European Journals of Social Sciences Studies
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BETWEEN LIVELIHOOD AND HERITAGE: THE FUTURE OF FLOATING MARKETS IN THE MEKONG DELTA
Get PDFFloating markets in the Mekong Delta represent a unique socio-economic and cultural form rooted in aquatic livelihoods and long-standing community traditions. However, these spaces are increasingly challenged by shifting economic structures, environmental degradation, and the expansion of tourism. This study explores the contemporary transformation of five key floating markets between 2018 and 2024, focusing on the tensions between preserving cultural heritage and sustaining local livelihoods. Drawing on interdisciplinary frameworks and combining qualitative research with descriptive quantitative data, the article examines how floating markets are reconfiguring as part of broader socio-ecological changes. It identifies significant challenges, such as the erosion of trade functions, climate-related impacts, and fragmented governance. In response, the paper proposes six strategic pathways for conservation and sustainable development, positioning floating markets not only as symbolic heritage sites but as dynamic community systems central to the future of the Mekong Delta. Article visualizations
OFF-PLAN PROPERTY SALES: A COMPARISON STUDY OF VIETNAM’S AND DUBAI (UAE)’S LEGAL FRAMEWORK
Get PDFOff-plan property sales offer various attractive forms of property transactions, which have grown rapidly in popularity worldwide. In this context, in Dubai, the second largest emirate of the United Arab Emirates (UAE), and Vietnam, the off-plan property market has also been developing and attracting not only local investors but foreigners all around the world. However, due to its nature, which is available for purchase before it has been constructed, off-plan property sales lead to many potential risks involved to both sellers and buyers. Therefore, to protect the interests of the parties as well as stabilize the real estate market, it is necessary for each country or region to develop a legal framework governing this transaction. Within the scope of the article, the author focuses on analyzing regulations on off-plan property sales in Vietnam and the Emirate of Dubai governing requirements to engage in off-plan property sales, rights and obligations of the developer and buyer, and payment in off-plan property sales; comparing and contrasting those of these two legal systems to show similarities and differences, thereby suggesting some recommendations for Vietnam in improving the legal framework for off-plan property sales. Article visualizations
ANALYSE DES PRODUCTIONS PROJECTIVES DES PERSONNES DU TROISIÈME ÂGE VIVANT AUX HOMES
Get PDFLa présente étude, qui s’inscrit dans le domaine de la psychogérontologie, vise à évaluer le fonctionnement psychique des personnes du troisième âge résidant les homes à travers leurs productions projectives. Pour ce faire, elle recourt à l’entretien clinique, au test de l’arbre de Koch et au test de personnage de Machover. Ces outils ont été soumis à 5 personnes de troisième âge contactées dans les homes de vieillards de Kinshasa. Les résultats montrent que les productions projectives des personnes du troisième âge révèlent leurs différents conflits psychologiques et les mécanismes psychologiques pour y faire face. A cet effet, les productions projectives sont des moyens d’expressions de personnes de troisième d’âge face aux différents conflits auxquels ils font face.This study, which falls within the field of psychogerontology, aims to assess the psychological functioning of elderly people living in homes through their projective productions. To do this, it uses clinical interviews, the Koch tree test and the Machover character test. These tools were submitted to 5 elderly people contacted in old people's homes in Kinshasa. The results show that the projective productions of elderly people reveal their various psychological conflicts and the psychological mechanisms to cope with them. To this end, projective productions are means of expression of elderly people in the face of the various conflicts they face. Article visualizations
A REVIEW OF EMPIRICAL LITERATURE ON CREATIVE ACCOUNTING
Get PDFThis paper explores the subject of creative accounting, an area involving the manipulation of financial statements to present a favorable image of an organization's financial position. The use of unstandardized ways of accounting has led to various scandals in organizations. Generally, creative accounting is viewed negatively from the accounting view, but there are some writers who find it necessary to use creative accounting since it responds to the needs of their customers. While it may be legal, creative accounting raises concerns about transparency, fairness, and the potential for unethical behavior. In this paper, the researchers are analyzing the definition of creative accounting, the rationale for creative accounting, the perception of creative accounting, whether positively or negatively viewed and the implications of creative accounting. The study is conducted through a review of the published articles. Creative accounting has gained increasing attention due to its potential for abuse, which has led to the collapse of firms and financial scandals like Enron. The study aims to shed light on how such practices occur and what can be done to mitigate them. JEL: M41; M42; M48; G34; G38; K22 Article visualizations
L’APPORT DU POWER BUSINESS INTELLIGENCE DANS UN SYSTEME DECISIONNEL
Get PDFDans cet article, il est question de présenter le Power Business Intelligence dans sa diversité en tant qu’un l’outil efficace du Business Intelligence dans la prise de décision. Nous allons ensuite évoquer les différents avantages et inconvénients du Power Business Intelligence qui est aujourd’hui un outil très efficace parmi les outils de l’informatique décisionnelle mais peu utilisé vu qu’il n’y a pas assez de chercheurs pour parler de ce merveilleux outil. C’est dans ce souci que cet article trouve son intérêt sur l’apport du Power Business Intelligence dans l’élaboration et la mise en place d’un système décisionnel.In this article, it is a question of presenting Power Business Intelligence in its diversity as an effective tool of the Business Intelligence in the decision-making. We then will evoke the various advantages and disadvantages of Power Business Intelligence which is today a very effective tool among the tools of decisional data processing but little used to consider there are not enough researchers to speak about this marvelous tool. It is in this concern that this article finds its interest on the contribution of Power Business Intelligence in the development and the installation of a decisional system. Article visualizations
CUSTOMER RELATIONSHIP MANAGEMENT ADOPTION AS A DRIVER OF LOYALTY: A STUDY OF SMALL-SCALE BUSINESSES IN ONITSHA, NIGERIA
Get PDFIn today’s increasingly competitive business environment, cultivating strong relationships with customers has become vital for the sustainability and growth of small-scale enterprises. Customer Relationship Management (CRM) strategies offer businesses the tools to enhance customer satisfaction, build loyalty, and remain resilient in dynamic market conditions. Particularly for small-scale businesses in developing urban centers, CRM plays a crucial role in improving service delivery and fostering repeat patronage. However, the extent to which these businesses understand, adopt, and integrate CRM practices varies significantly and is often influenced by contextual factors such as technological readiness, organizational structure, and resource availability. This study examined the perceived extent of CRM strategy adoption and its relationship with customer loyalty among small-scale retail businesses in Onitsha, Nigeria. It explored CRM practices in terms of customer orientation, CRM technology, knowledge management, and CRM organization, as well as customer loyalty through behavioral and attitudinal dimensions. Using a descriptive-correlational design, data were gathered from 240 business owners or managers and 240 customers selected through purposive sampling. Findings revealed that while small-scale businesses focus on relationship-building and personalized service, they inconsistently utilize customer feedback. CRM technology adoption is minimal, and although businesses use customer information to enhance service, structured knowledge management systems are lacking. Internal prioritization of CRM is evident, yet formal CRM structures remain underdeveloped. Customers exhibit repeat buying behavior, indicating moderate behavioral loyalty, but their emotional connection to businesses remains limited. A strong to moderate positive correlation was found between CRM adoption and customer loyalty, underscoring CRM's role in customer retention. However, challenges such as limited technical skills, high software costs, and infrastructural barriers hinder CRM implementation. The study concludes by recommending increased support through training, subsidies, and system development to enhance CRM adoption and sustain customer loyalty.JEL: M31, M15, L81, O33 Article visualizations
ENVIRONMENTAL CONSCIOUSNESS AND GREEN CONSUMER BEHAVIOUR IN MALAYSIA’S PETROLEUM INDUSTRY: UNPACKING THE ATTITUDE–BEHAVIOUR GAP AND THE ROLE OF PERCEIVED VALUE
Get PDFThis study examines the relationship between environmental consciousness (constituents of environmental awareness, environmental concern, and environmental attitude), perceived value, and purchasing behaviour for green personal care products among employees working in the petroleum industry in Malaysia. This study adopted a quantitative research design, and 94 respondents provided the data through structured questionnaires that were administered to executive-level employees in three major petroleum companies in Malaysia. The findings showed definite relationships exist between purchasing behaviour and environmental awareness, concern, and attitude. However, the proposed mediating role of value was not substantiated. This finding suggests that while employees with an environmentally conscious inclination do purchase green personal care products, the perceived value does not at all impact or qualitatively explain this behaviour. Article visualizations
CURRENT TRENDS AND FUTURE PERSPECTIVES IN PRINTING AND PUBLISHING TECHNOLOGIES
Get PDFThis study examines the recent transformations in printing and publishing technologies and evaluates Turkey’s position within the sector. With the rapid acceleration of digitalization, e-books, open-access platforms, and online publishing have emerged as strong alternatives to traditional printing. At the same time, artificial intelligence is playing an increasingly significant role in content production and distribution processes; while it facilitates tasks such as editing and translation, it also raises ethical debates. In terms of sustainability, environmentally friendly inks, recyclable papers, and energy-efficient production techniques stand out. The study analyzes the current situation in Turkey through open-access policies, the contributions of national platforms (DergiPark, ULAKBİM), and domestic digital publishing initiatives. In addition, a SWOT analysis is used to evaluate the sector’s strengths, weaknesses, opportunities, and threats. The findings indicate that the future of publishing will be shaped at the intersection of hybrid models, AI-assisted content management, and sustainability principles. Article visualizations
THE FACTOR OF PAKISTAN IN INDIA-RUSSIA RELATIONS (1991-1999)
Get PDFAfter the Cold War, India-Russia relations have undergone drastic changes and movements under the influence of many factors. This article is going to clarify the impact of the Pakistan factor on India-Russia relations in the period 1991 - 1999. The research results show that, through each historical period, the impact of the Pakistan factor on India-Russia relations is two-sided. Accordingly, it both hinders their relations and promotes their connection. Article visualizations
TOURISM AND CRISIS MANAGEMENT: STRATEGIES FOR RESILIENCE AND RECOVERY IN THE FACE OF DISASTERS
Get PDFThis article provides an in-depth examination of crisis management within the tourism industry, emphasizing the critical processes of preparedness, response, and recovery that are essential when facing a wide range of unexpected crises, including natural disasters, health emergencies such as pandemics, and socio-political instability. Recognizing the tourism sector’s inherent vulnerability due to its dependence on safe, accessible, and stable environments, the study explores how destinations, tourism enterprises, and governmental bodies develop and implement comprehensive strategies to mitigate risks and reduce the negative impacts on travelers and local economies. The article systematically reviews the key components of effective crisis management: risk assessment techniques that identify potential threats and vulnerabilities; crisis communication practices that ensure timely, transparent, and accurate information dissemination to stakeholders; and contingency planning that prepares organizations and destinations for swift operational responses. Furthermore, it delves into post-crisis recovery efforts aimed at restoring confidence, rebuilding infrastructure, and promoting sustainable development to foster long-term resilience. Through a thorough literature review complemented by an analysis of diverse case studies—from the global COVID-19 pandemic and devastating natural disasters to political upheavals—this work identifies best practices and common challenges in the implementation of crisis management within the tourism context. It underscores the importance of coordinated collaboration among public authorities, private sector actors, and local communities to enhance adaptive capacity and responsiveness. The article concludes with practical recommendations for policymakers, tourism managers, and emergency planners to improve crisis preparedness and resilience. These include adopting innovative technologies, strengthening stakeholder partnerships, and integrating sustainability principles into recovery frameworks. Ultimately, this study aims to contribute to a deeper understanding of tourism crisis management and support the development of robust, flexible strategies that can safeguard the industry against future disruptions. Article visualizations