UIN (Universitas Islam Negeri) Sunan Kalijaga, Yogyakarta: E-Journal Fakultas Dakwah dan Komunikasi
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Urgensi Kepemimpinan Transformasional: Menumbuhkan Budaya Inovasi dalam Lembaga Dakwah di Era Digital
Full text linkSocial change and rapid technological development require da'wah institutions to adapt to remain relevant and effective in spreading religious messages. This research aims to explore the relevance of transformational leadership and culture of innovation in da'wah institutions in the digital era. The method used is a qualitative approach with a literature study, which involves analyzing literature on transformational leadership and innovation in the context of da'wah. The results showed that transformational leadership plays an important role in inspiring and motivating members of da'wah institutions to adapt to changing times. Visionary and innovative leaders are able to create a dynamic ecosystem, directing da'wah institutions to utilize digital technology and social media in spreading religious messages to a wider audience, especially the younger generation. The culture of innovation implemented in da'wah institutions allows for the creation of creative solutions that respond to the challenges of the times, such as the use of da'wah applications or digital platforms to increase the reach and relevance of da'wah. However, the main challenges in implementing transformational leadership are resistance to change from conservative members and limited resources. Dawah leaders must have good communication skills to convince members that innovations remain grounded in religious principles. This study concludes that transformational leadership and a culture of innovation are essential to improving da'wah effectiveness in the digital era, despite the challenges that must be overcome through adaptive and creative approaches
Communication Strategy of Alfamart Corporate Communication Department in Maintaining Positive Company Image
Full text linkThis study explores Alfamart's communication strategy for maintaining a positive image amidst the challenges of the digital era and tight business competition. This study's background discusses the negligence of Alfamart store cashiers in providing prices that went viral in 2020. The study focuses on the importance of a strong corporate image as a strategic asset in maintaining consumer loyalty and managing public perception. The purpose of this study is to understand the strategies implemented by Alfamart's Corporate Communication Department, especially in responding to issues that can damage the company's reputation. This study uses a qualitative-descriptive approach with interviews, observations, and documentation. The primary informants are the staff of Alfamart's Corporate Communication Department, supported by store personnel as secondary informants. The data were analyzed using the Image Repair Theory by William L. Benoit and communication strategies by Scott M. Cutlip et al. The results of this study indicate that Alfamart implements communication strategies such as clarification through social media, two-way interaction with consumers, and strengthening positive messages through marketing campaigns and CSR programs. This strategy has effectively improved the company's image since the viral issue. However, this study also found that similar problems recurred in 2024, thus indicating the need for continuous evaluation and improvement in future communication strategies. This study emphasizes the importance of a structured communication strategy and periodic assessment to maintain a positive company image in the digital era
Majelis Selawat as a Political Communication Medium in Indonesia
Full text linkThis study attempts to analyze the propaganda delivered by the Habib in PKB Bersholawat initiated by PKB’s Majelis Pesona. After the reformation, Majelis Selawat in Indonesia was utilized for various interests, including for conveying political messages. One of them was Partai Kebangkitan Bangsa (PKB) through the Majelis Pesona. Majelis Selawat in Indonesia became an effective medium for gathering large masses. Religion and politics touch the emotional and personal side of the congregation. Majelis Selawat are popular among Nahdliyin and Indonesian Muslims in general. PKB Bersholawat contains messages of da'wah and politics. PKB utilizes the Majelis Selawat as a medium of political communication to bring in the masses. PKB utilizes religious figures such as Habibs, Kiai, and Gus to achieve specific goals. With a qualitative approach and Jacques Ellul's propaganda theory, this study concludes that PKB utilizes the Majelis Selawat to convey political messages. The Majelis Selawat were chosen because they can bring in large numbers of Muslim masses and reflect PKB's identity as a party born from the aspirations of Nahdlatul Ulama members, with the jargon of the rahmatan lil alamin party. The propaganda used by PKB in PKB Bersholawat is a bandwagon, transfer, and glittering generalities, in the form of support for Muhaimin Iskandar to become president, which is conveyed through prayers read by a Habib
Empowering Persons with Disabilities through Inclusive Productive Zakat Models: Insights from Indonesian Local Cases
Full text linkThe process of empowerment through the collection of charitable resources for individuals with disabilities is predominantly associated with economic factors. Nonetheless, the distribution of zakat plays a pivotal role for beneficiaries (mustaḥiqq), emphasizing inclusive models rather than productive approaches. To explore these dynamics, the researchers conducted fieldwork in Rowosari Village, Semarang City, Indonesia. Data were collected through in-depth interviews with representatives from relevant institutions and disability advocacy groups, employing a phenomenological analytical framework. The findings reveal that zakat institutions, such as Darut Tahuhid Peduli, have implemented the Indonesia Peduli Difabel initiative, which focuses on sustainable economic empowerment, entrepreneurial training, and community integration. These programs have demonstrated success in planning, assessment, distribution, assistance, and evaluation. Consequently, a bottom-up model for empowering individuals with disabilities has emerged, facilitating the development of pertinent business models, such as catfish farming, through the verification of beneficiaries’ eligibility and the execution of feasibility studies. The initiatives are effectively utilizing allocated zakat funds in aquaculture and financial management. Continuous support is provided to assist individuals with disabilities in both economic and personal development. This research not only addresses material considerations but also incorporates social and spiritual dimensions as mechanisms for empowerment that positively influence personal well-being. Thus, this article contributes to the advancement of knowledge regarding welfare provision discourses, aligning with additional elements that enhance empowerment studies
DAKWAH TERAUPETIK DI SOSIAL MEDIA SEBAGAI UPAYA PREVENTIF TERHADAP COPYCAT SUICIDE PADA GEN Z
Full text linkThe phenomenon of copycat suicide—suicidal behavior triggered by exposure to information or news about similar cases—has become increasingly concerning, particularly among Generation Z, who are highly active on digital platforms. This vulnerability is influenced by psychological, social, and cultural factors, including communication patterns prevalent in social media. Therefore, a da’wah approach that is not only informative but also therapeutic and relevant to the characteristics of this generation is essential. This study aims to examine preventive efforts to reduce the occurrence of copycat suicide among Generation Z. The research employed a descriptive qualitative method with a literature review approach. The findings reveal that delivering therapeutic da’wah to Generation Z requires consideration of their psychological traits, which favor simple communication, concise messages, and visual content. The da’wah material may include the interpretation of Qur’anic verses containing motivational messages, the understanding that meditation can be practiced through prayer (shalat), and the introduction of relaxation techniques through dhikr and supplication (du’a). This approach is expected to enhance the psychological resilience of Generation Z and prevent the occurrence of copycat suicide.
Keywords: Da’wah, Therapeutic, Copycat Suicide, Gen Z
DARI INTERNET MENUJU INTERVENSI: LITERASI DIGITAL SEBAGAI TAMENG KESEHATAN MENTAL PEMUDA PEDESAAN
Full text linkThe high rate of internet penetration among young people poses a challenge for many stakeholders, given the potential for unhealthy internet-related behaviors, including internet addiction and smartphone addiction. Excessive internet use has a negative impact on the mental health of young people. Digital literacy is a necessary competency for internet users in this digital era. Young people are the backbone of the nation. One youth organization that contributes to national development at the village level is Karang Taruna. Karang Taruna Birawa in Dusun Sawangan is one such youth organization that has made significant contributions to both the local community and the Sawangan Village government.The aim of this study is to analyze the role of digital literacy in minimizing the negative impact of internet and smartphone addiction on the mental health of the youth in Birawa Sawangan. The findings indicate that digital literacy has the potential to act as a moderating variable that weakens the influence of internet addiction on mental health. Although digital literacy still has a significantly positive effect on mental health, it does not weaken the influence of smartphone addiction on mental health. Therefore, targeted interventions are needed to address smartphone addiction.
Keywords: smartphone addiction, internet addiction, digital literacy, young generation
THE IMPACT OF TRUST FACTORS IN IT-BASED PLATFORMS ON ACADEMIC PUBLISHING INTENTIONS IN UNIVERSITY WAQF INSTITUTIONS: STRENGTHENED BY RELIGIOUS AND SOCIOECONOMIC VALUES OF WAQF
Full text linkThis study investigates the formation of trust within an Information Technology (IT)-based digital environment and its influence on beliefs, intentions, and behaviors related to academic publishing through University Intellectual Property Waqf Institutions (UIPWI) utilizing Open Access (OA) digital platforms. The research integrates and extends the Theory of Planned Behavior (TPB), Theory of Reasoned Action (TRA), Self-Determination Theory (SDT), Technology Acceptance Model (TAM), and the Theory of Open Access in a quantitative survey design. The sample includes students from Airlangga University and various public and private universities across Indonesia. Data were collected online via WhatsApp group invitations using Google Forms and analyzed with Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that technological, individual, and social trust determinants positively affect waqif trust in UIPWI operating on OA platforms. Moreover, religious beliefs strengthen the relationship between trust determinants and the intention to publish academic works through UIPWI via gold or green access schemes. This study provides strategic insights for universities planning to establish UIPWI and for stakeholders such as government agencies and the Indonesian Waqf Board (BWI). It also contributes to expanding discourse on the role of credible digital environments in fostering academic publishing through Islamic philanthropic mechanisms. A limitation of this study lies in its relatively small sample size; thus, future research is encouraged to involve larger samples and broader institutional participation to enhance the global generalizability of the findings
Da'wah Strategy of Nahdlatul Ulama's Fatayat PAC Management in Strengthening the Role of Women
Full text linkThis study examines the da'wah strategy employed by PAC Fatayat NU in Wonodadi District, Blitar Regency, in an effort to empower women. The primary issue is the underrepresentation of women in social, economic, and religious spheres. The focus of this study is to describe the da'wah strategy and its implementation form in empowering women through religious organizations. The method employed is qualitative descriptive analysis, incorporating the theory of da'wah strategy from Abu Al-Fath Al-Bayanuni. Data were obtained through observation, interviews, and documentation. The results of the study revealed three da'wah strategies: a sentimental strategy (recitation of the Qur'an, routine religious studies, istighosah, and IHF community), a rational strategy (work meetings, socialization, and discussion of women's issues), and a sensory strategy (entrepreneurship skills training and social activities). This strategy is effective in increasing the active role of women in society and demonstrates that empowerment-based da'wah can create participatory spaces and foster social transformation
Local Welfare Governance and Capability Deprivation in Stunting Policy: A Case Study of the PMT program in Rural Indonesia
No full textStunting remains a persistent public health challenge in Indonesia despite the long-standing implementation of nutrition-based interventions. This study examines the Program Pemberian Makanan Tambahan (supplementary feeding) (PMT) not merely as a nutritional intervention but as a form of local welfare delivery that reflects the governance capacity of the state and its interaction with community actors. Drawing on the capability approach and welfare mix perspectives, this study explores how PMT is enacted in practice and why its impact on stunting reduction remains limited in a rural setting. Using a qualitative case study design in Desa Grajagan, Banyuwangi, data were collected through in-depth interviews with posyandu cadres and parents of toddlers, participant observation of posyandu activities, and document analysis, and analyzed using thematic coding within an interactive analytical framework. The findings reveal layered capability deprivations across micro, meso, and macro levels: low awareness, stigma, and inappropriate feeding practices constrain households’ conversion of resources into healthy functioning; uneven training, weak growth monitoring, and limited supervision undermine frontline capacity; and poor coordination, inadequate facilities, and minimal evaluation reduce PMT to an administrative routine. The study argues that PMT exemplifies a thin local welfare state, in which the state’s presence is largely formal while substantive welfare responsibilities are devolved to communities without adequate capacity building. Theoretically, this research reframes stunting as a manifestation of capability deprivation embedded in local welfare governance rather than solely a nutritional deficit, and calls for policy approaches that strengthen orchestration, agency, and institutional capacities to enable sustainable improvements in child well-being.
Keywords: Stunting, Supplementary Feeding Program, Local Welfare Governance, Capability Deprivation
Stunting masih menjadi persoalan kesehatan masyarakat yang persisten di Indonesia meskipun berbagai intervensi berbasis gizi telah lama diimplementasikan. Penelitian ini mengkaji Program Pemberian Makanan Tambahan (PMT) tidak semata-mata sebagai intervensi gizi, melainkan sebagai bentuk penyelenggaraan kesejahteraan lokal yang merefleksikan kapasitas tata kelola negara serta interaksinya dengan aktor-aktor komunitas. Berangkat dari pendekatan kapabilitas dan perspektif welfare mix, penelitian ini bertujuan untuk menelaah bagaimana PMT dijalankan dalam praktik serta menjelaskan mengapa dampaknya terhadap penurunan stunting masih terbatas di wilayah perdesaan. Penelitian ini menggunakan desain studi kasus kualitatif yang dilaksanakan di Desa Grajagan, Kabupaten Banyuwangi. Data dikumpulkan melalui wawancara mendalam dengan kader posyandu dan orang tua balita, observasi partisipatif terhadap aktivitas posyandu, serta analisis dokumen kebijakan dan pelaksanaan program. Data dianalisis menggunakan teknik pengodean tematik dalam kerangka analisis interaktif. Temuan penelitian menunjukkan adanya lapisan deprivasi kapabilitas pada tingkat mikro, meso, dan makro. Pada tingkat mikro, rendahnya kesadaran, stigma sosial, serta praktik pemberian makan yang tidak tepat membatasi kemampuan rumah tangga dalam mengonversi sumber daya menjadi keberfungsian kesehatan yang optimal. Pada tingkat meso, pelatihan yang tidak merata, lemahnya pemantauan pertumbuhan, dan minimnya supervisi melemahkan kapasitas pelaksana di tingkat garis depan. Sementara itu, pada tingkat makro, lemahnya koordinasi antar lembaga, keterbatasan sarana prasarana, serta evaluasi program yang minim menjadikan PMT cenderung tereduksi sebagai rutinitas administratif semata. Penelitian ini berargumen bahwa PMT merepresentasikan bentuk thin local welfare state, di mana kehadiran negara bersifat formalistik, sementara tanggung jawab kesejahteraan substantif dialihkan kepada komunitas tanpa dukungan penguatan kapasitas yang memadai. Secara teoretis, studi ini merekonseptualisasikan stunting sebagai manifestasi deprivasi kapabilitas yang tertanam dalam tata kelola kesejahteraan lokal, bukan semata-mata sebagai persoalan kekurangan gizi. Oleh karena itu, penelitian ini menekankan perlunya pendekatan kebijakan yang memperkuat fungsi orkestrasi negara, agensi aktor lokal, serta kapasitas institusional guna mendorong perbaikan kesejahteraan anak yang berkelanjutan.
Kata kunci: Stunting, Program Pemberian Makanan Tambahan, Tata Kelola Kesejahteraan Lokal, Deprivasi Kapabilita
From Policy to Practice: Co-producing Welfare in Elderly Nutrition Assistance at the Frontline
No full textThis study examines how the well-being of older adults is produced through the implementation of nutrition assistance policies at the frontline level. Building on a critique of evaluative approaches that emphasize procedural effectiveness and program outcomes, this research positions nutrition assistance as a welfare practice shaped through everyday interactions among caregivers, families, and older adults. Employing an interpretive qualitative approach and a street-level bureaucracy framework, the study explores how discretion, negotiation, and collaborative work at the household level influence the implementation and interpretation of policies. Data were collected through in-depth interviews, field observations, and field notes involving actors directly engaged in the distribution and reception of assistance. The analysis reveals that policy implementation does not occur as a one-way flow from the state to beneficiaries but rather as a co-productive process involving non-state actors who interpret and adapt formal regulations to the concrete conditions of older adults. Consequently, well-being in this context is understood not only as material sufficiency but also as a relational experience encompassing care, recognition, and support in everyday life. These findings confirm that the meaning and quality of older adults' well-being are shaped in frontline interaction spaces where policies intersect with the social realities of older adults. This study contributes to welfare studies by offering an interpretive perspective that views implementation as a key arena for welfare production and highlights the importance of co-production in social services for vulnerable groups.
Keywords: Street-level bureaucracy, co-production, elderly welfare, nutritional assistance.
Penelitian ini mengkaji bagaimana kesejahteraan lanjut usia diproduksi melalui implementasi kebijakan bantuan gizi pada level garis depan (frontline). Berangkat dari kritik terhadap pendekatan evaluatif yang cenderung menekankan efektivitas prosedural dan capaian program, studi ini memposisikan bantuan gizi sebagai praktik kesejahteraan yang dibentuk melalui interaksi sehari-hari antara pendamping, keluarga, dan lanjut usia. Dengan menggunakan pendekatan kualitatif interpretatif dan kerangka street-level bureaucracy, penelitian ini menelusuri bagaimana diskresi, negosiasi, dan kerja kolaboratif di tingkat rumah tangga memengaruhi proses implementasi sekaligus pemaknaan kebijakan. Pengumpulan data dilakukan melalui wawancara mendalam, observasi lapangan, serta catatan lapangan yang melibatkan aktor-aktor yang terlibat langsung dalam proses distribusi dan penerimaan bantuan. Hasil analisis menunjukkan bahwa implementasi kebijakan tidak berlangsung sebagai alur satu arah dari negara kepada penerima manfaat, melainkan sebagai proses koproduktif yang melibatkan aktor non-negara dalam menafsirkan dan menyesuaikan regulasi formal dengan kondisi konkret lanjut usia. Dalam konteks ini, kesejahteraan tidak semata-mata dipahami sebagai kecukupan material, tetapi juga sebagai pengalaman relasional yang mencakup aspek perawatan, pengakuan, dan dukungan dalam kehidupan sehari-hari. Temuan ini menegaskan bahwa makna dan kualitas kesejahteraan lanjut usia dibentuk dalam ruang-ruang interaksi di level garis depan, tempat kebijakan beririsan secara langsung dengan realitas sosial lanjut usia. Studi ini berkontribusi pada kajian kesejahteraan dengan menawarkan perspektif interpretatif yang memandang implementasi kebijakan sebagai arena kunci dalam produksi kesejahteraan, sekaligus menekankan pentingnya koproduksi dalam penyelenggaraan layanan sosial bagi kelompok rentan.
Kata kunci: Birokrasi tingkat akar rumput, koproduksi layanan sosial, kesejahteraan lanjut usia, bantuan giz