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What claims best convey the quality of retailers’ standard private label products?
No full textInternational audiencePurpose: Consumers consider retailers’ standard private labels (PLs) as relevant choices, compared to national brands (NBs), and their demand for private label products has increased significantly over the past decade. At the same time, PLs have undergone a profound transformation as retailers have enhance their quality. Consequently, this research investigates the impact of claims used to highlight the quality of standard PL products on consumers’ perceptions and behaviours. Design/methodology/approach: A between-subjects experiment, set in a store laboratory, was used to study consumers’ perceptions and behaviours. The impact of six non-nutrition claims - linked, according to the self-other trade-off, either to concern for consumers’ health (internal to the self) or for the environment (external to the self) - on consumers’ reactions has been studied. Then, the data collected were analysed with partial least squares structural equation modelling (PLS-SEM). Findings: This research indicates that health claims retailers make to echo consumers’ own concerns have positive impacts at three basic levels: the brand, the retail chain, and the store. It also highlights the central role of trust in standard PLs, which, once activated by the non-nutrition claims made by retailers and the increase in the quality of standard PLs thus inferred by consumers, can improve consumers’ attitude toward the food retailers’ stores and reinforce their intentions to visit again and recommend them. Research limitations/implications: From a theoretical perspective, this research complements cue utilization theory as it applies this framework to standard PLs and establishes that consumers use extrinsic cues (i.e., communicet la thations on non-nutrition claims linked to concern for consumers’ health) to infer the quality of standard PL brand products. Practical implications: From a managerial perspective, this research highlights the superiority of retailers’ claims related to consumer health over those related to concern for the environment. It also affirms the superiority of retailers’ claims highlighting the natural origin of ingredients. For this specific assertion, trust in the standard PL and the corporate social responsibility (CSR) policy of the brand have direct and indirect impacts, via attitude toward the stores, on consumers’ intentions to return to and to recommend these stores. Originality/value: Despite the increasing importance of products as effective tools for communicating companies’ CSR policies, scant research has been conducted on consumers’ reactions to non-nutrition claims, which are increasingly prominent in the marketplace
Repenser l’expérience de la dialyse à domicile par le co-design : de l'enquête collective à la création de dispositifs de médiation pour les ateliers participatifs
No full textInternational audienceCette communication porte sur une recherche interdisciplinaire sur les technologies en santé, pour améliorer l’expérience de la dialyse à domicile et la communication entre patients, aidants et soignants (PAS). Nous préciserons d’abord le besoin de recherche sur cette pathologie et la nécessité de prendre en compte l’expérience-patient à partir de méthodes visuelles, créatives et narratives pour la rendre compréhensible et partageable. Nous expliquerons ensuite la co-construction du kit d’enquête basé sur la communication épistolaire et la photographie, élaboré avec les patients en contexte de pandémie. Ce dispositif d’enquête visait à créer un lien affectif pour soutenir l'engagement des patients tout en favorisant leur expression sur leur vie quotidienne avec la maladie rénale, les acteurs qui les accompagnent ou encore leurs technologies de soin.À partir d’une méthodologie ancrée dans le design et la communication, et en nous appuyant sur une approche de co-design et d’ethnographie par le design, nous présenterons les différents outils d’enquête co-créés avec les patients. Nous analyserons aussi le processus de transformation des outils d’enquête en dispositif de médiation pour le premier atelier, pour faire le lien entre la recherche et la conception. Les résultats présentés porteront sur la méthodologie participative et les technologies mobilisées sur le terrain, en valorisant la démarche de créativité low-tech suscitée par le terrain
The Bestiary of AI. A Decision-making Tool for the Design of Future Companion Species
No full textInternational audienceIf AI are our next “companion species”, a Bestiary of AI could display what kind of creatures will populate our future. We already have access to this future, in laboratory and market products and promises (AI, social robots, vocal assistant, etc.), and in fictional characters (novels, movies, comics, etc.). The Bestiary draws up the- catalogue of these artificials creatures, and presents the extent of their relationship with humans. This database also shows how the media intertwine sources of inspiration in cultural hybrids (between market and fiction) Such review allows AI designers to identify which imaginaries are structuring their own work, and which are framing the adoption of AI by users. In this chapter, we unveil how we frame the Bestiary and how we used it as a decision-making tool. Resulting from an action-research with a French company working on Emotional AI at home, the Bestiary is part of an ethics of design, associating both a situated ethics located as close as possible to users and designers, and an ethics of virtues, based on affective dispositions of users, designers and AI. This conceptual and instrumental combination could renew the deontological approach. It would allow all stakeholders to benefit from an operational ethical framework leading to the deployment of socially and ecologically sustainable AI
Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion
No full textInternational audienceExpressions of dominance present potentially powerful nonverbal means for interpersonal marketing communications. Yet, research on the persuasiveness of nonverbal dominance has generated seemingly contradictory results. To reconcile these and establish whether there is a meaningful link between nonverbal dominance and persuasive outcomes, our study integrates nonverbal communication research with the warmth-competence model of social cognition. A field study and five experiments demonstrate that communicators perceived as either low or high in nonverbal dominance will generally be less persuasive than communicators exuding intermediate levels. Underlying this overall bell-shaped influence of dominance on persuasion are two independent pathways: one channeling the effect through instrumental outcomes (competence) and the other through social outcomes (warmth). Consumer focus on instrumental over social outcomes and consumer-communicator homophily represent boundary conditions. These findings suggest that nonlinear relationships may have been overlooked in past research
The role of corporate venture capitalists in supporting the growth of their backed start-ups
No full textInternational audiencePurpose Building on the venture capital (VC) literature, this paper aims to study the impact of the value added by corporate venture capitalists (CVCs) on their funded companies by comparing its IPO valuation with its independent venture capitalists (IVCs) peers. Design/methodology/approach This study uses a sample of 3,719 VC-backed ventures, between the years 1998 and 2020. The empirical analysis focuses on the propensity score matching approach, pairing ventures based on their probability of being funded by CVCs, and consequently, interpret the results derived from the valuation multiple ratios between the “nearest neighbors.” Findings This study finds that companies funded by CVCs can achieve higher valuations at their IPO compared to IVC-backed companies. Moreover, CVC-backed companies outperformance is mainly driven by startups which hold a technological fit with their CVC investor, with higher technological overlaps being translated into more significant valuations. Research limitations/implications This study presents systematic evidence to the subject concerning ventures’ type of investors and its effect on the startups’ IPO valuations. Practical implications This paper contributes to the enrichment of the industry’s literacy while also easing entrepreneurs’ decisions when choosing a funding partner. CVCs offer a variety of services and support that fits the specific needs of their funded companies. Originality/value To the best of the authors’ knowledge, this study is among the first to examine the role of CVCs as a tool to help venture growth.PurposeBuilding on the venture capital (VC) literature, this paper aims to study the impact of the value added by corporate venture capitalists (CVCs) on their funded companies by comparing its IPO valuation with its independent venture capitalists (IVCs) peers.Design/methodology/approachThis study uses a sample of 3,719 VC-backed ventures, between the years 1998 and 2020. The empirical analysis focuses on the propensity score matching approach, pairing ventures based on their probability of being funded by CVCs, and consequently, interpret the results derived from the valuation multiple ratios between the “nearest neighbors.”FindingsThis study finds that companies funded by CVCs can achieve higher valuations at their IPO compared to IVC-backed companies. Moreover, CVC-backed companies outperformance is mainly driven by startups which hold a technological fit with their CVC investor, with higher technological overlaps being translated into more significant valuations.Research limitations/implicationsThis study presents systematic evidence to the subject concerning ventures’ type of investors and its effect on the startups’ IPO valuations.Practical implicationsThis paper contributes to the enrichment of the industry’s literacy while also easing entrepreneurs’ decisions when choosing a funding partner. CVCs offer a variety of services and support that fits the specific needs of their funded companies.Originality/valueTo the best of the authors’ knowledge, this study is among the first to examine the role of CVCs as a tool to help venture growth
Business Models and Strategic Growth in Second-hand Fashion: The Case of Faume
No full textCase StudyThis case aims to analyze the assumptions that drive business model development and how contextual factors can impact the robustness and resilience of a particular business model. In addition, the case looks at potential business model evolutions to adapt to a changing business context.The case focuses on Faume, a company created in 2020 in France that supplies “white label” second-hand market and logistic services to fashion brands. It depicts young Faume's plan to expand as well as solidify its strategic position as a circular business model solution in a fast-moving fashion industry under pressure from inflation, rivalry, and sustainability issues. Lacking resources and knowledge to provide a complete solution, Faume relies on partners.The reader of this case study will follow in the footsteps of Max, a young consultant at a strategy firm. Max’s mission with Faume requires her to understand the history of the company and how its business model works. She also needs to analyze the second-hand fashion market and the wider competitors in the fashion market. Finally, Max must reflect on and make sense of Faume's future strategic decisions by developing scenarios that pose many questions and outline challenges and feasible solutions
Why bother teaching entrepreneurship? A field quasi-experiment on the behavioral outcomes of compulsory entrepreneurship education
No full textInternational audienceThe proliferation of entrepreneurship education in business schools suggests that it is commonly believed to foster venture creation. At the same time, research on entrepreneurship education is growing. However, further studies are needed to determine the effectiveness of compulsory entrepreneurship education (CEE) by providing evidence on the specific type of entrepreneurial behavior it elicits and when these effects occur. To address this gap, this study evaluates different behavioral outcomes of CEE over time while building on social cognitive career theory to account for mediating effects of entrepreneurial intentions and entrepreneurial self-efficacy. We conduct a field quasi-experiment by following university business students (1,387 observations for 450 individuals) over 24 months post-treatment. Our findings reveal that CEE effectively increases entrepreneurial behavior in the short term but does not extend much beyond that. A follow-up study (N = 395) adds confidence to the generalizability of the results. We contribute to research on entrepreneurship education and policy.</div
Customer satisfaction and loyalty with online consumer reviews: Factors affecting revisit intentions
No full textInternational audienceWhile previous research investigated the effects of online consumer reviews on purchase behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility, content quality and information usefulness on the customers’ satisfaction levels with them. Data were gathered from a sample of 512 participants. A partial least squares approach was utilized to evaluate the reliability and validity of the constructs and to identify the causal effects in this contribution’s structured model. The findings reveal that information usefulness is a very strong predictor of satisfaction. They also confirm highly significant indirect effects, between information quality and customer satisfaction, when information usefulness meditates this link. This study suggests that prospective customers appreciate quality reviews of consumers who have already experienced the hospitality services. It raises awareness about the usefulness of review sites as online users refer to their content before committing themselves to purchasing products and services
Internal Ratings and Bank Opacity: Evidence from Analysts’ Forecasts
No full textWe document that reliance on internal ratings-based (IRB) models to compute credit risk and capital requirements reduces bank opacity. Greater reliance on IRB models is associated with lower absolute forecast error and reduced disagreement among analysts regarding expected bank earnings per share. These results are stronger for banks that apply internal ratings to the most opaque loans and adopt the advanced version of IRB models, which entail a more granular risk assessment and greater disclosure of risk parameters. The results stem from the higher earnings informativeness and the more comprehensive disclosure of credit risk in banks adopting internal ratings. We employ an instrumental variables approach to validate our findings
Virtuous Exemplarity in Business Ethics Education: Insights from the Platonic tradition.
No full textInternational audienceFollowing the discussion in the literature on virtue ethics, this study aims to explore how exemplarity can foster the development of virtues in business ethics education. We propose to draw on the Platonic and Neoplatonic view of exemplarity to determine how knowledge of the virtues can aid students’ moral development. This examination of the complex but unified system of virtues derived from the Platonic tradition helps us to elaborate educational principles prioritizing 1) positive exemplification over negative exemplification, 2) exemplarity over exemplification, and 3) virtuous exemplarity over moral exemplarity. We thereby show that business ethics education based on these three principles avoids the pitfalls of negative or artificial exemplification and encourages students to engage in a contemplative, imitative, and reflexive approach that is conducive to the development of moral excellence