Institute of Business Management, Karachi, Pakistan: Journal Management System
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Arrival of the German Giant at Karachi: Case Study of Henkel
Get PDFHenkel, the world-renowned brand for cleaning agents wanted to enter into the Pakistan but was reluctant for a full-fledged conquest. It wanted the premier brand to get the wheels rolling for complete marketing strategy. Nevertheless, it is a big question that market has many premium brands available catering the consumer needs and are being marketed rigorously and the Principal Company is not ready to invest in promotion. Companies employ various rigorous methods as well as build relationships to sell products. Therefore, the achievement of goals does not come solely from their own efforts but, especially in the FMCG sector, a huge extent of reliance must be made on the partners and ancillary entities that help spread the products and intermediate the companies with the customers and end users. This study explored if the Principal Company would be able to take part in the race without active marketing with a high competition. The f indings of the study suggest that the Principal Company needs to explore the insights of market trends particularly the existing forces and dynamics that define customers’ behaviour and the elements can be used to push products in markets
Need Analysis of Business Students’ Preferences: A Holistic approach to Experiential Learning
Get PDFThe study conducts a need analysis for business students’ preference with re-gards to experiential learning. Two parallel questionnaires were administered to business students (N=125): i) Original version of Course Experience Questionnaire (Ramsden1991) and ii) Experiential Learning Orientation Questionnaire (ELOQ)- developed by employing Miller and Seller’s (1985) frameworks of transaction and transformative to experiential learning. CEQ measured good teaching; clear goal setting; appropriate workload, appropriate assessment and generic skills development, in conjunction with ELOQ designed to measure five facets of experiential learning. The preferential needs of the learners were identified by applying Pearson Product Moment Correlation that revealed strong positive correlation between the two scales, r= 0.826. The findings of the study suggested active involvement of business students with regards to need analysis. The results offered a sound basis for considering business students’ preferences in determining the nature of tasks and activities in the curriculum by providing them multiple experiential learning opportunities. Limitations of and recommendations for future research are also discussed in the study
DETERMINANTS OF CAPITAL STRUCTURE DURING THE CRISIS PERIOD: EVIDENCE FROM THE RECENT FINANCIAL CRISIS (2007-2009)
No full textThis study examines the factors that affect the capital structure decisions of private firms in normal and during credit crunch period. The fixed effects model is used to investigate this issue. The final sample of the study includes 4,973 private firms. The results of the study show that sales growth and tangible assets are significant determinants of firms’ capital structure both in the pre-crisis and during the credit contraction period. It further highlights that profitability is significant in normal time period only. It does not play an important role in firm financing decisions in the credit drought period. The crisis dummy is significant which means that credit supply condition is also one of the important factors that need to be considered while determining the financing mix in the crisis period. Hence, the results suggest that demand side and credit supply friction are significant factors to be considered in the firm financial decisions especially in the credit contraction period
IMPACT OF PERSONALITY TRAITS AND CONTEXT ON EMPLOYEES’ JOB OUTCOMES
Get PDFThe research focuses to investigate the various unique aspects that may have impact on job outcomes during change implementation in a public sector organization. The study has two prime objectives. First objective is to study the association between employees’ withdrawal behavior and personality traits. Second objective is to find factors of organizational context that may have impact on employees’ job outcomes. Data have obtained from 345 employees of State Life Insurance Corporation (SLIC). These selected employees are working in top business zones. Data collected by using simple random sampling technique and self-administered questionnaire. The result revealed a positive association between employees’ withdrawal behavior and personality traits. Another significant connection has also found in between employees job outcomes and organizational contextual factors. The paper contributes in existing literature of organizational change implementation, personality traits, employees’ job outcomes, and organizational contextual factors in the perspective of a developing country
WOMEN LEADERSHIP AND ITS MENTORING ROLE TOWARDS CAREER DEVELOPMENT
Get PDFWomen leadership has become an important concept becauseit provides a source of inspiration for other women to come forward.The aim of this qualitative study is to explore the role of womenleadership and their role towards the career development of women.The study is an attempt to highlight and uncover the unique role ofwomen leadership for women, societies, organizations of a developingcountry. For this research, semi-structured interviews were selected.From these interviews, nine themes emerged: career support, culturalbarriers, developing skills, education and hardwork, family relatedissues, importance of mentoring, influence on others, social issuesand stereotypical role of the women. The findings of this study revealedthat women leadership and mentoring play a very important role inthe career development of women. It is the need of time to deal with allthese issues and utilize the competencies of working women effectivelyin uplifting the economy and growth of the country
EMOTIONAL INTELLIGENCE AND JOB COMMITMENT: MEDITATIONAL ROLE OF JOB SATISFACTION AND JOB PERFORMANCE
Get PDFThe study focused on the meditational role of job satisfactionand job performance between EI and job commitment. A sample of 200 bank employees was collected from different banks in the Lahore district, age ranging from 30 to 59 year. Scale of Emotional Intelligence (Batool & Khalid, 2011), Organizational Commitment Questionnaire (Mowday, Steers & Poter ,1979), Job Satisfaction Survey (Spector, 1997) and Role Base Performance Scale (Welbroune, Johnson & Erez, 1998) were employed to collect the data. Baron and Kenny’s guideline (1986) was followed to run the mediational analysis.Results revealed that job satisfaction and job performance fullymediated the relationship between EI and job commitment.Implications of the study are also discussed
SUCCESS OF BRAND EXTENSION IN GLOCALIZATION: A MEDIATION AND MODERATION ANALYSIS
Get PDFThis paper investigates whether brand extension strategy canbe used in glocalized markets and what are the antecedents (Mediating and Moderating variables) of successful brand extension. Glocalization has become a serious concern for managers that as have to manage the global brands with local trends and local brands in global trends. Four independent variables were used while the dependent variable was“Successful brand extension evaluation”. A self developed questionnaire was filled by 462 respondents by unrestricted non-random sampling.Hierarchical regression, Single Mediation and Moderation tests were applied on the data. Brand loyalty leads to become Brand evangelist.Brand Evangelist as mediating variable mediates the relationshipbetween Brand Loyalty and Successful Brand Extension Evaluation. Also, Parent Brand Experience in the past significantly moderates the relationship between Marketing Support and Successful Brand Extension Evaluation was accepted with Enhancing Moderation
A HUMAN RESOURCE PERSPECTIVE ON POLICIES TO SUPPORT CORPORATE SOCIAL RESPONSIBILITY
Get PDFWithin the last decade, the phenomenon of Corporate Social Responsibility (CSR) has gained significance in the corporate world from a marketing context, yet very little empirical work exists to highlight its importance from a human resource context. CSR is often embedded in the sustainability agenda of the organization, in which different factors impact the CSR based human resource (HR) policies of an organization. The data were collected through interviews. In this interview, Telenor’s mission and policies for employees, society, environment and customers were analyzed. Three themes emerged in the interview that affected the CSR based HR policies: management style, economic impact of CSR on the organization and the overall CSR strategic approach of the firm. The paper concludes that CSR is strongly emphasized in Telenor Pakistan’s approach and reflected in its codes of conduct, policies as well as management style
Feedback Practices and Accounting Students’ Satisfaction
Get PDFThis paper explores the accounting feedback practices adopted by the teachers and students’ satisfaction about that feedback. Data was collected from three different departments of Bahauddin Zakariya University, Multan. Results suggested that 64% students are broadly agreed with the feedback provided to them by accounting teachers. This study tells that accounting students prefer constructive feedback, than individualized feedback, than timely feedback and then detailed feedback. This variation is because of different assessment methods adopted by accounting teachers.
