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Investigating the current position of brand extensions in recent literature
No full textHuman beings seek variety in different kinds of matters. It is seen that throughout the years of human evolution, there is not a static behavior rather a dynamic behavior is observed. From a consumer’s perspective, a similar behavioral pattern can be seen. In general, consumers seek variety. Regardless of the product category, customers want to have different kinds of options to consider regarding consumer decision making process. Because of this, brands offer different kinds of new products and services. If this new product and services include name of the parent brand, this is called a brand extension. In fact a brand can introduce a new product or service by creating a completely new brand or using the current brand name. If the current brand name is used when introducing a new product or service to the market, it means that the brand want to use the current brand equity of the brand and thus introduce the product or service with a brand extension. Brand extension is an important topic for both the marketers and literature. Considering the new products and services offered to the market, most of the new products and services are brand extensions meaning marketers are continuously working on brand extensions. Moreover, there are lots of recent articles regarding brand extensions topic in highly respected journals. Therefore the main aim of this study is to investigate the current position of the brand extension topic by analyzing recent articles.
Based on the aim of the study, ten recent articles were chosen from WoS database. Most of the articles were from 2022 including one from 2023. When selecting the articles, keyword search method were used searching brand extensions as the keyword under the topic selection. After that, the articles were sorted by date and newest first, then the first ten empirical articles that can be reached are selected for the purposes of the study. The results showed that there is interest on brand extensions topic across different continents. Most of the studies are quantitative studies having only one qualitative study for brand extensions. This shows that brand extension is mostly explored from a cause and effect relationship view. Several product categories were used such as service industries (hotels, quick-service restaurant), FMCGs, fashion retail, and also multiple product categories in single studies. Brand extension topic has been investigated with several different topics such as masstige brands, upward line extensions, downward line extensions, intention to purchase brand extensions, green brand extensions where some of the topics were analyzed in multiple studies. To conclude, brand extensions is an important topic receiving attention from academicians across the world that is studied with multiple different topics, creating insights for the literature and marketing practitioners.No sponso
Diyabetik hasta ekstremitelerinde azalmış kan akışını saptamak için empedans pletismografisinin kullanımının araştırılması
No full textThe amount of blood flow into a body tissue is very critical and can be evaluated by monitoring the distention of the blood vessel (artery) feeding that tissue. Several techniques for artery distention monitoring have been reported in the literature. In this study, the impedance plethysmography (IPG) technique has been used as a non-invasive method with multiple electrodes to find the impedance across a finger, and therefore, monitor the existence of blood flow. Simulations have been performed on COMSOL finite element analysis software, and experiments have been carried out to obtain the optimum parameters for this technique. The simulations use 4 electrodes in different positions with a current of 10mA applied throughout a variety of frequencies up to 100 GHz. The resultant data clearly show the advantage of using multiple electrodes to enhance the total information received from the signals, while also indicating that 100Hz can be the optimum frequency for applying IPG. This study demonstrates that IPG with multiple electrodes can be applied to detect the existence of blood flow into body limbs, which is vitally crucial specifically for diabetic patients.Bir vücut dokusuna akan kan miktarı çok önemlidir ve bu dokuyu besleyen kan damarının (arter) şişmesi izlenerek değerlendirilebilir. Literatürde arter distansiyonu izleme için çeşitli teknikler bildirilmiştir. Bu çalışmada empedans pletismografi (IPG) tekniği, bir parmak boyunca empedansı bulmak ve dolayısıyla kan akışının varlığını izlemek için çoklu elektrotlarla invazif olmayan bir yöntem olarak kullanılmıştır. COMSOL sonlu elemanlar analiz yazılımı üzerinde simülasyonlar yapılmış ve bu teknik için optimum parametrelerin elde edilmesi için deneyler yapılmıştır. Simülasyonlar, 100 GHz'e kadar çeşitli frekanslarda uygulanan 10mA akım ile farklı konumlarda 4 elektrot kullanır. Ortaya çıkan veriler, sinyallerden alınan toplam bilgiyi geliştirmek için birden fazla elektrot kullanmanın avantajını açıkça gösterirken, aynı zamanda IPG'yi uygulamak için en uygun frekansın 100 Hz olabileceğini de gösteriyor. Bu çalışma, çoklu elektrotlu IPG'nin, özellikle diyabetik hastalar için hayati önem taşıyan vücut uzuvlarına kan akışının varlığını tespit etmek için uygulanabileceğini göstermektedir.No sponso
Popülist lider ve halk bağını anlamak: Hugo Chávez ve Donald Trump örnekleri
No full textThis thesis questions the formation of the bond between the populist leader and his/her followers. This relationship is key for understanding the populist phenomenon. Until now, studies have mostly addressed populist leader's charisma as an explanation for his/her appeal to the people. The present study employs a selection of election campaign speeches from two of the most controversial populist figures of recent times, Hugo Chávez and Donald Trump, and it focuses on the populists' construction of the leader-people bond. For this purpose, the study utilizes directed content analysis method. The findings point out five mechanisms which are incorporated into populist leaders' narrative, and which are used to create the leader-people bond. These are: self-construction as "the leader," the non-verbal communication, the construction of the concept of "the people", the identification of a crisis and the people's mobilization. The study concludes by arguing that the leader-people bond is constructed with these mechanisms, yet the weight of these mechanisms changes from one political/cultural context to another. Also, the strength of this bond depends on the people' effective engagement with these mechanisms.Bu tez, popülist lider ile takipçileri arasındaki bağın oluşumunu sorgulamaktadır. Bu ilişki, popülizm olgusunu anlamanın anahtarıdır. Şimdiye kadar yapılan araştırmalar, popülist liderin halk ile kurduğu güçlü bağı genellikle bireysel karizma ile açıklamışlardır. Bu çalışma, son zamanların en tartışmalı popülist figürlerinden ikisi olan Hugo Chávez ve Donald Trump‘ın seçim kampanyası konuşmalarını inceleyerek popülist lider-halk bağını oluşturan mekanizmaları ortaya koymaya çalışmaktadır. Bu amaçla çalışmada yönlendirilmiş içerik analizi yönteminden yararlanılmıştır. Bulgular, popülist liderlerin anlatılarına dahil edilen ve lider-halk bağını oluşturmak için kullanılan beş mekanizmaya işaret etmektedir. Bunlar "liderin" kendi inşası, sözsüz iletişim, halk kavramının inşası, bir krizdurumunun tanımlanması ve halkın mobilize edilmesidir. Çalışma, lider-halk bağının bu mekanizmalarla kurulduğu, ancak bu mekanizmaların etkinliğinin ülkelerin siyasi/kültürel bağlamlarına göre değişiklik gösterebileceğini ortaya koyar. Ayrıca, lider ve halk arasında oluşan bağın gücü, halkın, popülist liderin kullandığı mekanizmalara etkin katılımına bağlıdır.No sponso
Publication preview source evaluation of distance education and formal education on architectural design studio practices and student perception with comparative analysis: Antalya Bilim University
No full textDue to the worldwide Covid pandemic in 2020, it has undergone compulsory in universities, including distance education architectural education. Universities in Turkey were affected by Covid too, with the decrease of the pandemic effect, even though it has been back to formal education, an earthquake occurred and affected 10 cities in Turkey, causing to passed of distance education again. In the 2023 period, the process; continued as a hybrid, both remotely and face-to-face. Also, the design studio culture, which is the backbone of architectural education, evolved with the changes in the distance education process of components such as drawing, sketches, and the desk critiques tradition of architectural practice. In this sense, the study aims to create a base for a provision for the future of architectural education with student-centered assessments. The research comparatively evaluates the effects of distance education and formal education on architectural studio practices through course evaluation questionnaires applied to students and student comments. In this study, the questionnaires and comments filled by approximately a total of 120 students for each term between 2018-2022 within the Department of Architecture of ABU were analyzed. To determine the points where students get the most efficiency and feel inefficient; Both positive and negative outcomes were observed, including difficulties with the concepts of proportion and scale, the benefit of being able to view other students' projects online, and the chance to continue learning additional modeling and drawing software until graduation. This example shows how hybrid education for the architectural design studio can be evaluated when weighing the benefits and drawbacks of online learning versus face-to-face teaching.No sponso
Three-dimensional (3D) morphometric analysis of plegic and healthy feet of patients with stroke
Get PDFObjective: This study aimed to quantitatively assess the changes in foot morphology in stroke patients using 3D scanning and focused on parameters like foot volume, area, and the root mean square difference (RMS) values. The objective was to enhance our understanding of post-stroke foot morphology and its potential relevance for rehabilitation, especially in designing orthotic supports and specialized footwear for stroke patients. Methods: Our study involved fourteen right hemiplegia patients and twenty healthy subjects. Stroke patients were assessed using international scales. We utilized a 3D scanning device to digitize and examine the differences in foot morphology between hemiplegic and healthy subjects, analyzing the data on a computer platform.
Results: In the context of post-stroke individuals with hemiplegic feet, our morphometric analysis revealed notable differences in foot area and foot volume when compared to their healthy counterparts. These distinctions extended to linear measurements encompassing foot length, foot
width, instep height, bimalleolar width, and ball width. Significantly, RMS exhibited a substantial increase in the patient cohort compared to the healthy group (p<0.05). Our investigation also established correlations between these standing morphometric parameters and RMS alterations,
with noteworthy coefficients for various parameters: RMS(Foot Length Difference, 0.41), RMS(Foot Width Difference, 0.45), RMS(Instep Height Difference, 0.58), RMS(Ball Width Difference, 0.58), RMS(Bimalleolar Width Difference, 0.19), RMS(Volume Difference, 0.74), and RMS(Area Difference, 0.62). Conclusion: This study suggests incorporating RMS values as a novel parameter in the evaluation process. We anticipate that these findings will have practical implications, particularly in designing orthotic supports, specialized footwear for stroke patients, and the formulation of tailored rehabilitation programs within clinical settings.No sponso
Evaluation of the attitudes of men whose wives are pregnant towards sexuality with paternity roles
No full textAmaç: Bu çalışma eşleri gebe olan erkeklerin, babalık rolleri ile cinselliğe karşı tutumlarını belirlemek amacıyla yürütülmüştür.
Gereç-Yöntem: Araştırma verileri kesitsel olarak Ocak–Haziran 2023 tarihleri arasında, Vitale Kadın Hastalıkları ve Doğum Hastanesinde toplandı. Tanımlayıcı desende yürütülen çalışmanın evrenini
hastanenin Kadın Doğum Polikliniğine başvuran gelişigüzel örneklem yöntemi ile belirlenen 133 baba adayı alındı. Veri toplama aracıolarak “Kişisel Bilgi Formu”, “Rahim İçi Baba Bağlanma Ölçeği” ve
“Gebelikte Cinselliğe Karşı Tutum Ölçeği” kullanıldı. Verilerin değerlendirilmesinde ortalama, standart sapma, sayı, yüzdelik ve korelasyon analizi kullanıldı.
Bulgular: Çalışmaya katılan babaların yaş ortalaması 30,84±5,02 yıl olduğu belirlendi. Babaların %48,9’u lisans mezunu, eşlerinin %60,2’si 3. trimesterda olduğu tespit edildi. Baba adaylarının rahim içi baba bağlanma ölçeği ve gebelikte cinselliğe karşı tutum puan ortalamaları arasında pozitif yönde anlamlı bir ilişki olduğu tespit edildi.
Sonuç: Gebelikte cinsel yaşamı değerlendirmek için yapılan araştırmalarda genellikle kadınların cinsel işlevleri sorgulamaktadır. Ancak bu çalışmada eşleri gebe olan erkeklerin cinselliğe karşı tutumları değerlendirilmiştir. Ayrıca doğum öncesi bakımda, gebelerin eşleri sıklıkla ihmal edilmekte;
bakım sürecine dâhil edilmemektedir. Ancak doğum öncesi bakımın her alanında olduğu gibi cinsel yaşamla ilgili bilgilendirme ve danışmanlık sürecine erkeklerin de dâhil edilmesi gerekmektedir. Sağlıklı bir cinsel yaşam için gebelikte cinsel yaşama yönelik tutumların belirlenmesi ve gerekli eğitimlerin planlanması önemlidir.Objective: This study was conducted in order to determine the attitudes of men whose spouses are pregnant towards sexuality with paternity roles.
Materials and Methods: The research data were collected cross-sectionally at Vitale Obstetrics and Gynecology Hospital between January and June 2023. Dec. The universe of the study conducted in a descriptive pattern was determined by random sampling method, which applied to the Obstetrics and Gynecology Outpatient Clinic of the hospital, 133 expectant fathers were taken. The “Personal Information Form”, the “Intrauterine Paternal Attachment Scale” and the “Attitude Towards Sexuality
during Pregnancy Scale” were used as data collection tools. Mean, standard deviation, number, percentage and correlation analysis were used in the evaluation of the data.
Results: It was determined that the average age of the fathers participating in the study was 30.84±5.02 years. 48.9% of fathers have a bachelor's degree, 60.2% of their spouses are 3.it was determined that she was in trimester. It was found that there was a positively significant relationship between the intrauterine paternal attachment scale and the average score of attitude towards sexuality during pregnancy of expectant fathers. Dec.
Conclusion: In studies conducted to evaluate sexual life during pregnancy, women's sexual functions are usually questioned. However, in this study, the attitudes of men whose wives are pregnant towards sexuality were evaluated. In addition, in prenatal care, the spouses of pregnant women are often neglected; they are not included in the care process. However, as in all areas of prenatal care, men should also be included in the information and counseling process related to sex life. For a healthy sex
life, it is important to determine attitudes towards sex life during pregnancy and plan the necessary trainings.No sponso
Investigation of the thematic hotel room concept through the "2016 – 2019 Antalya Hotel Design Show" organization in the context of entrepreneurial interior architecture offices
No full textUluslararası arenada son derece önemli rolü üstlenen bacasız sanayi olarak ta nitelendirilen oteller, sürekli artan talepler doğrultusunda gelişmişliğin üzerine koyarak ilerlemektedir. Bu durum otelleri hem işletme mantığı açısından hem de müşteri görsel duygularına da hitap edebilmek adına rekabetçi tutumlar sergilemektedirler. Bu doğrultuda, otel işletmeleri daha fazla müşteriyi misafir edebilmek ve böylece rekabet üstünlüğü sağlayabilmek adına yeni arayışlara girmektedir. Temalı oteller; tasarım
anlayışından başlayarak mimari tarzları, sıra dışı tasarımları ve hizmet anlayışları ile ulusal ve uluslararası misafirlerine daha önce yaşamadıkları bir tatil deneyimi sunmakta ve böylece otelleri rekabette üstün kılabilmelerinde önemli rol oynamaktadır.
Tezimizde, son yıllarda otel anlayışındaki farklılıkların yeni trendlerinden temalı otelleri Hotel Design Show örneğinde inceleyerek girişimci içmimarlık ofislerinin tema kavramı konu alınmıştır. Temalı otellerin, günümüzde hem dünyanın yeni turizm bölgelerindeki otel yatırımlarında, hem de mevcut otellerin renovasyon çalışmalarında önde gelen tercihlerden olduğu görülmektedir. Böylece bu konu ile çıkan sonuçların yeni destinasyonlardaki yeni ve yenilenecek otel anlayışlarına bir etki etmesi düşünülmüştür.
İçmimarlık trendlerini geliştirmek adına çeşitli hikayeler kurgulamak, olan hikayeleri canlandırmak ve bir konsept oluşum içerisinde araştırmaların beslenerek farklı noktalarından bakmasını sağlamak, bu araştırmalar sonucunda tasarımları mekanların hikayeleri ile birleşmesini geliştirerek kullanıcılara birincil etki sağlanmasını hatıralarda kalmasını ve daha güçlü hatıraların oluşmasını isteyerek ilerlemektedir. Bu noktada gelişen ve geliştirilen yaşanmışlıkların tatil kurgusuna indirgendiğinde farklı olanı
istediğimiz ortaya çıkmaktadır, konseptleri hikaye ile birlikte öne vurduğumuzda tema ortaya çıkmaktadır. Çocuk teması, aşk teması, doğa teması, iş teması, deniz teması, çiçek teması, orman teması, tarih teması gibi çok çeşitlenebilir ve hikayeleştirilebilir olguları otellerde tekrar ve tekrar tercih edilebilir durumu desteklemektedir. Temalı otellerin standart tatil otellerinden ayıran noktaların tercihleri etkileyip etkilemediğini gördüğümüz bu noktayı Antalya Hotel ekipmanları fuarı içerisinde dört yıl üst üste düzenlenmiş Hotel Design Show etkinliği içerisine dahil olan içmimarlık ofislerinin girişim yönleri ile birlikte yapılan tasarımların tüm çevreler için
kazanım doğurduğu ve bir hikayenin sonucunda çıkabilecek çalışmaların izleyici önünde nasıl karşılık bulduğuna yöneliktir.The hotels, which are also described as the chimneyless industry, which play an extremely important role in the international arena, are advancing by placing on the development in line with the ever-increasing demands. In this situation, hotels exhibit competitive attitudes both in terms of business logic and in order to appeal to customer visual feelings. In this direction, hotel businesses are looking for new ways to host more customers and thus to gain competitive advantage. themed hotels; Starting from the design concept, it offers its national and international guests a holiday experience that they have never experienced before, with its architectural styles, extraordinary designs and service understanding, and thus plays an important role in making hotels superior in competition. In our thesis, the concept of the theme of entrepreneurial interior architecture offices is discussed by examining themed hotels, which are among the new trends of the differences in hotel understanding, in the example of hotel design Show. It is seen that themed hotels are one of the leading choices both in hotel investments in new tourism regions of the world and in renovation works of existing hotels. Thus, it is thought that the results of this subject will have an impact on the understanding of new and renewed hotels in new destinations. In order to develop interior architecture trends, it progresses by creating various stories, reviving the existing stories and ensuring that researches are fed from different points in a concept formation, and as a result of these researches, the designs are developed by combining the stories of the spaces with the primary effect to the users, keeping them in the memories and creating stronger memories. At this point, when the experiences that have developed and developed are reduced to the holiday fiction, it becomes clear that we want the different, when we highlight the concepts together with the story, the theme emerges. Variable and story-telling phenomena such as children's theme, love theme, nature theme, business theme, sea theme, flower theme, forest theme, and history theme support the situation that can be preferred again and again in hotels. We see whether the points that distinguish themed hotels from standard holiday hotels affect the preferences. It's about how you respond in front of him.No sponso
Skill-based immigration and economic growth: a long-term analysis for Canada
Get PDFThere has been an increasing acknowledgement of the importance of immigration, both in the scholarly discourse on economics and in the priorities of policymakers. In this regard, the immigrant inflows to maximize potential economic benefits is a highly debated topic in both the academic literature and the policy agendas. Nevertheless, the impact of the varied educational backgrounds and skill sets of immigrants on economic growth is still largely unexamined. Within this particular framework, this study investigates the impact of immigration based on skill level on the economic
growth of Canada during the timeframe of 2006-2022. In the model examined, employment is categorized as native-born Canadian, low-skilled, semi-skilled, and high-skilled immigrants. In order to estimate the long-term parameters, the Vector Error Correction (VECM) is employed, and the results are confirmed by the Dynamic Ordinary Least Squares
Estimator (DOLS). The estimates revealed that a 1% increase in native Canadian employment raises real output by 0.69%; a 1% increase in low-skilled immigrant employment decreases real output by 0.10%; a 1% increase in the semi skilled immigrant employment raises real output by 0.15%; a 1% increase in high-skilled immigrant employment raises
real output by 0.26%. The results demonstrate that the impact of immigration on economic growth varies depending on the skill level. Low-skilled immigration has a negative effect on economic growth, while semi-skilled and high-skilled immigration have a positive effect. In addition, the impact of high-skilled immigration on economic growth is greater
than that of semi-skilled immigration. Immigration can only stimulate long-term real output if the inflow consists of qualified immigrant workers.No sponso
Implementing marketing strategies for a niche business: case of talya herbal products
No full textMedicinal and aromatic plants (MAPs) products became more popular during and after the Covid-19 pandemic.
MAPs production and marketing could be accepted as a niche business. The purpose of this study is to examine
the marketing strategies of a MAPs producing company from Türkiye. Using case study, data is gathered via
interviews, observations and secondary sources. Findings showed that the company succeeded a prudent progress
in various market segments basing on its market orientation culture and use of different market distribution
channels. Every distribution channel had a different market segment as well as a different structure. The company
learned from its market experiences and orientation. They had been organizing to enter the USA market as well as
exporting to several other countries. The findings point out that in our today’s world of high competition,
companies focus on various market segments, follow different pricing and branding strategies simultaneously so
that they can survive in a complex environment with a persistent competitive advantage.No sponso
The Crime Victims' Rights Act: rhetoric or reality?
No full text1982 tarihli Mağdur ve Tanık Koruma Yasası (MTKY) ve 2004 tarihli Suç Mağdurları Hakları Yasası (SMHY) dâhil olmak üzere suç mağdurunun haklarına ilişkin mevzuat, suç mağdurunun içinde bulunduğu kötü duruma dikkat çekmiştir. Ayrıca mağdurların, failleri sorumlu tutmayı ve kamu güvenliğini artırmayı amaçlayan bir adalet modeli içerisindeki önemini, değerini ve rolünü tanımaları için yargı mensuplarına ve halka çağrıda bulunmuştur. SMHY, suç mağdurlarına katılım hakları veren ilk federal tedbirdir ve eyaletlerin benzer mevzuatları kanunlaştırmalarında model olarak hizmet etmiştir. Sekiz katılım hakkının haricinde, SMHY'nin, kolluk kuvvetleri, savcılar ya da yargıçlar tarafından, yürürlüğe konulması ve uygulanması tavsiye edilmiştir fakat zorunlu kılınmamıştır. Onun yerine bu yargı mensupları, ilgili hakların suç mağdurlarına teslim edilmesinde "iyi niyetle çaba sarf etmek" için teşvik edilmişlerdir. Bu makale, SMHY'yi analiz etmek için Anlatı Politikası Çerçevesi'nden yararlanmadan önce, mağdur hakları hareketinin hikâyesini anlatmaktadır. Sosyal hizmet mesleği ile ilgili birkaç kilit meselenin altı çizilerek sosyal hizmet uzmanları ve politika yapıcılar için mevcut anlatıları değiştirmeleri ve mağduru kimin oluşturduğunu, bu hakların nasıl ve kimler tarafından hayata geçirileceğini daha açık bir biçimde belirlemeleri ve yaptırım mekanizmaları geliştirmeleri yönünde bir eylem çağrısı yayımlanmaktadır.No sponso