Jurnal Online Universitas Terbuka
Not a member yet
2167 research outputs found
Sort by
Efektivitas Konten Foto vs. Reels Instagram Bea Cukai Palangkaraya
No full textMedia sosial telah menjadi komponen kunci dalam komunikasi modern, memungkinkan interaksi yang lebih luas dan cepat antara individu dan organisasi. Penelitian ini bertujuan mengeksplorasi dan membandingkan efektivitas konten foto dan Reels di Instagram Bea Cukai Palangkaraya dalam meningkatkan keterlibatan pengguna. Dengan pendekatan kuantitatif, deskriptif, dan komparatif, penelitian ini menganalisis data keterlibatan dari akun Instagram Bea Cukai Palangkaraya (@bcpalangkaraya) selama periode 13 Juni 2023 hingga 14 Juni 2024. Data yang dikumpulkan meliputi likes, comments, shares, saves, impressions, profile visits, dan account reached. Hasil analisis menunjukkan bahwa konten Reels lebih efektif dalam mendorong keterlibatan pengguna dibandingkan konten foto, dengan rata-rata metrik keterlibatan yang lebih tinggi pada Reels. Temuan ini mendukung literatur yang menyatakan bahwa konten video lebih menarik bagi pengguna media sosial dibandingkan konten statis. Implikasi praktis dari penelitian ini adalah saran bagi Bea Cukai Palangkaraya untuk meningkatkan frekuensi penggunaan Reels dalam strategi komunikasi publik mereka guna mencapai transparansi dan partisipasi yang lebih efektif. Penelitian ini memberikan kontribusi penting dalam pemahaman efektivitas jenis konten di media sosial dan menawarkan panduan bagi instansi pemerintah dalam memaksimalkan media sosial untuk komunikasi publik
The Impact of Digital Payment and Accessibility on Passenger Satisfaction with Service Quality as an Intervening Variable
No full textPurpose – This study aims to test the hypothesis that digital payment methods and accessibility positively affect passenger satisfaction, with service quality as an intervening variable in Trans Jatim.
Methodology – We uses SmartPLS to analyze data collected from 238 respondents who use Trans Jatim bus services. This study was conducted in two stages: first exploring primary variables, followed by an in-depth analysis of digital payment technology using the UTAUT2 method.
Findings – The results show that digital payment and accessibility have a positive effect on passenger satisfaction and service quality. Digital payment methods improve service quality and passenger satisfaction, while accessibility directly increases passenger satisfaction. In addition, service quality acts as an intervening variable between digital payment or accessibility and passenger satisfaction. While social influence does not have a significant impact on the use of digital payments.
Originality – Unlike previous studies that examined these factors in isolation, this research integrates them using the UTAUT2 model. Furthermore, this study offers practical insights for policymakers in improving urban mobility and transportation services by leveraging digital payment systems and enhancing accessibility. This dual focus on technological and service quality improvements provides a comprehensive framework for sustainable public transportation systems in emerging economies
How to Boost the Penetration of Mobile Banking Micro-Fisheries Enterprises in the Rural Small Islands Region?
No full textPurpose – The objective of the study was to examine and analyze the determine factors of intention to use mobile banking for micro fisheries enterprises in Kei Islands, eastern Indonesia, using technology adoption model (TAM)
Methodology – We used purposive sampling and surveyed 320 future users of mobile banking in Kei Islands, eastern Indonesia from August to October 2024. Based on questionnaire validation there were 290 sample that fit to be used. Using PLS-SEM for data analysis.
Findings – The study offers valuable insights for the government and banking industry to enhance mobile banking in coastal island fisheries micro-enterprises by improving design effects mobile banking usage because it impacts utility, which is mediated by security and comfort
Originality – The outcome of the study recommends for government to improve literacy of micro-enterprises in small islands region and at the same bank industry can make sure to design mobile banking that offer simplicity but also maintain the security and functionality for not micro-enterprises in the region but also as guidance for region with similar socio-economy and geographical characteristic
PERAN REMAJA DALAM PENGELOLAAN KERUPUK TELUR ASIN DI UMKM BINA KREATIF MANDIRI KABUPATEN MOJOKERTO
No full textTelur asin adalah telur bebek yang mengalami proses pengawetan menggunakan garam sehingga mampu bertahan lama. Telur bebek sengaja diasinkan dengan direndam didalam air garam selama 14 hari hingga sebulan. Seperti yang telah kita ketahui bahwa telur asin mempunyai kandungan yang banyak salah satunya membangun dan memperbaiki jaringan rusak. Remaja yang tergabung di UMKM Bina Kreatif Mandiri Kabupaten Mojokerto mengisi waktu luang dan membantu meningkatkan perekonomian dengan cara ikut dalam proses pengolahan dan pemasaran KTA (Kerupuk Telur Asin). Rumusan masalah penelitian ini yaitu “ Bagaimana proses pembuatan Kerupuk Telur Asin?, dan Bagaimana peran Remaja dalam proses pengelolaan Kerupuk Telur Asin?”. Dengan demikian tujuan penelitian ini untuk mengetahui peran Remaja dalam proses pengelolaan Kerupuk Telur Asin pada UMKM Bina Kreatif Mandiri. Metode yang digunakan dalam penelitian adalah metode kualitatif dimana pencarian data dilakukan dengan pengamatan langsung pada objek dan wawancara pada subjek, diantaranya yaitu ketua dan 10 remaja anggota UMKM Bina Kreatif Mandiri Kabupaten Mojokerto.Hasil Penelitian menunjukan bahwa pemanfaatan telur asin menjadi Kerupuk Telur Asin memunculkan pekerjaan produktif dikalangan masyarakat terutama Remaja. Dengan adanya pekerjaan sampingan tersebut Remaja merasa terbantu karena mendapatkan uang tambahan serta pengalaman berwirausaha. Dalam kesimpulannya, penelitian ini menyoroti pentingnya peran remaja dalam pengelolaan KTA di UMKM Bina Kreatif Mandiri Kabupaten Mojokerto. Remaja berkontribusi dalam proses pengolahan dan pemasaran KTA, serta mendapatkan manfaat berupa penghasilan tambahan dan pengalaman berwirausaha. Diharapkan penelitian ini dapat memberikan wawasan dan pemahaman lebih lanjut tentang potensi dan peran remaja dalam industri KTA serta memotivasi remaja lainnya untuk terlibat dalam usaha pengembangan produk lokal
An Analysis of Teacher’s Strategies in Teaching English Speaking: Descriptive qualitative study
No full textSpeaking in junior high school is one of the four English skills that students have to learn. The objective of this research is to find out the strategies used in teaching speaking skills to the eighth graders students at UPT SMP Negeri 32 Gresik. The problem of this research is what are teacher’s strategies used in teaching speaking skill of the eighth graders at UPT SMP Negeri 32 Gresik. The design of this research is descriptive-qualitative research. The population of this research is the English teacher for eighth graders at UPT SMP Negeri 32 Gresik. The sample for this research is the teacher who teaches eighth graders. The writer uses observation, interview, questionnaire, field notes, and documentation for collecting the data, and the results of the instruments were described in a descriptive way. The findings in research at UPT SMP Negeri 32 Gresik that English teachers use one learning strategy, namely the Teacher Center, there are many good responses from students to the strategies given by the English teacher. In addition, students also feel that they can receive speaking material well because the strategies provided by students are helped by the strategies implemented by the teacher to increase their confidence in speaking English. besides that, the teacher also uses media in the form of whiteboard, marker, and modul
KOMPETISI KULINER UNTUK KONSERVASI: EVALUASI LOMBA MASAK RAMAH LINGKUNGAN DI UNIVERSITAS SUMATERA UTARA
No full textKesadaran global mengenai kelestarian lingkungan telah mendorong upaya untuk mengurangi dampak lingkungan dari berbagai aktivitas manusia, termasuk dalam memasak. Penelitian ini bertujuan mengevaluasi lomba masak ramah lingkungan sebagai media kampanye peduli lingkungan, dengan mengukur tingkat keramahlingkunganan resep masakan yang diajukan menggunakan kriteria penilaian yang sistematis. Penelitian dilaksanakan dalam rangkaian kegiatan lomba yang berlangsung di Universitas Sumatera Utara pada awal 2024, di mana peserta mendaftar dan mengirimkan resep secara daring. Resep yang memenuhi kriteria keramahlingkunganan dipilih untuk tahap re-cooking dan disajikan kepada panelis untuk penilaian. Metode yang digunakan mencakup observasi partisipan, wawancara tidak terstruktur, serta Focus Group Discussion (FGD) untuk mengevaluasi pelaksanaan acara. Hasil penelitian menunjukkan bahwa lomba ini tidak hanya meningkatkan pemahaman panelis terhadap konsep masakan ramah lingkungan, tetapi juga menumbuhkan antusiasme mereka terhadap upaya keberlanjutan, terlihat dari tingginya minat terhadap edukasi dan permintaan resep. Kendala utama meliputi kurangnya komunikasi dalam tim panitia, strategi promosi yang terbatas, serta kesulitan pendaftaran daring. Solusi yang disarankan mencakup peningkatan koordinasi panitia dan penyederhanaan prosedur bagi peserta. Lomba ini terbukti efektif sebagai media kampanye lingkungan, namun membutuhkan penyempurnaan pada aspek operasional
Pengaruh Rotasi Karyawan Pengaruh Rotasi Karyawan Terhadap Motivasi Dan Kepuasan Kerja Serta Kinerja Karyawan PT. Shopee International Indonesia: Pengaruh Rotasi Karyawan Terhadap Motivasi Dan Kepuasan Kerja Serta Kinerja Karyawan PT. Shopee International Indonesia
No full textABSTRAK
Perpindahan karyawan (employee turnover) adalah fenomena yang sering terjadi di perusahaan. Faktor yang mempengaruhi perpindahan karyawan adalah motivasi dan kepuasan kerja. Motivasi kerja secara umum dapat diartikan sebagai dorongan internal yang mendorong seseorang untuk berusaha dan melaksanakan tugasnya dengan baik. Berbagai faktor memengaruhi motivasi kerja, termasuk gaji dan tunjangan lainnya. Sementara itu, kepuasan kerja adalah kondisi di mana kebutuhan-kebutuhan di lingkungan kerja, seperti tugas yang sesuai, pengawasan yang memadai, hubungan baik antar rekan kerja, dan peluang promosi, dapat terpenuhi. Untuk membangkitkan adalah motivasi dan kepuasan kerja perlu dilakukan rotasi karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh rotasi kerja terhadap motivasi dan kepuasan karyawan. Dengan menggunakan metode penelitian kualitatif berbasis tinjauan pustaka, penelitian ini mengumpulkan data dari berbagai studi terkait topik tersebut.
 
Analysis Of Accounting Application 3 Kg LPG Base Business in Tembilahan District, Indragiri Hilir Regency
No full textPurpose – The study aims to determine whether the accounting implementation carried out by 3 Kg LPG Gas Base entrepreneurs in Tembilahan District, Indragiri Hilir Regency is in accordance with EMKM SAK.
Design/methodology/approach – The study utilized both primary and secondary data. Primary data was obtained through interviews, while secondary data was obtained through sampling of records run by the relevant business. With this method, the author determined 6 LPG gas bases in Tembilahan District, Indragiri Hilir Regency as samples. In the research process, the author collected, compiled, then analyzed data using descriptive methods, concluded, then presented it into this scientific work.
Findings – The research results obtained information that the 3 Kg LPG Gas Base entrepreneurs run records according to the cash basis. Entrepreneurs have not implemented the concept of business unity. Entrepreneurs have also not compared income with expenses properly. So, from the conclusion obtained, it is clear that the 3 Kg LPG Gas Base entrepreneurs have not provided valuable and reliable information output
Analisis Sikap dan Persepsi Mahasiswa Calon Guru terrhadap Fisika dan Pembelajaran Fisika
No full textThis research aims to analyze the attitudes and perceptions of prospective physics teacher students towards physics and physics learning. The method used in this research is a quantitative descriptive method with data collection through a 4-point Likert scale questionnaire which covers aspects of positive attitudes, perceptions of relevance, learning experiences, teaching methods, learning environment support, and involvement in scientific activities related to physics. The research results show that in general, prospective physics teacher students have positive attitudes and perceptions towards physics and physics learning. This positive attitude is shown by a high average score in all aspects measured, indicating that the majority of students have a good view and are enthusiastic about physics lessons. Positive perceptions of the relevance of physics in everyday life also contribute to students' motivation and interest in learning. Positive learning experiences, effective teaching methods, and support from a conducive learning environment also support students' understanding and involvement in learning physics. This research provides recommendations for developing more effective curriculum and teaching methods to improve the quality of prospective physics teachers in the future
The Impact of Data Splitting on ANN Performance in Predicting Foreign Tourist Visits to Inodnesia
No full textThe data sharing stage is an important step in model building using Artificial Neural Network (ANN) methods to avoid the risk of overfitting and underfitting that can affect model performance. Proper data division aims to ensure that the model can generalize well to data that has never been seen before. Generally, data sharing is done by dividing the dataset into two main parts, namely training and testing data. However, to better address overfitting, there are also those who divide the data into three parts, namely training, testing, and validation. This study aims to evaluate the performance of ANN modelling using these two ways of dividing data. The model is evaluated using Root Mean Squared Error (RMSE) and Mean Absolute Percentage Error (MAPE) metrics to measure prediction error. The data used is data on foreign tourist arrivals to Indonesia, which has a fluctuating pattern and is influenced by calendar effects. The results show that the data division type with two groups generally produces a smaller MAPE value than the data division into three groups. However, the model with two parts of data is not able to capture the seasonal pattern in the data. On the other hand, the model with three parts of data can overcome this problem better. The best model was obtained with the proportion of training data, validation data, and test data of 80%, 10%, and 10%, respectively, which resulted in a MAPE value of 24.45%