Advanced Research Publications: Management Journals
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The Impact of Customer Service of Mexican Companies Based on Customer Care
No full textThe purpose of this research is to measure the level of customer service of Mexican companies in terms of customer service, considering that customer service is directly related to offer a good customer service. This research is analytical and descriptive, because it contains the main concepts about research, as well as the main authors and creators of the same and descriptive because in the research are tables and tables that help explain in a way Easier for the correct compression and differentiation of these concepts. With this research they will understand the importance and difference between a service and an attention, and once understood this will be able to better train their staff to obtain better and greater results in their companies and also reflected in their profits
A Study on the use of Social Media as a Tool of Citizen Journalism with Special Reference to the Updates on Kerala Flood Relief
No full textSocial networking is a unique platform for content sharing used by people all over the world irrespective of vast differences in language, culture and societal norms. The connectivity, flexibility and ease of access have lead to the utilization of these social networks as a tool of citizen journalism. Now-a-days, people exhibit their social responsibility by informing or reporting about the problems in the society through these social networks that reaches the masses which in turn makes press and media, government officials and authorities to look into the issue. Kerala, famously called as “The God’s own Country” is facing its worst time ever with the pouring rainfall, flooding rivers, landslides and people are losing their lives, getting displaced and are being accommodated in several camps in the state. In this situation, people in and around Kerala is using social media to organise, collect, and distribute the relief funds and materials required in different locations. It is noted that immediate requirements are informed to people through social media and it is being fulfilled at the earliest. The purpose of this study is to explore the utilization of social networks as the journalistic tool by the citizens and attempt to sooth the hardships faced by the people.
Mobile Communication Technology in Agriculture and Rural Development; A Qualitative study on Tamil Mobile Apps on Agriculture
No full textThe progressive use of mobile communication has created great prospect towards social, economic empowerment and also development in grassroots innovation in developing countries. Mobile communication has brought in great revolution in the field of agriculture by providing vide scope of agricultural development through access of information on modern agricultural practices, agricultural market, new crops, weather, pests control and so on. Mobile technology has brought in confidence among farmers to communicate directly in getting advice related to agriculture and also to sell the product directly to the market without hindrance from third party brokers. Also due to the various initiatives by government of India many projects on technology based communication become easily accessible by farmers of all sectors. This study mainly focus in assess and understand the functionality of the regional Tamil mobile apps on agriculture in Tamilnadu based on the Mobile Apps rating scale (MARS- Mars is designed to analyse mobile apps based on the criteria of engagement, functionality, aesthetics and information quality) and how effective it can be in bringing development in Agriculture. This study will provide more opportunities for policy makers to effectively harness mobile appli Keyword
Influence of Promotional Tools and Physicians’ Demographics A Study in Indian Pharmaceutical Industry
No full textThis paper attempts to study the association between physicians’ demographics and promotional tools influence on prescription behaviour. This paper is part of a larger study. Primary data for the study from physicians was collected through a survey using a structured questionnaire. One thousand physicians were identified through systematic random sampling. The questionnaire was administered face to face through personal visits in physicians’ chambers in the hospitals. A significant association is found between practicing years and educational programs, medical representative and samples influence on prescription behaviour. Qualification of respondents’ was found to be related with medical representative’s influence on prescription behaviour. Physicians with the qualification of Master of Surgery have the highest mean influence on prescription behaviour. A significant association was found between specialty of physicians’ and mean influence score of medical representative, gifts and samples. Orthopaedics specialty scored highest for the mean influence score of medical representative. Numbers of prescriptions were found to be associated with educational programs influence on prescription behaviour. Physicians writing 21 to 50 prescriptions in a week were found to be most influenced by educational programs.
Retirement Planning for an Individual in India
No full text“How is that people are motivated to go to a doctor but not motivated to go to a financial counselor, if individuals are ultimately responsible for their own financial health”. Given by Bowditch, 2005. The quote stated above touches on two central and divergent aspects of individual financial planning behavior for retirement. These observations activate the interest of researcher in researching individual retirement specific financial behavior, encompassing both the perspectives an individual has on his financial situation in retirement and the specific financial planning actions the individual takes. The investigation of this aspect of individual retirement specific financial planning behavior is becoming increasingly important in academic world and in practical life as relevance of financial provision for retirement is rising for the individual, companies, policy-makers and for society as a whole.
Comparative Analysis of Undergraduate Life Cycle in KPO Industry
No full textWith the passing span of time, reputation and development of the Business Process Outsourcing (BPO) sector headed to the improvement of yet another form of global outsourcing known as Knowledge Process Outsourcing (KPO). As comprehensive business is becoming more cutthroat, the rotation time for presenting products and services has become reduced. Customers demand high quality of services offered. In retort, business initiative approved structures and business models that deliver working proficiency.The area of research incorporates analyzing the recruitment practices & informants admired by the various KPOs acknowledged for the comparative study and proposing alternative techniques for recruitment.The research was made to study the feasibility of hiring undergraduates in KPO and to suggest alternate sources of recruitment for the same. A comparative study of the recruitment practices was carried out in Financial Services of KPO industry competitors. The identified KPOs for the study were State Street Syntel Services Ltd., Datamatics Global Services, WNS (Holdings) Pvt. Ltd, J. P. Morgan, Infosys BPO and Tata Consultancy Services. Data was collected both from primary and secondary sources. Collected data was examined based on the enquiry conclusions and recommendations were offered
Talent Management’- A Business Strategy for Organizational Effeciency
No full textIn today’s competitive economy, organizations need to continuously invest in human capital. In the role of business partner, HR leaders work closely with senior management to attract, hire, develop and retain talented employees. Yet competitive working environment, shortage of skilled employees leads to socio economic and cultural challenges as talent crosses borders. With the Talent Management(TM) becoming an area of emergent concern in the literature, the purpose of the study is to have deep analysis of the relationship between Talent Management and Organizational Performance. The research provides an immense contribution in the business sector by providing an insight to look up as how Talent management enhances the Organizational Performance in business. This is an attempt to examine the impact of Talent management on Organizational performance in business. To become the “best” the change must ultimately result in a positive stance. So often it is behavior of the organization that drives the employee’s talent and ultimate success. The success of any organization relies on its strategyThe study provides an insight in to practical and theoretical implications in the business sector which will help the employees in their organizations
A Study on Portrayal of Women in Regional Leading Newspaper
No full textThe print media serves as the watchdog of society. It has social responsibility to mirror and guide the process of social change. Positive portrayal of women in Media is necessary to maintain the real dignity and status of women. It will minimize the gap and inequality between men and women. Portrait of women in news coverage will definitely sets an impact on individual about the image of women. The constant and continuous accusation on print media is gender bias and failing to reflect the social problems faced by women. The women activist blames print media to portray women as commodity, sex objects, or as victims. In this analysis, we study about the portrait of women in a leading newspaper by content Analysis.
A Discourse Analysis of Social Media Voices in # Release Thirumurugan
No full textArticle 19 of the Indian constitution lays down that all citizens shall have the right to freedom of speech and expression, to assemble peacefully, and without arms, to form associations or unions, to move freely throughout the territory of India, to reside in any part of the territory of India, to acquire hold and dispose of property and to practice any profession or to carry on any occupation, trade or business. The arrest of Thirumurugan Gandhi, amongst many, is an example of Govern mentality in our state. Freedom of Speech and Expression is guaranteed in our democratic society. The advent of social media has greatly contributed to the possibility of being heard to a great extent, giving voice to the public. From mere opinions to strong points, social media serves as an accessible medium of the citizens. The arrest of Thirumurugan Gandhi, Human rights activist, garnered widespread social media attention through hashtag #Release Thirumurugan. This research is an exploratory attempt that aims to understand how online users are using Facebook and Twitter to spearhead the release of Thirumurugan Gandhi. In the light of Foucault’s concept of Governmentality, this research uses discourse analysis to analyse posts in #Release Thirumurugan. The overall sentiment expressed through the Facebook posts and tweets favour the release of Thirumurugan Gandhi. The mushrooming and viral nature of social media is contagious and has the scope to build a revolution. More the suppression of voices, activism would intensify further
Appraisal of Learning of Skill Based Subject through WhatsApp by Urban Under Graduate Students
No full textAs the social media have penetrated the lives of student community, it can be used for teaching and learning of specified academic subjects. In addition, it can be used for the conduct and valuation of tests that are performed as soon as the teaching and learning process is over. In this connection, the present research was devoted to use WhatsApp as an educational tool for teaching and learning the Life Skill (LS) based subject. It was also devoted to study its effectiveness as an educational tool among the urban undergraduate student community. In the present research, the WhatsApp group of students was formed and the LS based digital modules were systematically posted to them. The students had learnt the educational contents in the modules and participated in the attitudinal, performance and skill tests. The attitudinal test results showed that the student participants were optimistic towards learning through social media. The performance based results showed that the academic performance scores of the students varied from 64.0% to 80.0% with the standard deviation of 4.95 in the average score of 71.0%. The skill based results showed that the skill scores of the students ranged between 60.0% and 76.0% with the standard deviation of 5.73 in the average score of 67.5%. As these were constructive connection among LS based digital module, learning through social media and performance of student community, it could be concluded that the social media would be effectively used in the teaching learning process of LS subjects especially for the benefit of student community.