HAL - Audencia Group
Not a member yet
    2932 research outputs found

    Digital strategy design and digital transformation: a review and future research directions

    No full text
    International audienceThis paper examines the current landscape of research at the intersection of digital strategy design, digital transformation, and international marketing. In so doing, it thematically classifies existing literature into the fοur macrο themes and twelve micrο themes that cοnverge οn a cοherent accοunt, shaping an οrganizing framewοrk that captures the impact οf Digital Transformation in International Marketing. Lastly, the paper offers several future research direction to move the field forward, as well as insights and practical tools to support marketing scholars and executives of multinational enterprises, emerging market multinationals, and global brands in understanding the role and interconnection of digital transformation within the context of international marketing

    Power Plays: Surfacing the Hidden Currents in Entrepreneurial Ecosystems

    No full text
    International audienceEntrepreneurial ecosystem (EE) research has flourished, yet it continues to overlook how powershapes who can mobilise resources, legitimacy, and opportunity within these systems. This paperreframes power as a constitutive, and not incidental, dimension of ecosystem functioning. Integratinginsights from Pfeffer’s resource-dependence theory with Foucault’s and Bourdieu’s social perspec-tives, we develop a Power-Sensitive Entrepreneurial Ecosystem Framework (PSEEF) that conceptu-alises power across micro (entrepreneurial identity), meso (network structures), and macro (institu-tional governance) levels. Our key insight is that power dynamics are the hidden mechanisms throughwhich EEs determine who gains visibility and support, and whose ventures remain peripheral. Rec-ognising these mechanisms enables scholars and practitioners to understand ecosystems not merelyas collections of resources but as evolving arenas of legitimacy and control. The framework providesactionable tools for ecosystem leaders to diagnose and rebalance inequalities, advancing both theanalytical and practical agenda for inclusive and high-performing EEs

    Indirectly Disabled yet Empowered by Revealing Vulnerability

    No full text
    International audienceLaura is the mother of a child with autism. She is also a university professor and a disability researcher. She reflects, alongside other disability researchers, on how she cares for her disabled child and simultaneously navigates academia. Laura initially complied with ableist norms by making her struggles invisible and trialled taking on a managerial role in which she failed. During this journey, she felt indirectly disabled through her child. Over time, Laura has begun to reveal her vulnerability at work, paving the way for others towards more openness about and acceptance of challenging personal situations that influence all areas of life. We point to the permanent nature of informal caregiving for disabled family members, highlight the hidden burdens employees may carry as they comply with ableist norms, and identify exposure of one's vulnerability as a powerful tool that allows individuals to bring their whole selves to work.</div

    Understanding Repair in the Circular Economy: A Comprehensive Literature Review

    No full text
    International audienc

    Organisational Improvisation, Architectural ‘Piggybacking’ and Masonic Networking in the International Settlement, Shanghai: Building an Anglican Cathedral, 1864-1869

    No full text
    International audienceAbstract This study provides a business history of the construction project to build a large Anglican church in colonial Shanghai in the 1860s. Employing three theoretical lenses, it focusses on the project’s management, setting it in its social, political, economic and architectural contexts. As well as analysing the project’s progress in detail, the paper discloses circumstances that were being faced more generally by resident British and international traders in Shanghai at this unsettled time. It also identifies forces which would in due course influence the long process of change leading to the eventual transformation both of Shanghai and of China itself, enhancing our understanding of the region’s economic history

    Employee demographic diversity and firm performance

    No full text
    International audienceThis article examines the relationship between employee demographic diversity and firm performance measured by future stock returns for a large sample of US public companies. We use novel demographic data extracted from employees' online profiles and resumes and focus on three key aspects of employee demographic diversity: age, gender, and ethnicity. We find no evidence supportive of an outperformance associated with greater employee-diverse companies, neither using portfolio-sorting approaches nor cross-sectional and panel regressions. We also find no significant associations between employee demographic diversity and ROE, gross profit, and labor productivity

    More than meets the eye: Misconduct and decoupling against blockchain for supply chain transparency

    No full text
    International audienceThe fashion industry has consistently ranked high in terms of its association with modern slavery. While scandals like the Rana Plaza incident have focused the world's attention on Asia, in Brazil, over 35,000 people have been rescued from conditions analogous to slavery in the past 15 years. Outsourcing and the underlying social structures that blur the implementation of outsourcing are central to this problem. Fashion supply chains are highly fragmented and labour intensive, exhibiting power asymmetry and informality. Although supply chain research has focused on how focal firms can control or improve supplier practices, this study examines focal firm misconduct and decoupling. Our research presents an intervention aimed at developing a blockchain solution to create a census of fashion working conditions in Brazil. The project included two non-governmental organisations, two fashion brands and their suppliers, the fashion retail association, a blockchain start-up, and the research team (18 organisations). We contribute to both theory and practice, revealing that the blockchain’s potential to ease transaction costs is outweighed by governance costs related to third-party supervision. We show that focal firms justify unfair purchasing practices via victimisation and diverting attention from themselves to consumers (‘unwilling to pay’) and suppliers (‘not behaving as expected’), unveiling how these drivers of organisational misconduct lead to supplier decoupling (means–end) and focal firm decoupling (policy–practice). Such underlying social structures sustain inaction or, at best, advance focal firms’ visibility of their supply chains while offering no true transparency to the broader society

    A longitudinal study of consumer animosity: the case of the US presidential elections

    No full text
    International audiencePurpose This study investigates the longitudinal effects of animosity towards the US following the 2020 presidential election and provides insights into how political events influence consumer animosity and willingness to buy. Design/methodology/approach This study used a survey-based within-subjects design, collecting data in the UK and France across five waves before, during, and after the 2020 US presidential election. Linear panel regressions were performed to analyze temporal changes in political animosity, product judgments, and willingness to buy US products. Findings The study found a significant decrease in consumer animosity towards the US following the 2020 election, along with increased willingness to buy US products. The triggering event intensified animosity’s effect on willingness to buy, while its effect on product judgment remained unchanged. These results highlight the malleable and contextual nature of consumer animosity and purchasing behavior. Animosity-related events are particularly influential for ethnocentric consumers. Research limitations/implications The focus on two European countries may limit the generalizability of the findings to other regions. Future research could explore the longitudinal effects of consumer animosity across diverse cultural settings and events. Practical implications This study underscores the importance of monitoring political events and associated shifts in consumer animosity. The results identify those marketing-relevant indicators that are more sensitive to animosity-relevant events (willingness to buy) and those that are less sensitive (product judgments). Social implications The study uncovers the intricate relationship between political events and consumer behavior, demonstrating how geopolitical developments can affect attitudes towards a country and its products internationally. Originality/value This study offers a longitudinal perspective that has been largely missing in the field of con-sumer animosity

    Portfolio optimisation under prospect theory with an empirical test

    No full text
    International audienceBarberis et al. (2016. “Prospect Theory and Stock Returns: An Empirical Test.” The Review of Financial Studies 29:3068–3107. https://doi.org/10.1093/rfs/hhw049.) show that a stock whose past return distribution has a high (low) prospect theory value (TK) earns a low (high) subsequent return on average. In this paper, we investigate whether portfolio optimisation techniques can make high-TK stocks (both long and short positions) more appealing to investors. Following the literature, we remove the probability distortion part of prospect theory to find a closed-form solution under the well-justified assumptions of a piecewise exponential value function and normally distributed returns for multiple risky assets in a single-period setting. We show that the optimal portfolio is proportional to the well-known Markowitz mean–variance portfolio. Our numerical results demonstrate that our portfolio optimisation approach yields higher subsequent gains for groups of stocks with high TK and lower gains for those with low TK in the US market. TK at the portfolio level is an important driver of portfolio returns under our optimisation approach, even after controlling for well-established stock return predictors, and it negatively affects portfolio returns

    0

    full texts

    2,932

    metadata records
    Updated in last 30 days.
    HAL - Audencia Group
    Access Repository Dashboard
    Do you manage Open Research Online? Become a CORE Member to access insider analytics, issue reports and manage access to outputs from your repository in the CORE Repository Dashboard! 👇