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I, strategist
No full textInternational audienceAn autoethnography is offered of a head of an academic department and middle manager writing a strategic plan he did not believe was necessary or would have any beneficial effects on colleagues within the department. The notion of the reluctant strategist is offered. What strategy work do such actors undertake? Reluctant strategists write strategic plans as defensive texts. Defensive texts, I explain, are authored and structured to repel deeper engagement and questioning; to ensure that they are successful, they act through presenting their content as authoritatively assured. Strategy work in organizations is advanced as an affective accomplishment. In writing strategic plans, strategists are sensorially affected by their relational encounters, moving them to act. This personal account of strategy work shows that strategists are not just senior managers, middle managers or strategy consultants; they are affected actors who can be confused, sceptical, full of doubt and who can resist
Understanding and forecasting consumer sequential multiscreen viewing behavior
No full textInternational audienceNowadays, consumers often sequentially use multiple screens to watch media content, so that firms advertise on TV, websites, and apps at the same time period to reach consumers widely. However, sequential multiscreeners may repeated exposure to the same advertisement and develop negative attitudes. Utilizing real-world data, this paper employs a zero-inflated negative binomial (ZINB) model to predict consumer sequential multiscreen viewing frequency. Moreover, we quantify the net impacts of significant predictors on the sequential multiscreen viewing frequency and find that media factors (such as number of viewing devices, internet access, PC screen size, cellphone ownership, and device concentration ratio) have equivalent impacts as audience factors (including user demographics and past viewing behaviors) and the new created variable device concentration ratio has the largest impact. The accurate prediction and quantified net impacts can guide firms allocate their advertising budget more efficiently across multiple screens and avoid consumer overexposure to the same ad content.</div
Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Marketing must reflect on its own evolution in the Anthropocene epoch
No full textInternational audienceThis article extends Rémy et al.’s proposal. It proposes to consider the evolution of marketing in the Anthropocene epoch in three stages. Firstly, it goes back to the macroeconomic observations and clarify certain assumptions that are wrongly attributed to Dekhili et al.’s vision of sustainable marketing. Secondly, the article develops the framework of what sustainable marketing practices should be for an organization. Finally, it offers pragmatic guidelines for marketing scholars wishing to conduct research projects in the Anthropocene context
Perceived identity threat and brand advocacy responses to different types of brand-related attacks
No full textInternational audienc
The charm of green finance: Can green finance reduce corporate carbon emissions?
No full textInternational audienceThe “dual carbon” approach, which emphasizes support for environmentally friendly development and green transition, has reignited passion for green finance. Simultaneously, green finance has progressively emerged as a pivotal approach for addressing climate challenges. The paper develops green finance indicators for Chinese provinces and carbon emission indicators for 2001–2020 A-share listed enterprises. Green financing has been proven to lessen carbon output by upgrading industrial constructure and technological advancement from macroscopical view. On the micro level, carbon emissions can be reduced through three channels: financing effect, innovation effect and external supervision effect. Further research shows that green finance has worse emission reduction results on enterprises in heavy polluting industries and resource-based industries. However, the reduction effect is better for enterprises with high capital intensity and high local marketization level. This conclusion has important guiding significance for the global government on how to achieve the “double carbon” goal through green finance reasonably and effectively
The flight home effect during the COVID-19 pandemic: Evidence from syndicated loans
No full textInternational audienceThis paper provides evidence of a flight home effect in the syndicated loan market during the COVID-19 pandemic, where lenders rebalance their loan portfolios towards domestic borrowers. Specifically, a one standard deviation increase in COVID exposure in the lenders’ home country is associated with a 4.1 percentage point decrease in lenders’ share of foreign loans. This home bias eases with the intensity of government restrictions during the pandemic and strengthens with expansionary monetary policy. We further pinpoint an operative supply-side mechanism, where smaller, less capitalized banks with a higher proportion of non-performing loans are more likely to rebalance towards domestic borrowers. Although different forms of asymmetric information exert a material – yet not uniform – effect on the lenders’ rebalancing decisions, the flight home effect emerges independently of the existence of these information asymmetries
Change Readiness in Organizations: An Affective Cognitive Process for Convergent Sensemaking
No full textInternational audiencePurpose This conceptual paper aims to present a new, integrated model for change readiness that focuses on affective sensemaking among intra-organizational members. Change processes are often hindered by lack of preparedness, which can be justified by organizational members' emotional resistance to change and divergent understandings of its meaning. Our paper proposes a normative model depicting the interactive process between middle-managers and employees until convergence of meaning is achieved and the organization is ready to change. Design/methodology/approach The authors offer a conceptual process model that describes how employees prepare for organizational change. The model illustrates how emotionally laden narratives enable employees to make sense of organizational change communicated by middle managers. Findings The sensemaking process is initiated by the negative emotions employees often experience when organizational change is first presented. Then middle managers must transform the negative felt emotions into positive valence via the strategic use of narratives that contain an affective component. This is done to increase the likelihood that convergent sensemaking takes place. Until this stage, intra-organizational members holding different perspectives about the need to change, engage in discussions in which the conflicting views are supported by the instrumental and systematic use of emotional tools with different valence. Research limitations/implications First, we contribute to the change readiness literature by offering a detailed process for managers to influence individual readiness for change in their organizations. Our paper proposes a normative model depicting the interactive process between middle-managers and employees until convergence of meaning is achieved and the organization is ready to change. Future work needs to empirically test our model. Practical implications We contribute to the sensemaking literature by integrating positive and negative valence into the process for understanding organizational change. Finally, we contribute to our practical understanding of convergent sensemaking processes through the strategic use of narratives in organizations. Social implications Our paper proposes a normative model depicting the interactive process between middle-managers and employees until convergence of meaning is achieved and the organization is ready to organizational and social change. Originality/value Our main contributions are three-fold. First, we contribute to the change readiness literature by offering a detailed process for managers to influence individual readiness for change in their organizations. Secondly, we contribute to the sensemaking literature by integrating positive and negative valence into the process for understanding organizational change. Finally, we contribute to our understanding of convergent sensemaking processes through the strategic use of narratives
Extreme gradient boosting trees with efficient Bayesian optimization for profit-driven customer churn prediction
No full textInternational audienceCustomer retention campaigns increasingly rely on predictive analytics to identify potential churners in a customer base. Traditionally, customer churn prediction was dependent on binary classifiers, which are often optimized for accuracy-based performance measures. However, there is a growing consensus that this approach may not always fulfill the critical business objective of profit maximization, as it overlooks the costs of misclassification and the benefits of accurate classification. This study adopts extreme gradient boosting trees to predict profit-driven customer churn. The class weights and other hyperparameters of these trees are optimized using Bayesian methods based on the profit maximization criterion. Empirical analyses are conducted using real datasets obtained from service providers in multiple markets. The empirical results demonstrate that the proposed model yields significantly higher profits than the benchmark models. Bayesian optimization and adjustment of class weights contributed to enhanced model profitability. Furthermore, when optimizing multiple hyperparameters, the computational cost of model optimization is significantly reduced compared with an exhaustive grid search. Additionally, we demonstrate the robustness of the proposed model through a sensitivity analysis employing Bayesian optimization. Using the proposed model, marketing managers can design targeted marketing plans to retain customer groups with a higher likelihood of churning
Editorial for the special issue of the journal of banking & finance on asset pricing and factor investing
No full textInternational audienceEditorial for the special issue of the Journal of Banking and Finance on Asset Pricing and Factor Investin
The power of inclusion: Does leadership gender diversity promote corporate and green innovation?
No full textInternational audienceThis paper investigates the effect of leadership gender diversity on both corporate and green innovation. Based on a sample of French-listed companies, the results show that board gender diversity enhances both types of innovation. This finding suggests that women on boards focus on both firm’s competitive advantage and sustainability while engaging in innovative activities. These results are more prevalent for female independent directors and in the voluntary approach of appointing women on boards. The results also show that gender diversity among executives, particularly the Chief financial officer (CFO) position, is associated with an increase in corporate and green innovation. This result suggests that companies should consider top management gender diversity to break the glass ceiling phenomenon which means actively recruiting and promoting women to leadership positions as part of their overall innovation strategy