Ejournal Universitas Indo Global Mandiri (UIGM)
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Brain Gym Sebagai Media Kampanye Sosial Bagi Perkembangan Anak Usia Dini Di Kota Palembang
Setiap anak merupakan individu yang unik dengan perkembangan setiap anak berbeda-beda, ada anak yang mengalami perkembangan cepat dan ada juga anak yang mengalami keterlambatan perkembangan. Keterlambatan perkembangan pada anak tidak bisa disembuhkan, namun keterlambatan pada anak dapat dihindari. Keterlambatan perkembangan pada anak dikarenakan kurangnya orang tua mengenal tanda bahaya bagi perkembangan anaknya sejak dini, dan kurangnya pemeriksaan mendeteksi dini terhadap perkembangan pada anak sejak dini serta kurangnya keterlibatan langsung orang tua dengan anak atau kurangnya stimulasi. Dalam proses untuk menanggulangi keterlambatan perkembangan pada anak diperlukan banyak stimulasi salah satunya dengan gerakan brain gym yang dapat mengoptimalkan perkembangan otak anak. Maka perlu dilakukan sebuah perancangan komunikasi visual mengenai kampenye sosial brain gym bagi perkembangan anak usia dini khususnya di kota Palembang. Dalam proses merancang media, metode perancangan menggunakan metode design thingking yang terdiri dari, empathize, define, ideate, prototype, dan test. Hasil karya yang dirancang dikatagorikan menjadi tiga media, yaitu media utama berupa Board Game dengan gerakan brain gym sehingga memudahkan anak dalam memdapatkan stimulasi, media isu berupa Poster Infografis, Feed Instagram, Buku Panduan serta media pendukung berupa Kaos Hoodie, Tumbler, Jam Dinding, Buku Gambar, Alat Tulis, Tas, dan Stiker, serta Gantungan Kunci. Melalui perancangan ini diharapkan, sehingga orang tua dapat melihat dan mendeteksi perkembangan motorik anak sejak dini sehingga keterlambatan perkembangan pada anak dapat dihindari.
Strategy in increasing Consumer Loyalty
The purpose of this study is to understand Strategy in increasing Consumer Loyalty. A Case Study of Indonesian Unilever Products. In particular, this study analyzes the relationshipbetween CSR, WOM and Company Reputation towards consumers' loyalty specially the products of Lifebuoy, Pepsodent, and Kecap Bango. Data was collected through a survey conducted among 110 respondents.Structural equation modeling was used to test the proposed hypothesis. The research model was tested using survey data analyzed by structural equation modelingof partial least squares. the implementation of CSR strategy shows that there is a significant influence of WOM and Company reputation on consumers' loyalty. On the other hand, CSR strategy has no significant influence the consumers' loyalty. Yet as CSR was carried out through the implementation of Word of mouth (WOM) and Company Reputation there is a significant correlation between CSR and the consumers' loyalty of Lifebuoy, Pepsodent, and Kecap Bango products. The use of data that is too small for each variable resulted in limited results. As well as the limited representation of all users and consumers of Unilever products in other cities. In addition, this study did not involve other companies that also use CSR strategies as a comparison.
Keywords :Corporate Social Responsibility (CSR), Word-of-mouth (WOM), Company Reputation, Consumers Loyalty, Social Compan
SAHAM GOTO MENYENTUH AUTO REJECT BAWAH (ARB), SAATNYA SELL ATAU BUY
GOTO shares have always fallen since the initial IPO was carried out with various factors. As an investor, you need to do an analysis before making an investment decision. There are many analysis tools that can be used such as fundamental analysis and technical analysis. For GOTO stock, the fundamental analysis is quite good, while the technical analysis is not good because the stock price continues to fall. As of January 2023, GOTO's share price is slowly increasing even though it is still low. Book prices have also not been touched so there is a possibility that they could go up, but this is still in the form of assumptions and predictions. The results of this study are expected to be a reference before making investment decisions. However, the investment decision is entirely owned by the investor
STRATEGI PRODUK DENGAN PELATIHAN PENGEMASAN PRODUK PADA KELOMPOK USAHA KERIPIK SINGKONG RK
Berdasarkan data Badan Pusat Statistik (BPS) tentang data survei sosial ekonomi nasional tahun 2018 menyatakan bahwa persentase masyarakat yang mengakses internet dalam kurun lima tahun terakhir terjadi peningkatan yang signifikan. Sebesar 77,48 persen masyarakat pedesaan dan perkotaan yang mengakses internet, sebanyak 10,82 persen diantaranya memanfaatkan internet untuk melakukan pembelian dan penjualan barang dan jasa secara online. Hal tersebut menunjukkan besarnya potensi media digital sebagai media pemasaran. Berdasarkan hasil observasi diperoleh gambaran umum permasalahan yang dihadapi oleh Usaha Keripik Singkong RK, yaitu salah satunya masih lemahnya strategi produk dalam kemasan sehingga produk belum mampu menjangkau masyarakat luas dan menarik perhatian serta minat masyarakat. Oleh karena itu tim PKM Universitas Indo Global Mandiri (UIGM) menawarkan solusi dari permasalahan yang dihadapi Usaha Keripik Singkong RK selaku mitra dalam kegiatan ini yaitu berupa strategi produk. Strategi produk dilakukan dengan meningkatkan kualitas kemasan produk dengan label yang dilengkapi logo usaha dan informasi penting berkaitan produk. Adapun kegiatan yang dilakukan tim PKM UIGM adalah memberikan pelatihan pengemasan produk. Melalui pelatihan ini diharapkan dapat memberikan pemahaman mengenai petingnya memperhatikan kemasan produk guna menarik minat masyarakat terhadap produk keripik singkong RK.
CARA PEMBUATAN SOAL UJIAN ONLINE BERPASWORD MENGGUNAKAN GOOGLE FORM
Sejak Dunia diserang dengan penyakit Covid 19, sejak itu juga dunia pendidikan menjadi online, baik dari segi belajar mengajar ujian juga dilakukan secara online. Secara tidak langsung Covid 19 mengubah dunia pendidikan semakin lebih cangih dikarenakan semuanya serba digital. Dimasa pandemi ini pembelajaran yang dilakukan secara daring guru dan siswa harus aktif dalam penggunaan internet, sebagai guru memberikan materi pembelajaran, tugas maupun ujian melalui internet maka dari itu guru wajib mampu membuat semuanya menjadi serba online salah satunya membuat soal ujian online. Pada kali ini diadakan pelatihan bagaimana cara pembuatan soal secara online di salah satu sekolah swasta kota Palembang yaitu SMK Swakarya. Pelatihan ini dilakukan dengan tujuan membantu guru agar mampu membuat soal ujian secara online dengan menggunakan google form dan memanfaatkan fitur atau tools yang ada. Pelatihan yang dilakukan secara offline di ruang Aula dengan melibatkan 30 (tiga puluh) guru. Hasil evaluasi yang di peroleh dari kegiatan ini diketahui bahwa pada saat dilakukan proses pelatihan, manfaat yang dihasilakn dari pelatihan kemudian pemateri juga telah menyampaikan semua isi materi dengan cukup baik sehingga apa yang telah disampaikan bisa ditangkap oleh guru. Pemberian materi yang berkaitan dengan pengembangan ilmu pengetahuan terhadap guru baiknya secara rutin diberikan sehingga bisa menambah wawasan guru di SMK Swakarya Palembang.
Kebijakan LAPAS dalam Pembinaan dan Pembentukan Konsep Diri Petugas LPKA pada ANDIKPAS LPKA Kelas II Banda Aceh
LPKA is not really a place to punish children with problems, but a place to educate children to become a better generation. This research will look at the policies of prison officers who take place at Class II LPKA Banda Aceh in fostering and forming self-concept towards Andikpas. The research was conducted at LPKA Class II Banda Aceh which is the only institution for fostering children who are in conflict with the law in Aceh Province. The type of approach used is descriptive qualitative. In-depth interviews were conducted with informants who are officers and andikpas at LPKA Class II Banda Aceh. The results of the study show that the coaching process that occurs has a positive impact on where the children are assisted. Andikpas interprets and assesses himself as a child who is in the process of learning. Coaching officers who are significant others have a greater influence on the formation of mind and self in andikpas so as to foster a positive self-concept in andikpas. Andikpas has a change in self-concept from negative to positive self-concept. They can become more organized and focused in life after conducting training at LPKA Class II Banda Aceh. Andikpas' understanding of the coaching process occurs during the coaching process taking place at LPKA. During his time at the coaching institute, andikpas did not feel like he was in a prison where someone who had punished
Pandemic Government: Pemerintah dan Masyarakat dalam Menanggulangi Covid-19
The Corona Virus Disease 2019 (Covid-19) pandemic has plagued the Indonesian nation since March 20, 2020. Some scientists, through their studies, tend to say that governments fail and society goes by its own behavior. Is that right? On that reality, researchers are interested in conducting studies with the aim of answering the problem of how pandemic government is formed? and critiquing it from the perspective of Government Ethics. The research method used is the critical-ethical method, which falls within the scope of the critical-transcendental method of Neo-Scholasticism. Data collection techniques using observation literature plot, in-depth interaction with selected literature and documentation. Data Analysist used hermeneutic-etis methods. The results of this study indicate that in the face of the threat of Covid-19 and an abnormal situation, it turns out that the pandemic government is able to form itself and the government continues to exist with teleological and contextual methods. This means that the pandemic government is formed through the art of governing: governing, managing, serving. On the one hand, the government remains attentive to the existing laws, communications, administration, management, as far as it can help in achieving the goal and on the other hand does not want to be entangled by all the rules, using the political power it has
Literature Review: Penerapan Teknologi Informasi dalam Meningkatkan Kualitas Pelayanan Publik
The number of complaints submitted by the public about the poor process of public services provided is a problem that must be immediately addressed by the Government. Along with the current advances in information technology, many institutions or agencies have begun to overhaul work systems in order to improve the quality of service to the public. This research aims to identify the application of information technology in improving the quality of public services. This research uses descriptive qualitative methods and the research sources used are secondary data, namely studies of literature, articles, journals, regulations, and sites on the internet related to this research. Validity data in study using triangulation. This study uses the theory of service quality, namely tangibles, reliability, responsiveness, assurance, and empathy. The findings of this study are that the application of information technology in improving the quality of public services has not fully run optimally, this can be seen from the dimensions of physical evidence (tangibles) that have not utilized digitalization in optimizing technology so that it requires space and storage space to store files and documents that are increasingly mounting. reliability in technology-based services, information and communication networks is very dependent on the weather, because if there is heavy rain or thunderstorms, the quality of the network becomes weak and even stops so that the process of administering (managing and processing) data becomes slow and can cause inaccuracies, power responsiveness is still not optimal because the services provided are still slow and require a long tim
Tingkat Pelayanan Jalan Nasional Pada Ruas Jalan Alamsyah Ratu Prawiranegara Menggunakan Metode PKJI 2014 Dan HCM 2000
Pertambahan penduduk dan tingginya tingkat perekonomian antar provinsi mengakibatkan peningkatan kegiatan transportasi di Kota Palembang. Seiring dengan pertumbuhan ekonomi dengan pertumbuhan penduduk akan berdampak langsung pada kebutuhan akan sistem transportasi. Peranan jalan sebagai prasarana transportasi juga harus memiliki kondisi yang ideal agar mampu memberikan kenyamanan, kelancaran dan keamanan bagi pengguna jalan. Jalan Alamsyah Ratu Prawiranegara merupakan salah satu Jalan Nasional yang merupakan jalan akses utama menuju Jembatan Musi II dimana sering terjadi kecelakaan di jalan ini dikarenakan banyaknya titik jalan yang rusak. Volume dan beban kendaraan yang berlebihan menjadi faktor utama kemacetan dan kerusakan jalan ini yang mengakibatkan tingkat pelayanan di jalan ini tidak optimal. Penelitian ini bertujuan untuk mengetahui tingkat pelayanan atau kinerja jalan di Jalan Alamsyah Ratu Prawiranegara Kota Palembang. Metode analisis yang digunakan adalah Pedoman Kapasitas Jalan Indonesia Tahun 2014 dan Kapasitas Jalan Manual 2000. Data yang diperlukan dalam penelitian ini adalah Data Primer dan Data Sekunder, sedangkan data primer adalah Data Geometrik Jalan dan Kondisi Lalu Lintas sedangkan Data Sekunder meliputi data penduduk dan LHR. Berdasarkan hasil analisis yang dilakukan dapat diketahui bahwa tingkat pelayanan jalan dengan metode PKJI Tahun 2014 berada pada kategori D. Sedangkan hasil analisis tingkat pelayanan jalan dengan metode HCM 2000 berada pada kategori B, volume maksimum di Jalan Alamsyah Ratu Prawiranegara pada tahun 2022 untuk Pos 1 adalah 4688 smp/jam dan Pos 2 adalah 4353 smp/jam. Penanganan simpang dengan melakukan perbaikan pada ruas jalan sehingga dapat menampung arus lalu lintas yang ada
Penerapan Algoritma K-Means Untuk Clustering Harga Rumah Di Bandung
The need for shelter is one of the fundamental aspects of daily life for humans. A house serves not only as a place to seek protection and rest but also as a venue for socializing with family. One of the factors influencing the decision in choosing a house is its price. House prices vary in each region, depending on factors such as location and other attributes. In major cities like Bandung, house prices differ based on their categories. However, many people still find it challenging to determine the value and discern whether a house is classified as affordable or expensive. Hence, there is a need for a clustering process of house prices in Bandung to aid in comprehending and categorizing house prices based on attributes such as the house price, total building area, and total land area. To understand and analyze the patterns of house prices in Bandung, this study utilizes the K-Means method to cluster the house price data into several groups based on their similarity in attributes. Additionally, the research aims to determine the optimal number of clusters through the cluster validation process using the silhouette index. The findings show that when using n_cluster=2, a silhouette score of 0.8870 is obtained, and with n_cluster=3, the silhouette score is 0.8009. These results indicate that clustering with n_cluster=2 and n_cluster=3 both exhibit strong interpretative structures. Thus, the clustering of house prices in Bandung can be effectively grouped into 2 clusters, as evidenced by the higher silhouette score obtained with n_cluster=2, approaching 1 compared to n_cluster=3