Publikationsserver der Europa-Universität Viadrina
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Überwindung des sozialistischen Erbes im Unternehmertum durch den Aufbau von Sozialkapital. Vom Individualismus zum Kooperationsgeist
No full textBetween Persuasion and Courtesy: Polish Press Advertising, ca. 1850 – 1939
No full textEarly Polish press advertising (between the 1850s and 1939) was characterized by a unique and today extinct combination of elements of persuasion and exceptional courtesy towards potential customers. The aim of this paper is to show the place of customer psychology in the earliest Polish advertising textbooks in the context of the actions of Polish press advertisers at the time, convinced of the susceptibility of their recipients to courtesy, appreciation and flattery.
Historical method based on archival research in Polish digital libraries was used with the aim of identifying and analyzing primary sources, enriched by examples of advertisements from pre-1939 newspapers and historical periodicals illustrating the phenomenon in question, and by the findings of more recent Polish-language research papers.
Although the level and quality of Polish advertising in the period under review were criticized by most of the coeval authors of advertising textbooks, empirical research from 1936 has been preserved which proves that just such combination of persuasion and courtesy in advertising was perceived as most effective by its target groups.
This study introduces hitherto unknown Polish marketing thought and practice, drawing on the earliest, mostly forgotten Polish marketing textbooks and other primary sources from the years 1896-1939. It thus contributes to the body of research on the history of advertising
Business Models in the Eyes of National Culture: A Cross-Cultural Study
No full textDespite a vast body of work published on the business model—a concept used to generally refer to how a firm conducts business and how it creates and captures value —remarkably, the literature to date has not yet explored the business model from a national culture perspective. Therefore, this PhD dissertation seeks to explore the business model concept through the lens of national culture, posing the following research questions: Do actors in different cultural settings experience their concepts of business (“their business models") differently? If they do, what are the differences, and how and why do these differences occur? To address these research questions, I adopt a qualitative multiple case study of three restaurants: a German restaurant in Germany, an Arab Yemeni restaurant in Jordan, and an Arab Syrian restaurant in Germany. My analysis is based on data collected from a range of sources, including 34 semi-structured interviews, informal follow-up interviews, direct observations, restaurants’ documents, and archival materials, such as press coverage, restaurants’ websites, restaurants’ social media postings, and video excerpts. The emergent findings reveal eight dimensions and their constitutive themes, which shed light on how German and Arab actors experience the business models. While German and Arab actors show a common understanding of some themes relevant to the business model concept, they differ significantly in many themes, suggesting considerable differences in pursuing value creation and capture. Overall, this PhD dissertation makes several contributions to the business model and national culture literatures. More specifically, I contribute to the business model literature by delineating the nature of activities and classifying them into structured and semi-structured activities performed by German and Arab actors, respectively, refining the revenue concept, introducing the concepts of Al-Niyyah (good intention) and fated revenues, and providing insights into the different relationships between the business model participants. In addition, this PhD dissertation adds to the limited antecedent literature of business model innovation by indicating that a firm operating in a new national culture is more likely to innovate its business model. Further, this
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PhD dissertation provides insights into the national culture literature by suggesting that Arab culture seems to be a culture of intention, fatalism, and particularism. Finally, this PhD dissertation offers insights for practitioners and concludes with limitations and suggestions for future research
Animal Crossing: New Horizons meets ‘Maslow’s pyramid’
No full textRelying on Maslow's needs-based theory of motivation, we analyze the role of the video game Animal Crossing: New Horizons (ACNH) in satisfying needs. We use an interdisciplinary framework involving both psychology and gaming. While ACNH creates a virtual world, we highlight its role in satisfying the needs of the real person. In doing so, we reflect on the interdependence between the real world and the virtual one
Nationality Policies in the Early Ukrainian Socialist Soviet Republic. The Cases of the Polish and German Minorities
No full textHow Do Female and Male Consumers Respond to a "Pink Tax"?
No full textThis paper examines the attitude of consumers living in Germany towards higher prices charged to female consumers by surveying them randomly in two scenarios, one showing the same price and the other showing a higher price for the female version of the product. The interaction of Pink-tax and price fairness, and how gender mediates this perception was tested through a within-subject factorial design experiment, with two variables, price as the independent variable and gender as the mediator Afterwards, respondents were asked several questions about their perception of Price-Fairness. The results show that women have a marginally stronger negative perception when shown the higher price.Diese Arbeit untersucht die Haltung von in Deutschland lebenden Verbrauchern gegenüber höheren Preisen, die weiblichen Verbrauchern in Rechnung gestellt werden. Dazu wurden diese nach dem Zufallsprinzip in zwei Szenarien befragt, von denen eines den gleichen Preis und das andere einen höheren Preis für die weibliche Version des Produkts zeigte. Die Wechselwirkung zwischen Pink-Tax und Preisfairness und wie diese Wahrnehmung durch das Geschlecht bedingt wird, wurde durch ein faktorielles Experiment mit zwei Variablen getestet. Eine Variable war der Preis, die andere das Geschlecht. Anschließend wurden den Befragten mehrere Fragen zu ihrer Wahrnehmung der Preisfairness gestellt. Die Ergebnisse zeigten, dass Frauen eine geringfügig stärkere negative Wahrnehmung haben, wenn ihnen der höhere Preis angezeigt wurde.Este trabajo examina la actitud de los consumidores que viven en Alemania hacia los precios más altos que se cobran a las consumidoras, encuestándolos al azar en dos escenarios, uno con el mismo precio y otro con un precio más alto para la versión femenina del producto. La interacción entre la tasa rosa (Pink-Tax), la percepción de precios justos, se puso a prueba mediante un experimento de diseño factorial 2x2, con dos variables, el precio como variable independiente y el género como variable mediadora.Se hizo a los encuestados varias preguntas sobre su percepción de la equidad de precios. Los resultados muestran que las mujeres tienen una percepción negativa marginalmente mayor cuando se les muestra un precio más alto
Law of one price: BigMac versus Fortnite – A note
No full textWe analyze the law of one price (LoP) based on BigMac and Fortnite prices. We find a positive but less than perfect correlation between the over-/undervaluations of the two indices. While we cannot reject the LoP for the Fortnite data, we find that it does not hold for the BigMac data.Wir analysieren das Gesetz des einheitlichen Preises (LoP) anhand von BigMac- und Fortnite-Preisen. Wir finden eine positive, aber weniger als perfekte Korrelation zwischen den Über-/Unterbewertungen der beiden Indizes. Während wir das LoP für die Fortnite-Daten nicht zurückweisen können, finden wir, dass es für die BigMac-Daten nicht gilt
Rezension:"Deutsch-Polnische Erinnerungsorte, Band 1-5" / Peter Oliver Loew, Robert Traba (Hg.). Paderborn: Verlag Ferdinand Schöningh, 2015. ISBN: 978-3506774194
No full textSammelrezension aller fünf Bände zu den deutsch-polnischen Erinnerungsorten Band 1: Geteilt/Gemeinsam, Band 2: Geteilt /Gemeinsam,Band 3: Parallelen, Band 4: Reflexionen, Band 5: Erinnerung auf Polnisch.
Rund 3.000 Seiten, fünf Bände, 117 Erinnerungsorte in 91 Beiträgen, 115 Autorinnen und Autoren – so lautet, in Zahlen ausgedrückt, das beeindruckende Ergebnis dieses vom Zentrum für Historische Forschung Berlin der Polnischen Akademie der Wissenschaften im Jahre 2006 aus der Taufe gehobenen Projekts, das nach einer Bearbeitungszeit von insgesamt sieben Jahren nunmehr abgeschlossen ist und dessen Ergebnisse, mit Ausnahme des fünften Bandes, parallel in deutscher und polnischer Sprache erschienen sind.[1] Damit werden die zahlreichen, bisher überwiegend auf nationale, teils auch auf epochale oder regionale Erinnerungsorte konzentrierten Studien um ein Werk ergänzt, in dessen Rahmen das in den 1980er Jahren von Pierre Nora entwickelte Konzept erstmals in dieser Breite auf einen bilateralen Kontext angewandt wird
B|Orders in Motion in the Video Game Industry: An analysis based on Animal Crossing: New Horizon
No full textIn 2020, the video game Animal Crossing: New Horizons was listed among the top ten in terms of revenue. We analyze the game by relying on an interdisciplinary framework of border studies. Borders can be interpreted not only in a geographical sense but also in terms of a temporal as well as a cultural dimension. We highlight how the game blurs the borders between the real and virtual world