Advanced Research Publications: Management Journals
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A Study on the Potential Role of Social media as a Driving force for Jallikattu Protest
No full textSocial media platforms like Facebook, Twitter, Whatsapp and Instagram are extensively used to share knowledge around the world, with the power of “Immediate reach” and “Ease to edit”. This ends up in the result of Uncontrollable flow of information reaches to many recipients. This is apparent in the widespread protests in the Middle East and North Africa known as the “Arab Spring” in the years of December 2010-December 2012, and locally in Tamilnadu- India “Pro-Jallikattu Protest” in January 2017. This study tries to find how social media played a vital role to influence the ordinary people as an active participant of Jallikattu protest.
Online Political Information, Public opinion and Political Activism - A Descriptive Analysis
No full textThe primary research interest is in the area of uses and users of online political information. Online Journalism aided by social networking sites, smartphones, fast mobile networks and visual communication apps are playing an increasingly important role in influencing the political opinion of the society. Unlike the conventional form of news dissemination by the traditional electronic media like the television or radio, the online news of information offers the users an option of immediate feedback or response to any news content thereby neutralizing the information from the source) and consolidating the information along with their own inputs. This feature of online journalism along with the technology, creative applications and extremely fast reach of news to a wide audience through mobile devices has added a new dimension to the political information available online. Such an increasing reach is making a demand for an in depth study of the users and uses of political information because misinformation and abuse of online resources can have serious consequences on our society. On the other hand, the heterogeneous nature of the users also plays an important role in their approach towards any information. The demographics and socioeconomic position of a user also might affect their news assimilation behaviour. This in turn shapes their reaction towards the news content which makes the dynamics of public opinion formation even more complex and thus makes the analysis of the users a must. Adding on to the issue is the affiliation of political parties to media houses which relay the news. This is significant because it might affect the credibility of the source in the minds of the users and also have a direct impact on their dependency of online political information on social networking sites and applications rather than the conventional media like television. Its impact on the user and public opinion also needs to be studied. Further, the form and style of political news online has changed from that of the traditional media. The content is presented in a more humorous, entertaining format along with catchy visuals and graphics, which might also be the reason for the deeper social penetration of such news content. Thus analyzing the reception and transmission of such information by the users is required. Investigating the Style, form, design of the online political news content, its impact on the users of various backgrounds and how it impacts the public opinion formation is the general goal of the research.
Coverage of Socioeconomic and Political Issues Related to Muslims in Kannada and Urdu Dailies
No full textThis study investigates the coverage of socioeconomic and political issues related to Muslims in Karnataka. For the study, Kannada newspaper Prajavani and Urdu newspaper Sahara for the period of two months, i.e., January and February 2017 were selected. A total of 60 newspapers in total were chosen to analyze the prioritized coverage of issues in newspapers to examine how the socioeconomic and political issues related to Muslims were covered in daily Kannada and Urdu newspapers. This study also compared the coverage of socioeconomic and political issues related to Muslims in Kannada and Urdu newspapers. The methodology adopted was quantitative content analysis. Major categories such as news stories, articles, advertisements, editorials, etc., were evaluated.
Safe and Healthy Workplace
No full textSafe and healthy workplace play an important role to increase efficiency, quality and productivity. Under this research consequences of an unsafe work environment were found. The major goal of this paper was to develop various strategies to remove these consequences and provide safe and healthy workplace so that every organisation and its employees can get its benefits. Data from various sources were captured relating to manufacturing units and findings can serve as a base for formulating strategies
Social Media: Is it a Tool of Emancipation or a means for Harassment for Migrants?
No full textRecent incidents of lynching and killing ‘outsiders’ under various mysterious circumstances has one thing common for digital media and migrants: social media is the thread weaving toxic rumours which hurt migrants, who are labelled with the term ‘outsiders.’ Sometimes it is refugees. Sometimes it is internally displaced-within a city or across states. But all their fate is no different. The Pew Research Center calls global migration as one of the most “significant demographic trend” happening today. As per United Nation’s International Migration Report 2017, international migration is on the rise. From 173 million in 2000, 220 million in 2010, it has gone up to 258 million in 2017. War and internal strife in the Middle East is the single largest contributor for the global trend. But the same applies to Asian and South East Asian countries where the perennial issues of Bangladeshi migration, Rohingya migration from Myanmar, Afghan refugee issues, Sri Lankan Tamils migration in making Asia as no exception. But nation states aren’t the single most issue for the migrant issue. Because, people migrating within a country are also persecuted as ‘outsiders.’ Is the social media building bridges or destroying them? With 20 crore Indians using WhatsApp on a daily basis, it is becoming a parallel medium of spreading messages for the masses. But Mooer’s Law put forth by Calvin Mooer’s in 1959 is proving to be true in the digital era. He proposed that, “An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.” Roger Summit, founder, Dialogue Information Services reinterprets for the era of social media: “information will be used in direct proportion to how easy it is to obtain”. This provides the answer to why people tend to believe in rumours spread by WhatsApp, without checking the veracity. Why two migrant labourers were thrashed as child kidnappers in Chennai? Why a migrant labourer from Uttar Pradesh was lynched in Tripura, suspecting her of child lifting? Since 10 May 2018 there have been 20 incidents of lynch killings, all motivated by rumours spread through social media. At the same time mobile devices act as a tool of communication and culture for migrants. Chandrahasan, Founder and Chairman of OfERR, an organisation working for rehabilitation of Sri Lankan refugees in their homeland says that social media plays a key role in uniting refugee children who were born and brought up in Tamil Nadu, without having a glimpse of their native land. “Their WhatsApp video calls showing lush greenery of the Sri Lanka is one of the key pushing points in re-integration with their home land” he says. The boom in mobile connectivity is bridging the gap between the migrants and their loved ones especially since 97% of migrants are men leaving behind their family in their homeland in search of better earning. The paper looks at how digital media and specifically social media could be a tool for emancipation at the same time a tool for harassment.
A Study on the Semiotic Approach used in the Kollywood Film ‘Mercury’
No full textFilms are the rich tool of communicating ideologies to people ever since it was evolved. Each film maker has their own strategy and style in knotting up their story to the audience and it is up to the audience to perceive the essence of the portrayal. Usage of signs and codes creates the magic while reception of these content by the audience in the intended way. The recent International release of Karthik Subburaj is the film titled “Mercury.” It is a movie often misinterpreted to be silent film but actually it is not. As a part of the movie is silent, signs and codes are used to convey message and meaning in the film. This aspect of this thriller movie and the different colour tone used, and the characterization of the affected people in the industry that includes Prabhu Deva, and their performance has lead to this study on the semiotic approach of this film. The aim of this study is to decode the denotations and connotations in the film and verify the effective usage of signs and codes used by the director of the film
CSR Engagements and its Communication Strategies - Review of Literature
No full textCSR (corporate social responsibility) activities done by corporate companies are now integral management strategies to enhance their brand value and image. How companies should communicate about the corporate social responsibility engagements to the stakeholders, is the subject of debate and research, today. CSR communication is now important part of ensuring future businesses. The corporations operating in European countries and USA have been doing lot of corporate social responsibility activities and also communicating (reporting to its stakeholders) by the use of different media platforms including digital and social media, whereas corporate companies in India have started recently to communicate and give publicity to their CSR activities via print and electronic media as well as social and digital media, only since the last 2 years. As the Parliament of India has made it mandatory to do lot of CSR activities in the last year and now companies those have turnover of Rs.500 crore and above are bound to spend 2% of their annual turnover on CSR activities. It is important to investigate whether companies in India are enough aware of adopting different CSR communication strategies that could help enhance their brand image and brand value after doing various CSR activities. This study has focused upon secondary data available in various research papers and CSR reports where companies adopted different communication strategies. This analytical study has attempted to review of literature available on investigating on companies about whether various communication strategies were adopted or not and if these were used how it helped increasing the companies’ image among consumers and stakeholders as well as consumer loyalty for the product and services which company provide
Data Journalism in the Age of RTI
No full textWith the rise of democracy, the modern governments have slowly started opening themselves to the idea of open governance, i.e., a transparent and accountable governance. Several legislative patterns around the world are the proof of this paradigm. The Indian government after some amount of reluctance dipped its toes with the introduction of the Right to Information Act, 2005. This has added a new requirement to the journalist’s profession – Data Crunching. After slowly understanding the plethora of stories hidden underneath these data, the Journalists have started hunting for data that they can use in their stories. Other than this, RTI has also paved way for the media organizations to serve the public interest better with data journalism. However, the data journalism comes with a huge barrier – the lack of familiarity about how to work with the data and the dearth of computing skills are the foremost of them. This paper tries to understand the possible paradigms and viability of data journalism in the Indian Journalism
Use of New Media as a Tool of Public Relations: The Delhi Traffic Police Case Study
No full textThe Delhi Traffic Police is one of the largest traffic police forces in India. Managing traffic in a city teeming with vehicles is a massive challenge and transparent communication is extremely important to convey to people all the important information pertaining to the flow of traffic in the city. Therefore, the Delhi Traffic Police was one of the India’s first government organizations to implement new media tools in its communication strategy. The police force introduced a website, social media channels in Facebook, Twitter besides also starting helpline services on WhatsApp. This study endeavored to find how effective has been the implementation of these new media tools. Content analysis of the leading newspapers as well as the study of the social media channels of the organization revealed that the adoption of new media has resulted in enhancement of the public image of the organization.
Analysis on the Role of Social Media in Jallikattu Protest
No full textSocial Media became a means for sharing ideas and emotions in a public forum and social media became a platform for common public to express their views on different socio-political issues as well as the recent protest happened in Tamil Nadu . In January 2017, we witnessed there were huge protest across Tamil Nadu supporting Jallikattu, a bull-taming traditional Tamil sport which was banned by Supreme Court of India. The messages were spread in different Social Networking Sites and Apps triggered people to participate in the Jallikattu protest. People used Social Media like Facebook, Twitter and WhatsApp to organise a huge protest. With this background this paper analyses the role of social media in Jallikattu protest