Advanced Research Publications: Management Journals
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Social Media Behaviour of Teenagers and Privacy Issues
No full textTeenagers lives are increasingly mediated by information and communication technologies. Teenage school students aged between 13 to18 have been identified by different research studies as the generation with the high degree of social media use. Born and raised in the age of computers and online communication, today’s teenage school students not only engage in virtual communication with each other but also present identities to others through user-generated content on a personal profile that can contain personal information, photographs and video etc. Teenage school students connection to online communities is often a cause of concern for parents as well as educators, and also an intriguing area for social science research. The study is concerned how teenage school students present themselves through online social media by revealing information about themselves and other facets of their lives. The present study collected data from a representative sample of 479 eighth to twelve grade teenage school students in Shillong cit
Impact of Openness, Agreeableness and Extraversion on Impulsive Buying: Moderating Role of Consumer Emotional Intelligence
No full textImpact of three big personality factors on Impulsive buying: Moderating Role of Consumer Emotional Intelligence Data was collected through field survey 150 questionnaires completed through randomly selected customer. Descriptive statistics, exploratory factor analysis, and multiple regressions were used to test the direct impact of Openness, Agreeableness and Extraversio non impulsive buying and moderating role of consumer emotion intelligence. The finding suggests that, Openness, Agreeableness and Extraversion and moderating variable is consumer emotion intelligence have a significant and positive effect on impulsive buying. The results show Openness, Agreeableness and Extraversion and consumer emotional intelligence are significant associated with impulsive buying
Aspects of Advertising - A Cross-Cultural Study
No full textThis research paper tries to analyze and compare different Indian & U.S. based advertisements which have created an impact on the society or else have tried to enlighten the society for its betterment. It judges the advertisements on different parameters and their elements, so as to recognize the aspects and constraints of the society and the cultural differences existing between U.S.A. and India which make various advertisements with social appeals successful or unsuccessful
CURRENCY DEMONETIZATION- A VALIANT MOVE TO UPROOT BLACK MONEY & PREVAILING CORRUPTION FROM INDIAN ECONOMY
No full textOn November 8, 2016, night, in an unusual televised address to the nation, Indian Prime Minister Narendra Modi surprisingly announced the demonetization of `500 and `1000 currency notes in order to check on black money. This is one of the historical steps ever taken by an Indian Prime Minister. The banknotes that were declared illegal tender represent more than 86% of cash in circulation in India. Since then, the entire nation is suffering from a financial hurricane. This currency demonetization has taken a lot of attention from the citizens of India, politicians, media and research community as well. The incidence of fake Indian currency notes in higher denomination has been increasing since the last few decades. For ordinary citizens, the fake notes look similar to genuine notes issued by the Reserve Bank of India (RBI). These fake Indian currency notes are used for anti-national and illegal activities. High denomination notes like `500 and `1000 banknotes have been misused by terrorists and for hoarding black money
Evolution of Social Media as an Innovative Educational Tool
No full textThe current education system in the country both at school and university level is going through a transitional phase. A phase where there is similar to the game of ‘Tug of War’ where the traditional methods are seem to push students from studies due to dull and boring teaching methodology whereas the new fast evolving social media is pulling students as it is engaging, interactive and interesting for students. So working on the pull factor of social media the curriculums across the country are integrating it with their system so as to generate interest among 21st century students. So we now need to identify that how social media has evolved as an innovative educational tool?
Organizations and Society: A Critique of CSR Initiatives in India
No full textCorporate social responsibility research has so far focused on big businesses. The Supreme Court of India (TOI 13.09.2013) has declared that giving employee benefits does not amount to CSR. Yet, research findings involving large organizations are not wholly transferable to small ones, mainly because SMEs operate under conditions that are different from large ones. This research is intended to address this imbalance. This article seeks to identify and analyze the philosophy behind Maharashtra based small and medium enterprises engagement in socially responsible activities and to identify the benefits observed and perceived by the SMEs engaged in socially responsible practices. It also helps us to investigate how socially responsible activities lead to sustainable development. Using structured questions, face-to-face interviews are conducted with the owner managers of small and medium sized enterprises in Maharashtra.The most important aspect this study reveals is whether these small businesses are voluntarily doing socially responsible activities or they are engaged in philanthropy to be popular and just avoid mishaps. It raises the question whether enterprises are engaged in socially responsible activities as a matter of legal compliance, as a part of social obligation or as a part of their business strategy
HR’s Role in Mergers & Acquisitions
No full textThe Exxon-Mobil merger was well known. But the merger has to overcome many critical problems. Although the merger involved American companies, unlike the Daimler- Chrysler merger, considerable differences in culture and work style had to be dealt with. Exxon was known for its conservative culture, whereas Mobil was known for its bold and robust culture. This difference in culture was reflected in their corporate symbols. Exxon’s symbol was a stalking tiger whereas Mobil’s symbol was a flying horse. The tiger represented Exxon’s conservative approach whereas the flying horse represented Mobil’s open and transparent culture. At Exxon even the smallest thing was planned and executed carefully, whereas at Mobil new ideas and risk taking were always encouraged. Exxon took a lot of time to take decisions, because of bureaucratic structure, whereas at Mobil even risky decisions were taken quickly.
Who is a True Educational Leader?
No full textMartin M Chambers defines leadership as ‘a process of social influence in which one person is able to enlist the aid and support of others in accomplishment of a common task.’ Hence a leader focuses on a goal and outcome, establishes direction, motivates and inspires. So he in the real sense, is the ‘maker or breaker’ of the institution
Organizational Environments-Power Projects and Public Relations Department
No full textThe power sector in India has always attracted significant attention of the public at large due to acute discomforts caused by large demand-supply asymmetries. In recent times, among others, progressive legislation has expanded private investment space, provided incentives for creation of private power organizations with supporting fuel linkages, augmentation of T&D infrastructure, and encouraged operation of private businesses along sound economic fundamentals with regulatory oversight for bridging the exponentially growing demand-supply gap. Players have enjoyed sufficient support from, among others, governments, the national and international investment community, public-consumers, and the media
Steps towards More Secure E-Marketing
No full textE-marketing is among the biggest spreading online business in Asian nation. People prefer to shop online. There is variety of E-marketing sites like Amazon, Flipkart and Snapdeal; they are pioneer in this field. Thesesites even have their IOS and Android applications. But because of some technical problems and bugs in these apps, Hackers take the advantage of it and use it as a wrong weapon against us. While submittingonline payment through debit card, credit card or by net banking. Hackers do eve dropping for stealing Identity of on-line banking or pin of cards. Thus by this mean they steal cash, as well as will order various range of product from customer’s account that one don’t wish to shop for. Hackers principally use DOSattacks (for creating server down), internet spoofing, E-mail spamming, cyber squatting etc. This type of attacks will be restricted by using 2-factor verification, virtual keyboard, Cryptography techniques, Fingerprint identification, and Cyber security practices