European Journals of Social Sciences Studies
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EFFECT OF ADVERTISING EFFECTIVENESS VIA MOBILE SOCIAL NETWORKS (SNS) ON BRAND EQUITY AND THE BEHAVIORAL INTENTIONS OF ONLINE CONSUMERS
Full text linkThis research aims to determine the impact of advertising effectiveness via the mobile social network service (SNS) on brand equity, namely brand value, brand image and equity value. It also focuses on the treatment of the hypothetical relationship between advertising effectiveness and the behavioral intentions of online consumers. A quantitative study was conducted on 430 Tunisian online consumers in the North African context who frequently use their mobile phones. The method of structural equations based on the AMOS approach was deployed for data analysis. The results reveal that the effectiveness of mobile advertising via social network services (SNS) positively affects brand value, brand image and equity value. The results show that an effective advertising message transmitted via social networks has no effect on the purchase intentions of online consumers. This research fills the gap in the literature by examining the simultaneous impact of the effectiveness of advertising via social networks on brand equity and purchase intentions in a North African context that is still very rare. Article visualizations
INDUSTRIE DE LA MORT A KINSHASA: ANALYSE DES ENJEUX ET IMPLICATIONS SPATIALES / DEATH INDUSTRY IN KINSHASA: ANALYSIS OF THE ISSUES AND SPATIAL IMPLICATIONS
No full textLa pauvreté urbaine est à la base du développement de plusieurs réflexes de survie qui alimentent la vie économique d’une société. C’est ainsi qu’est apparu dans la ville de Kinshasa un nouveau créneau d’investissement dénommé « industrie de la mort ». Elle est en pleine expansion suite aux forts taux de mortalité, de plus de 10 pour mille (10 ‰), qu’enregistre cette agglomération. Cette industrie s’occupe du traitement des dépouilles des personnes décédées dont elle facilite l’accompagnement vers leurs dernières demeures. Cette étude ayant trait à la géographie industrielle, étudie l’origine et les différentes facettes de l’industrie de la mort, son évolution de 1881 à nos jours en faisant état des mutations spatiales qu’elle a et continue à occasionner dans la ville Province de Kinshasa. Diverses investigations ont été menées à travers la ville. Soutenues par l’observation, des descentes ont été effectuées dans les lieux de deuil, dans les centres de santé disposant de morgues, dans des funérarium(s) où plusieurs activités informelles en lien avec les funérailles ont été identifiées. Et un accent particulier a été accordé à l’hôpital du Cinquantenaire. Ces tâches ont constitué l’essentiel de notre méthodologie. Urban poverty is at the root of the development of several survival reflexes that fuel the economic life of a society. This is how a new investment niche called « industry of death » appeared in the city of Kinshasa. It is expanding rapidly following the high mortality rates, of more than 10 per thousand (10 ‰) recorded in this agglomeration. This industry deals with the processing of the remains of the deceased, so it facilitates the accompaniment to their final resting places. This study, which relates to industrial geography, studies the origin and the different facets of the death industry, its evolution from 1881 to the present day, by reporting on the spatial changes that it has and continues to cause in the city province of Kinshasa. Various investigations have been carried out throughout the city. Supported by observation, raids were carried out in places of mourning, in health centres with morgues, in funeral parlours where several informal activities related to funerals were identified. And a particular emphasis was given to Cinquantenaire Hospital. These tasks have formed the bulk of our methodology. Article visualizations
LIVING INHERITANCE OF DAI TEXTILE CRAFTSMANSHIP AND FEMININE AGENCY TRANSFORMATION: AN ETHNOGRAPHIC PRACTICE IN RURAL REVITALIZATION OF MANG VILLAGE, DEHONG, CHINA
Full text linkCurrent research shows two oversights regarding female cultural subjectivity in rural change: it overlooks the role of intangible cultural heritage in reshaping gender roles. It fails to examine women’s governance in overcoming the “family-market” divide. This paper examines the Dai textile craftsmanship in Mang Village, Yunnan, China, employing a case study approach to develop a “cultural aggregation- subject activation” framework to elucidate the interactive dynamics between rural revitalization and women’s development. The findings of this study indicate the following: First, textile techniques reconstruct cultural space through the triad of material production, ritual performance, and pattern narration, encouraging women to evolve from “family producers” to “cultural meaning creators,” thereby reinterpreting ethnic memory through symbolic engagement. Second, women leverage traditional mutual aid networks to engage in rural governance, transforming “domestic” labor into organizational and coordination skills, thereby exhibiting distinctive community mobilization in the development of cultural spaces and the planning of folk activities, culminating in a capacity progression from “skill inheritors” to “cultural operators.” Third, the industrialization of handicrafts yields combined benefits in terms of economic empowerment, cultural continuity, and community solidarity. Women employ flexible production models to harmonize family responsibilities with public participation, which not only mitigates the effects of industrialization on rural regions but also reconciles the divide between tradition and modernity through the role of cultural intermediaries, fostering a symbiotic structure of “policy-culture” dual empowerment. This research demonstrates how rural women convert local knowledge into revitalization impetus by activating cultural subjectivity, offering theoretical and practical pathways for reconstructing an inclusive governance framework. Article visualizations
ENVIRONMENTAL AWARENESS AND PRACTICES IN WASTE MANAGEMENT: A GREEN CRIMINOLOGICAL PERSPECTIVE
Full text linkThis study investigated the Environmental injustice and waste management practices in Magsaysay, Mati City, Davao Oriental, focusing on three key dimensions: distribution, intergeneration, and procedures. Utilizing a quantitative research design, the research collected and analyzed data on respondents’ perceptions regarding waste management methods, including incineration, wastewater disposal and landfilling. This study revealed the cooperation of 100 respondents from Magsaysay, Mati City, Davao Oriental, with the use of the quota sampling method, a non-probability sampling method that relies on the non-random selection of a predetermined number or proportion of units. The findings revealed a strong awareness of environmental awareness and practices, particularly among younger respondents aged 18 to 25. The demographic analysis indicated that marginalized communities disproportionately experience higher pollution levels and received inadequate waste management services compared to wealthier areas, underscoring systemic inequalities in environmental burdens. Respondents expressed strong support for incineration as an effective solution to reduce landfill waste and emphasized the critical need for proper wastewater disposal to safeguard public health and protect the environment. Additionally, the study found no significant differences in perceptions based on age, gender, ethnicity, or educational attainment, suggesting a shared understanding of these issues across diverse demographic groups. Overall, this research aims to raise awareness of environmental injustices in waste management and proposes strategies for enhancing community engagement and equitable policy development to address these pressing challenges effectively. Article visualizations
UNIVERSITY STUDENTS’ PERCEPTIONS OF ENTREPRENEURSHIP THROUGH PARTICIPATION IN AN ONLINE TRAINING COURSE UNDER THE ECOVIP INTERNATIONAL PROJECT: A CASE AT CAN THO UNIVERSITY, VIETNAM
Full text linkThis study explored university students’ perceptions of entrepreneurship following their participation in an online training course conducted under the ECOViP international project. A total of 108 students from Can Tho University, Vietnam, engaged in nine virtual sessions totaling 30 hours, in collaboration with two partner universities. The course content was structured into three key parts: foundational knowledge of entrepreneurship, business idea development models, and practical entrepreneurial execution skills. Topics included entrepreneurial mindset, opportunity recognition, innovative and sustainable business models, business planning, pitching techniques, and accessing support resources. Teaching was delivered by lecturers from all three institutions, supported by guest speakers who were industry professionals from the tourism, hospitality, and business sectors across Vietnam. Data were collected through pre- and post-tests with 48 multiple-choice questions across seven thematic categories, as well as open-ended questions and in-depth interviews. Quantitative analysis revealed significant gains in students’ entrepreneurial knowledge and awareness. Qualitative insights indicated mindset transformation, increased motivation, and a stronger grasp of start-up processes. Participants praised the use of real-life case studies and expert interaction, while suggesting more localized content. The findings support experiential learning and prior research on digital entrepreneurship education. Recommendations are offered for educators to enrich content and methods, and for students to pursue ventures post-graduation. This study contributes to the growing literature on online entrepreneurial education in developing contexts. Article visualizations
REDEFINING IDENTITY IN HIGHER EDUCATION: THE TRANSITION EXPERIENCES OF GAY MALE STUDENTS
Full text linkGay male students in higher education often navigate not only academic and social adjustments but also the personal process of affirming and expressing their sexual identity, which can present unique challenges during their transition into university life. This qualitative phenomenological study explored the lived experiences of five gay male university students using Collaizi’s strategy for analyzing in-depth interview data. The findings revealed that participants generally experienced a welcoming academic environment but often approached their transition with cautious identity expression, gradually building self-confidence and authenticity. Sexual identity influenced their educational journey by fostering motivation, resilience, and advocacy for inclusivity, while a combination of supportive relationships and occasional subtle exclusion shaped social integration. Challenges ranged from fear of judgment and stereotypes to isolated incidents of discrimination, addressed through resilience, selective disclosure, and self-care strategies. Support systems—primarily friends, family, mentors, and inclusive organizations—were crucial to fostering belonging and personal growth, though access to formal LGBTQ+ programs varied. Over time, students reported significant personal development, deeper acceptance of their identities, and a clear sense of how their experiences shaped their academic and career goals. These findings underscore the need for universities to strengthen LGBTQ+-inclusive support systems, mentorship opportunities, and safe spaces to ensure that gay male students can thrive both academically and personally. Article visualizations
LE NOUVEAU CHANTIER DE LA PROTECTION SOCIALE À L’AUNE DE LA LOI CADRE 09-21
Full text linkAujourd'hui, la protection sociale devient un instrument privilégié pour atteindre les Objectifs de Développement Durable (ODD). La réforme du système de protection sociale au Maroc a été l'une des préoccupations royales et des priorités du Programme Gouvernemental 2017-2021. En effet, dans la Constitution (article 31), l'État, les établissements publics et les collectivités territoriales œuvrent à mobiliser tous les moyens disponibles pour faciliter l'égal accès des citoyens aux conditions leur permettant de bénéficier des soins de santé, de la protection sociale, de la couverture médicale et de la solidarité mutuelle organisée par l'État. À cet effet, la loi-cadre n° 09.21 du 22 Chaabane 1442 (5 avril 2021) relative à la protection sociale constitue une étape clé dans la mise en œuvre des hautes orientations royales, relatives à la généralisation de la couverture sociale au profit de tous les Marocains à l'horizon 2025. Today, social protection is becoming a privileged instrument for achieving the Sustainable Development Goals (SDGs). The reform of the social protection system in Morocco was one of the royal concerns and priorities of the 2017-2021 Government Program. Indeed, in the Constitution (article 31), the State, public establishments and local authorities work to mobilize all available means to facilitate equal access for citizens to the conditions allowing them to enjoy the right health care, social protection, medical coverage and mutual solidarity or organized by the State. To this end, Framework Law No. 09.21 of 22 Chaabane 1442 (April 5, 2021) relating to social protection, constitutes a key step in the implementation of the high royal guidelines, relating to the generalization of social coverage for the benefit of all Moroccans by 2025. Article visualizations
LEVERAGING EMERGING TECHNOLOGIES AND INNOVATIVE BUSINESS MODELS FOR SUSTAINABLE SME PERFORMANCE
Full text linkThe COVID-19 pandemic accelerated the adoption of digital technologies, prompting small and medium-sized enterprises (SMEs) to re-evaluate their business models to ensure resilience and sustainable performance. This study investigates the impact of emerging technologies—such as cashless payment systems, business collaboration, social media marketing, and contactless delivery services—on business model innovation (BMI) and the sustainable performance of bakery SMEs in Malaysia. A quantitative approach was employed, collecting data from 35 SMEs through structured questionnaires and interviews with owners. The data were analyzed using SPSS (Version 26), with correlation, regression, and reliability tests conducted. The results revealed that adopting cashless payments and social media marketing significantly improved both business model innovation (BMI) and the sustainable performance of SMEs, while business collaboration and contactless delivery showed weaker and statistically non-significant effects. The model explained 19.6% of the variance in SME performance, emphasizing the importance of digital strategies but also suggesting that additional contextual factors may influence outcomes. These findings highlight the need for targeted policy support, training in digital capabilities, and tailored adoption strategies for SMEs. Theoretically, the study extends the Resource-Based View (RBV) by demonstrating how technology-enabled business model innovation contributes to firm sustainability. Practically, it provides actionable insights for SME owners, policymakers, and industry associations as they navigate the post-pandemic digital economy. Article visualizations
EXPLORING THE NEXUS BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE COMMITMENT IN RETAIL COMPANIES IN DIGOS CITY, PHILIPPINES
Full text linkThe retail industry offers a wide range of services. However, challenges continuously hamper them, such as inadequate corporate social responsibility (CSR), high employee attrition rates, and the adverse impact of employee commitment on overall employee well-being and performance. This study investigated the relationship between corporate social responsibility (CSR) and employee commitment in retail companies in Digos City. Using a total population sampling or complete enumeration, the study surveyed 170 retail employees. Data were analyzed using statistical tools such as mean and Pearson product-moment correlation. Findings revealed that CSR practices among retail companies in Digos City are generally high across six dimensions, namely: local community-oriented, natural environment-oriented, employee-oriented, supplier-oriented, customer-oriented, and shareholder-oriented CSR. On the other hand, employee commitment was found to be moderate. Furthermore, the analysis indicated a moderately positive relationship between CSR and employee commitment. The study recommended that retail companies in Digos City adopt strategic and balanced CSR programs that prioritize employee well-being while maintaining a holistic CSR framework. JEL: M14, L81, J53 Article visualizations
EFFECT OF AVERAGE ACCOUNT RECEIVABLES ON PROFITABILITY OF PRIVATE SECURITY FIRMS IN KISUMU COUNTY, KENYA
Full text linkIn today's dynamic business environment, efficient working capital management is a critical factor in sustaining and enhancing profitability, managing risk, and maximizing firm value. While companies strive to align their strategies with growth objectives and annual profitability, inadequate liquidity can hinder their ability to generate returns for shareholders. Therefore, adopting effective working capital management practices is essential. Despite the significance of working capital management, there is a gap in understanding its impact on the profitability of private security firms in emerging economies like Kenya. This study aimed to examine the effect of working capital management on the profitability of private security firms in Kisumu County, Kenya, for the period 2019–2023. Specifically, it assessed the impact of the average accounts receivable period on profitability. A correlational research design was employed, focusing on private security firms registered with the Private Security Regulatory Authority in Kisumu County. The study relied on secondary data obtained from financial statements, using Return on Assets (ROA) as a measure of profitability. The results indicated that the average accounts receivable period had a statistically significant positive effect on profitability (β1 = 2.012, t = 3.181, p = 0.04 < 0.05). These findings are valuable to private security firm managers, scholars, and policymakers, including government entities, as they provide insights into the role of working capital management in enhancing financial performance.JEL: G31, L84, M41 Article visualizations