Portal Jurnal Universitas Islam Sultan Agung (UNISSULA)
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The Influence of Brand Image, Service Quality, and Marketing Strategy on Grade 12 Students' Decisions in Choosing Tutoring (A Case Study of the 70 Palembang Police Alumni Test Tutoring)
No full textThis study aims to determine the effect of Brand Image, Service Quality, and Marketing Strategy on Grade 12 Students' Decisions in Choosing Alumni Test Guidance (BTA) 70 Palembang PTC Branch. This study uses a quantitative approach with a survey method, simple random sampling technique, and involves 100 grade 12 student respondents. Data collection was carried out through questionnaires, then analyzed using multiple linear regression with the help of SPSS 25. The results of the study indicate that partially Brand Image, Service Quality, and Marketing Strategy have a positive and significant effect on student decisions. Simultaneously, the three variables also have a significant effect on grade 12 students' decisions in choosing BTA 70. This finding emphasizes the importance of strengthening brand image, improving service quality, and implementing integrated marketing strategies to attract students' interest and trust in choosing tutoring institutions
Customer Loyalty Improvement Model Through E-Service Quality, E-Satisfaction and E-Trust of Customers of PT. Yuk Kita Haji and Umroh Bandung
No full textThe intense competition in the Hajj and Umrah travel industry requires companies to optimize their digital service quality to enhance customer satisfaction, trust, and loyalty. PT. Come on, Let's Hajj and Umrah (YKHU) Travel faces the challenge of maintaining loyalty amid the increasingly dynamic technology-based service competition. This study aims to examine the effect of e-service quality on e-satisfaction, e-trust, and customer loyalty, as well as the role of e-satisfaction and e-trust in influencing customer loyalty among PT. YKHU Travel customers. A quantitative approach with a survey method was applied in this explanatory research. The population consisted of 1,710 customers who used PT. YKHU Travel's services between 2022 and 2024. A total of 130 respondents were selected using purposive sampling based on the criteria of having used the services, being familiar with digital services, and being at least 25 years old. The data were analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The results indicate that e-service quality has a positive and significant effect on customer loyalty (β = 0.412; p < 0.001), e-satisfaction (β = 0.864; p < 0.001), and e-trust (β = 0.856; p < 0.001). Furthermore, e-satisfaction (β = 0.258; p = 0.004) and e-trust (β = 0.298; p = 0.006) also have positive and significant effects on customer loyalty. These findings suggest that optimal digital service quality can improve customer satisfaction and trust, which in turn strengthens loyalty. The implications of this study highlight the importance of improving the responsiveness of digital services, strengthening transaction security systems, and implementing innovative loyalty programs as strategies to maintain and expand the customer base
Strategy for Improving Service Quality at the Semarang Maritime Polytechnic
No full textThis study aims to analyze user satisfaction levels, identify the key determinants of service quality, and formulate strategies to improve service performance at the Polytechnic of Sailing Science (PIP) Semarang. A qualitative approach was employed through in-depth interviews, observations, focus group discussions (FGDs), and document analysis, involving informants consisting of cadets, lecturers, and administrative staff engaged in service processes. The findings indicate that the overall level of user satisfaction falls into the “Excellent” category, with a Student Satisfaction Index (IKM) score of 3.58 or a converted value of 89.58. Nevertheless, several aspects still require improvement, particularly in service speed, facility maintenance, and communication effectiveness between the campus and cadets. The most influential factors affecting service quality include instructor competence, facility quality, administrative system effectiveness, and the application of information technology in both academic and non-academic processes. SWOT analysis reveals that the cadet dining facility continues to face issues related to insufficient capacity, inefficient layout, and suboptimal ventilation, which reduce user comfort. Opportunities for improvement—such as renovation, spatial reorganization, meal shift arrangements, and digital queue systems—should be utilized to prevent health risks and avoid a decline in institutional reputation. In the area of certificate distribution, the use of authorization letters has been shown to create opportunities for brokerage practices and identity misuse. Eliminating authorization letters through digital verification using QR codes, OTP, biometrics, as well as implementing online queuing systems and strengthening SOPs, becomes a crucial strategy to enhance service security and accountability. Overall, improving service quality atPIP Semarang focuses on three main strategies: strengthening academic quality, modernizing facilities and learning technologies, and digitalizing administrative services. The implementation of these strategies is expected to enhance overall service performance and strengthen the institution's competitiveness
Marketing Strategy at D'gondangrejo Point, Karanganyar, Central Java
No full textThis research aims to analyze the marketing strategy of D'Gondangrejo Point as a creative tourism destination in Karanganyar Regency, Central Java. The study is motivated by the increasing competition among visual-based tourist attractions and the growing demand for high-quality visitor experiences. A qualitative descriptive approach was employed, with data collected through observation, interviews, documentation, and questionnaires administered to four key respondents familiar with the operational aspects of D'Gondangrejo Point. Data analysis involved evaluating internal factors using the IFE Matrix and external factors using the EFE Matrix, followed by determining the strategic position through the SWOT Matrix. The results indicate that D'Gondangrejo Point's primary strengths lie in its visual appeal, innovative attractions, friendly services, and effective use of digital media. External opportunities arise from trends in social-media-driven tourism, increasing public interest in creative attractions, and potential collaboration with local communities and businesses. The IFE and EFE scores place D'Gondangrejo Point in the growth (SO) quadrant of the SWOT Matrix, implying that the destination possesses sufficient internal strengths to capitalize on available opportunities. Recommended marketing strategies include product enhancement through new photo spots and creative events, digital promotion optimization through influencer collaborations, service and facility improvements, and strengthened partnerships with local MSMEs and travel agencies. This study is expected to provide valuable insights for tourism managers in developing experience-based and sustainable marketing strategies.Keywords: Destinations; Marketing; Strategy; Tourism
The recognition of prior learning students’ perceptions in the effectiveness of online learning classes for enhancing their learning motivation
No full textThe Recognition of Prior Learning (RPL) program offers society the opportunity to pursue a bachelor's degree in a significantly shorter period than a regular program. The RPL program recognizes the credits and skills acquired by student candidates before their enrollment in the program. Despite its flexibility, the effectiveness of the RPL program is still underexplored. This study proposes two research objectives: to investigate the perceptions of RPL students regarding effective learning, and to identify factors enhancing RPL students’ motivation in online learning. Based on interviews on RPL students' perceptions of online learning effectiveness, it can be concluded that various factors significantly influence the success of online learning processes. This study employed a qualitative approach with a case study design, with the participants were 5 students. The primary instrument was a semi-structured interview, developed to deeply explore RPL students’ perceptions and learning motivation regarding the effectiveness of online learning. The steps of data processing, such as data collection, data transcription, initial reading and noting, coding the data, grouping the codes into themes, and interpreting the themes, it is called thematic analysis patterns. Supporting factors, such as a stable connection, full interaction, interesting delivery of material, media communication, sharing the lecturer’s achievements, the lecturer’s strategy booster, and a systematic schedule, played crucial roles in enhancing students' learning enthusiasm. The findings of this research could serve as a reference for designing curricula and developing teaching methods that are more relevant and responsive to the characteristics and challenges faced by RPL students. Indirectly, this research also contributed to efforts to improve the quality of education and ensured the success of the learning process
Analysis of Teachers' Workload on Stress and Psychological Well-Being in Elementary Schools
No full textThis study aims to analyze the impact of using the Microsoft To Do application as a work management system on the workload and psychological well-being of elementary school teachers in Karangpandan District. This study uses a quantitative method with a comparative design to analyze the differences in workload and psychological well-being between elementary school teachers in Karangpandan District, who use the Microsoft To Do application as a performance management system and teachers who do not use it. The population in this study were teachers in 8 elementary schools in Karangpandan District totaling 67 people, sample selection through purposive sampling technique. Workload was measured using the Subjective Workload Assessment Technique (SWAT), while psychological well-being was measured using the Ryff Scales of Psychological Well-Being (RSME). Data were analyzed using descriptive statistics and independent samples t-test. The results of this study, namely the perception of teacher users (n = 25) showed that the majority (more than 76%) felt a positive impact of Microsoft To Do on their overall psychological well-being, with more than 87% reporting a decrease in stress and 92% increased work efficiency. This study concluded that the use of AI-based work management applications such as Microsoft To Do was significantly associated with decreased workload and increased psychological well-being of elementary school teachers
Improving Teacher Performance through the Development of an Integrated Quality Assurance System Based on Total Quality Management (TQM)
No full textThe development of an Integrated Quality Assurance System based on Total Quality Management (SPMT-TQM) aims to improve teacher performance in Pondok Pesantren Baitul Qur'an. This study aims to develop a practical and applicable guidebook for implementing SPMT-TQM as a model of quality assurance to enhance teacher performance. The research approach used is Research and Development (R&D) with the ADDIE development model, which consists of Analysis, Design, Development, Implementation, and Evaluation. However, this study focuses only on assessing the feasibility level of the developed system model. The validation subjects consist of 8 experts, including education experts (2 people), language experts (2 people), management experts (2 people), and Islamic boarding school experts (2 people). The research instrument uses a Likert scale of 1–4 to assess each validator's opinion of the guidebook. The validation results are analyzed descriptively using percentage analysis to determine feasibility. The results showed that the Integrated Quality Assurance System model based on TQM (SPMT-TQM) is categorized as "feasible" to be implemented to improve teacher performance, as indicated by the average scores: 3.94 from education experts, 3.75 from language experts, 3.79 from management experts, and 3.73 from Islamic boarding school experts. These results confirm that the developed guidebook is appropriate and ready to be used as an internal quality assurance system to improve teacher performance in Pondok Pesantren Baitul Qur'an
Analysis of the Implementation of 3D Media on Higher Order Thinking Skills
No full textThe objective of this research is to find the relationship between the implementation of 3D media and higher-order thinking skills in elementary school students. This research uses a descriptive quantitative method. The data collection technique in this study was through a test instrument. The data collected comes from fifth-grade elementary school students, divided into experimental and control classes. The control class had 104 students during the pretest and posttest, while the experimental class had 103 students during the pretest and 104 during the posttest. In the control class, there was an increase in the average score from an initial value of 44.6 to 73.6. In the experimental class, there was a difference in the increase in the pretest results with an average student score of 55.8 and an average score of 84.2. This research indicates that the experimental class achieved a higher maximum score compared to the students in the control class. Implementing interactive 3D media has a positive impact on elementary school students because it provides them with direct visualization. The developed interactive learning media helps students independently explore and be creative in processing the information they receive, understanding the content of the learning material, and drawing conclusions. The learning activities supported by this 3D interactive media positively contribute to students' efforts to enhance higher-order thinking skill
ANALYSIS OF THE RESULTS OF THE TOGEL GAMBLING CRIMINAL TRIAL IN THE GROBOGAN COMMUNITY (Case Study at the Purwodadi District Court)
Get PDFThis research background of gambling case in Grobogan society which increasingly rampant and disturbing society. The juridical guidelines in this case refer to the Criminal Code in Article 303 paragraph (3) amended by Act Number 7 of 1974 concerning Gambling Control. Gambling contains three main elements as the main features of the game (race), the chances and the bet. The formulation of this thesis problem includes: (1) How are criminal sanctions against perpetrators of Gambling Crimes according to Positive Criminal Law at this time? (2) How is the application of criminal sanctions against perpetrators of the Togel Gambling in Purwodadi District Court? (3) What is the consideration for the judge in deciding the Crime of Gambling Togel in Purwodadi District Court? The purpose of this research is to know and explore: (1) criminal sanction against perpetrator of Gambling Crime according to Positive Criminal Law at this time. the application of criminal sanctions against perpetrators of the Toll of Togel gambling. (3) consideration for judges in deciding the Crime of Gambling Togel in Purwodadi District Court. The authors collected data, using interview techniques to judges who decided the case of gambling in the Purwodadi District Court. The research resulted in the findings of legal facts, namely: (1) In accordance with the decision Number 09 / Pid.B / 2017 / PN PWD Article 303 paragraph 3 of the Criminal Code, the Public Prosecutor has filed a 10-month imprisonment, but the Court Judge State of Purwodadi give demands to the Defendants is lighter ie Criminal Criminal for 6 (six) months. (2) The application of legal certainty, the Prosecutor shall ensure the Defendant through examination of the evidence contained in a copy of the above court decision with Article 303 paragraph (1) of the Criminal Code jo article 55 paragraph (1) of the Criminal Code and prosecuted for 10 (ten) months minus the period of detention, while the Panel of Judges decide cases based on consideration given the provisions, Law no. 8 of 1981 and the relevant articles and rules, the Defendants were sentenced to 6 (six) months imprisonment. (3) Judge consideration in deciding cases is a gambling game based on the expectation of winning in general depending on the luck alone, the greater expectation gives birth to the element of speculation in the game and this is not authorized by the authorities based on the disturbing nature of society.Keyword : Gambling Crime, the Criminal Code in Article 303, Criminal Cag
BASIS FOR JUDGES' CONSIDERATIONS IN ISSUE-MAKING REHABILITATION DECISIONS FOR DRUG ADDICTS
Get PDFThe purpose of this study is to determine the basis for judges' considerations in giving decisions to drug addicts and to determine and analyze the factors that hinder criminal decisions by judges for drug addicts in Batam City. This type of research is normative legal research with a statutory approach with descriptive-prescriptive characteristics that are sourced from secondary data, including: primary legal materials and secondary legal materials. This secondary data includes primary legal materials, secondary legal materials and tertiary materials obtained by means of literature study, then analyzed by legal analysis. Legal provisions regarding sanctions for drug addicts in Law Number 35 of 2009 concerning Narcotics consist of 2 (two) types of sanctions, namely criminal sanctions and action sanctions. Criminal sanctions for drug addicts consist of the death penalty, imprisonment, and fines as stated in the provisions of Article 16, Article 121, and Article 127. Meanwhile, action sanctions are in the form of an obligation to undergo rehabilitation, both medical rehabilitation and social rehabilitation. The provisions regarding rehabilitation for drug addicts are stated in the provisions of Article 54 and Article 103. In addition, the results of this study also explain that the judge's considerations in imposing a criminal sentence on drug addicts in the District Court Decision No. 363/Pid.Sus/2023/PN Btm are based on the provisions of Article 54 and Article 103 of Law Number 35 of 2009 and the Circular of the Supreme Court Number 07 of 2009. The judge's decision in the District Court Decision No. 363/Pid.Sus/2023/PN Btm, in addition to aiming to trap the defendant (drug addict) with criminal sanctions, also aims to cure the defendant (drug addict) from dependence with sanctions in the form of rehabilitation