrounding them on the same or a different level in the language, ultimately meeting up with fellow learners to practice English. The app will also provide the user with a group of features, such as chat and even the possibility to share new meetups on social media, showing how engaged they are and how they have been improving.
This app will facilitate learning English around the city. Why talk online when you can make friends and practice English in real life?
Go. Meet. Talk. This is Conversa: the community tool to practice English
The Importance of the Coaching Process for the Development of Leaders\u27 Skills
Get PDFThe purpose of the current study is understanding the coaching process as a way to support and leverage leadership skills. In today\u27s business world, organizations are struggling to adapt and survive. Organizations need new leaders with skills and abilities that will influence, motivate and develop people for a new model of organization. Leadership development then takes major attention as an investment in necessary organizational and behavioural changes. Thus, coaching emerges, a widely used tool for the development of leadership in organizations. For that, it was necessary to know the concept and the coaching process and identify its importance and the benefits that this technique provides for the leader, his followers and the whole organization. It was also necessary to evaluate how the leaders of the researched organization perform their activities, through the analysis of competencies with an objective questionnaire. The results showed that there are gaps (deficiencies) in the performance of the leaders, which indicate the need to develop the skills of each leader. Based on the results obtained, it was possible to present the coaching process to develop the necessary skills of a coach leader
