International Research Journal of Tamil
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Exploring Business Language Practices of Small Traders in Tamil Nadu
Get PDFBusiness language is a specialized form of communication utilized within the commercial and economic sectors. It encompasses expressions and terminology pertinent to economic processes, transactions, and commercial activities, with the primary goal of attracting and convincing customers through language. There is a separate field to study the business language is Business Linguistics. It is a discipline that examines how language operates within a business environment. It delves into the utilization of linguistic resources in business endeavors and analyzes both verbal and non-verbal elements of business communication. In summary, business language is tailored for the economic and commercial realms, incorporating specific phrases and terminology. Particularly street vendors can use a practical and engaging language style that combines attention-grabbing openers, product highlights, local expressions, and clear calls to action. This research examines how business language helps vendors effectively communicate with customers, create a sense of urgency, and build rapport, all of which are crucial for successful street vending. More over this research is based on fieldwork conducted in various locations across Tamil Nadu. It involves firsthand observation, direct interaction with vendors and shopkeepers, as well as the collection of physical and environmental data
Vaishnava Temples in the Scriptures of Thirumangaiyazhwar
Get PDFThiruvillipputtur, Periyazhavar temple’s gopuram is a symbol of Tamil Nadu, a state where Saivism and Vaishnavism flourished. Vaishnava temples chanted by the twelve Aalwars are called Divya Desams and the temples chanted by the Thirumuraigal are called Thirumurai Thalangal. Total there are 108 temples in Divya Desam. Of these there are 46 temples in the Chola country. Tirumangai Alwar sang many songs about such sanctuaries. He is notable among the twelve Alwars. In this article titled "Vaishnava Temples in the Scriptures of Tirumangaiyazhwar", is said about the visit of Thirumangaiyazhwar to the shrines, and the fact that he saw the three three devotees in the temple and fell in love with them in devotional ecstasy and sang heartily about devotees and about the shrines. The article clearly states how Thirumangaiyazhwar has sung about Tirupati Perumal, Tirunaraiyur Nambi who excelled in the service of stone carvings, Tirucherai Saranathan who appeared as a groom and about Tirukannapurathan in his hymns
Theory in the short story "Sogavanam"
Get PDFDamage to the environment affects not only humans, but all living beings. People get tensed when something harms their beloved and the same people don’t get tensed when birds and animals are affected. Knowingly or unknowingly, animals and birds play an important role in human living environment. A wise man knowingly destroys nature. S. Tharman's short story “Sogavanam” shows that the birds that nest in trees and stay in tree trunks and roam around happily are greatly affected by the urbanization. He has created a sad forest with his writings and mentioned about the noisy environment due to the increase in traffic and the change in the food styles of the birds. The story travels along with the ecological aspects of conservation and non-pollution of ecological factors. This article examines how ecological principles fit into narrative events and how the future society should maintain ecological factors
Life Style and Moral Principles of Tribal People in Kumari District
Get PDFHuman beings all around the world are leading their life with certain rules and restrictions. Many characteristics can be found among this group. They follow good moral principles in their life. The reasons for such living are obvious. Many legal principles and moral concepts were followed by them such as family life, productivity, worship, fasting and cleanliness. Systematic studies about the tribal people of Kumari district have been going on since the arrival of Europeans. Many studies have been conducted based on the life style of tribal people. The studies help us to know the reason why they are living as a tribal people in forest areas and reason behind it. The article explores the lifestyle and the moral principles of tribal people in Kanyakumari district
Virtue-Related Entries in Kurinjithinai and Ainkurunuru
Get PDFPeople of Sangam era gave importance to moral deeds and they valued it. During Sangam era man expressed his likes and dislikes indirectly to the elders. The poets of the Sangam period gave importance to chastity in their songs. The literary songs of Sangam era picturize the life style of the ancient Tamil people. Many moral values and ideas are given by the writers in Ainkurunuru and Kurinjithinai. If a man fails to follow morality in his life then all his gloriness will disappear. A man can be a great teacher only if he maintains moral and cultural values. Learning the virtues that bring happiness in a man’s life and following its path adds beauty to his life. A man should live like a swan and read good books which contains moral values. All these things are conveyed in the literary songs of Sangam period. Virtue makes a better human being and is more important to human life
A Study of the Techniques of Poet Vairamuthu’s Film Songs
Get PDFThe poets use various techniques in the song to reach out to the people with ease of conveying the idea that has arisen in their hearts. Lyricists are structured to renew themselves each time with the ideas and ideas of the times. Lyricists use strategies to establish themselves and identify themselves uniquely. The main aim of the technique is to inculcate the idea in the minds of the listeners of the song. Strategy plays an important role in beautification in films with many changes over time. In some songs, the method of delivery is better than the content. Ka Pa Aravaanan says, "The content of creation is like the body. But the mode of realization is like life." Poet Vairamuthu has used techniques to improve the quality of his songs as well as to simply convey his point of view. It is evident from his songs that he has employed techniques in his songs to convey the literary influence of Sangam literature, epics, moral stories, legends, epics, etc., to the people
Expletive (Interjections) Words in Aatruppadai Books
Get PDFThe Sangam literature speaks volumes about the cultural values of the Tamils. The Sangam Tamils lived according to the lines "Get the happiness that I have received". There is so much we have to learn from poverty and their way of life. It can also be felt in the Aatrppadai literature. Out of the Pathuppattu books, Thirumurukaattrupadai, Porunarattrupadai, Sirupanaattrupadai, Perumbaanaattrupadai, and Kootharaattrupadai are the five books of the Aatrppadai. Aatrppadai is a separate literary genre in Tamil. ‘Aaru’ is the way. ‘Padai’ means laying down. That is guidance. Just as literature gives importance to man's morality and life, so grammar attaches importance to the order of language. Among them, literature and grammar have been working for ages to organize human life and language together. Words are the root cause of this. This article examines in detail the interjections studied in various texts
Family Relationships in the Folk Songs of the Paramathi Locality of the Kongu Region
Get PDFThe man who lived as a hunter in ancient times stayed in the woods during the day to protect himself from the animals and to sleep at night. When the primordial man lived in the cave, habitation was being developed. In the Amazon forests of North America, tribals still live in the forests without being dressed or developing their language. Settlements have emerged as a place where men and women live together in domestic life, and the family system, formed by the combined power of the genetic cells of the human race mother and father, follows various modes of relationships. It refers to the joint family structure of grandmother, grandfather, uncle, and uncle's children and all their relatives outside the joint family. In practical life, all those who have blood relations and live in the same house are called "family". Folk songs help us to learn about the characteristics of such families, their development, and the relationships involved in them. This article examines the family structure and relationships of the people living in the Kongu region. A family is a collective organization that carries on the life of an individual. This collective structure has the power to enrich the country. Despite the rivalry and jealousy between the families of the people of the Paramathi locality, they are living within the framework of family. All of them are protecting family relationships. The study examines the relationships they followed through their folk songs
Human Relations in The Worship of Deities Found in Ancient Tamil Literary Songs
Get PDFThe Tamils divided the land into five kinds, according to the characteristics of land, and made it a tradition to cherish and enrich nature, realized that the fallen flowers did not stick to the flowers, did not get the days spent, respected the soil, loved the wind, desired the rain, took up life as a life of flowers, plants, vines, coloured birds, sweating, etc., and thought of it as a life mixed with nature. Since literature was a part of the culture, the Sangam poets were rich in grammar and literary richness in ancient literature, which is the best literature that compiles the culture in written form, by organizing it into biographical data that describes the culture of the people. Therefore, by painting the virtues and civilizational character of the ancient Tamil people in their songs without transgressing tradition and unchanging from tradition, the worldly, the psychology, the well-known ones of the values of life in order to be spoken in a sequence, and the moral ideas to be lived in a manner that is to be lived in the praise of the good, the reproach the unwanted ones, and the society which has developed as an expression of the human emotions of the human mind, in the pursuit of the task of the social work of the social and religious human life. A society that has developed as an expression of human consciousness, from the background of religious human life to the equivalent of the fruits of labour in the fulfillment of social duty, still possesses the primitive elements of the various forms of worship, customs, beliefs, and rituals that we carry out, and has grown to the level of individual life, such as ethnic life, and has grown into a society, recognizing the antiquity of human worship, and begin to worship God. The purpose of this article is to briefly see how the man who started the inner fine arts by realizing it by the heart and receiving many benefits from rituals by worshipping the deity and learning many benefits from the songs of ancient Tamil literature has been studied
Cultural Records shown by the songs of Perunkadungo
Get PDFCulture is capable of giving humanity greatness, welfare, and specific identities. Cultural elements take the lead in the construction of individual superiority and social improvements. Literature plays a significant role in the factors that reveal the cultural environment of a society. In this way, the Sangam literary texts are of great help in understanding the cultural milieu of the Sangam era. The great poets of the Sangam age recorded in their poems the cultural aspects of the people who lived at that time. The cultures of the Sangam era can be called the Thinai culture and the Ainthinai culture. Perunkadungo is one of the great poets of the Sangam age. He belonged to Kongu Nadu, one of the ancient kingdoms of Tamil Nadu. He is good at singing Paalai Thinai songs. Therefore, he is called Perunkadugo, who sang paalai. He has revealed the cultural aspects of the period through the Agathinai people in his songs. The purpose of this paper is to project them