Publikasi Jurnal Universitas Islam 45
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    PROJEK PENGUATAN PROFIL PELAJAR PANCASILA (P5) DALAM MEMBENTUK KREATIVITAS PESERTA DIDIK KELAS IV SEKOLAH DASAR

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    Penelitian ini bertujuan untuk mendeksripsikan perencanaan, pelaksanaan dan evaluasi Projek penguatan profil pelajar Pancasila (P5) dalam Membentuk Kreativitas Peserta didik Kelas IV Sekolah Dasar. Metode yang digunakan dalam penelitian ini yaitu metode deskriptif pendekatan kualitatif. Dalam mengumpulkan data peneliti melakukan wawancara, pengamatan dan dokumentasi. Teknik analisis data yang digunakan adalah teknik analisis data model Miles and Huberman. Penelitian ini dilaksanakan pada 20 September 2024 hingga 11 Oktober 2024. Temuan penelitian menunjukkan bahwa perencanaan, pelaksanaan dan evaluasi Projek penguatan profil pelajar Pancasila (P5) dalam membentuk Kreativitas Peserta didik kelas IV Sekolah Dasar yaitu: (1) Perencanaan meliputi pembentukan tim fasilitator, identifikasi tingkat kesiapan satuan pendidikan, penentuan dimensi, tema, dan alokasi projek, penyusunan modul projek dan penyusunan strategi pelaporan projek, (2) Pelaksanaan meliputi pengenalan tema-tema, kontekstualisasi tema, aksi nyata, refleksi dan tindak lanjut, (3) Evaluasi meliputi instrument assesmen yang bervariasi dan rapor projek. Dengan menggunakan projek penguatan profil pelajar Pancasila dapat membentuk kreativitas peserta didik dengan mengkreasikan panjang maulud

    INDEPENDENT CURRICULUM IN PAULO FREIRE’S THINKING IN PRIMARY SCHOOL LEARNING

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    The study aims to discuss, understand, and seek information on the independent curriculum in Paulo Freire's thinking of education philosophy. The method used in this study is library research. Data collection by obtaining resources and building from such sources as existing books, journals, and research. The results and study discussions on the free curriculum in Paulo Freire's thinking should allow the student or student in his education to feel free or free thought, especially the freedom to speak out. The concept of education came as a criticism of the culture that existed at the time: the silent culture. Based on the liberation education he gave us has in common with the free learning curriculum that we are starting now, which gives freedom to participants in his learning activities. The free learning curriculum gives learners freedom in their learning activities. This activity is like that of Paulo Freire in liberation education, where students set themselves free to speak up.     Penelitian ini bertujuan untuk mendiskusikan, memahami, dan mencari informasi, serta membahas mengenai kurikulum merdeka dalam pemikiran Paulo Freire pada Filsafat Pendidikan. Metode yang digunakan dalam penelitian ini adalah metode penelitian kepustakaan (library research).  Pengumpulan data dengan mencari sumber dan membangun dari berbagai sumber seperti buku, jurnal, dan riset yang sudah ada. Hasil dan pembahasan penelitian mengenai kurikulum merdeka dalam pemikiran Paulo Freire yaitu pendidikan yang ada harusnya dapat membuat pelajar atau peserta didiknya merasakan kebebasan baik kebebasan berpikir terutama kebebasan untuk bersuara untuk mengeluarkan pendapatnya. Konsep pendidikan ini hadir sebagai sebuah kritik terhadap kebudayaan yang ada pada saat itu yaitu, kebudayaan bisu. Berdasarkan pendidikan pembebasan yang dipaparkan olehnya, memiliki kesamaan pada kurikulum merdeka belajar yang sedang kita mulai rintis saat ini yaitu sama-sama memberikan kebebasan kepada peserta didiknya dalam kegiatan pembelajarannya. Kurikulum merdeka belajar memberikan kebebasan kepada peserta didiknya dalam kegiatan belajarnya. Kegiatan ini sama seperti yang dilakukan oleh Paulo Freire dalam pendidikan pembebasan, siswa membebaskan diri untuk mengemukakan pendapatnya. &nbsp

    Machine Learning Approaches to Sentiment Analysis of Mental Health Discussions on Platform X

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    Sentiment analysis on mental health issues is crucial for understanding public perceptions of healthcare services. This study analyzed tweets related to mental health on platform X in 2025 using SVM, Random Forest, and Naive Bayes algorithms. Data was collected through web scraping with Python, then evaluated using a confusion matrix with accuracy, precision, f1-score, and recall metrics. The classification results showed a distribution of sentiment: positive (3,667 tweets), neutral (838 tweets), and negative (704 tweets). A comparative analysis of the three algorithms revealed that SVM achieved the highest accuracy (78.69%), followed by Random Forest (75.04%) and Naive Bayes (70.44%), proving the superiority of SVM in classifying mental health sentiment. These findings provide valuable insights for stakeholders in improving mental healthcare services based on public feedback, while also offering a reference for effective sentiment analysis methods for social media data

    Data-Driven Insights for Higher Education Marketing: Segmenting Applicant Pools Using K-Means Clustering

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    This research aims to optimize marketing strategies for new student recruitment at Bina Insani University (BiU), which faces intense competition. The current marketing efforts are generic and inefficient. Utilizing the CRISP-DM framework, this study applies the K-Means clustering data mining method to analyze primary data from applicants from 2021 to 2024. The analysis focuses on the attributes of previous school major, information source, and location. The findings successfully identified four distinct segments of prospective students: the "Proactive Outreach Segment," reached through school presentations; the "Social Network & Affiliation Segment," influenced by friends and relatives; the "Academic Recommendation Segment," who rely on guidance from teachers; and the "Digital & Non-Technical Segment," who actively seek information on social media. Based on the unique profile of each cluster, this study provides recommendations for specific and targeted marketing strategies to improve the effectiveness and efficiency of student recruitmen

    Survei indeks massa tubuh, presentase lemak dan tingkat daya tahan kardiovaskuler (VO2max) peserta Sanggar Tari Tradisi Tantya Widyawara Tunggulwulung Kota Malang

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    Body mass index is commonly used to determine an individual's weight category. However, combining body mass index with body fat percentage provides a more accurate picture of adiposity. Body mass index also influences cardiovascular endurance (VO2Max). One method to improve cardiovascular endurance is through dancing using various choreographies and predetermined tempos. Dancing is the expression of the human soul translated into symbolic movements based on the creator's imagination. This research aims to analyze the body mass index, body fat percentage, and cardiovascular endurance level (VO2Max) of members of the Tradisi Tantya Widyawara Tunggulwulung dance troupe in Malang City. The method used in this research is quantitative descriptive with a survey and cross-sectional approach. The research subjects consist of 11 active members of the dance troupe. The results of the research show that the participants' body mass index falls within the ideal weight category, body fat percentage is normal, and cardiovascular endurance level (VO2Max) is classified as excellent

    Pengaruh Tingkat Kebugaran Jasmani Terhadap Peningkatan Prestasi Siswa Sekolah Sepak Bola Bima Amora

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    This study focuses on improving the physical fitness of elementary students, particularly those in grades 3-6 at SSB Bima Amora, as fitness is crucial for soccer performance. Better physical fitness can enhance achievements in soccer competitions. The study aims to benefit SSB Bima Amora Gresik students by promoting physical conditioning. A quantitative experimental method was used, involving 30 students aged 9-11 years, divided into 15 for the experimental group and 15 for the control group. Data collection was conducted through pretest and posttest assessments. The analysis in Chapter IV showed a p-value of 0.000, which is smaller than 0.05, leading to the rejection of H0 and acceptance of H1. The significance test (2-tailed) confirmed a positive impact on students' physical fitness, contributing to better soccer performance among 9-11-year-old students in Menganti, Gresik.Penelitian ini berfokus pada peningkatan kebugaran fisik siswa sekolah dasar, khususnya kelas 3-6 di SSB Bima Amora, karena kebugaran sangat penting untuk performa sepak bola. Kebugaran yang lebih baik dapat meningkatkan prestasi dalam kompetisi sepak bola. Penelitian ini bertujuan memberikan manfaat bagi siswa SSB Bima Amora Gresik dalam meningkatkan kondisi fisik mereka. Metode yang digunakan adalah eksperimen kuantitatif dengan 30 siswa berusia 9-11 tahun, dibagi menjadi 15 siswa kelompok eksperimen dan 15 siswa kelompok kontrol. Pengumpulan data dilakukan melalui pretest dan posttest. Analisis dalam Bab IV menunjukkan nilai p sebesar 0.000, yang lebih kecil dari 0.05, sehingga H0 ditolak dan H1 diterima. Uji signifikansi (2-tailed) mengonfirmasi bahwa peningkatan kebugaran fisik berpengaruh positif terhadap prestasi sepak bola siswa berusia 9-11 tahun di Menganti, Gresik

    Greenwashing in Fast Fashion: A Critical Analysis of Shein’s EvoluShein Campaign

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    As environmental awareness grows, fast fashion brands increasingly adopt sustainability messaging to appeal to eco-conscious consumers. However, such efforts often raise concerns about greenwashing—where environmental claims are exaggerated, vague, or unsubstantiated. This study critically examines Shein’s evoluSHEIN campaign using Stöckl and Molnar’s Eco-Advertising Framework, which integrates linguistic and visual analysis to assess how brands construct eco-friendly narratives. Five official advertisements from 2024 were analyzed using Critical Discourse Analysis and multimodal semiotics. The findings identify five recurring greenwashing strategies: vague eco-lexicon, symbolic eco-imagery, unverified eco-certifications, emotional moral framing, and unsubstantiated absolute claims. Terms like “sustainable” and “eco-safe” are used without definition or evidence, while visuals—such as leafy graphics and green color schemes—reinforce environmental connotations without transparency. Moral slogans like “Join the fight for a greener planet” shift responsibility to consumers, framing ethical purchasing as the solution while masking Shein’s ongoing high-volume, low-cost production model. These strategies construct a cohesive yet largely symbolic environmental message, aligning with broader fast fashion trends where marketing appeal outweighs operational change. The study argues that this multimodal approach to greenwashing risks misleading consumers and eroding trust in legitimate sustainability initiatives. By highlighting the interaction between language and imagery in shaping perceptions of environmental responsibility, this research underscores the need for clearer regulatory standards, credible third-party certifications, and increased consumer media literacy. It contributes to the critical understanding of how greenwashing operates systemically within fast fashion and how ethical branding narratives may conceal unsustainable practices

    IMPLEMENTATION OF PUBLIC FINANCE INNOVATION POLICY IN THE REGIONAL GOVERNMENT OF BEKASI DISTRICT

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    with a more transparent and accountable system, the public and business actors increasingly trust the fiscal policies implemented by the local government. The objective of this research is to examine the implementation process of public financial innovation policies applied by the Bekasi Regency Government and to identify the supporting and inhibiting factors in the execution of these policies. The research method employed is a descriptive qualitative approach. The results of this study indicate that, to enhance the effectiveness of implementing public financial innovation, several strategies can be applied, including improving human resource capacity through intensive training, strengthening information technology infrastructure, and refining regulations to be more adaptive to the development of digital financial systems.Dengan sistem yang lebih transparan dan akuntabel, masyarakat dan pelaku usaha semakin percaya terhadap kebijakan fiskal yang diterapkan oleh pemerintah daerah. Tujuan dalam penelitian ini adalah untuk mengetahui proses implementasi kebijakan inovasi keuangan publik yang diterapkan oleh Pemda Kabupaten Bekasi dan untuk mengetahui faktor pendukung dan penghambat dalam pelaksanaan kebijakan inovasi keuangan publik di Pemda Kabupaten Bekasi. Metode penelitian yang digunakan adalah kualitatif deskriptif. Hasil dalam penelitian ini adalah Dalam upaya meningkatkan efektivitas implementasi inovasi keuangan publik, beberapa strategi yang dapat diterapkan meliputi peningkatan kapasitas SDM melalui pelatihan intensif, penguatan infrastruktur teknologi informasi, serta penyempurnaan regulasi yang adaptif terhadap perkembangan sistem keuangan digital

    ADAPTATION OF TYLER'S EVALUATION MODEL TO ASSESS THE SUCCESS OF PROJECT-BASED LEARNING IN THE MERDEKA CURRICULUM

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    This research aims to determine the success of Tyler's evaluation model for project-based learning in the Merdeka Curriculum at Patriot Bekasi Middle School. This study is a qualitative study, data was collected using interviews, observation and documentation.  Interviews involve school principals, teachers, students and parents, while observations are made to understand learning conditions, infrastructure, and supporting factors for successful implementation of the curriculum. School documentation is also a source of research data. The results show that this project with the Tyler evaluation model helps increase students' motivation, creativity and critical thinking patterns, as well as providing an enjoyable learning experience. With synergy between teachers, students, schools and parents, project-based learning supports the goals of the Merdeka Curriculum in forming students who are independent, creative, critical and with character. Even though schools provide infrastructure and parents play a role in supporting project implementation, challenges such as teachers' lack of understanding of new methods, limited facilities and student readiness are still obstacles. Project evaluation includes cognitive, psychomotor and affective aspects that support the values ​​of the Pancasila Student Profile

    STRATEGI PENGEMBANGAN USAHA KATERING PADA CV PAWIRAJAYA CATERING KOTA BEKASI JAWA BARAT

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    CV Pawirajaya Catering is a trading business engaged in the service industry in the city of Bekasi. The activities carried out by CV Pawirajaya Catering are the provision of catering services, decoration services for various kinds of celebration activities such as weddings, circumcision, thanksgiving, government agency events and educational institutions and other events. This study aims to determine: (1) the internal factors faced in developing the CV Pawirajaya Catering business; (2) the external factors faced in developing the CV Pawirajaya Catering business; and (3) an appropriate development strategy is carried out in developing the CV Pawirajaya Catering business. Analysis of the data used is the matrix EFE, IFE, IE, SWOT, and QSPM. The results of this study indicate that the main strength factors are competitive prices, high taste of cooking and the main weakness is financial management which is still simple and the lack of competent human resources (HR). The main opportunities are the increasing market demand, the wider reach of the marketing area, and the development of social media as a means of promotion and the main threat is the potential emergence of new competitors and more flexible hotel catering service

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    Publikasi Jurnal Universitas Islam 45
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