Advanced Research Publications: Management Journals
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Trends in Journalism: A Special Study on Twitter
No full textWith the development of new mass media, the appearances and approaches of communication have become more specialised. In a country like India, so vast and varied, traditional mass media alone does not constitute the communication channels, even though modern mass media like websites, facebook, twitter, blogs, instagram and whatsapp plays a major role in communication. For the past two decades, information and communication technology activities have gained momentum in India. Efforts have been made from both governmental and non-governmental platforms to enhance public understanding of invariable information through various activities. But recently the impact is created due to the social media like facebook, twitter, blogs and forums etc. Many recent issues have created such impact in the society specially among the urban people and little effects among the rural community. Therefore the trend of making news and collecting information platform have been changed due to the convergence of media today. Thus the study is proposed to analyse and discuss the trends in journalism especially focused on collecting information by the reporters, journalist to make news. This entailed to analyse and find the drift of news making through twitter in the current scenario of digital communicatio
Corporate Social Responsibility: A Philosophy behind the Philosophy
No full textThe term Corporate Social Responsibility has gathered much spin in the recent past cutting across cross-cultural business scenarios and various disciplines including law. It is a fact of life that when man ventures into greed he might often commit moral lapses. As a natured landscape of quest to ethical basis, many Corporations are going beyond binaries of right and wrong by proactively attempting to make things better in the communities in which their businesses operate. As against an operational part, theoretically also, many of today’s Corporations and Companies are exhibiting what is known as Corporate Social Responsibility, not only attempting to meet discrete legal techniques and philosophical standards of living but cherishing values that promote the greater welfare of society at large from the point of view of Social Welfare State. Be it as it may, it furthers social welfare measures, donations and taking initiatives to make our air, water and surroundings clean. It is of paramount obligation for businesses and tycoons of today’s Corporations, which assume a great significance and is explained within the framework of this article
The Concept of CSR: Socio- Legal Perspectives
No full textThis paper looks at changes in the legal requirements regarding CSR in Indian context. This is a review paper which reviews the proposed legal reform. Different perspectives regarding making CSR mandatory are being discussed in the light of the discussions of proposals. The focus has shifted from Profit to People. The whole concept of CSR is based on the fact that the society provides resources for business and business has to give back to the society for its inclusive growth. Business goals have to be aligned with the social and environmental needs for its long term growth. A few corporate houses view the mandatory spending on CSR activities as an unjustified burden on corporates and is going to hit their bottom line because of additional spend of a minimum 2% of the profits on the prescribed CSR activities. There is criticism over the dictating terms of the legislatures for philanthropic initiatives of the companies
Impact of Digital Television on Audience Especially Children
No full textCommunication can be as a sharing of meaning. Ethics, the right value given to that meaning and Culture, the means we use to share meaning. Earlier these were the products of our family and society. Their modes of transmission and interaction were the product of our need and our resources. Messages were often person to person, intimate, bound by local prejudices and customs. The mass media are a pervasive part of our life. Television occupies a major chunk of the ‘leisure’ time afforded by people all over the world and increasingly in India, has become an oft-quoted truism. But behind this common place assertion lies a host of issues - its long-term impact, particularly its role in the shaping of consciousness, its role as primary source of ‘values’, ‘culture’ and ‘leisure. Television’s impact on society is often analyzed in terms of its negative consequences, that is, lowering of moral standards, increase in our threshold violence, its role in promoting ethics of consumerism, individualism etc. The problem that crept in was the picturing of morally objectionable motion pictures appearing on television. There are two angles to analysis the role of mass communication. One, by taking the sociological perspective and look through a wide-lens and consider the functions performed by the mass media for the entire society, called macro analysis. Second, by looking through a close-up lens at the individual receivers of the content, the audience, and ask them how they use the mass media called micro - analysis. The heaviest period of television viewing by children is during prime time. It should be noted that many reruns are programmed during prime time. Thus, children see more programmes designed for adults than those developed for the younger generation. These viewing experiences expose them to commercials that express a powerful set of values
A Digital Media Person in you “How to Win Media Strata and Influence People”
No full textThis paper explores the importance of Developed trends in digital media and journalism.it also influences the most important aspects like citizen journalism and public awareness, social media and journalism, media democracy and the value of news.The articles, however vary in their definitions but it illustrates the people-physco analytical stages to identify their mindset and create a chain lock with all the achievements made in modernized world related to the various types of media developments and also constructing the truth about the Post modernization of media with its demographic audience.This paper examines schramm, jeff bezos, sigmund freud articles to find out the new hidden results in media and infact this study, mostly used researched articles,survey methodology to know the current scenario in the Development of media. Finally, the results are proving that, though there are Abudant growth in the digital media, but it won’t affect the values of all other media and also the people importance to the various types of media was very strong and fruitful
Self-Efficacy and Operational Sustainability of Oil Companies in Port Harcourt
No full textWe in this study, sought to examine the empirical link between self-efficacy as a dimension of psychological capital and operational sustainability in the Oil Companies in Port Harcourt. The population of the study consists of 207 Employees in the Oil Companies, due to the large size of the population, the Taro Yamane Sample size determination technique was used to determine the sample size of 135 employees, only the data of 121 respondents were finally used for data analysis. Empirical findings reveal that there is a positive significant relationship between the dimensions of psychological capital and the measures operational sustainability. We recommended that psychological capital as it were has been observed as fundamental to initiating and sustaining operational effectiveness for employees therefore, psycho training programmes are recommended as a way of strengthening employee’s commitment to work while at same time ensuring growth schemes and goal focus. And that, the components of psychological capital as expressed are needed for employees to activate their steadfastness to work goals irrespective of the challenges associated. We further recommended that positive psychological capital is needed to stimulate confidence that ensures timely attention to tasks, with a deep sense of optimism to meet the set goals.
Consumer Perception about Selection of Restaurant in NCR (India)
No full textIn this study we have investigated preferences of customers for selection of restaurant through different dimensions of service quality. The study also inspects the impact of the service dimensions on selection of restaurant. Important dimensions that are likely to influence customers’ restaurant service evaluations are identified using factor analysis. Four distinct dimensions were identified based on the analyses conducted of information collected from the customers. Multiple regression analyses conducted to examine the relative importance of the selected service dimensions. The findings in this work may be helpful to the owners of restaurants in national capital region (NCR) in India to address the gaps and improve satisfaction level of their customers
"Physician Shopping": Internet Purchase of Medication and its Problems
No full textWith the advent of internet technology, things have become easier. This includes the rapid purchasing of things via internet. The main consideration at present is the sale of medical products via internet. The "physician shopping", an internet purchase of medication can cause several problems. In this short article, the author briefly summarizes and discusses on this problem from a medical view
Workplace Humour Styles and Subordinate Work Attitudes of Telecommunication Companies
No full textWe in this study, sought to examine the empirical link between workers humour style and subordinate work attitudes in Telecommunications Companies Port Harcourt. The population of the study consists of 137 Employees in five telecommunication companies the study adopted the cross-sectional survey design for analysis of the data. Empirical findings reveal that there is a positive significant relationship between workers humour style and subordinate work attitudes. We recommended that, in order for management to effectively partner with their subordinates, it was imperative however that they allowed for and encouraged the practice of positive humour within the organization and that the structure of the organization should be flexible enough to allow for ease of communication and relaxed interactions between managers and their subordinat
Communication Media and The Ensuing Social Activism
No full textCommunication media are crucial to the development of any mass movement (Palmer, 1971). This paper is an attempt to study, quantitatively, the behavioural changes occurring in the millennials belonging to the Union Territory of Pondicherry, caused by the increasing use of WhatsApp and other social media as the sole source of information and a platform for their daily interactions. This paper studies the sociopolitical awareness in the millennials, created by the social media, and the resulting mass mobilization, social aggregation and social activism evidenced in the agitations of #Jallikkattu, #Neduvaasal and Ban Sterlite movement. Adopting Social Cognitive Theory as the conceptual framework, this paper studies the reciprocal determinism in the recent historical events to register dissent