Jurnal Akademi Pariwisata Medan
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    Pengembangan Desa Wisata Denai Lama sebagai Salah Satu Objek Wisata di Kabupaten Deli Serdang

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    Deli Serdang Regency with its capital Lubuk Pakam consists of 22 sub-districts, 14 sub-districts and 380 villages. Law no. 6 of 2014 states that the Villages are very important because they aim to realize community welfare services through improvement, empowerment, and participation of rural communities, as well as increasing regional competitiveness by taking into account the principles of democracy, equity, justice, privilege and specificity of a village regions in the system of the Republic of Indonesia. Tourism Villages will be a way to develop villages and realize community welfare. Denai Lama Tourism Village is one of the tourism villages that has the potential to be developed into a tourist attraction in Deli Serdang Regency. Of the 6 (six) elements needed by Denai Lama Village in the strategy of developing a tourist village, they are quite capable, but there are some things that are still missing and require a mentoring process. Homestay development is still not developed. Homestay is important to be developed so that visiting tourists can stay in the village of Denai Lama so that there will be an increase in the length of stay of tourists in the tourist village of Denai Lama which is an increase in tourist spending (spending power) in the tourist village. The existence of public toilets, facilities and infrastructure, sufficient parking space, markings and directions as well as the CHSE health protocol (Cleanliness, Hygiene, Sanitation, and Environment) are important to note. Cooperatives should be formed by involving the community in order to further develop the village. Another thing that has not been optimally implemented but is no less important to develop Denai Lama Tourism Village, one of the tourist attractions is Branding, Advertising (Ads) and Selling (Sales Mission). Denai Lama Village has branded its village as a Tourism Village with Educational Tourism, but does not yet have a slogan/tagline that tourists can remember. It is necessary to make a slogan/tagline that is in accordance with the characteristics and concepts of the village that you want to form as a characteristic of the tourist village. In terms of advertising the tourist village of Denai Lama must aggressively promote both using print and online media to attract tourists to visit the tourism village. This tourism village promotion can be done using social media such as Facebook, Instagram, YouTube and if necessary promotions create a village website. And for sales , the tourist village of Denai Lama can take part in events such as tourist exhibitions, bazaars, exhibitions with attractions and tourism products in touristm villages. By carrying out the development strategy above, Denai Lama Tourism Village can become one of the leading tourist attractions in Deli Serdang district, North Sumatra province and even the Indonesian NationalDeli Serdang Regency with its capital Lubuk Pakam consists of 22 sub-districts, 14 sub-districts and 380 villages. Law no. 6 of 2014 states that the Villages are very important because they aim to realize community welfare services through improvement, empowerment, and participation of rural communities, as well as increasing regional competitiveness by taking into account the principles of democracy, equity, justice, privilege and specificity of a village regions in the system of the Republic of Indonesia. Tourism Villages will be a way to develop villages and realize community welfare. Denai Lama Tourism Village is one of the tourism villages that has the potential to be developed into a tourist attraction in Deli Serdang Regency. Of the 6 (six) elements needed by Denai Lama Village in the strategy of developing a tourist village, they are quite capable, but there are some things that are still missing and require a mentoring process. Homestay development is still not developed. Homestay is important to be developed so that visiting tourists can stay in the village of Denai Lama so that there will be an increase in the length of stay of tourists in the tourist village of Denai Lama which is an increase in tourist spending (spending power) in the tourist village. The existence of public toilets, facilities and infrastructure, sufficient parking space, markings and directions as well as the CHSE health protocol (Cleanliness, Hygiene, Sanitation, and Environment) are important to note. Cooperatives should be formed by involving the community in order to further develop the village. Another thing that has not been optimally implemented but is no less important to develop Denai Lama Tourism Village, one of the tourist attractions is Branding, Advertising (Ads) and Selling (Sales Mission). Denai Lama Village has branded its village as a Tourism Village with Educational Tourism, but does not yet have a slogan/tagline that tourists can remember. It is necessary to make a slogan/tagline that is in accordance with the characteristics and concepts of the village that you want to form as a characteristic of the tourist village. In terms of advertising the tourist village of Denai Lama must aggressively promote both using print and online media to attract tourists to visit the tourism village. This tourism village promotion can be done using social media such as Facebook, Instagram, YouTube and if necessary promotions create a village website. And for sales , the tourist village of Denai Lama can take part in events such as tourist exhibitions, bazaars, exhibitions with attractions and tourism products in touristm villages. By carrying out the development strategy above, Denai Lama Tourism Village can become one of the leading tourist attractions in Deli Serdang district, North Sumatra province and even the Indonesian Nationa

    Perilaku Generasi Milenial terhadap Minat pada Makanan Tradisional di Kecamatan Ajibata Kabupaten Toba Samosir

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    The behaviors of millenial generations are reactions of behaviors of a group of generations, were born in 1980-1990 or in the beginning of 2000, to their environment, whilst the interest in traditional foods are the factors of the appearances of their attentions, interest in traditional foods. This is analysis descriptive research where the method used by observing the problems appear at this time, then analyze the data. The respondents of this research are the millenial generations in Kecamatan Ajibata Kabupaten Toba Samosir, they are 100 persons. The method of collecting data is by distributing questionnaires to the respondents, then the questionnaires are collected as data, and then the data are analyzed and presented based on the items. The analysis shows that the behaviors of millenial generations are less interested in traditional foods, because most of millenial generations are more interested in using gadget, where they get less information about traditional foods in social media that makes the traditional foods are not popular in their lives. It is hoped the millenial generations to open culture blogs, so as the young generations they will love and understand the culture, the philosophies, and the gtraditional foods.   REFERENCES Elizabeth, B. H. (1991) Psikologi Perkembangan. Erlangga, Jakarta. Notoatmodjo, S. (2003). Ilmu Kesehatan Maayarakat. Rineka Cipta, Jakarta. Kartini Kartono. (1996). Psikologi Umum. Mandar Maju, Bandung. Sarwono, W. S. (2009). Rajawali Pers Jakarta. Slameto. (2003). Belajar dan Faktor-Faktor yang Mempengaruhinya. Rineka Cipta; Jakarta. Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&B. Bandung: Alfabeta. &nbsp

    Penerapan Protokol Kesehatan Hotel sebagai Langkah Preventif pada Masa Pandemi

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    Hotel is one of the places to stay for tourists while on their tour. During the Covid-19 pandemic, hotel operations still running but with limited activities. Due to the relaxation period, the number of usable rooms increase along with the implementation of the Health Protocol as a preventive way in every hotel facility. This study aims to determine the application of hotel Health Protocols in Bandung. The method used is descriptive quantitative in assessing the importance of Health Protocols in each hotel services in providing safety and comfort for tourists during their stay. The results showed that the flow of hotel Health Protocol application was socialized and implemented for both employees and visitors. The number of hotels visited during the second quarter of 2020 along relaxation is 225 facilities or 56% of all hotels in Bandung City. Adherence to the implementation of the Health Protocol in the first 2 weeks was 76% and increased to 100% at the second 2 weeks or there was an increase in adherence by 25%. The total increase in compliance with hotel Health Protocol implementation is 25%. The conclusion of this study is that the implementation of the hotel Health Protocol has increased, which is one of the guarantees of tourist safety and preventive steps to break the chain of Covid-19 transmission in hotels.   REFERENCES Ady Wirawan, I. (2016). “Kesehatan Pariwisata: Aspek Kesehatan Masyarakat Di Daerah Tujuan Wisata.” Archive of Community Health 3(1):i-xiv–xiv. Ahmed, M., Begum, A., Chowdhury, M. A., I. (2010). Social constraints before sanitation improvement in tea gardens of sylhet, Bangladesh. Environmental Monitoring and Assessment, 164(1-4), 263-71. Melalui : doi:http://dx.doi.org/10.1007/s10661-009-0890-0. Qamar., A., Khan, M. T. I., & Khan, M.  N. I., (2018). “Dynamics between Financial Development, Tourism, Sanitation, Renewable Energy, Trade and Total Reserves in 19 Asia Cooperation Dialogue Members.” Journal of Cleaner Production. doi: 10.1016/j.jclepro.2018.01.066. Anggreani, dkk. (2019).  Dasar Sanitasi Hygiene dan K3 Perhotelan.  Bekasi : Madenatera. Anon. (2015). “Green Hotel Sebagai Daya Saing Suatu Destinasi.” Jurnal Nasional Pariwisata. doi: 10.22146/jnp.6368. Anon. (2020). “Covid-19, New Normal, Dan Perencanaan Pembangunan Di Indonesia.” Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning. doi: 10.36574/jpp.v4i2.118. Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif. (2020). Panduan Pelaksanaan Kebersihan, Kesehatan, Keselamatan, dan Kelestarian Lingkungan di Hotel. Jakarta : Kemenparekraf. Keputusan Menteri Kesehatan Nomor HK.01.07/Menkes/382/2020 tentang Protokol Kesehatan bagi Masyarakat di Tempat dan Fasilitas Umum dalam Rangka Pencegahan dan Pengendalian Corona Virus Disease 2019 (Covid-19). Kularatne., Thamarasi., Clevo, W., Jonas M., Vincent, H., & Boon, L. (2019). “Do Environmentally Sustainable Practices Make Hotels More Efficient? A Study of Major Hotels in Sri Lanka.” Tourism Management. doi: 10.1016/j.tourman.2018.09.009. Notoatmodjo, S. (2012). Promosi Kesehatan dan Ilmu Perilaku. Jakarta: Rineka Cipta. Robson M., Toscano W. (2007). Risk assessment for environmental health. California : John Wiley&Sons, Inc. Santi, F. R., Suparlan, &. Khambali. (2013). “Keadaan Sanitasi Hotel Melati Singaraja Indah dan Griyo Mulyo Surabaya Tahun 2012.” Gema lingkungan kesehatan. doi: 10.36568/kesling.v11i1.185. Sevilla, C.G., Ochave, J.A., Punsalan, T. G., Regala, B.P., & Uriarte, G.G. (1993). Pengantar Metodologi Penelitian. Jakarta : UI Press. Slamet JS. 2009. Kesehatan lingkungan. Yogyakarta : Gajah Mada University Press. Sugihamretha, I. D. G., (2020). “Respon Kebijakan: Mitigasi Dampak Wabah Covid-19 Pada Sektor Pariwisata.” Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning 4(2):191–206. doi: 10.36574/jpp.v4i2.113. Widanaputra, A. A. GP dkk. (2009). Akuntansi Perhotelan Pendekatan Sistem Informasi. Yogyakarta : Graha Ilmu. Wiyasha, I., (2010). Akuntansi Perhotelan (Penerapan Uniform System of Accounts for the Lodging Industry). Yogyakarta : Andi Offset. Yassi, A., Kjellstorm, T. D. K., Guidotti, T.L. (2001). Basic Environmental Health. New York :Oxford University Press Inc. Yuliastri, Y., & Atun Y., Akpar BSI Yogyakarta Jl Ringroad barat, and Ambarketawang Gamping. (2013). Peranan Hygiene dan Sanitasi Untuk menjaga Kualitas Makanan Dan Kepuasan Tamu di Hotel Inna Garuda Yogyakarta

    Potensi Wisata Kuliner sebagai Daya Tarik Wisata di Kabupaten Simalungun

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    This research shows that culinary tourism has the potential as a tourist attraction in Simalungung Regency as one of the districts on the edge of the Lake Toba super priority area. The community as culinary business actors and the local government play a role in culinary potential and what obstacles culinary entrepreneurs face. This study uses a mixed method or mixed method, which is a method that combines quantitative and qualitative approaches so that it gets accountable results. The final results of this study can be interpreted that there is a significant linear relationship between the potential for culinary tourism as a tourist attraction, the results are proven from the reliability test results showing that the Cronbach's alpha value of all variables is> than 0.6. The results of the normality test above show that the significance value is 0.999> 0.05, it can be concluded that the residual value is normally distributedThis research shows that culinary tourism has the potential as a tourist attraction in Simalungung Regency as one of the districts on the edge of the Lake Toba super priority area. The community as culinary business actors and the local government play a role in culinary potential and what obstacles culinary entrepreneurs face. This study uses a mixed method or mixed method, which is a method that combines quantitative and qualitative approaches so that it gets accountable results. The final results of this study can be interpreted that there is a significant linear relationship between the potential for culinary tourism as a tourist attraction, the results are proven from the reliability test results showing that the Cronbach's alpha value of all variables is> than 0.6. The results of the normality test above show that the significance value is 0.999> 0.05, it can be concluded that the residual value is normally distribute

    Identifikasi Manfaat Ekonomi untuk Masyarakat Lokal dalam Penerapan Pariwisata Berkelanjutan di Desa Wisata Kereng Bangkirai

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    Kereng Bangkirai Tourism Village strives to be a tourist destination that applies the concept of sustainable tourism. Tourism development in Kereng Bangkirai Tourism Village has provided economic benefits, therefore it is hoped that the economic benefits for the community can be felt in a sustainable manner. A larger market segment will provide economic benefits but if not managed properly it will cause losses for local communities. The purpose of this study is to identify economic benefits for local communities based on the criteria for implementing sustainable tourism destinations in Kereng Bangkirai Tourism Village. This research uses a qualitative approach. Data collection techniques in this study using in-depth interviews and observation techniques. Informants are managers of tourism villages, community communities, associations, industry and the Department of Culture and Tourism of Palangka Raya City. This research uses descriptive analysis. The results show that the tourism sector has provided economic benefits and simultaneously applies the principles of sustainable tourismKereng Bangkirai Tourism Village strives to be a tourist destination that applies the concept of sustainable tourism. Tourism development in Kereng Bangkirai Tourism Village has provided economic benefits, therefore it is hoped that the economic benefits for the community can be felt in a sustainable manner. A larger market segment will provide economic benefits but if not managed properly it will cause losses for local communities. The purpose of this study is to identify economic benefits for local communities based on the criteria for implementing sustainable tourism destinations in Kereng Bangkirai Tourism Village. This research uses a qualitative approach. Data collection techniques in this study using in-depth interviews and observation techniques. Informants are managers of tourism villages, community communities, associations, industry and the Department of Culture and Tourism of Palangka Raya City. This research uses descriptive analysis. The results show that the tourism sector has provided economic benefits and simultaneously applies the principles of sustainable touris

    Analisis Faktor-Faktor yang Mempengaruhi Pembangunan Pariwisata Berkelanjutan Dampaknya terhadap Kualitas Hidup Masyarakat di Kecamatan Simanindo, Kabupaten Samosir

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    The purpose of this study was to analyze the factors that influence sustainable development and the quality of life of the community in Simanindo District, Samosir Regency. The sampling used probability sampling through cluster/area random sampling involving 50 respondents from the community in Simanindo District, especially the community in Tomok Village, Tuk-tuk Siadong Village, and Ambarita Village. Data collection techniques were carried out through questionnaires, interviews, and documentation. Data analysis was performed using path analysis. The results of the study of economic, socio-cultural, and environmental factors have a direct influence on sustainable development and the quality of life of the community in Simanindo District, Samosir Regency. Likewise, sustainable development has a direct influence on the quality of life of the community in Simanindo District, Samosir Regency. Furthermore, the quality of life of the people in Simanindo District, Samosir Regency is directly influenced by economic factors and socio-cultural factors without going through sustainable development. On the other hand, the quality of life of the people in Simanindo District, Samosir Regency is influenced indirectly by environmental factors, through sustainable tourism.The purpose of this study was to analyze the factors that influence sustainable development and the quality of life of the community in Simanindo District, Samosir Regency. The sampling used probability sampling through cluster/area random sampling involving 50 respondents from the community in Simanindo District, especially the community in Tomok Village, Tuk-tuk Siadong Village, and Ambarita Village. Data collection techniques were carried out through questionnaires, interviews, and documentation. Data analysis was performed using path analysis. The results of the study of economic, socio-cultural, and environmental factors have a direct influence on sustainable development and the quality of life of the community in Simanindo District, Samosir Regency. Likewise, sustainable development has a direct influence on the quality of life of the community in Simanindo District, Samosir Regency. Furthermore, the quality of life of the people in Simanindo District, Samosir Regency is directly influenced by economic factors and socio-cultural factors without going through sustainable development. On the other hand, the quality of life of the people in Simanindo District, Samosir Regency is influenced indirectly by environmental factors, through sustainable tourism

    Pengembangan Infrastruktur Komersil Pelabuhan Penyebrangan Ajibata di Kabupaten Toba Samosir Sumatera Utara

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    This research is conducted to figure and analyze the infrastructure development of Ajibata Port as the commercial ferry port in Toba Samosir. Ajibata Port is being developed gradually, so it has the potential to be a commercial port which provides facilities and services that can help to increase people’s income and develop the region's economy, by using the community base tourism principle to establish sustainable tourism without damaging the ecosystem or overexploiting. The method that used in this research is the quantitative analysis, thus field observation is needed to collect the reliable data from the local government, business owners, and the communities around Ajibata Port.   REFERENCES Bhattacharya, J., Ji S.W., Lee, H.S., Cheong, Y.W., Yim, G.J., Min, J.S., Choi,. Y.S. (2008). Treatment of acidic coal mine drainage : design and. Hudson, S.W., Hudson, W.R., Brown, D., and Botelho, F. (1997). Standards For State Network Level Pavement Management Condition. Management Com of Urban Transportation Div of ASCE, Infrastructure Condition Assessment. Art, Science, and Pratical, M. Saito, ed. ASCE, New York, vol. 454 – 463. Kessedes, C, Ingram, G.  (1994). Infrastructure’s impact on development: lessons from WDR . Journal of Infrastructure Systems, 1995, 1 (1): 16-32. Moleong, L. (1993). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosda Karya. Singarimbun, M. dan Sofian, E. (1989). Metode Penelitian Survei. Jakarta. LP3ES

    Analisis Pengaruh Kesiapan Kabupaten Banyuasin terhadap Penyelenggaraan Sports Event di Provinsi Sumatera Selatan

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    This study was conducted to determine the effect of the readiness of Banyuasin District as a satellite city on the implementation of sports events in South Sumatra Province, where readiness was examined based on eight liveable cities criteria including the physical city, environmental quality, accessibility, facilities, utilities, economy, social and bureaucracy. The data analysis model used is multiple linear regression analysis with the presentation of hypotheses carried out simultaneously and partially. The research sample consisted of 66 domestic and foreign tourists. The results showed that of the eight research variables in Banyuasin Regency simultaneously had a significant effect on the dependent variable in organizing sports events in South Sumatra. Partially, research in Banyuasin District shows that environmental and facility quality variables have a significant effect on the holding of sports events in South Sumatra.   REFERENCES Cities Alliance, W. (2007). Liveable cities: the benefits of urban environmental planning: a cities Alliance study on good practices and useful tools. Nurfaedah, Ulfi. (2015).  Analisis Peran Kota Tangerang sebagai Kota Satelit Jakarta (studi kasus: transportasi komuter tangerang-jakarta) diakses melalui http://digilib.esaunggul.ac.id/bookmark/5292/ kota%20 satelit. Kaplanidou, K., & Vogt, C. (2010). The meaning and measurement of a sport event experience among active sport tourists. Journal of Sport Management, 24(5), 544-566. Karo Karo P. (2019). Analysis of Satellite City Readiness Effect towards Organization of Sport Events in South Sumatra Province. 1st International Conference One Belt, One Road, One Tourism (ICOBOROT 2018), Advances in Economics, Business and Management Research, 2019, volume 111, 55-65. Kennedy, D. (2009). The spectator and the spectacle: audiences in modernity and postmodernity. Cambridge University Press

    Dampak Ekonomi dalam Pengelolaan Homestay di Desa Terong Kabupaten Belitung

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    Desa Wisata Terong has a high unique selling point. The uniqueness of the Desa Wisata Terong is also equipped with supporting facilities including homestay, Belitung Regency. The number of visits to Desa Wisata Terong January-August 2019 experienced a peak visit in March, May and June with the largest number of visits in June (238) tourists. The number of visits to Desa Wisata Terong in January-August 2019 was as large as 844. Of the number of visits only 0.02% (22) included visitors staying overnight, while the remainder were one day visitors.The longer visitors stay at Homestay the more meaningful the economic contribution of tourism is generated,this underlies the necessary strategy to increase the length of stay of visitors in Desa Wisata Terong. This strategy has implications for the development in accordance with the potential and tourism products such as homestays, food and drinks, souvenirs and transport in Desa Wisata Terong of Belitung Regency. Spending on Homestay visitors from Pancasila University where the composition of the largest expenditure is the culinary business component, which is 55% of the total visitor expenditure.    REFERENCES Asean. (2016). ASEAN Homestay Standard. Jakarta: The ASEAN Secretariat. Hadi, Soetrisno. (1985). Metodologi Research Jilid II, Yayasan Penerbit Fakultas Psikologi UGM, Yogyakarta. Hermawan, Hary. (2016). Dampak Pengembangan Desa Wisata Nglanggeran Terhadap Ekonomi Masyarakat Lokal. Jurnal Pariwisata, Vol.III,  No.2, ISSN 2528-2220. Maharani, Fanny. (2017). Strategi Pengembangan Penginapan Lokal (Homestay) Untuk Mendukung Desa Wisata Tista, Kec. Kerambitan, Kab. Tabanan. Seminar Nasional Sains dan Teknologi. Murphy, Peter E. (1987), Tourism A Community Approach, Methuen, Newyork. Kusmayadi, dan Sugiarto. (2000). MetodePenelitianDalamBidangKepariwisataan Jakarta: Gramedia Pustaka Utama. Narbuko Cholid, Abu Achmadi. (2004), Metodologi Penelitian, Bumi Aksara, Jakarta. Pascasarjana Universitas Udayana. (2015).  Buku Pedoman Penulisan Usulan Penelitian, Tesis dan Disertasi Prakoso, Aditha Agung. (2008). Pengembangan Desa Wisata Melalui Pendekatan Rute Wisata Kasus : Desa Wisata Srowolan, Sleman, DIY. Yogyakarta: UGM. Putra, I Nyoman Darma dan I Gde Pitana. (2010). Pariwisata Pro-Rakyat Meretas Jalan Mengentaskan Kemiskinan di Indonesia. Jakarta: Kementerian Kebudayaan dan Pariwisata. Soekanto, Soerjono. (1985). Perspektif Teoritis Studi Hukum Dalam Masyarakat, CV Rajawali,  Jakarta. Subagyo, Joko.  (2006).      Metode Penelitian Dalam Teori dan Praktek. Jakarta: RINEKA  CIPTA. Sita, Witiyaningsih. (2017). Identifikasi Kesiapan Homestay Untuk Keberlanjutan Desa Wisata Pancoh ,Kabupaten Sleman. Prosiding Seminar Hasil Penelitian bagi Civitas Akademika UKDW. ISSN: 978-602-6806-05-5. Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta. Suswantoro, Gamal. (2007). Dasar-Dasar Pariwisata,  Yogyakarta: Andi Offset. Wiendu, N. (1993). Concept, Perspective and Challenges, makalah bagian dari Laporan Konfrensi Internasional mengenai Pariwisata Budaya.Yogyakarta:Gajah Mada University Press. Yoeti, A, Oka. (1996). Pengantar Ilmu Pariwisata, Bandung. Angkasa. ____________.  2002, Pemasaran Pariwisata, Bandung, Angkasa

    Strategi Pengembangan Food Prenuer Khas Daerah di Destinasi Wisata Lubuk Linggau selama Pandemic

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    Lubuk Linggau is one of the regency-level cities in South Sumatra which was chosen as a research locus because its tourism is being developed, especially the tourist spot of Temam Waterfall. This study aims to identify the number of business actors and the types of culinary offered in tourist destinations of Lubuk Linggau City; identify and analyze the problems of food preneur in developing the culinary business; and formulate a food preneur development strategy in the tourist destinations of Lubuk Linggau City. This research is a qualitative and quantitative research with a survey approach conducted through observation and interviews with semi-structured techniques. The research data was taken through snow ball sampling and processed using internal and external SWOT analysis (Strengthness, Weakness, Opportunities, Threatness). The results showed that the number of business actors around the tourist destination area of ​​Temam Waterfall was 16 stalls, but due to the pandemic, only 5 stalls were operating with food that was delivered in the form of instant food, not typical regional food. In addition, based on the results of the internal and external SWOT analysis, with a shortage of typical food traders, it can be said that there is a big opportunity for the development of food preneurs around these tourist destination areas. However, it requires synergy and cooperation between the government and tourism actors for the food preneur development process. The food preneur development strategy is based on the results of research using SWOT, so that the typical culinary food preneur around the destination area can develop to attract more visitors or tourists, especially in the post-pandemic period or in the new normal er

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