Jurnal Universitas Dharma Andalas
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Perilaku Belanja Webrooming Intention Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas
Get PDFThe purpose of this study was to determine the effect of perceived usefullness of online search, perceived ease of online search, need for touch, sales staff assistance, socialization on the webrooming intention of FEB Dharma Andalas University students. The research sample consisted of 292 people using the Slovin formula. Primary data was collected using a non-probability sampling technique using a Likert scale questionnaire. All the results of the instrument test and the classical assumption test complied in order to obtain the equation Y = 0.028 + 0.095X1 - 0.291X2 + 0.406X3 + 0.486X4 + 0.156X5 + e. The results of partial hypothesis testing show perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance have a significant positive effect on webrooming intention of FEB students at Dharma Andalas University except socialization has a significant negative effect on webrooming intention. Correlation of perceived usefullness of online search, perceived ease of online search, need for touch, sales staff assistance, socialization with high webrooming intention 0.915. Perceived usefullness of online search, perceived ease of online search, need for touch, sales staff assistance, socialization is able to explain the webrooming intention of undergraduate students of Management FEB Dharma Andalas University by 0.835 while the remaining 0.165 is explained by other variables not included in the research model.
ABSTRAK
Tujuan penelitian ini adalah mengetahui pengaruh perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance, socialization, terhadap webrooming intention mahasiswa FEB Universitas Dharma Andalas. Sampel penelitian terdiri dari 292 orang menggunakan rumus Slovin. Data primer dikumpulkan dengan teknik non probability sampling menggunakan angket skala Likert. Semua hasil uji instrumen dan uji asumsi klasik memenuhi sehingga didapat persamaan Y = 0,028 + 0,095X1 - 0.291X2 + 0.406X3 + 0,486X4 + 0,156X5 + e. Hasil pengujian hipotesis secara parsial menunjukkan perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance berpengaruh positif signifikan terhadap webrooming intention mahasiswa FEB Universitas Dharma Andalas kecuali socialization berpengaruh negatif signifikan terhadap webrooming intention. Korelasi perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance, socialization dengan webrooming intention tinggi 0,915. Perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance, socialization mampu menjelaskan webrooming intention mahasiswa prodi S1 Manajemen FEB Universitas Dharma Andalas sebesar 0,835 sedangkan sisanya 0,165 dijelaskan oleh variabel lain yang tidak termasuk ke dalam model penelitia
Evaluasi Tingkat Kerusakan Perkerasan Lentur pada Ruas Jalan Bangkok-Datar Konduang Pasaman Sumatera Barat
Get PDFRuas jalan Bangkok-Datar Konduang merupakan jalan berstatus provinsi yang ada di Kecamatan Mapat Tunggul Selatan, Kabupaten Pasaman, satu-satunya akses jalan yang digunakan oleh masyarakat yang dapat menunjang ekonomi, pendidikan dan kesejahteraan sosial. Kondisi jalan pada saat ini banyak yang mengalami kerusakan. Tujuan penelitian adalah untuk mengidentifikasi jenis, tingkat dan indeks kerusakan serta mengevaluasi solusi perbaikan. Penelitian ini menggunakan dua metode yaitu PCI dan SDI. Metode ini merupakan sistem penilaian kondisi perkerasan jalan berdasarkan jenis, tingkat dan luas kerusakan yang terjadi. Panjang ruas 2300 m dengan lebar 3,5 m yang akan dibagi menjadi 23 segmen dengan ukuran 100 m/segmen. Hasil penelitian didapatkan jenis kerusakan Lubang, Retak Kulit Buaya, Retak Blok dan Sungkur. Nilai rata-rata PCI seluruh segmen didapat sebesar 40,1 termasuk dalam kategori kerusakan Sedang (Fair). Sedangkan nilai rata-rata SDI seluruh segmen 117,5 termasuk dalam kategori Rusak Ringan. Dari kerusakan yang terjadi didapat jenis penanganan yang tepat yaitu Rehabilitas.
 
Analisis Pengaruh Penggunaan Media Sosial Instagram Terhadap Customer Engagement dan Customer Loyalty (Studi Pada Followers Akun Instagram Shopee Food)
Get PDFThe COVID-19 pandemic that hit the world has made many changes in various fields, one of which is technology. This makes the emergence of new technologies that support people's lives. One of them is an online food delivery service application that can help people's lives during a pandemic. Seeing this, one of the Shopee applications has created its Shopee Food feature. To promote and assist users in using Shopee Food, Shopee Food is increasing its CRM activities, especially SCRM (Social Customer Relationship Management), namely implementing CRM activities through social media using the Instagram account @shopeefood_id. Therefore, this research is focused on seeing whether SCRM activities via Instagram @shopeefood_id can affect customer relationships, especially customer engagement and customer loyalty. This study used a quantitative-based survey research method with a sample of 100 respondents. The results of this study state that Social Customer Relationship Management has a positive and significant effect on Customer Engagement, Social Customer Relationship Management has a positive and significant effect on Customer Loyalty, Customer Engagement has a positive and significant effect on Customer Loyalty, and Social Customer Relationship Management has an indirect effect directly to Customer Loyalty through Customer Engagement.Masa pandemi COVID – 19 yang melanda dunia membuat banyak perubahan di berbagai bidang, salah satunya bidang teknologi. Hal tersebut membuat munculnya teknologi baru yang menunjang kehidupan masyarakat. Salah satunya adanya aplikasi jasa pesan antar makanan secara online yang dapat membantu kehidupan masyarakat di masa pandemi. Melihat hal tersebut salah satu aplikasi Shopee membuat fiturnya Shopee Food. Untuk mempromosikan dan membantu pengguna dalam menggunakan Shopee Food ini, Shopee Food meningkatkan aktivitas CRM-nya khususnya SCRM (Social Customer Relationship Management) yaitu pelaksanaan aktivitas CRM melalui media sosial dengan menggunakan akun instagram @shopeefood_id. Maka dari itu, penelitian ini difokuskan untuk melihat apakah aktivitas SCRM melalui instagram @shopeefood_id dapat berpengaruh terhadap hubungan pelanggan khusunya customer engagement dan customer loyalty. Penelitian ini menggunakan metode penelitian survey yang berbasis kuantitatif dengan jumlah sampel 100 responden. Hasil dari penelitian ini menyatakan bahwa Social Customer Relationship Management berpengaruh secara positif dan signifikan terhadap Customer Engagement, Social Customer Relationship Management berpengaruh secara positif dan signifikan terhadap Customer Loyalty, Customer Engagement berpengaruh positif dan signifikan terhadap Customer Loyalty, serta Social Customer Relationship Management berpengaruh secara tidak langsung terhadap Customer Loyalty melalui Customer Social Cutomer Relationship Management, Customer Relationship Management, Customer Engagement, Customer Loyalty Engagement
Analisis Perbandingan Metode Marker dan Markerless Angka 0-9 3D Pada Teknologi Augmented Reality
Get PDFIn the current era, which is growing rapidly and has a very significant impact, various types of new discoveries are present and bring solutions to every problem that exists in everyday life. With this very rapid technological development, the learning process has also undergone several changes, which used to be the learning process only by using books, newspapers, now we can use smartphones that we use every day, especially now there is a very interesting technology called Augmented Reality. With Augemnted Reality technology, educators can implement AR in the teaching and learning process. The method used in this study is to analyze the comparison between the marker based tracking method and the markerless method contained in Augmented Reality. This study will focus on the effect of light intensity and detection distance on the success of the two methods in generating 3D objects in the form of numbers. The result of this trial is that the average distance from the minimum detection is 8 cm while the average maximum detection distance is 83.5 cm which has been obtained through the marker based tracking method. Whereas the markless method has an average distance of minimum detection of 4.2 cm and an average distance of maximum detection of 300 cm. The whole system can display objects with an intensity of 97 lux -1605 lux.Di era saat ini yang berkembang pesat dan memberikan dampak yang sangat signifikan, berbagai jenis penemuan baru hadir dan membawa solusi dari setiap permasalahan yang ada dalam kehidupan sehari-hari. Dengan perkembangan teknologi yang sangat pesat ini, proses pembelajaran juga mengalami beberapa perubahan, yang dulunya proses pembelajaran hanya dengan menggunakan buku, koran, kini kita bisa menggunakan smartphone yang kita gunakan sehari-hari, apalagi sekarang ada teknologi yang sangat menarik bernama Realitas Tertambah. Dengan teknologi Augemnted Reality, pendidik dapat mengimplementasikan AR dalam proses belajar mengajar. Metode yang digunakan dalam penelitian ini adalah menganalisis perbandingan antara metode marker based tracking dengan metode markerless yang terdapat pada Augmented Reality. Penelitian ini akan berfokus pada pengaruh intensitas cahaya dan jarak deteksi terhadap keberhasilan kedua metode tersebut dalam membangkitkan objek 3D berupa angka. Hasil dari uji coba ini adalah jarak rata-rata deteksi minimum adalah 8 cm sedangkan jarak deteksi maksimum rata-rata adalah 83,5 cm yang diperoleh melalui metode pelacakan berbasis marker. Sedangkan metode markless memiliki rata-rata jarak deteksi minimum 4,2 cm dan jarak rata-rata deteksi maksimum 300 cm. Seluruh sistem dapat menampilkan objek dengan intensitas 97 lux -1605 lux
Implementasi Pengembangan Aplikasi Sistem Manajemen Aset Berbasis Web Menggunakan Metode Waterfall Untuk Mengoptimalkan Penggunaan Aset Pada PT. Hutama Karya (Persero)
Get PDFThe utilization of communication and information technology is a suitable step for PT. Hutama Karya (Persero) in managing its assets to ensure optimal asset utilization. Previously, the asset management process relied on manual systems such as handwritten notes and Microsoft Excel as tools for data processing. The solution to effective asset management lies in the implementation of a web-based asset management system application, as the system is computerized, enabling faster and more accurate processes. PT. Hutama Karya (Persero) adopted the waterfall method in developing the asset management system application to ensure a systematic and well-planned development process. The asset management system application was developed using PHP programming language and CodeIgniter 3 framework, resulting in a responsive application interface. The application underwent successful testing, including black box testing to assess its functionality. The results of the testing indicate that the application performs well. With the implementation of this asset management system application, PT. Hutama Karya (Persero) can effectively manage its assets, optimize their utilization, and ensure faster and more accurate asset management processes.Pemanfaatan teknologi komunikasi dan informasi merupakan langkah yang tepat bagi PT. Hutama Karya (Persero) dalam mengelolah aset yang dimiliki agar penggunaan aset secara optimal. Proses mengelolah aset sebelumnya masih menggunakan sistem manual seperti mencatat menggunakan tulis tangan dan ms.excel sebagai sarana software pengolahan datanya. Aplikasi sistem manajemen aset berbasis website solusi yang tepat dalam mengeloah aset, karena sistem yang digunakan sudah terkomputerisasi, sehingga proses lebih cepat dan akurat. Dalam upaya pengembangan aplikasi tersebut PT. Hutama Karya (Persero) menerapkan metode waterfall dalam pengembangan aplikasi sistem manajemen aset. Dengan memanfaatkan metode waterfall dapat memastikan pengembangan aplikasi sistem manejemen aset berjalan secara sistematis dan terencana. Aplikasi sistem manajmene aset dibuat menggunakan bahasa pemrograman PHP serta framework codeigniter 3, sehingga tampilan pada aplikasi menjadi responsif. Hasil pengujian aplikasi menunjukan bahwa dapat berjalan dengan baik dilakukan memlalui black box testing yang menguji fungsionalitasnya. Dengan adanya aplikasi sistem manajemen aset ini, PT. Hutama Karya (Persero) dapat mengelola aset-asetnya dengan lebih efektif, mengoptimalkan penggunaannya, dan memastikan proses pengelolaan aset yang lebih cepat dan akura
Studi Eksperimen Dan Komputasi Senyawa Organik Sebagai Inhibitor Korosi : A Review
Get PDFModeling organic compounds with computational software is an option for researchers before conducting experiments in the laboratory. This helps to understand the mechanism of corrosion inhibition of metals on an atomic and molecular scale. Some of the common computational techniques used are DFT theory, MD and Monte carlo simulations. According to the literature, choosing organic compounds through modeling helps researchers determine the efficiency of the right inhibitor, saving time and money. Another advantage of this computational model is that it can easily determine the active sites/adsorption sites and the orientation of organic compounds. This review discusses indicators of corrosion inhibition contained in several computational models. The mechanism of corrosion inhibition by natural compounds and the types of inhibition of compounds are also discussed through polarization potentiodynamics
Pengaruh Persepsi Harga dan Kepuasan Konsumen Terhadap Kepercayaan Pada Sebuah Kafe Dikota Padang
Get PDFIncreasingly competitive competition requires cafe owners to be able to set a strategy, one of the strategies is price perception and consumer satisfaction, so that consumers make their choice of the cafe and trust the cafe to relieve fatigue from daily activities. This study aims to determine how much influence price perceptions and consumer satisfaction have on trust in one of the cafes in the city of Padang. Methods of data collection through surveys and questionnaires distributed as many as 100 respondents. In this study using the analysis tool structural Equation Modeling (SEM) using the Partial Least Square (PLS) program which is a component-based approach for testing structural equation models or commonly called SEM the results of data testing using the smartpls program tool. The results of this study show Price Perception positive and significant effect on Trust. Likewise, customer satisfaction has a positive effect on trust
ABSTRAK
Persaingan yang semakin kompetitif menuntut pemilik kafe untuk bisa menetapkan strategi, salah satu strateginya pada persepsi harga dan kepuasaan konsumen, sehingga para konsumen untuk menetapkan pilihannya kepada kafe tersebut dan mempercayai kafe tersebut unutk melepaskan penat dari aktivitas sehari-hari. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh persepsi harga dan kepuasan konsumen terhadap kepercayaan kepercayaan pada salah satu kafe dikota Padang. Metode pengumpulan data melalui survey dan kuesioner yang disebarkan sebanyak 100 responden. Dalam penelitian ini menggunakan alat analisis structural Equation Modeling (SEM) dengan menggunakan program Partial Least Square (PLS) merupakan pendekatan berbasis komponen untuk pengujian model persamaan structural atau biasa disebut SEM hasil pengujian data dengan menggunakan alat bantu program smartpls .Hasil penelitian ini menunjukan Persepsi Harga berpengaruh positif dan signifikan terhadap Kepercayaan. Begitu juga kepuasan konsumen berpengaruh positif terhadap kepercayaan.
 
Perancangan Enterprise Architecture Pada SMKN1 di Pulau Bangka Menggunakan Metode Zachman Framework
Get PDFSMKN1 on the island of Bangka is a school located in the Bangka area. Currently, SMKN1 already uses and implements IS/IT to carry out its business processes. There are several problems in schools such as a website system that cannot be accessed, student attendance records are done manually so that recording errors often occur, and errors in recording the names of students who have attended extracurricular due to the large number of students. Therefore, we need an IS/IT design that can support the company's ongoing business processes. In this study, research and design were carried out with the application of enterprise architecture. The framework used in this article is the Zachman framework. In this paper, a complete perspective is not used, only using a 4x5 perspective because the process is not carried out until the implementation, the process is carried out only until the design. The result of the design is in the form of an IS/IT system blueprint. Suggested applications are school websites, e-library websites, attendance websites, procurement systems, and extracurricular websites
Implementasi Analisis Markov pada R Studio untuk Model Prediksi Perpindahan Pengguna Transportasi Online
Get PDFThe development of transportation in Indonesia has entered an era of collaboration with information technology. Online-based transportation has proven to facilitate the mobility of people's lives. The emergence of various online transportation providers in Indonesia requires these providers to have data-based programmed business planning. Predicting customer loyalty is one of the factors considered in business planning. This study aims to predict the switching behavior of online transportation users using Markov Analysis. The study uses data taken from 100 respondents in Jakarta. User switching patterns are analyzed based on the first, second, and third months of online transportation providers used by the respondents. Gojek and Grab are used as the online transportation providers examined in this study. The study results in a Steady State or equilibrium condition, showing that Gojek has a 66% user loyalty rate, while Grab has a 34% user loyalty rate.The development of transportation in Indonesia has entered an era of collaboration with information technology. Online-based transportation has proven to facilitate the mobility of people's lives. The emergence of various online transportation providers in Indonesia requires these providers to have data-based programmed business planning. Predicting customer loyalty is one of the factors considered in business planning. This study aims to predict the switching behavior of online transportation users using Markov Analysis. The study uses data taken from 100 respondents in Jakarta. User switching patterns are analyzed based on the first, second, and third months of online transportation providers used by the respondents. Gojek and Grab are used as the online transportation providers examined in this study. This research resulted in a Steady State, indicating that the user loyalty for Gojek from November 2022 to January 2023 was 66%, while Grab accounted for 34%
Rancang Bangun Aplikasi E-Commerce Berbasis Android Pada Toko Suryamart Menggunakan Framework Flutter
Get PDFSuryamart is one of the business entities of the Directorate of Business Development and Investment (DPBI) UMSIDA engaged in retail. Although Suryamart is an internal business entity, it not only serves the needs of its internal buyers - employees and lecturers, but also the needs of the general public. In carrying out its business, the author found that many general people still feel unfamiliar with Suryamart stores. In contrast, in-house shoppers are too busy to come to the store to shop in person, so they are less interested in shopping. Therefore, this research was conducted with the aim of helping internal shoppers shop effectively and efficiently, as well as improving interaction with the wider general public in the future. The author uses the waterfall software development model to minimize errors and speed up the development process because it follows a sequential development process. The result of this study is an e-commerce system consisting of applications for users and admins. This application will simplify the process of ordering buyers and management by admins.Suryamart is one of the business entities of the Directorate of Business Development and Investment (DPBI) UMSIDA engaged in retail. Suryamart not only serves the needs of its internal buyers - employees and lecturers, but also the needs of the general public. In carrying out its business, the author found that many general people still feel unfamiliar with Suryamart stores. On the other hand, it was found that there were problems related to the obstruction of the ordering process because internal shoppers were too busy to come to the store to shop in person, so they were less interested in shopping. This research was conducted with the aim to help admins manage online orders, make it easier for shoppers to shop, and increase Suryamart's interaction with the wider general public. The author uses waterfall software development method to minimize errors and speed up the development process because it follows a sequential process starting from analysis, design, implementation, testing, and maintenance. The result of this study is an e-commerce system consisting of applications for users and admins. Based on the results of black box testing, it can be concluded that the functional features of the application can run well