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Особливості функціонування англомовних запозичень-неологізмів у сфері мультимедійного дизайну
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Chinese poster: genesis and development prospects
Full text linkThe paper analyzes the genesis and stylistic features of the Chinese poster.
The study includes a review of the elements of the visual language of traditional
Chinese posters, as well as the prospects for the development of Chinese posters,
taking into account globalization and innovation processes
Neural timing-driven age-specific educational Space design for primary schools: a cognitivespatial Adaptation study
Full text linkThis study presents a neurodevelopmentally informed framework for
designing educational spaces appropriate for children aged 6-12 years. For younger
students (6-9 years old), incomplete prefrontal myelination and immature
hippocampal development require a mononuclear radial classroom layout and
multisensory interaction design to reduce environmental load. Upper grades
students (10-12 years old) with enhanced dopamine receptor function and higher
abstract reasoning can benefit from modular, reconfigurable systems and delayed
reward environments to stimulate higher-order cognition. The study provides new
ideas for the optimization of educational spaces in elementary schools and
promotes innovation in the field of educational space design
Application and innovation of modular design In bamboo weaving products
Full text linkThis study addresses the transformation challenges of traditional bamboo
weaving products in terms of industrialized production, modern aesthetic
adaptation, and functional extensibility. It explores a modular design approach
based on structural innovation, along with its underlying principles. The research
validates the feasibility of modular design in driving the transition of traditional
bamboo weaving products toward a sustainable paradigm
Chinese experience in exhibition interiors Design based on the renovation of postindustrial Buildings
Full text linkBased on the study of the experience in the development and formation of
interior design, the practice of adaptive reuse of industrial buildings in China is
revealed. Examples of interior design for exhibition spaces based on the renovation
of post-industrial buildings from the late 20th century to the first quarter of the 21st
century are considered. Examples of the renovation of post-industrial buildings
demonstrate various innovative, modern artistic-aesthetic, and architecturalplanning
trends in organizing the design of exhibition space interiors. It is
determined that in each individual case, an approach to interior design must be
developed individually during the renovation of a post-industrial building for a new
exhibition function. The scientific research presented in this work is dedicated to the
socio-economic, cultural-artistic, and design aspects of the renovation of postindustrial
buildings in China
Door gods in Chinese folk culture and their role in modern book design
Full text linkThis study examines the cultural influence of Chinese door gods on modern
book design by systematically analyzing their historical evolution, regional
variations, and artistic symbolism. Rooted in ancient folk beliefs and religious
rituals, door gods have evolved from abstract totems into highly stylized visual
symbols, reflecting shifts in social values and aesthetic preferences. By classifying
the types of door gods across northern, western, eastern, and southern China, this
study highlights their distinctive artistic styles and their impact on book covers,
layouts, and illustrations. The integration of these traditional motifs into
contemporary design not only preserves cultural heritage but also enriches visual
storytelling in modern publishing
Ways to improve the enterprise's marketing complex
No full textУ роботі досліджено теоретичні та практичні аспекти функціонування системи маркетингових досліджень на підприємстві. Визначено їхню роль у формуванні управлінських рішень та розробці маркетингових стратегій. На прикладі ТОВ «Родорс» проведено анкетне опитування для вивчення споживчих уподобань на ринку меблів. Аналіз результатів дозволив виявити основні поведінкові характеристики споживачів і сформулювати пропозиції щодо вдосконалення маркетингової політики. Запропоновано шляхи підвищення ефективності досліджень, зокрема через цифровізацію, гнучке планування та активне використання аналітичних інструментів.The thesis explores theoretical and practical aspects of the functioning of the marketing research system at the enterprise. The role of marketing research in managerial decision-making and the development of marketing strategies is defined. A consumer survey was conducted at LLC "Rodors" to study customer preferences in the furniture market. The analysis of results revealed key behavioral characteristics of consumers and provided recommendations for improving the company's marketing policy. The study suggests ways to enhance the effectiveness of marketing research, including digitalization, flexible planning, and the use of analytical tools