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Nastava glazbe viših razreda osnovne općeobrazovne škole u europskim državama
No full textU ovom radu prikazana je nastava glazbe u sedam europskih drţava (Hrvatska, Slovenija, Italija, Austrija, Francuska, Finska i Engleska). Također, prikazano je organiziranje obrazovnog sustava u navedenim europskim drţavama, satnica nastave glazbe, je li nastava glazbe u okviru nekog podruĉja ili je samostalan predmet, aktivnosti i sadrţaji nastave glazbe, cilj i zadaci nastave glazbe te uĉitelji koji izvode nastavu glazbe i njihovo školovanje. Osnovno obrazovanje u europskim drţavama traje u između pet i devet godina. U gotovo svim europskim zemljama nastava glazbe se tretira kao samostalan predmet kojeg izvode razredni ili predmetni uĉitelji. Zajedniĉki cilj glazbenog obrazovanja u europskim zemljama je razvoj glazbenih vještina, znanja i poticanje na aktivno slušanje glazbe. Satnica nastave glazbe se razlikuje u gotovo svakoj europskoj zemlji, najĉešće se kreće između 0.5 i 2 sata tjedno. Aktivnosti i sadrţaji nastave glazbe europskih zemalja se najĉešće svode na: slušanje glazbe, izvoĊenje glazbe i stvaranje iste. Kompetentnost uĉitelja igra vrlo vaţnu ulogu u nastavi glazbe, no svaka drţava se razlikuje po kompetentnosti uĉitelja, jer svaka nudi razliĉito glazbeno obrazovanje. Samim time dolazi do toga da se u nekim drţavama daje više vaţnosti nastavi glazbe (Finska, Hrvatska, Slovenija, Austrija i Italija), dok u drugim drţavama (Francuska, Engleska) uĉitelji najĉešće traţe pomoć struĉnjaka pri izvođenju nastave glazbe.This work presents the teaching of music in seven European countries (Croatia, Slovenia, Italy, Austria, France, Finland and England). Also, this work represents the organization of the education system in the mentioned European countries, the hours of music lessons in schools, and whether music lessons are a part of some other art subject or are they an independent subject, as well as the activities and goals of music teaching, and teachers who teach music and their education. Primary education in European countries lasts between five and nine years. In almost all European countries music teaching is treated as an independent subject, taught by class teachers or subject teachers. The main goal of music education in European countries is the development of musical skills, knowledge, and encouragement to actively listen to music. Class schedules of music lessons are different in almost every European country, most often ranging between 0.5 and 2 hours per week. The activities and contents of music classes in European countries are usually reduced to listening to music, performing music, and creating it. The competence of the teacher plays a very important role in the teaching of music, but each country differs in the competence of teachers because each country offers different music education. This leads to the fact that in some countries more importance is given to the music lessons (Finland, Croatia, Slovenia, Austria and Italy), while in other countries (France, England) teachers most often seek the help of experts while teaching music
Media agenda setting theory in the online environment
No full textPrema teoriji postavljanja dnevnog reda (media agenda setting theory ili postavljanje medijske agende) o kojoj ću više pisati u ovome radu, oni koji odlučuju koje će vijesti, teme biti zastupljene u publici su mediji te su oni ti koji te vijesti mogu pretvoriti u iznimno važne u određenom trenutku. Na taj način, mediji ne samo da utječu na sadržaj koji će se predstaviti, već i na javno mnijenje. Do brojnih promjena u postavljanju medijske agende dolazi pojavom online medija i društvenih mreža. Cilj ovog rada je prikazati te promjene koje nastaju pojavom novih medija i modernog društva. Pojavom novih medija dolazi i do promjena, ne samo u teoriji medijske agende, već i u novinarstvu. Novinarstvo se moralo prilagoditi novom online okruženju pa tako i prilagoditi informacije svojoj novoj publici. Dolazi i do konvergencije te spajanja različitih komunikacijskih platformi čime ne dolazi samo do integracije već postojećih medija, nego i do transformacije u potpuno nove oblike. Tradicionalni mediji, novine, TV, radio postaje vremenom su počeli gubiti glavnu ulogu u teoriji medijske agende, no i dalje su određenoj publici od izuzetne važnosti i to onoj publici koja nema povjerenja u nove medije i online novinarstvo. Najbitnija prednost online medija je brzina izvještavanja i mogućnost osvježavanja sadržaja. U radu su prikazana i istraživanja koja su utjecala na razvoj agenda-setting teorije, od kojih se ističe istraživanje koje su proveli McCombs i Shaw. Neka novija istraživanja pokazuju značajne promjene u teoriji medijske agende u doba društvenih medija. Sadržaj publike postaje vrlo važan izvor za postavljanje dnevnog redaAccording to the media agenda setting theory I will write about in this thesis, the media are the ones who decide which news and topics will be represented in the audience and they are the ones who can turn that news into extremely important at a certain moment. In this way, the media not only influence the content to be presented, but also public opinion. Numerous changes in setting the media agenda occur with the emergence of online media and social networks. The aim of this work is to show the changes that occur with the emergence of new media and modern society. The rise of new media also brings changes, not only in the theory of the media agenda but also in journalism. Journalism had to adapt to the new online environment and thus adapt information to its new audience. There is also a convergence and merging of different communication platforms, which not only leads to the integration of already existing media, but also to transformation into completely new forms. As time passes by, traditional media, newspapers, TV, radio stations began to lose their main role in the theory of the media agenda, but they are still extremely important to a certain audience, namely that audience that does not trust new media and online journalism. The most important advantage of online media is: the speed of reporting and the possibility of refreshing the content. This thesis also presents research that influenced the development of agenda-setting theory, of which the research conducted by McCombs and Shaw stands out. Some recent research shows significant changes in media agenda theory in the age of social media. The audience becomes a very important agenda-setting resource
Social networks as public relations tool - the concept of transparency on the example of Croatian companies
No full textZavršni rad bavi se društvenim mrežama kao alatom za kvalitetnu provedbu odnosa s javnošću kao i njihovim utjecajem na samo poslovanje organizacija i poštovanje načela transparentnosti koristeći iste u svrhu poslovanja. Teorijski dio usmjeren je na metode i ciljeve sektora odnosa s javnošću, razvoj društvenih mreža i njihov utjecaj na javno mnijenje i oblikovanje poslovanja. Nastoji se definirati i objasniti načelo transparentnosti i njegov utjecaj i uloga u poslovanju i komunikaciji između tvrtki i njihovih javnosti. Četveromjesečnim istraživanjem i praćenjem društvenih mreža četiriju hrvatskih tvrtki nastaje praktični dio rada u kojem se detaljnije analiziraju i predstavljaju društvene mreže koje su tvrtke odabrale za predstavljanje svojih proizvoda, usluga i komunikaciju sa širom javnosti i načini na koji navedeno provode.The final paper deals with social networks as a tool for quality implementation of public relations, as well as their impact on the business of organizations themselves and respect for the principle of transparency using it for business purposes. The theoretical part is focused on the methods and goals of the public relations sector, the development of social networks and their influence on public opinion and business. It tries to define and explain the principle of transparency and its influence and role in business and communication between companies and their public. A four-month long research and monitoring of the social networks of four Croatian companies results in a practical part of the work in which the social networks they have chosen to present their products and services and communicate with the general public are analyzed and presented in more detail
Pesuasive design: enhancing user experience and facilitating proactive feedback
No full textDanas su persuazivni dizajn i dizajn za promjenu ponašanja postali vrlo značajna područja unutar dizajna jer nude brojne mogućnosti utjecanja na ljudsko ponašanje i kreiranja pozitivnih promjena u društvu. Osim upotrebljivosti, funkcionalnosti i konteksta u kojem se odvija interakcija između korisnika i sučelja, da bi stranica izvršila svoju svrhu, važno je stvoriti pozitivno korisničko iskustvo koje je usmjereno na korisnikov unutarnji doživljaj i koje će uspješno odgovoriti na njegove potrebe, motivacije i ispuniti njegova očekivanja. U ovom radu prezentirat će se prijedlog novog poboljšanog vizualnog rješenja internetske stranice multinacionalnog brenda H&M napravljen na temelju analize provedene uz pomoć metoda heurističkog vrednovanja, psiholoških principa i kognitivnih pristranosti. Cilj je redizajniranja stranice prikazati kako se uz pomoć metoda i tehnika persuazivnog dizajna može utjecati na odluke koje korisnici donose, s naglaskom na poticanje društveno odgovornog i ekološki prihvatljivog ponašanja. Tvrtka H&M odabrana je zbog toga što se ističe među ostalim modnim brendovima po tome što se zalaže za održivu modu i društveno odgovorno poslovanje koje se bavi ekološkim problemima, etičnim poslovanjem, odgovornosti prema zaposlenicima i društvu te društvenim pitanjima poput ekologije, zdravlja, sigurnosti i sl.Today, persuasive design and design for behaviour change have become very important areas within design because they offer numerous opportunities to influence human behaviour and create positive changes in society. In addition to usability, functionality, and the context in which the interaction between the user and the interface takes place, for the site to fulfill its purpose, it is important to create a positive user experience that is focused on the user's inner experience and that will successfully respond to his needs, motivations and meet his expectations. This paper will present a proposal for an improved visual solution for the website of the multinational fashion brand H&M. It will be based on an analysis carried out with the help of heuristic evaluation methods, psychological principles, and cognitive biases. The goal of redesigning the site is to show how, with the help of persuasive design methods and techniques, decisions made by users can be influenced, and also to encourage people to behave in a socially responsible and environmentally acceptable manner. H&M company was chosen because it stands out among other fashion brands in advocating sustainable fashion and socially responsible practices that deal with environmental problems, ethical principles, responsibility towards employees and society, and social issues such as sustaiable development, health, safety, etc
The narrative of influential public figures about the COVID-19 virus on social media
No full textKomunikacija je u zdravstvenom sektoru zbog globalne pandemije COVID-19 virusa prešla u krizni model komuniciranja. Novi je virus prvi put identificiran u prosincu 2019. godine, dok je Svjetska zdravstvena organizacija (WHO) proglasila izvanredno javnozdravstveno stanje od međunarodnog značaja 30. siječnja 2020. i pandemiju 11. ožujka 2020. Ono što se kroz ovaj rad želi postići jest istražiti postoji li utjecaj javnih osoba na narativ u široj javnosti te ako postoji, kakav je taj utjecaj i može li utjecati na napore javnih zdravstvenih ustanova da obavljaju svoje dužnosti za vrijeme pandemije. Uz navedeni cilj istraživanja u vidu ovoga istraživanja analizirat ćemo podatke anketiranja koje je provedeno na Facebooku. Također će se analizirati objave utjecajnih javnih osoba na društvenoj mreži Facebook tijekom COVID-19 pandemije. Nakon analize prikupljene podatke postavit ćemo u širi kontekst javnog diskursa i usporediti ih kako bi postigli cilj istraživanja.Due to the global pandemic of the COVID-19 virus, communication in the health sector has turned into a mostly crisis mode of communication. The new virus was first identified in December 2019, while the World Health Organization (WHO) declared a public health emergency of international concern on January 30, 2020, and a pandemic on March 11, 2020. What this paper aims to achieve is to investigate whether there is an influence of public figures on the narrative in the general public, and if there is, what that influence is and whether it can affect the efforts of public health institutions to perform their duties during the pandemic. In addition to the stated goal of the research in the form of this research, we will analyze the survey data that was conducted on Facebook. Posts by influential public figures on the Facebook social network during the COVID-19 pandemic will also be analyzed. After the analysis, we will place the collected data in the wider context of public discourse and compare them in order to achieve the goal of the research
Development of General creativity of students through art education
No full textKreativnost nije nova i suvremena riječ ili pojam, ali danas je možda više nego ikad u fokusu cjelokupnog društva, posebice u odgoju i obrazovanju. Tema je mnogih istraživanja te su se razvile mnogobrojne teorije o različitim aspektima kreativnosti. Ono u čemu se sve teorije slažu jest da je to stvaranje nečega novog, bilo ideje ili produkta, te da je kreativnost jedna od najznačajnijih ljudskih karakteristika koja se može i treba poticati i razvijati od najranije dobi. Jednu od najvažnijih uloga u tome, pored roditelja i okoline, imaju odgojno-obrazovne ustanove, a u prvom redu nastavnici i učitelji, koji moraju stvarati pogodne uvjete za razvoj kreativnosti te i sami biti kreativni. Pritom možda najveće mogućnosti za razvoj kreativnosti imaju nastavnici iz umjetničkih područja s obzirom na to da mnogi autori tekstova o kreativnosti navode upravo umjetnosti, a u prvom redu likovne umjetnosti kao najplodnije tlo za razvoj kreativnih potencijala učenika. Primarni cilj ovoga rada bio je ukazati na važnost likovnog obrazovanja u razvoju opće kreativnosti i drugih sposobnosti kod učenika. U glavnom dijelu rada opisuju se načini na koje se to postiže u nastavi likovne kulture putem različitih likovnih aktivnosti. Pored toga, rad se u prvom dijelu bavi i općenito pojmom kreativnosti, koji uključuje različite teorije, kriterije i druge aspekte kreativnosti. S jedne strane, stručnjaci govore o vrlo važnoj i jedinstvenoj ulozi koju likovno obrazovanje ima za cjelokupan razvoj učenika s naglaskom na razvoj njihovih kreativnih potencijala koji se nalaze i u samoj osnovi suvremenog odgoja i obrazovanja, dok se s druge strane još uvijek marginalizira i zapostavlja sam predmet Likovna kultura, odnosno likovno obrazovanje davanjem premalo prostora u nastavnom planu i programu. O tom problemu i posljedicama koje iz toga proizlaze rad se bavi u posljednjem dijelu. U radu se, dakle, prvenstveno pokušao prikazati iznimno velik i važan doprinos umjetnosti i likovnog obrazovanja razvoju opće kreativnosti i sposobnosti učenika te, s druge strane, jedan od glavnih problema s kojim se ono susreće kao neizostavnim aspektom konteksta likovnog obrazovanja u hrvatskom školstvu.Creativity is not a new and modern word or concept, but today, perhaps more than ever, it is the focus of the entire society, especially in education. It is the subject of many studies and numerous theories have been developed about different aspects of creativity. What all theories agree on is that it is the creation of something new, be it an idea or a product, and that creativity is one of the most important human characteristics that can and should be encouraged and developed from an early age. One of the most important roles in this, in addition to parents and the environment, is played by educational institutions, and first and foremost by teachers, who must create favorable conditions for the development of creativity and be creative themselves. At the same time, perhaps the greatest opportunities for the development of creativity are given to teachers in the arts, given that many authors of texts on creativity cite the arts, and in the first place, the fine arts, as the most fertile ground for the development of students' creative potential. The primary goal of this paper was to point out the importance of art education in the development of general creativity and other abilities in students. In the main part of the work, the ways in which this is achieved in art education are described through various art activities. In addition, the first part of the paper deals with the concept of creativity in general, which includes various theories, criteria and other aspects of creativity. On the one hand, experts talk about the very important and unique role that art education has for the overall development of students, with an emphasis on the development of their creative potential, which is at the very basis of modern education, while on the other hand, the art education is still marginalized and neglected by giving too little space in the curriculum. The last part of the paper deals with this problem and the consequences that arise from it. Therefore, the paper primarily tried to show the extremely large and important contribution of art and art education to the development of the general creativity and abilities of students and, on the other hand, one of the main problems it faces as an indispensable aspect of the context of art education in Croatian schools
Uloga modne fotografije u oglašavanju
No full textDiplomski rad bavi se nastankom modne fotografije, njenim razvojem u tehnici, te pitanjem prave definicije modne fotografije u oglašavanju. Modna fotografija predstavlja poveznicu između modne industrije i javnosti, potiče gledatelja na kupovinu predmeta kojeg oglašava i zauzima mjesto ogromnog utjecaja u našoj kulturi, postaje ogledalo naših ideala, taština, ambicija, želja i nesigurnosti. Digitalna tehnologija i društveni medij dali su oglašavačima izravan pristup bazi kupaca, smanjujući potrebu za indirektnim marketingom, dok je slavna osoba postala ključna modna ikona i značajan marketinški alat. Na temelju teorijskih spoznaja kreira se istraživanje kojim se željelo saznati na koji način modna fotografija u oglašavanju utječe na potražnju za kupovinom predmeta te pojasniti stav, mišljenja i kupovne navike ispitanika. Tijekom kolovoza 2022. godine na uzorku od 74 ispitanika provedeno je istraživanje koje je rezultiralo potvrdom percepcije modne fotografije kao reklamnog materijala, danas primarno na društvenim mrežama i njenog utjecaja na kupovne navike. Međutim iznenađujuća spoznaja je nesvjesnost ispitanika na percepciju utjecaja slavnih osoba nad oblikovanjem njihovog odabira proizvoda.Master's thesis deals with the origin of fashion photography, its technical development, and the question of the true definition of fashion photography in advertising. Fashion photography represents a link between the fashion industry and the public, encourages the viewer to buy the item it advertises, and occupies a place of enormous influence in our culture, reflecting our ideals, vanities, ambitions, desires, and insecurities. Digital technology and social media have given advertisers direct access to their customer base, reducing the need for indirect marketing, while the celebrity has become a key fashion icon and significant marketing tool. Based on theoretical knowledge, research was created to find how fashion photography in advertising affects the demand for purchasing items and to clarify the attitudes, opinions, and buying habits of respondents. During August 2022, a survey was conducted on a sample of 74 respondents, which resulted in confirmation of the perception of fashion photography as advertising material, today primarily on social networks, and its impact on shopping habits. However, it is surprising to realize that respondents are unaware of the influence of celebrities on the shaping of their product selection
Streaming platforms - a new wave of distributing and consuming interactive entertainment
No full textStreaming je pojam koji se koristi za tehnologiju prenošenja multimedijalnih sadržaja. U ovom će se radu istražiti razvoj i važnost internet streaminga te ulogu streaminga u distribuciji interaktivne zabave. Prvi dio rada u teorijskom dijelu bavi se razvojem medija kao bitne komponente ljudskoga društva i kulture. Nadalje, objasniti će se što je to Web 2,0 tehnologija te kako je primjena te tehnologije zadnjih godina u potpunosti promijenila način korištenja interneta, dijeljenja sadržaja i komunikacije. Sljedeće poglavlje obuhvaća povijesni pregled razvoja i distribucije video igara, njihov utjecaj na društvo u cjelini te pregled najzastupljenijih igraćih konzola i najpopularnijih video igara. Streaming platforme pružaju sasvim novo iskustvo i način igranja video igara, a u radu su predstavljene neke od najpopularnijih. U empirijskom dijelu rada analizirana je platforma Twitch, a analizirani podatci vode do zaključka kako je ova platforma za zabavu u snažnom porastu te se, kao i cijela streaming industrija, razvila u snažan globalni proizvod.Streaming is a term used for the technology of transmitting multimedia content. in this paper I will investigate the development and importance of internet streaming and the role of streaming in distribution of interactive entertainment. In the first part of the paper, I will refer to the development of the media as an important component of human society and culture. Furthermore, it is necessary to explain what Web 2.0 technology is and how it applied to technology in recent years and completely changed the way of using the Internet, sharing content and communication. The next chapter covers a historical overview of development and distribution of video games, their impact on society as a whole and an overview of the most popular game consoles and most popular video games. Streaming platforms provide a completely new experience and way of playing video games, and the paper presents some of the most popular ones. I specially analyzed platform Twitch, and statistical data lead to the conclusion that this entertainment platform grew strongly and, like the entire streaming industry, developed into a strong global product
The importance of cultural, sports, religious and gastro tourism for the development of Belišće
No full textUnutar Belišća se uz razvoj samoga grada također, razvijao i turizam. Tijekom svih ovih godina prisutni su kulturni, vjerski, sportski i gastro turizam čiji se sadržaji mogu pronaći unutar programa raznih manifestacija koje se organiziraju tijekom cijele godine. Kulturni je turizam temeljen na obitelji Rosenberg koje se smatra početkom belišćanskog kulturnog života, kojeg je nastavio razvijati Sigmund Romberg skupa s ostalim izvođačima unutar glumačke i glazbene sfere. Sportovi u Belišću počeli su se pojavljivati početkom 20. stoljeća, među kojima su nogomet, košarka i kajakaštvo kao poznatiji sportovi u ovome gradu, a od svih lokalnih sportaša najveći je utjecaj ostavio kajakaš Matija Ljubek kroz njegova postignuća na raznim natjecanjima, između ostalog i na Olimpijskim igrama. Vjerski je turizam temeljen na povijesti izgradnje lokalne crkve. Unatoč mnogim preprekama ona je danas razvijena pod nazivom župa sv. Josipa Radnika. Belišćanska crkva, uz Svetište svete Ane, glavna je atrakcija koju nudi belišćanski vjerski turizam. Kao zadnju granu turizma važno je spomenuti gastro turizam koji nudi okuse lokalne kuhinje kroz mnoge manifestacije u Belišću. Ove četiri grane turizma su temelji sveukupnog turizma u Belišću, te svaka grana je na svoj način važna za razvoj ovoga grada. Istraživanjem mišljenja ljudi o stanju turizma dolazi se do zaključka da se ispitanicima sviđa trenutni sadržaj, ali može se poboljšati kroz bolje oglašavanje i dodavanje novog i zabavnog sadržaja.Within Belišće tourism was being developed along with the city's development. During all these years cultural, religious, sports, and gastro - tourism are present, the contents of which can be found inside of programs of various events that are organized throughout the year. Cultural tourism is based on the Rosenberg family, who are considered to be the beginning of Belišće's cultural life and it was further developed by Sigmund Romberg, along with other performers inside the acting and musical sphere. Sports in Belišće began to appear at the start of the 20th century, among which football, basketball and kayaking were more famous sports in this city, and from all the local athletes, kayaker Matija Ljubek left the biggest impact through his accomplishments in various competitions, including the Olympic Games. Religious tourism is based on the history regarding the building of the local church. Despite many obstacles, nowadays the church is developed by the name Parish of st. Josip Radnik. Belišće's church, along with the sanctuary of st. Ana, is the main attraction that's being offered by the religious tourism of Belišće. As the last branch of tourism, it's important to mention the gastro – tourism which is offering the tastes of the local kitchen through many events in Belišće. These four tourism branches are the foundation of collective tourism in Belišće, and each branch is important for the development of this city in its own way. By researching the opinions of people regarding the state of tourism, a conclusion is reached that the subjects like the current content, but it can be improved through better advertisement and adding new and fun content
Characters of Slavic/Croatian Mythology
No full textDiplomski rad ,,Likovi slavenske/hrvatske mitologije“ prikazuje 12 mitoloških likova. Sastoji se od pet božanstava i sedam stvorenja. To su: Perun, Morana, Vesna, Veles, Svarožić, Ognjan, zli patuljak, Rusalka, Domovoj, Vodanoj, Lešij i Kikimora. Rad je u cijelosti rađen u digitalnom programu Adobe photoshop. Tijekom istraživanja slavenske mitologije odabirala sam likove koji su me svojim pisanim opisima najviše dojmili, što mi je bilo izuzetno bitno u fazama rada koje su slijedile. Prvi korak su činile grube skice različitih figura. Nakon toga je slijedila faza odabira boje za svakog pojedinog lika te razrada linijskog crteža. Dominiraju boje, ali se obrisna linija nije u potpunosti izgubila. Likovi su smješteni na neutralnu pozadinu s malim naznakama prostora kako bi fokus bio upravo na njima samima. U zadnjoj fazi rada sam dodala detalje, sjene i svjetla. Konačni su radovi osmišljeni u formi plakata A3 formata.The diploma thesis "Characters of Slavic/Croatian Mythology" shows 12 mythological characters. It consists of five deities and seven creatures. They are: Perun, Morana, Vesna, Veles, Svarožić, Ognjan, the evil dwarf, Rusalka, Domovoj, Vodanoj, Lešij and Kikimora. The work was entirely done in the digital program Adobe Photoshop. During the research of Slavic mythology, I selected persons who impressed me the most with their written descriptions, which was extremely important to me in the phases of work that followed. The first step was rough sketches of different figures. This was followed by the phase of choosing a color for each individual character and developing a line drawing. Colors dominate, but the contour line has not been completely lost. The characters are placed on a neutral background with small marks of space so that the focus is exactly on them. In the last stage of work, I added details, shadows and lights. The final works are designed in the form of A3 format posters