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KidZania Surabaya Marketing Communication Strategy in Increasing the Number of Visitors
Get PDFThis study aims to determine how the marketing communication strategy used by KidZania Surabaya in increasing the number of visitors. The competitive artificial tourism industry makes companies compete to win the hearts of their consumers. This makes marketing communication strategies important to increase sales for KidZania Surabaya. This research method uses a qualitative approach, while data collection techniques are obtained through in-depth interviews, observation and documentation. The results of the study show that KidZania Surabaya has implemented various marketing communication strategies to increase the number of visitors. Some strategies used include the use of conventional and digital media as a means of promotion and publication. In addition, KidZania Surabaya also collaborates with various parties such as educational institutions and the government in the form of events that can increase public brand awareness and influence their interests and actions in buying tickets. Not only that, KidZania Surabaya also collaborates with various other companies to offer price promotions so that they can stimulate consumer purchases. The implementation of an integrated and innovative marketing communication strategy makes KidZania Surabaya able to compete with the predetermined segmentation
Komunikasi Publik Humas RSUD R.T. Notopuro Sidoarjo Dalam Meningkatkan Reputasi Melalui Aplikasi Santri RS
Get PDFPenelitian ini bertujuan untuk mengetahui peran komunikasi publik yang dilakukan oleh humas RSUD R.T. Notopuro Sidoarjo dalam meningkatkan reputasi rumah sakit melalui aplikasi Santri RS. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus dan teknik pengambilan sampel menggunakan purposive sampling. Metode pengumpulan data adalah wawancara, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah model interaktif yakni pengumpulan data, penyajian data, reduksi data dan penarikan kesimpulan. Penelitian ini menggunakan teori Komunikasi Interpersonal. Hasil penelitian menunjukkan bahwa inovasi aplikasi Santri RS berhasil menyediakan akses informasi yang transparan dan mudah dipahami oleh semua masyarakat, yang dapat meningkatkan kepercayaan dan citra positif terhadap rumah sakit. Dengan landasan indikator yang meliputi keterbukaan, empati, dukungan, sikap positif dan kesetaraan, RSUD R.T. Notopuro Sidoarjo menunjukkan komunikasi interpersonal yang terjalin antara humas dan masyarakat melalui inovasi Santri RS berjalan cukup efektif
Social Competence in Arabic Language Teaching: Insights from Faculty Members in Southeast Sulawesi
No full textThis study aims to analyse the social competence of lecturers in Arabic language learning at an Islamic College in Southeast Sulawesi using Adams GR's theory. Employing a descriptive qualitative method with a case study approach, data were collected through participant observation, interviews, and documentation. The research sample consists of six Arabic language lecturers teaching across four faculties at IAIN Kendari. Data analysis was conducted using reduction, presentation, and conclusion drawing techniques. The findings indicate that the lecturers exhibit strong social competence, evidenced by polite verbal communication, the use of sign language, written communication through technology, fairness towards students, and the provision of praise to enhance learning motivation. Based on these findings, it is concluded that empathy and fairness are key elements in fostering a positive learning atmosphere. These qualities contribute to a more inclusive, supportive environment that can enhance students’ emotional well-being and academic success. The study's implications suggest that integrating empathy and fairness in teaching practices is essential for promoting a conducive learning experience, thereby potentially improving student outcomes in higher education settings
Analisis Kinerja Keuangan Berdasarkan Rasio Likuiditas dan Solvabilitas Pada PT. Bank Muamalat Indonesia Tbk
Get PDFFinancial performance is an analysis that is carried out to see to what extent a company has implemented and applied the rules of financial enforcement properly and correctly. By measuring financial performance, it can be seen the prospects of growth and development of the company. A company is said to be successful when it has achieved a certain set performance. The purpose of this research is to find out the financial performance based on the ratio of liquidity and solvency in the PT. Bank Muamalat Indonesia Tbk period 2018-2022. This type of research is descriptive research with a quantitative approach. The sample in this study is the annual financial report of Bank Muamalat for the period 2018-2022. Data collection techniques are documentation and library with data analysis using miscrosof exel software. The research results show the financial performance of PT. Bank Muamalat Indonesia based on the liquidity ratio for the 2018-2022 period is in the unhealthy category. This can be seen from the quick ratio indicator in 2018-2020 in the unhealthy category but in 2021 and 2022 the healthy category, the cash ratio value in the unhealthy category, the loan to deposit ratio in the unhealthy category, the assets to loan ratio in the healthy category in accordance with Bank regulations Indonesia. Financial performance of PT. Bank Muamalat Indonesia based on its solvency ratio for the 2018-2022 period is in the healthy category. This can be seen from the Primary Ratio indicator in the healthy category. The secondary risk ratio indicator is in the unhealthy category. The capital ratio indicator is in the healthy category in accordance with Bank Indonesia regulation
Determinan BOPO Pada Perbankan Syariah Periode 2018.Q1-2023.Q2: Firm Size Sebagai Variabel Moderasi
Get PDFThis research aims to analyze the influence of ZISWAF Fund Receipts, NPF Nett, and Musyarakah Income on BOPO in Islamic banks in Indonesia, by considering company size as a moderating variable. The research sample includes five sharia banks: Bank Muamalat Indonesia, Bank Syariah Indonesia, Bank Victoria Syariah, Bank Mega Syariah, and Bank Panin Dubai Syariah, in the period 2018.Q1-2023Q3. Data were analyzed using panel data analysis and MRA with the Eviews 12 application. The research results showed that ZISWAF Fund Receipts, NPF Nett, and Musyarakah Income did not have a significant effect on BOPO individually. However, simultaneously these three variables have a significant effect on BOPO. Company size does not moderate the influence of these variables on BOPO
The Integration of Islamic Values in Cognitive Development
Get PDFThe background of this study is based on the importance of integrating moral education with academic education to create a more holistic learning environment. Islamic values such as honesty, justice, and responsibility are considered essential in the cognitive development of students. This research aims to identify and analyze how Islamic values can be integrated into students' cognitive development, as well as the normative approaches that can be used to incorporate Islamic values into the educational curriculum. The method used is a literature review by analyzing various relevant data sources. The key findings show that values such as honesty, justice, and responsibility play a crucial role in shaping students' critical and analytical thinking. Strategies like curriculum integration, thematic learning, and project-based learning (PBL) have proven effective in incorporating Islamic values into education. The results of this study support holistic education theory, which combines moral and cognitive aspects in learning. These findings make an important contribution to the existing literature and offer practical guidelines for educators and policymakers in creating a more holistic and balanced learning environment. The study has some limitations, including reliance on available literature and variability in the quality and methods of the research used. Further research is needed to explore how Islamic values can be integrated into various educational contexts and to evaluate the long-term impact of this integration on students' cognitive and moral development. Overall, the integration of Islamic values in education has the potential to yield long-term positive effects on students and the broader society
Analysing the Pesantren Tradition of Arranged Marriages from the “Kupi Fatwa Trilogy†Perspective
Get PDFThis article aims to analyze the phenomenon of arranged marriage traditions in the Islamic boarding school world from the perspective of the KUPI fatwa trilogy. The KUPI fatwa trilogy, namely the ma’rÅ«f (kindness), mubÄdalah (reciprocity), and true justice approaches, is used to investigate the phenomenon of arranged marriage traditions in the world of Islamic boarding schools. This article uses a library research method with a phenomenological approach which is analyzed using the KUPI fatwa trilogy. Therefore, the nature of this research is descriptive-analytical. Then data collection techniques come from primary and secondary materials. Meanwhile, the analysis technique uses Miles and friends’ qualitative data analysis techniques, which consist of data condensation, data presentation, and drawing conclusions. The research results show that the tradition of matchmaking in the Islamic boarding school world has given rise to two characters and models of matchmaking in the Islamic boarding school world, firstly the one-way matchmaking tradition which is coercive, and secondly the two-way matchmaking tradition which is not coercive. Salafi Islamic boarding schools which are still conservative still carry out the tradition of one-way matchmaking which is coercive and one-sided, by denying women the opportunity to participate and hear their opinions regarding matchmaking. This results in injustice and tyranny towards women, so the tradition of this type of arranged marriage is contrary to the KUPI fatwa trilogy, because women are positioned as objects rather than equal subjects. However, it should be noted that not all Islamic boarding schools follow the custom of one-way arranged marriage, instead, there is a more egalitarian custom known as two-way arranged marriage, where women are treated as subjects with the same rights and freedoms as men. This is in line with the KUPI fatwa trilogy, because the practice of matchmaking like this is a tradition of fair matchmaking and supports women in order to give birth to ma’rÅ«f (kindness), mubÄdalah (reciprocity), and true justice. The Miftahul Huda II Bayasari Ciamis Islamic Boarding School is one of the Islamic boarding school institutions that perpetuates the tradition of two-way matchmaking which is non-coercive and in accordance with the spirit of the KUPI fatwa trilogy
Islamic Revivalism: Dynamics of Islamic Parties in Legalizing Islamic Law Policies in Indonesia and Malaysia
Get PDFThis study aims to fill the gap and explore how Islamic parties have attempted to legalize Islamic law in both countries over the past three decades. Most scholarly works on Islamic revivalism in Indonesia and Malaysia focus on it as a sociocultural phenomenon. However, there is a lack of scholarship investigating Islamic revivalism through a political approach. This article employs qualitative research methodology, drawing on academic books, journal articles, reports, and online news to examine the efforts of Islamic parties to legalize Islamic law in Indonesia and Malaysia. The findings suggest that the accessibility of political channels significantly influences these efforts. During the Mahathir era in Malaysia, the availability of political channels facilitated the goal of legalizing Islamic law. Conversely, the agenda for legalizing Islamic law was hindered in Indonesia during the Soeharto era due to limited political channels. Additionally, the moderation of Islamic parties affects the agenda for legalizing Islamic law in both countries. In post-Soeharto Indonesia, the incorporation of moderation by Islamic parties has led to a decrease in prioritizing the agenda of legalizing Islamic law. On the other hand, in Malaysia during and after the Mahathir era, the persistence of the obsession with legalizing Islamic law was due to Islamic parties distancing themselves from moderate positions
Legitimacy of Smart Contracts from the Perspective of Islamic Law: A Case Study of Blockchain Transactions
Get PDFBlockchain smart contracts is a digital program based on the blockchain design that accommodates certain data stored in their internal logic. The decentralized nature of this technology prevents unauthorized access. This technology require the use of cryptocurrencies to be effectively utilized as a medium of exchange. While cryptocurrencies have received wide recognition as an improvement to modern business transactions. However, in the Muslim communities, Muslim scholars have divergent views on the permissibility and prohibition of cryptocurrencies on certain grounds. Islamic law is characterized by outstanding flexibility that enables it to keep pace with the development of time and place, and gives it the validity to interact to address emerging issues that stand in people's way. This study aims to examine blockhain smart contracts, how they work, the religious ruling surrounding its permissibility. As well as the consensus of Muslim Scholars on its usage by Muslim communities. The study adopts qualitative doctrinal, library based or normative judicial research to analyze blockchain smart contracts and their suitability and compatibility with Islamic law. By examining the law from the perspective of social reality, the researchers qualitatively analyzed the concept of Smart contracts within the boundaries of law and its application under Islamic law. Delving into deductive reasoning and conclusions based on consensus of scholars. This study found that blockchain smart contracts falls within the permissibility principle, The Maliki school sale on credit and negotiations under the ijtihadi perspective. This research suggests the need for further study to shed light on this new type of contract to support its acceptability among Muslim communities
Tradition, Wisdom and Negotiating Marriage and Inheritance Disputes on Javanese Muslim
Get PDFThis study aims to find a negotiation model in the tradition of Javanese Muslim communities in resolving disputes regarding marriage and inheritance restrictions. When the reality of resolving marriage and inheritance disputes impacts family and community strife, this becomes crucial. The qualitative paradigm was used to construct this research, which included a series of observations and in-depth interviews with the disputed families and focus group discussions with informants in the East Java community. This research discovers three models for resolving the tradition of avoiding marriage and inheritance disputes in Javanese Muslim society with social components in a heterogeneous society. 1) negotiating the traditional cum theology model, 2) negotiating the tradition and law model, and 3) negotiating the traditional wisdom model. Furthermore, when many cultural traditions fade, the growing negotiation model can serve as the foundation for policy for local governments in generating variants of the nation's cultural traditions