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Growth hacking capability: Conceptualization, survey instrument development, and empirical study of its impact on firm performance
No full textInternational audienceGrowth hacking has emerged as a novel approach for organizations. This trend is accompanied by a rising acknowledgment among business academics and practitioners of growth hacking’s ability to achieve rapid consumer growth and enhanced performance. Despite its frequent mention in contemporary business and marketing dialogues, to the best of our knowledge, there are no measurement instruments to quantitatively assess a firm’s growth hacking capability. This study not only develops a survey instrument to measure growth hacking capability but also proposes and empirically validates the relationship between growth hacking capability and firm performance
Virtual consumers ’ needs gratified by virtual influencers and their impact on self-expansion, brand identification and purchase intention
No full textInternational audienc
Corporate digital strategy and the firm's employment: evidence from China
No full textInternational audienceDigital transformation reshapes labor markets, yet firm-level employment effects remain underexplored. Using data of Chinese A-share listed firms, we investigate how corporate digital strategy affects firms’ employment. Results show that firms’ strategic development of digital technology increases total employment and reshapes workforce composition: demand rises for high-capability employees but declines for low-capability labor. Cross-sectional analyses reveal that the substitution effect is more pronounced in highly developed cities and high-education regions. Further analyses show that digital strategy raises firms’ labor costs but also enhances their productivity, product competitiveness, and profitability. Our study provides firm-level insights into technology-driven labor market evolution
Generalized Reciprocity and Interfirm Cooperation: A Study of Entrepreneurial Development in Argentina
No full textInternational audiencehttps://doi.org/10.1007/s10551-025-06016-
The Construct of Place Attachment in Family and Non-Family Businesses: Validation of a Measurement Tool
No full textInternational audience1The Construct ofPlaceAttachment inFamily andNon-FamilyBusinesses:Validation ofaMeasurement ToolAbstractPurpose–Place attachment enables CEOs to leverage local resources, access information,and seize business opportunities, thereby enhancing firm performance. However, its influencemay vary between family and non-family firms due to the family’s socio-economic ties, non-financial goals, andlocalcommunity engagement.This study introduces the multidimensionalconstruct of place attachmenttobusiness research, extending its theoretical foundations fromenvironmental psychology to organizational studies.Design/methodology/approach–Drawing from survey data of528 French firms,thisstudyuses a stepwise empirical strategy–combiningexploratoryfactor analysis and partial leastsquares structural equation modelling (PLS–SEM)–totest andvalidatethe construct of placeattachmentand examine its relationship with firm performance.Findings–Place attachmentemerges asareflectivesecond-order constructcomposed offivedimensions: place identity, place dependence, nature bonding, family bonding, and friendbonding.Multigroup analysis reveals that,while the structure of place attachment is consistentacrossboth family and non-family businesses, its impact on performance varies.TheCEO’splace attachmentispositively associated with economic, employee, and environmentalperformance in non-family businesses, but shows no significant relationship infamilyones.Originality/value–By integrating the construct of place attachment into the businessdomain, thisstudy offers a novel framework for understanding how CEOs’socio-emotionalconnections toa givenplace shape firm-level outcomes, advancing the context-sensitiveapproach of management theory. This contextualization enriches family business literature by2emphasizing place as a critical, yet overlooked, element of organizational behavior andstrategic decision-making
A thanks and a farewell
No full textInternational audiencePresented as individual reflections, we recount some of our experiences in co-editing Management Learning over the last few years. Ajnesh reflects on what he has learned while working with Martyna, while Martyna, in what marks her final editorial, reflects on her tenure at the journal
The Intangible Shift: Redefining the Dynamics of Market-to-Book Ratios
No full textInternational audienceWe demonstrate that a persistent pattern exists in the evolution of the MTB ratio from 1999 to 2023, wherein firms with high (low) MTB ratios tend to maintain those levels over time. The persistence of the MTB ratio is independent of industry effects and cannot be well explained by accounting performance. Intangible investment plays a crucial role in determining the MTB ratio, and its persistence is primarily maintained through continued internal intangible investment rather than external mergers and acquisitions. Moreover, although U.S. firms have increased their investment in intangible assets over the past 25 years, the gap between high- and low-MTB firms in intangible investment has widened. Our results suggest that the basis of stock value has shifted from tangible to intangible investments over time
How Promoting Access-Based Consumption Provokes Overconsumption
No full textInternational audienceAccess-based consumption, such as car sharing or ride-hailing, is often promoted as a more sustainable alternative to ownership-based models, combining both society-related (e.g., sustainability) and self-related (e.g., cost savings) benefits. However, this promise of sustainability can backfire when consumers substitute lower-emission alternatives—such as biking or public transportation—with access-based services, a phenomenon we define as overconsumption. Across two laboratory experiments (n = 351; n = 388) and a field study (n = 167) in different mobility contexts, we demonstrate that communication strategies activating both self-related and society-related benefits—although effective in increasing participation—can unintentionally foster overconsumption. In contrast, activating society-related benefits alone significantly curbs this effect. We identify self-enhancement as the central underlying mechanism driving these effects in a dual role. While self-enhancement increases both participation and overconsumption, its impact is contingent on consumers’ environmental identity. Specifically, self-enhancement promotes sustainable participation among individuals with higher environmental identity but encourages overconsumption among those with lower environmental identity. Our findings offer actionable insights for marketers, policymakers, and nonprofits by outlining communication strategies that maximize engagement while minimizing environmental harm in the promotion of access-based consumption
Breathe and let breathe: Breathing as a political model of organizing
No full textInternational audienceTake a deep breath. Although nothing is more natural or essential to human bodies than breathing, this simple yet vital act is the critical result of complex organizational, material, and political processes. We suggest that breathing can be thought of as a political model of organizing insofar as it shapes questions of life and death while rooting these ‘operationally’ in immediate, urgent, collective and more-than-human intra-action. Breathing is also a social act because the self is bound up with others in a fabric of relations upon which each person depends, and so breathing can serve as a trope for regenerating and rethinking social structures, institutions and organizing blueprints. We take the act of breathing – its literal and metaphorical (im)possibility and collective organization – as the focus of a reflection on relations among humans and between other living beings, humans, and their ecological surroundings. Re-thinking the question of whose breathing we care about and whose breathing counts, we offer a political model that embraces the mutuality principle for post-humanistic and post-anthropocentric organizing and community building. We thereby hope to ‘inspire’ and materialize new social and political realities for organizing our shared future, conceptualized as building a (scholarly) community of breathers who breathe and let breathe
Sabuwona
No full textInternational audienceThis article examines how Donald Trump’s swift series of executive orders—which revoked the 1965 Equal Employment Act, restricted abortion rights, rescinded transgender protections, and delegitimized DEI initiatives—undermines decades of progressive efforts toward diversity, equality, and inclusion. Through Carl Schmitt’s notion of “the political,” it illustrates how Trump’s “shock and awe” tactic weaponizes identity distinctions to marginalize vulnerable groups, particularly women, people of color, and transgender individuals. The article highlights the stark misogyny evident in these policies and notes how transactional politics reduce human rights to bargaining chips. In contrast, the authors reaffirm Gender, Work & Organization’s (GWO) core commitments to fostering inclusivity and equity, detailing recent steps to expand editorial diversity and establish safe spaces for voices on the margins. Drawing on the Zulu greeting “Sawubona,” which means “I see you,” they conclude with a call to recognize and honor the existence and experiences of those most imperiled by these regressive measures