Jurnal Ilmiah Universitas Islam Balitar
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Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian : (Pada UMKM Batik Sendang Lestari Kota Blitar)
Get PDFPenelitian ini dilatarbelakangi oleh produk batik yang dihasilkan memiliki kualitas yang detail, rapi, dan konsisten karena menggunakan teknik malam dingin yang masih pertama dan satu-satunya di Kota Blitar. Selain itu citra merek dapat dibangun dengan baik dengan bergabungnya dengan Asosiasi Batik Asli Blitar (ABABIL). Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana keputusan pembelian konsumen Batik Sendang Lestari di Kota Blitar dipengaruhi oleh persepsi merek dan kualitas produk. Pendekatan kuantitatif digunakan untuk mengumpulkan 84 sampel dari 490 populasi dalam penelitian ini. Accidental sampling merupakan metode yang digunakan dalam proses pengambilan sampel. Dengan nilai signifikansi 0,007 < 0,05 maka temuan penelitian menunjukkan bahwa “variabel kualitas produk (X1) berpengaruh signifikan terhadap variabel pilihan pembelian (Y). Selanjutnya dengan nilai signifikansi sebesar 0,013 < 0,05 maka variabel citra merek (X2) berpengaruh terhadap variabel keputusan pembelian (Y). Selain itu variabel keputusan pembelian (Y) dipengaruhi secara simultan oleh variabel citra merek (X2) dan kualitas produk (X1), dengan nilai signifikan F sebesar 0,000 < 0,05.
Persepsi Masyarakat Terhadap Kesetaraan Gender dalam Organisasi Sosial Masyarakat: (Studi di Desa Sukosewu Kecamatan Gandusari Kabupaten Blitar)
Get PDFPersepsi merupakan salah satu faktor psikologis yang berperan dalam pembentukan perilaku seseorang. Adanya persepsi terhadap suatu objek, peristiwa atau benda, maka akan lahir tindakan yang akan diambil oleh seseorang yang mempersepsikannya. Maka dari itu persepsi penting karena menjadi bagian dari pendapat seseorang yang dapat mempengaruhi suatu objek atau fenomena dan bisa menjadi alasan orang untuk bertindak dan berperilaku. Penulis mendapatkan ilmu baru, dan baru mengetahui bagaimana persepsi masyarakat Desa Sukosewu terhadap kesetaraan gender. Betapa pentingnya persepsi masyarakat yang mampu membentuk nilai dan norma di tengah masyarakat itu sendiri.Objek penelitian ini adalah anggota organisasi sosial masyarakat Desa Sukosewu Kecamatan Gandusari. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu observasi, dokumentasi dan wawancara
CHALLENGES AND REGENERATION STRATEGIES OF TURONGGO YAKSO MUDO TRADITIONAL ARTS AT SDN 2 SUMBEREJO
No full textThis study focused on identifying challenges and formulating strategies needed for the regeneration of Turonggo Yakso Mudo traditional art at SDN 2 Sumberejo. Turonggo Yakso Mudo art was one of the cultural heritages that not only has aesthetic value, but also functions as a medium to maintain local cultural identity and strengthen social ties in Sumberejo Village. However, this art faced various significant challenges in the modern era, including the declining interest of the younger generation in traditional arts and decreasing support from the local community.
This study used a qualitative descriptive research, with data collection methods through direct observation, in-depth interviews with teachers and artists at SDN 2 Sumberejo, and analysis of relevant documentation. The results of the study indicated that the main challenges in the regeneration of Turonggo Yakso Mudo art included the low enthusiasm of the younger generation, limited resources for practice and performances, and the negative impact of the COVID-19 pandemic which has significantly hampered cultural activities. These challenges was further exacerbated by modernization that shifts people\u27s entertainment preferences towards a more global and digital direction.
However, this study also found that there was several effective strategies that can be applied to face these challenges. These strategies included improving cultural education through school curriculum, actively involving communities in arts activities, and using technology and social media to expand the reach of promotion and attract the interest of the younger generation in this traditional art. With the implementation of the right strategy, it is hoped that Turonggo Yakso Mudo art can e continued to live and develop even in the midst of changing times.
Based on the results of the study, it can be concluded that the regeneration of Turonggo Yakso Mudo art at SDN 2 Sumberejo requires close cooperation between schools, communities, and government. Only with good synergy and a comprehensive approach could the sustainability of this cultural tradition be guaranteed and passed on to the next generation
QUALITY OF PUBLIC SERVICES IN ISSUING CERTIFICATES OF INDIGENCE AT THE KAWEDUSAN VILLAGE OFFICE
No full textThis study discusses the quality of public service in the issuance of certificates of indigence at the Kawedusan Village Office, Ponggok District, Blitar Regency. The quality of public service can be measured using five dimensions: tangible, reliability, responsiveness, assurance, and empathy. The research was conducted from March to May 2024. This study employs a descriptive method with a qualitative approach, using data collection techniques such as observation, interviews, documentation, and data analysis through triangulation. Informants were selected using purposive sampling. The findings of this study indicate that the quality of public service in the issuance of certificates of indigence (SKTM) at the Kawedusan Village Office meets the tangible dimension, as evidenced by the availability of service tools such as computers and printers, as well as a clean and comfortable service area. The reliability dimension is met through the staff\u27s ability to operate service tools and maintain good service quality standards. The responsiveness dimension is demonstrated by quick, accurate, and responsive service. The assurance dimension is fulfilled by timely service guarantees and service legality assurance. The empathy dimension is evidenced by the friendly, polite, and respectful attitude of the staff in providing service, valuing each applicant who comes in, and prioritizing the applicant\u27s needs. This research highlights the importance of internet-based programs such as electronic queuing systems and online service applications to enhance efficiency and accuracy in service delivery
METODE ANALYTICAL HIERARCHY PROCESS DALAM SISTEM PENDUKUNG KEPUTUSAN PENYARINGAN BAKAL CALON KEPALA DESA
No full textThe aim of this research is to design a system using the Analytical Hierarchy Process method in a decision support system for screening prospective village heads. The research method used is SDLC with the waterfall model, because in this research designing a system, the waterfall method only reaches the system design stage. The research resulted in a system design using the Analytical Hierarchy Process method in a decision support system for screening prospective village head candidates which is expected to provide an overview to the regional government or village government in carrying out additional selection for prospective village head candidatesTujuan penelitian ini merancang sebuah sistem dengan metode Analytical Hierarchy Process dalam sistem pendukung keputusan penyaringan bakal calon kepala desa. metode penelitian yang digunakan yaitu SDLC dengan model waterfall, karena dalam penelitian ini merancang sebuah sistem maka metode waterfall hanya sampai pada tahap desain sistem. penelitian menghasilkan desain sistem dengan metode Analytical Hierarchy Process dalam sistem pendukung keputusan penyaringan bakal calon kepala desa yang diharapkan dapat memberikan gambaran kepada pemerintah daerah atau pun pemerintah desa dalam melakukan seleksi tambahan bagi bakal calon kepala des
Implementasi Supply Chain Management Pada Graha Phone Service Berbasis Web
Get PDFGraha Phone Service Store, which is engaged in the sale and repair of mobile phone devices, faces various challenges in stock management and spare part distribution. The problems faced include sub-optimal stock management, which can lead to overstocks or shortages, uncoordinated distribution, as well as less than optimal information on goods between stores and suppliers. To overcome these problems, a web-based Supply Chain Management (SCM) implementation is needed. SCM will help manage the flow of goods, information, and services efficiently from suppliers to consumers. This research aims to develop a web-based SCM system to digitally manage spare part stock, enable integration of store inventory with real-time supplier stock management, and build better communication between stores and suppliers. Based on the research results, this system can optimise supply chain management and improve customer satisfaction through better serviceToko Graha Phone Service, yang bergerak dalam penjualan dan perbaikan perangkat handphone, menghadapi berbagai tantangan dalam pengelolaan stok dan distribusi spare part. Masalah yang dihadapi meliputi pengelolaan stok yang tidak optimal, yang dapat menyebabkan kelebihan atau kekurangan stok, distribusi yang tidak terkoordinasi, serta informasi barang antara toko dan pemasok yang kurang maksimal. Untuk mengatasi masalah ini, diperlukan implementasi Supply Chain Management (SCM) berbasis web. SCM akan membantu mengelola aliran barang, informasi, dan jasa secara efisien dari pemasok hingga konsumen. Penelitian ini bertujuan mengembangkan sistem SCM berbasis web untuk mengelola stok spare part secara digital, memungkinkan integrasi inventaris toko dengan manajemen stok pemasok secara real-time, serta membangun komunikasi yang lebih baik antara toko dan supplier. Berdasarkan hasil penelitian, sistem ini dapat mengoptimalkan manajemen rantai pasok dan meningkatkan kepuasan pelanggan melalui pelayanan yang lebih bai
STRATEGI PEMASARAN USAHA SAYURAN HIDROPONIK DI IJAL FARM TULUNGAGUNG
Get PDFThis study aims to determine income, marketing channels, and determine hydroponic marketing strategies at Ijal Farm, Tulungagung Regency. This study uses a descriptive qualitative analysis method using SWOT analysis. The results of the study indicate that the position of the Ijal Farm farming business is in quadrant 1, which means that the strength of Ijal Farm, Tulungagung Regency in marketing hydroponic vegetables is greater than its weaknesses and there are more opportunities than threats. The recommended strategy is an aggressive strategy, meaning utilizing the strengths and capabilities of Ijal Farm to overcome existing weaknesses and threats. The marketing strategy used is to sell directly to customers who have been recorded or around residential areas or greenhouses, increase promotions to minimarkets, supermarkets and frozen markets in Tulungagung Regency and conduct promotions through social media to expand the promotional networ
Penguatan UMKM Melalui Program Inkubasi Kewirausahaan Bagi Pemuda Karang Taruna di Desa Genilangit Kabupaten Magetan
Get PDFPengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) melalui program inkubasi wirausaha untuk pemuda Karang Taruna merupakan upaya strategis untuk memberikan pelatihan kewirausahaan yang mendukung pengembangan produk baru. Kegiatan ini dilaksanakan di Kantor Desa Genilangit dan difokuskan pada pendampingan para pelaku UMKM. Program ini menerapkan empat tahapan metode, yaitu: (a) analisis kebutuhan dan kondisi sasaran; (b) diskusi kelompok terfokus (FGD) dengan pendekatan berbagi informasi dan sesi tanya jawab; (c) praktik melalui simulasi dan pelatihan keterampilan; serta (d) evaluasi dan refleksi melalui pre-test dan post-test. Tujuan utama kegiatan ini adalah untuk meningkatkan keterampilan dan kemampuan pemuda Karang Taruna dalam mengembangkan UMKM melalui program inkubasi wirausaha secara maksimal. Hasil dari program ini menunjukkan: (a) peningkatan pemahaman pemuda Karang Taruna dalam membangun dan menjalankan UMKM secara kreatif dan inovatif; (b) peningkatan kualitas dan kuantitas produk UMKM; serta (c) penguatan keterampilan pemuda melalui program inkubasi. Sebagai rekomendasi, pemuda Karang Taruna diharapkan dapat menciptakan produk lokal unggulan yang mampu bersaing di pasar global
ANALISIS RANTAI PASOK (SUPPLY CHAIN) JAGUNG PIPIL (studi pada PT. Jatinom Indah Agri Blitar)
No full textThis study aims to determine the flow of supply chain management for Shelled corn, to determine the value of marketing efficiency of corn supply chain in PT. Jatinom Indah Agri and to find out the profit ratio on the parties involved in the shelled corn supply chain. The research method used is a quantitative descriptive method. The results of the research from the supply chain analysis are the results of a margin share of Rp. 700/kg for collectors and Rp. 150/kg for PT. Jatinom Indah Agri, then the total amount of margin obtained is Rp. 850/kg. The marketing cost incurred by the collector or supplier is Rp. 550/kg for the cost of expedition vehicles (fuso or containers) for delivery to the warehouse of PT. Jatinom Indah Agri Blitar and Rp. 80/kg for the cost of weighing and loading shelled corn to the top of the expedition vehicle. C osts incurred by PT. Jatinom Indah Agri is a fee or fee of Rp. 50/Kg for workers or people who help find pipil corn and help negotiate prices from collectors to be sent to PT. Jatinom Indah Agri. The profit obtained is Rp. 100/kg, the total profit obtained is Rp. 170 per kg, the total margin of the shelled corn supply chain is Rp. 850 per kg. The efficiency of the supply chain obtained is 11.8%, which is said to be efficient if the percentage is 0-33%. So the results obtained in the pipil corn supply chain are efficiently carried out and the measurement of the R/C ratio in the shelled corn supply chain has a total result of 2.11, which is said to be relatively favorable if the R/C value is more than (<) 1. So the results of measuring the supply chain of shelled corn with the R/C ratio get relatively favorable results
Konsekuensi Sistem Proporsional Terbuka terhadap Kesadaran Hukum
Get PDFThe electoral system is a crucial aspect in supporting the existence of democracy in Indonesia. Currently, Indonesia employs an open proportional system in conducting elections. The researcher utilizes a literature study approach to analyze the open proportional system. This electoral system has both positive and negative implications for societal phenomena. On the positive side, it promotes greater transparency among legislative candidates, allowing the public to scrutinize the track records of the candidates they choose. However, on the negative side, it leads to issues such as widespread money politics, high political costs, and the emergence of politicians who prioritize popularity over competence and credibility. Therefore, this journal examines whether the open proportional system is an effective electoral system. The researcher also analyzes its implications for public legal awareness and the participation of society in elections organized by the state