İzmir Kavram Vocational School Institutional Repository
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The Effect of popular culture on women's consumption of technological products
Get PDFIn capitalist societies the individual is constantly in the process to spread into all areas of consumer demand to buy the thought of pushing a product or service in the Society of the image in the scope of an individual's products and services resulted in the formation of positive or negative judgments. Today's society as technology advances, new marketing methods of employing new and is powered by the popular movements. This situation resulted in the increase of the consumption environment. In this study, the consumption of Popular Culture examines the relationship between evolving and changing technological products nowadays. The sample of the study consists of 1000 women participants between the ages of 18-35. The age ranges of the participants were determinant when choosing the sample. In the process of determining the sample, women were more active than men to meet both their individual and family needs and to be relatively more active in shopping processes. Quantitative research method was used, data were collected through a questionnaire, SPSS program was used in data analysis, analysis tables were interpreted. There is a positive relationship between technological development and modernization. Technological developments have had a positive reflection on popular culture. The culture, which was at first as a public culture, was reshaped with the changing social structure and developments in the world. Industrialization, capitalism and globalization have also been effective in this change. The world has shrunk even more through developments in mass media and social media that is rapidly spreading to large masses today. The reflection of this technological development on popular culture is shaped by the desire to consume more
Determination of brand love dimensions ın automobile brands and examination of these dimensions ın terms of demographic characteristics of consumers
Get PDFToday, the needs and expectations of consumers have differed compared to the past. While consumers
prefer products or services, they have turned their approach to the abstract benefits such as brand rather
than physical features. The importance which consumers attach to the emotional benefit of a brand
outpaces the physical benefits provided by that brand. Therefore the stimuli leading to the brands have
also changed dimensions and abstract concepts emerged. One of these abstract concepts is the concept
of brand love, which expresses the strength of the emotional bond to be established between consumers
and the brand. The concept of brand love, which is expressed as the feelings arising from the tangible
and intangible benefits that a consumer obtains from the products and the degree of love, passion and
addiction to the brand of the product, is an important tool strategically used by companies to gain
competitive advantage.Brand love is a tool which contributes to success in sustainable competition by
strengthening brand loyalty and which is used to establish a astrong bond between brand and consumer.
Brand love is a multi-variable concept consisting of 7 dimensions which are uniqueness, satisfaction,
sincerity, continuity, memories and dreams.It is thought that determining whether the dimensions of
brand love differ according to demographic features, which is an important determinant used in market
segmentation, can contribute to the promotion strategies of marketers regarding brand love according to
their target audience. It was seen that there is not much research on this subject
Leveraged buyout regulations within the scope of turkish commercial law
Get PDF“Leveraged buyout” (LBO) is one of the most preferred methods in company acquisitions. LBO is a basically private group of investors coming together and borrowing money to purchase the control of a (Target) Company. According to this method, if more loan money is put in the company instead of capital, income as well as profitability of the company will increase and the fewer money is spent from the capital.
Leveraged Buyout transactions have three main legal aspects: The buyer acquires controlling shares of the company; Financing the acquisition price largely through loans from third parties; The loans used are ultimately either fully or largely secured by the Target Company’s assets.
In substance, the main principle in joint stock companies is the protection of capital. Whereas for leveraged buyout models, the final source of collateral is the capital or assets of the Target Company. Therefore, different laws have forbidden this process, and in Turkish Law, this kind of financing is considered null and void to the extent that it is associated with the financial assistance prohibition.
This acquisition method was freely applied in Turkey without any legal restriction until 1 July 2012, which is the date of the Turkish Commercial Code No. 6102 (“TCC”) entry into force. TCC (Art. 380) stipulates that “legal transactions involving advance payments, provision of loans or security, which are carried out by a company with another person for the purpose of acquisition of the company’s shares, shall be null and void”.
Financial aid prohibition regulated in TCC is subject to significant criticism in doctrine, especially in terms of the amendment (2006/68/EEC) in the Second Directive of the European Union, which enables financial assistance to third parties under certain conditions. In order to harmonize the amendment made in the Second Directive, it is suggested an amendment similar to the Second Directive may be considered in Art. 380 of the TCC, and thereby the strict ban is softened
Investigating the effect of online advertising and consumer anxiety on attitude and behavioral intention towards advertising
Get PDFIntroduction: Online marketing communication has replaced traditional media in reaching audiences. Online advertising is one of the most important elements of online marketing communication. Hundreds of online advertisements appear in front of consumers every day through social media, internet and video sites, mobile devices and applications. Consumers are inconvenienced from time to time when they encounter so many online advertisements.
Aim: The aim of this paper is to investigate the effect of online advertising and consumer anxiety on attitude and behavioral intention towards advertising.
Method: Structural equation modeling (PLS-Sem) is used to test the effect of online advertising and consumer anxiety on behavioral intention through attitude.
Findings: According to the modeling findings, both online advertising and consumer anxiety were found to have statistically direct and indirect effects on behavioral intention
Sağlığın dijitalleşmesi, yapay zeka ve büyük veri tartışmaları
No full textGünümüzde bilgisayar ve internet teknolojileri yaşamımızın her alanda kullanımı yaygınlaşmıştır. Bununla birlikte kişilerin iş ve özel yaşamlarında ve kurumlarda büyük oranda kolaylık sağlamaktadır. Bu doğrultuda teknolojinin büyük yol kat etmesiyle birlikte büyük veri, yapay zekâ gibi teknolojiler yaptığımız işin daha hızlı, daha ucuz ve daha erişilebilir olmasını sağlamakta ve üzerinde yaşadığımız dünyanın dijitalleşmesi yolunda büyük adımlar attırmaktadır. Dijitallik kavramı birçok sektörle birlikte sağlık sektörüne de giriş yapmıştır. Yeni teknolojiye uyum sağlamaya çalıştığımız bu çağda da sağlık kurumları dijitalleşme yolunda dijital hastane olarak ilerlemişlerdir. Hem Dünya’da hem de Türkiye’de sağlık hizmetlerinin hızlı ve pratik bir şekilde sunulmasını sağlayacak bilişim sistemleri ve son model teknolojik cihazlar dijital hastaneler için yeterli olmamaktadır. Bu alanda eğitimle kuvvetlendirilecek personeller ve entegre bir sistem kurulması gerekmektedir. Dijital hastaneler ve diğer sağlık teknolojileri, yoğun teknolojiyle artan veri akışından doğan büyük veri ve yapay zekâ kavramları hayatımızda ve sağlık sistemimizde yer etmeye başlayan bu teknolojilerin ve uygulamaların sağlık sistemimize önemli katkılar sağladığı ve sağlayacağı düşünülmektedir. İnsan özü gereği eski sistemden vazgeçmek ve yeni sisteme ayak uydurmak istemediğinden dolayı uygulanmakta olan dijital teknojilerdeki en önemli süreç sağlık personeline yeni teknojilere dair eğitimlerin verilmesi ve personelin ayak uydurma sürecinde destek olunmasıdır. Ayrıca geliştirilen bu teknolojilerin yakın gelecekte sağlık hizmetlerinde önemli olacağı düşünülse de kullanıcıların veri güvenliği, veri hırsızlarına karşı hastaların verilerinin korunması, merkez ve kullanıcı arasında kesintisiz internet bağlantısı sağlanamaması, internet bağlantısının olmadığı bölgelerin bulunması ve bazı diğer etik sorunlar bu teknolojilerin çözüm bekleyen sorunları arasında yer almaktadır. Gelişen teknoloji sağlık sorunlarına bir çözüm üretip verimi arttırırken karmaşıklık da meydana gelmektedir. Bunlardan dolayı dijital sağlık uygulamaları ve teknolojilerinin hala gelişim aşamasında olduğunu söylemek yanlış olmayacaktır
Sağlıkta toplumsal cinsiyet eşitsizliğine ilişkin internete yansıyan Türkçe haberlerin içeriklerinin değerlendirilmesi
Get PDFoai:openaccess.kavram.edu.tr:20.500.12569/325Sağlıkta cinsiyet eşitsizliği ile ilgili haberlerin son yıllarda daha fazla gündeme gelmeye başlaması, konuyla ilgili daha fazla farkındalık oluşmaya başladığını göstermektedir. Bu çalışma, sağlık alanında toplumsal cinsiyet eşitsizliğine ilişkin dijital medyada yer alan Türkçe haberlerin içeriklerinin değerlendirilmesi amacıyla gerçekleştirilmiştir. Bu amaçla Google arama motoruna “sağlıkta toplumsal cinsiyet eşitsizliği” ve “sağlıkta toplumsal cinsiyet ayrımcılığı” sözcükleri girilmiş ve arama yapılmıştır. Bu kapsamda araştırmada, 2013-2020 yılları arasında Türkiye’deki ulusal haber web sitelerinden arşiv sayılarına ulaşılabilen 53 haber içeriği değerlendirilmiştir. Çalışmada elde edilen verilerin analiz edilmesinde nitel araştırma yöntemlerinden biri olan içerik analizi yöntemi kullanılmıştır. Konu ile ilgili yayımlanan haberler incelendiğinde: haberlerin büyük bir bölümünün tirajı düşük olan haber sitelerinde ele alındığı belirlenmiştir. Sağlıkta cinsiyet eşitsizliğine ilişkin haberlerin tirajı yüksek olan gazetelerin (Sabah, Hürriyet, Sözcü, Milliyet, Türkiye, Posta, Akşam gibi) haber sitelerinde ise, az sayıda haber bulunduğu tespit edilmiştir. Bu durumun ise toplumun, konuya ilişkin farkındalık düzeyini etkileyebileceği söylenebilir. Ayrıca çalışmada, sağlıkta toplumsal cinsiyet eşitsizliğine ilişkin olarak yayımlanan haberlerin sırasıyla en fazla sağlıkta cinsiyet eşitliği için yapılan girişimler ve pandemi süreci ve sağlıkta cinsiyet eşitsizliğinin dünyadaki durumuna ilişkin olarak yapıldığı belirlenmiştir.The fact that the news about gender inequality in health has been included in the news in recent years has shown that there is more awareness about the issue. This study was carried out to evaluate the content of Turkish news in digital media on gender inequality in health. For this purpose, the words “gender inequality in health” and “gender discrimination in health” were entered into the Google search engine. In the study, 53 news content which the number of archives that can be accessed from national news websites in Turkey between the years 2013 to 2020 were evaluated. In this study, content analysis, one of the qualitative research methods, was used in the analysis of the data. When the news published on the subject is examined: It is determined that a large part of the news is handled in news sites with low circulation. It was found that there are very few news items in the news sites of newspapers with high circulation (Sabah, Hürriyet, Sözcü, Milliyet, Türkiye, Posta, Akşam etc.) of news related to gender inequality in health. It can be said that this situation may affect the awareness level of the society on the subject. In addition, in the study, it was determined that the news published about gender inequality in health was made mostly regarding the attempts for gender equality in health and pandemic process and the situation of gender inequality in the world, respectively
Evaluation of the content of national news reflected on the internet about Covid-19 pandemic
Get PDFThe coronavirus, which started in China and spreads almost all over the world, and whose source is not known exactly, but is regarded as illegally sold, can have a fatal effect on humans. Today, the number of people caught with coronavirus (Covid-19) is rapidly increasing. In order to eliminate this disease caused by the coronavirus,
quarantine applications are carried out in many countries, curfews, curfews out of the country or out of the city, wear a mask, etc. Health professionals work day and night. However, the vaccine of the coronavirus has still not been found. In response to this situation, the World Health Organization has declared the Covid-19 epidemic as a pandemic. This study was carried out with the aim of evaluating the national news published in digital media regarding the coronavirus, which is declared as a pandemic worldwide. For this purpose, the keywords “Coronavirus, Koronavirüs, Covid-19, Pandemi, Covid 19, Kovid-19” were entered into the Google search engine. January 1, 2020- May 1, 2020 during the ten newspaper archives can be accessed on the number of the highest circulation national news website in Turkey, 150 news content was evaluated. In the study, content analysis, one of the qualitative research techniques, was used to analyze the data. As a result of the research, it has been determined that the most handled issues regarding Covid-19 in the news sites of the related newspapers are general information about Covid-19, about the current situation in Turkey coronavirus, the effects of coronavirus and that the coronavirus in the world, respectively. It has been determined that the least discussed issues in the news sites of the related newspapers are: the statements of the World Health Organization (WHO) regarding the coronavirus, the criticisms about the corona
virus, post-pandemic life and coronavirus data presented in famous individuals
Life satisfaction in elderly individuals: a healthy age center in İzmir
Get PDFAraştırmanın temel amacı, altmış yaş ve üzerindeki bireylerin yaşam doyumlarının araştırılmasıdır. Bu amaçla, İzmir’de yer alan bir sağlıklı yaş alama merkezine gelen altmış yaş ve üzerindeki bireylerin yaşam doyumlarının çeşitli demografik değişkenlere göre farklılaşıp farklılaşmadığı ortaya konulmuştur. İzmir’deki bu sağlıklı yaş alma merkezine 60 yaş ve üzeri bireyler katılabildiğinden bu çalışmada 65 yaş üstü bireyler yerine 60 yaş ve üzeri bireyler dâhil edilmiştir. Çalışmanın verileri 2019 Kasım- Aralık aylarında yüz yüze anket yöntemiyle toplanmıştır. Verilerin analiz edilmesinde tanımlayıcı istatistiklere ilaveten parametrik olmayan verilerde kullanılan Mann Whitney U testi ile Kruskal Wallis H testlerinden yararlanılmıştır. Araştırmanın sonucunda bireylerin yaşam doyumlarıyla demografik özellikler (yaş, cinsiyet, eğitim durumu, medeni durum, bireylerin sağlıklı yaş alma merkezine gitmeye başlama süreleri vb.) arasında istatistiksel açıdan anlamlı bir ilişki bulunmadığı tespit edilmiştir.The main purpose of this research is to investigate the life satisfaction of individuals aged 60 and over. In line with this purpose, it has been demonstrated whether the life satisfaction of individuals aged sixty and over, who come to a healthy age center in İzmir, varies according to various demographic variables. In this study, individuals aged 60 and over, not individuals over 65 are included, because individuals aged 60 and over can attend this healthy aging center in İzmir. The data of the study were collected by face-to-face survey method in November-December 2019. In addition to descriptive statistics, Mann Whitney U test and Kruskal Wallis H tests used in nonparametric data were used in analyzing the data. As a result of the research, it was determined that there was no statistically significant difference between individuals' satisfaction with life and demographic characteristics (age, gender, educational status, marital status, time of starting to go to a healthy age center and income)
Investigation of the perception of the person evaluated in performance evaluation in an emotional labor-intensive job: Example of a call center
Get PDFDuygusal emek yoğun mesleklerden biri olan çağrı merkezi çalışanlarının iş gereği duygularını iyi yönetmek zorundadırlar. İşin getirdiği duygusal yüklentilerin ağırlığı ise çalışandan çalışana değişebilmektedir. Bu çalışmanın amacı, yoğun performans kontrolünün olduğu bir organizasyon içerisinde performans değerlendirme sistemine çalışan bakış açısını ortaya koymaktır. Nitel veri toplama tekniği ele alınan bu araştırmada, yapılandırılmış görüşme tekniği kullanılmıştır. Örnek kütleyi araştırmaya katılmayı kabul eden İzmir ilindeki bir çağrı merkezinin 22 müşteri temsilcisi oluşturmaktadır. Araştırmaya destek olan çalışanların 16‟i kadın (%73) ve 6‟si erkek (%27) olmak üzere toplam 22 kişi katılmıştır. Çağrı merkezi çalışanlarının yaşları 20 ile 35 arasında değişmekte olup yaş ortalaması 26‟dir. Elde edilen bulgulara göre, Şirketlerinde kullanılan performans değerleme sisteminin çağrı merkezi müşteri temsilcileri tarafından algısı 5 farklı tema altında toplanmıştır. Performans değerleme sistemi; iş yerlerinde performans baskısı, sürekli rekabet, yetersizlik, iş güvencesizliği ve iş yükü arttırıcı bir uygulama olarak görülmektedir. Araştırma sonuçları, yoğun duygusal emek gerektiren çağrı merkezi müşteri temsilciği mesleğinde performans değerlendirmenin çalışanın hem stresini hem de hissettiği iş güvencesizliğini arttırmaktadır.Call center employees, which are one of the emotional labor-intensive professions, have to manage their emotions well for the job. The weight of the emotional burden of the job can vary from employee to employee. The purpose of this study is to reveal the perspective of the employee to the performance evaluation system in an organization with intense performance control. In this study, in which qualitative data collection technique was considered, structured interview technique was used. The sample mass consists of 22 customer representatives of a call center in Izmir, who agreed to participate in the research. A total of 22 people, 16 of whom were women (73%) and 6 of whom were men (27%), who supported the research, participated. The ages of call center employees vary between 20 and 35 and the average age is 26. According to the findings obtained, the perception of the performance evaluation system used in their companies by the call center customer representatives has been gathered under 5 different themes. Performance evaluation system; Performance pressure in workplaces is seen as continuous competition, inadequacy, job insecurity and workload increasing practice. Research results show that performance evaluation in the call center customer representative profession that requires intense emotional labor increases both the stress and the job insecurity that the employee feels
Integration of sustainable and technological approaches to flood risk management systems in coastal and delta cities
No full textErcanl�, �a�la (�zmir Kavram Meslek Y�ksekokulu)Floods are among the most significant global problems that 21st century cities are facing today. Especially with the effects of climate change, change in frequency and intensity of precipitation also affect the frequency and intensity of floods. Also, urbanization and industrialization cause to increase the intensity of human activities and the diversity of different sectors dramatically in various parts of the coastal areas and river basins in economically developing countries such as Turkey. Flash floods are significantly increasing and these sudden changing conditions disrupt the hydrological balance and also, flood disasters can
result in loss of life and property in delta and coastal areas. Therefore, in coastal cities and additionally for delta areas, there is a need for sustainable flood management strategies that can be adapted to new conditions and integrated into long-term smart urban systems at local scale. In this context, the aim of this study is to reveal a general review by examining the global sustainable and technological approaches that are developed for flood risk management at structural and non-structural levels. Primarily, flood risk management systems in UK, the Netherlands, Italy, Japan, China and USA will be examined generally and then put forward a comparative analysis of the existing flood risk management strategy plans in Turkey. Especially in Turkey, generating of flood risk management plans for short term periods from historical data and trends retard to future oriented design smart city systems which should also include long term climatic scenarios and uncertain condition