Jurnal Universitas Dharma Andalas
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    Eksplorasi Sentimen Pengguna pada Aplikasi E-Commerce dengan Deep Learning

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    This study investigates user sentiment toward leading Indonesian e‑commerce applications through deep‑learning‑based text classification. A balanced corpus of 50,000 Indonesian‑language reviews was collected from Google Play and App Store for Tokopedia, Shopee, Bukalapak, Lazada, and Blibli. We applied two state‑of‑the‑art approaches—Long Short‑Term Memory (LSTM) networks enriched with pre‑trained FastText embeddings and fine‑tuned Bidirectional Encoder Representations from Transformers (BERT; IndoBERT v2). Data pre‑processing included text cleaning, slang normalization, stemming, and tokenization following the KBBI standard. Both models were trained with an 80:20 stratified split and evaluated using accuracy, precision, recall, F1‑score, and AUC. BERT achieved 90.6 % accuracy and 90.1 % F1‑score, outperforming LSTM's 83.2 % accuracy and 82.7 % F1‑score. McNemar’s test indicated the improvement is statistically significant (p < 0.01). These findings show that contextual embeddings capture nuanced Indonesian sentiments more effectively than sequential RNN‑based approaches, offering actionable insights for e‑commerce stakeholders to enhance customer experience.Penelitian ini menganalisis sentimen pengguna terhadap aplikasi e‑commerce terkemuka di Indonesia melalui klasifikasi teks berbasis pembelajaran mendalam. Sebanyak 50.000 ulasan berbahasa Indonesia dikumpulkan secara berimbang dari Google Play dan App Store untuk Tokopedia, Shopee, Bukalapak, Lazada, dan Blibli. Dua pendekatan mutakhir diterapkan—jaringan Long Short‑Term Memory (LSTM) dengan embedding FastText pralatih dan Bidirectional Encoder Representations from Transformers (IndoBERT v2) yang disesuaikan. Pra‑proses data mencakup pembersihan teks, normalisasi slang, stemming, dan tokenisasi sesuai KBBI. Model dilatih dengan skema bagi stratifikasi 80:20 dan dievaluasi menggunakan akurasi, presisi, recall, F1‑score, serta AUC. Hasil eksperimen menunjukkan IndoBERT unggul signifikan dengan akurasi 90,6 % dan F1‑score 90,1 % dibanding LSTM 83,2 % dan 82,7 %. Uji McNemar mengonfirmasi perbedaan (p < 0,01). Temuan ini menegaskan keunggulan embedding kontekstual dalam menangkap nuansa sentimen bahasa Indonesia dan menyajikan wawasan praktis bagi pengelola aplikasi.   &nbsp

    Implementasi metode waterfall pada Sistem Pengolahan Data Activity Daily Harvasted Dan Plantation Daily

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    Pada penelitian ini membahas tentang hasil panen dan kerja harian yang ada di PT Flora Wahana Tirta belum sepenuhnya menggunakan sistem komputerisasi, sehingga menyebabkan beberapa kendala diantaranya yaitu pengolahan data yang belum teratur yang mengakibatkan pencarian data sulit untuk dilakukan serta kurang efisiennya waktu pengolahan data menjadi acuan dibangunnya sistem informasi yang dapat memberikan informasi mengenai hasil panen dan kerja harian PT Flora Wahana Tirta. Metode yang digunakan adalah metode Waterfall dalam pengembangan sistem informasi untuk mengelola data Activity Daily Harvasted (ADH) dan Plantation Daily (PD). Sistem pengolahan data ini dirancang untuk mengatasi tantangan dalam pencatatan dan pelaporan aktivitas harian panen dan operasional perkebunan yang masih dilakukan secara manual atau semi-otomatis, yang seringkali menyebabkan inefisiensi, kesalahan data, dan keterlambatan informasi. Pendekatan Waterfall dipilih karena struktur sekuensialnya yang jelas dan mudah dipahami, dimulai dari tahapan perencanaan, analisis kebutuhan, perancangan sistem, implementasi kode, pengujian, hingga pemeliharaan. Hasil penelitian menunjukkan bahwa implementasi metode Waterfall berhasil dalam membangun sistem yang terstruktur dan fungsional, mampu mengotomatisasi proses pengumpulan dan pengolahan data ADH dan PD. Sistem ini meningkatkan akurasi data, mempercepat akses informasi, dan mengefisiensikan waktu yang dibutuhkan untuk pelaporan. Dengan demikian, sistem yang dikembangkan dapat mendukung pengambilan keputusan yang lebih baik dan pengelolaan operasional perkebunan yang lebih efektif

    Pemanfaatan Jahe dan Pengolahannya untuk Kesehatan di SMA 1 pantai Cermin Surian

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    Plants from the Zingiberaceae family are the most commonly used in traditional medicine in Indonesia. Although modern medicine is rapidly developing in Indonesia, traditional medicine is still very often used in villages and cities. The part of the plant in the family member of the Zingiberaceae that is often used is its rhizoma which is distinctively aromatic and contains evaporated oil. This ginger has a lot of benefits, especially for health. Its antioxidant content can protect the body from free radicals and cell malignancy. Information about the benefits of this ginger plant was conveyed to the State High School 1 Pantai Cermin Surian, Solok Regency. This ginger plant can also be processed into an instant drink of ginger powder, On a visit to this school, a demonstration of making instant ginger was also carried out. It is hoped that through this service, students at SMA 1 Pantai Cermin can find out the benefits and how to process ginger

    Pengintegrasian Pengurangan Risiko Bencana (PRB) dan Adaptasi Perubahan Iklim (API) ke dalam Dokumen Perencanaan Pembangunan Desa

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    Kabupaten Kepulauan Mentawai memiliki risiko tinggi terhadap berbagai bencana alam, termasuk gempa bumi, tsunami, banjir, tanah longsor, gelombang ekstrim, dan kekeringan. Kondisi ini menuntut strategi mitigasi yang adaptif dan berkelanjutan. Pengabdian masyarakat ini bertujuan mendampingi pemerintah desa dan masyarakat dalam mengintegrasikan Pengurangan Risiko Bencana (PRB) dan Adaptasi Perubahan Iklim (API) ke dalam dokumen perencanaan desa (RPJMDes dan RKPDes). Metode yang digunakan berbasis partisipatif, meliputi sosialisasi, pelatihan, pemetaan risiko, penyusunan Rencana Aksi Komunitas (RAK), dan fasilitasi integrasi ke dokumen perencanaan. Hasil menunjukkan peningkatan pemahaman masyarakat terhadap potensi risiko, kemampuan menyusun rencana mitigasi dan adaptasi sesuai kondisi lokal, serta penguatan kapasitas desa menghadapi bencana. Temuan ini menegaskan pentingnya integrasi PRB dan API untuk membangun desa yang tangguh, adaptif, dan berkelanjutan

    Edukasi Pengolahan Sampah Organik Rumah Tangga Menjadi Produk Yang Bernilai Ekonomis

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    Household food waste is a type of organic waste that is still a problem in the Bato Village environment. Although food waste is easily decomposed, if it is not managed properly it can trigger environmental problems. Therefore, this community service activity was carried out with the aim of providing education and methods for processing household food waste so that it can become a product with economic value. The method of this community service activity was carried out by delivering educational materials and videos regarding the processing of organic food waste, which was carried out in the multipurpose room of the village head of Bato together with the PKK mothers of Bato Village, Pariaman City. Based on the results of community service, all paticipants were enthusiastic about listening to education on organis waste processing during the series of activities. Participants paid close attention to the video tutorial on the stages carried out for processing household food waste to become H. Illunces fly larvae (maggots). These larvae are a product produced from processing food waste that can be used as feed for fish, such as catfish, tilapia, and gourami. In addition, maggots produced on a large scale can be dried and packaged economically for sale

    Analisis Break Event Point (BEP) Produk Mie Basah Di Kecamatan Kamang Sumbar

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    Indonesia has a high level of noodle consumption, including fresh noodles, which are popular for their practicality and distinctive taste. Fresh noodle production presents a promising business opportunity for small-scale entrepreneurs but still faces challenges in managing production costs and setting appropriate selling prices. This study aims to analyze the Break Even Point (BEP) in fresh noodle production to determine the minimum production quantity required to avoid losses. The research was conducted in Kamang Sub-district, Agam Regency, West Sumatra, from September to December 2024 using a survey method through direct observation and structured interviews with a group of women farmers. The results showed that the total fixed costs amounted to Rp 25,353,000 per year, variable costs were Rp 7,175 per pack, and the selling price was Rp 10,000 per pack. The business break-even point is reached at the sale of 8,974 packs or equivalent to Rp 89,586,572 per year. These findings are expected to serve as a practical reference for small business owners in setting production targets, selling prices, and cost management strategies to maintain sustainable operations

    Pengaruh Bahasa Iklan Media Sosial Terhadap Peningkatan Penjualan Di Kota Padang

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    This study aims to determine the influence of social media advertising language on sales improvement at Optik Jaya and Dian Optikal in Padang City. The background of this research is based on the phenomenon that many optical business owners have utilized social media as a promotional tool, but have not yet optimized the use of persuasive and emotional advertising language. This research uses a quantitative method with a survey approach. The sample consists of 100 respondents who are customers or social media followers of the two optical stores. Data were collected using a closed-ended questionnaire with a Likert scale and analyzed using simple linear regression. The results show that social media advertising language has a significant influence on sales improvement, with an R² value of 0.534. This means that 53.4% of the variation in sales increase is influenced by advertising language, while the remaining 46.6% is influenced by other factors. The findings indicate that using advertising language that is attractive, emotional, and culturally relevant can increase consumer interest and buying actions

    Perbaikan Postur Kerja Menggunakan Metode Rosa Dan CMDQ Pada Mie Kuning Putri Minang

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    Office ergonomics is a branch of ergonomics that covers the entire work environment (workstations) as well as work tools (especially the use of computers and chairs) in offices. In modern office areas, most activities are carried out using a computerized system, so that all working time is carried out in a sitting working position. In essence, a human biomechanically needs to move in activities, not just stand or sit in only one position. Mie Kuning Putri Minang as the research object is located on Jalan Utara II, Seberang Padang, Padang Selatan District, Padang City, West Sumatra. The aim of this research is to improve work posture using the CMDQ (Cornell Musculoskeletal Discomfort Questionnaire) and ROSA (Rapid Office Strain Assessment) methods. ). The results of research using the CMDQ method show that employees complain about the neck, shoulders, arms, back, waist, hips, buttocks, and need immediate improvement. The results of the ROSA calculation show that employee A, employee B, and employee C have a high or dangerous risk, and urgent improvements need to be made. The cause of the high risk experienced is due to the inadequate facilities used, the need to update work facilities according to ergonomic standards in the world of work, and holding good and correct computer office ergonomics training to reduce injuries when using computers

    FORMULASI DAN EVALUASI STABILITAS EKSTRAK DAUN SUNGKAI (Peronema canescens Jack) DENGAN Na-CMC

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    Kesehatan gigi dan mulut merupakan bagian penting dari kesehatan secara keseluruhan, namun karies gigi masih menjadi penyakit yang umum diderita oleh masyarakat. Plak gigi adalah penyebab utama masalah kesehatan gigi dan mulut dan pasta gigi berperan penting dalam mengendalikannya. Daun sungkai (Peronema canescens Jack) memiliki berbagai khasiat, termasuk sifat antibakteri. Penelitian ini bertujuan untuk memformulasikan dan mengevaluasi stabilitas pasta gigi yang mengandung ekstrak daun sungkai dengan menggunakan Na-CMC sebagai agen pengikat. Ekstrak daun sungkai dibuat melalui maserasi dengan etanol 96%. Empat formula pasta gigi, termasuk satu kontrol, dibuat dan diuji stabilitas fisiknya (uji homogenitas, pH, tinggi busa, dan organoleptik) selama dua minggu. Hasil pengujian menunjukkan bahwa semua formula homogen dan memiliki pH yang stabil dalam rentang 6,5 hingga 8,0, yang sesuai dengan standar SNI (4,5-10,5). Namun, tidak ada busa yang signifikan yang terbentuk, kemungkinan karena viskositas yang tinggi akibat konsentrasi Na-CMC yang berlebihan. Formula 3, dengan konsentrasi Na-CMC tertinggi, menunjukkan tekstur paling kental dan stabil. Disimpulkan bahwa formulasi pasta gigi ekstrak daun sungkai berhasil dibuat dengan stabil, dan formula 3 adalah yang paling ideal, meskipun busa tidak terbentuk. Kata Kunci: Daun Sungkai, Na-CMC, Sediaan Pasta Gigi, Stabilita

    The Komunikasi Pemasaran Agen Perisai BPJS Ketenagakerjaan

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    The BPJS Ketenagakerjaan program has low participation rates, particularly in the Informal Sector Workers (BPU) program. Informal sector workers can register as participants to obtain the same rights as formal sector workers. Increasing the number of participants requires effective marketing communication, especially in order to inform potential participants. Shield agents use personal selling to attract participants. This study aims to determine the marketing communication applied by Shield Agents in their efforts to increase participant enrollment in the informal sector. The study uses a qualitative approach with a phenomenological approach and data collection techniques, including interviews, observation, and documentation. The research results are divided into six stages. First, prospecting by identifying targets from the immediate environment and community. Second, the pre-approach is conducted by introducing product differences and building trust through ID cards and assignment letters. Third, presentations, brochures, and testimonials explain the benefits and fees. Fourth, objection handling involves exploring the reasons for objections and providing solutions. Fifth, closing focuses on convincing potential participants and assisting with registration. Sixth, follow-up aims to maintain loyalty and measure participant satisfaction. This strategy is expected to increase participant acquisition significantly

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