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Social change and marriage structure in Nigeria
Get PDFMarriage as a social institution has undergone changes in structure in contemporary Nigeria. Whether in simple or complex societies, social change is a universal phenomenon. In most cultural groups in indigenous Nigeria, marriage is usually an arrangement between two individuals. As a result there is pressure on the spouses to make the marriage a success bearing in mind the fact that any problem will usually affect both families and strain the otherwise cordial relationship between them. Again, polygyny commonly known as polygamy is the most practiced marriage system. However, the marriage structure in Nigeria today has not been the same. It is found in the name of modernization or civilization that a girl and a boy may decide to marry away from their parents’ place of residence and without their consent. Monogamous marriage is now increasingly encouraged and practiced. The paper thus examines the extent of social change in the Nigerian marriage structure
The role of customer satisfaction in mediating the influence of service quality and perceived value on brand loyalty
Get PDFThe study investigates how service quality and perceived value influence brand loyalty of Lion Air customers in Denpasar and how these relationships are mediated by customer satisfaction. The research was conducted in Denpasar, Bali. Sample size of 128 respondents was collected through a questionnaire and has been tested for its validity and reliability. The analysis technique used is Structural Equation Model (SEM) and using Smart PLS 3.0. The results showed that service quality, perceived value and customer satisfaction had a positive and significant effect on brand loyalty of Lion Air customers in Denpasar. Another result is that customer satisfaction is able to partially mediate the relationship between service quality and perceived value with brand loyalty of Lion Air customers in Denpasar. This research is expected to be empirical evidence for future research and be able to enrich the development of marketing management science related to service quality, perceived value, customer satisfaction and brand loyalty. The practical implication in this research is that Lion Air customer loyalty can be created when consumers feel that the quality of service provided by Lion Air meets their expectations, feels added value when using Lion Air, and feels right and satisfied when using Lion Air
Analysis of snorkeling Amed tourism object marketing strategy
Get PDFThe purpose of this study was to determine the marketing strategy carried out by the manager of the Snorkeling Amed attraction and to find out the strengths, weaknesses, opportunities, and threats possessed by this tourism object and also to find out alternative strategies that can be used by the Snorkeling Amed attraction. The data analysis technique used is SWOT (Strength, Weakness, Opportunities, Threats) analysis. What is meant by this analysis is to identify the internal and external environment of Amed's snorkeling tourism object in a competitive climate with similar businesses operating in the same business field. A SWOT analysis covers the external environment and the internal environment. Environmental analysis is a process used to determine strengths, weaknesses, opportunities, and threats. In this SWOT analysis, a qualitative approach and a quantitative approach will be used. A qualitative approach is an analysis that is used without the use of numerical calculations but based on judgments or opinions and the basics that can support subjective decision making. While the quantitative approach is a way of analyzing data using the calculation of numbers or to support the process of analyzing the data
External financing and investment in firms (1990- 2020)
Get PDFThe study examined the relationship between external financing and investment in firms in Nigeria for the duration of 1990-2019. To achieve the main objective of the study, investment in firms which is the dependent variable was proxy with Industrial Growth (INDG) while the external financing as the independent variable was measure with External Debt Stock (EDS), Foreign Direct Investment (FDI), Official Development Assistance (ODA) and Foreign Portfolio Investment (FPI). This study made use of Ex-post facto research design and secondary source of data (time series data), from the CBN statistical bulletin and Annual Report for the period 1990-2019. The stationary and normality tests will be carried out to ascertain the set data will give accurate regression results since the data for the study are annual time series data. The study adopted several techniques of data analysis such as descriptive statistics, correlation, and multiple regression tool of analysis with the aid of E-VIEW 9.0 statistical package was used to analyze the data because this technique was used to establish the kind of relationship that exists between the independent variables and the dependent variable used in the study
The effects of e-payment system on the efficiency of banks in Nigeria
Get PDFThis study examines the effect of the e-payment system on the efficiency of banks in Nigeria. The specific objective of the study is to examine the impact of e- payments systems on economic growth in Nigeria to determine the implication of mobile payment on the efficiency of Nigerian banks, to identify the significance of Automated Teller Machine on the efficiency of Nigeria banks, and to determine the effect of POS on the efficiency Nigerian banks, collating data of e-payment statistics from Central Bank of Nigeria from the year 2012 to 2016. A linear regression analysis was adopted for this study using SPSS to carry out the analysis, to obtain the P-Value significance which is given at a significance level of 0.05. The result of the analysis obtained a P-Value significance of 0.333 which connotes that there is no significant effect of the e-payment system on the efficiency of banking in Nigeria. The study recommended that banks and other financial institutions should intensity efforts in mounting other e-payment channels to promote trade and commerce in Nigeria and the Central Bank of Nigeria should embark on an intensive campaign for complete adoption of e- payments products especially at the grassroots
The influence of relationship marketing on customer loyalty: Customer satisfaction as a mediation variable
Get PDFThis study aims to examine and explain the effect of relationship marketing on customer loyalty mediated by customer satisfaction. To achieve the research objectives, data analysis using Path Analysis and Sobel Test. Sampling by non-probability sampling with purposive sampling method and the size of the sample taken is 120 respondents. The results of the analysis show that relationship marketing has a positive and significant effect on customer loyalty at Livingstone Café & Bakery Seminyak Bali. Furthermore, relationship marketing also has a positive and significant effect on customer satisfaction at Livingstone Café & Bakery Seminyak Bali. Customer satisfaction has a positive and significant effect on customer loyalty at Livingstone Café & Bakery Seminyak Bali and customer satisfaction can significantly mediate the effect of relationship marketing on customer loyalty at Livingstone Cafe & Bakery Seminyak Bali. Suggestions that can be recommended to the management of Livingstone Café & Bakery Seminyak Bali are to always build better relationship marketing to increase customer satisfaction and customer loyalty
National followers in the students use of educational technologies instruction of interests
Get PDFThis article discusses how to use the craft of national crafts. More importantly, the role of the teacher in the learning process is determined by the fact that the learners are helped by independent learning. In addition to teaching the readers not only the knowledge they have, they also understand their role in teaching independent, creative thinking, critical thinking about their personality and knowledge, analyzing information, identifying what needs to be done, drawing conclusions, and teaching their own ideas. The main purpose of collaborative learning is to work on a common problem and focus on the problem
Pekatik in gambuh dramatic show
Get PDFA dramatic performance that presents a play will be found by several figures according to their social status, which is a reflection of people’s lives that are staged on the stage. Gambuh, for example, as the mother of the Balinese drama that appeared afterward and has developed from the Ancient Bali era, Classical Bali to the present, there are at least several strata of characters that appear, one of which is the Pekatik actor. This servant character only appears according to the needs of the storyline being presented, has the character of being innocent, funny, and antawacana using Balinese. Now, in some Gambuh performances, the Pekatik character is very rare because after the 1990s this role was replaced by the Semar character. This study is very important as a source of written data that will be used as reference material for future researchers. This research uses qualitative methods, as well as data collection using literature review techniques, documentation, and interviews
Artistic language of ihara saikaku
Get PDFThe paper is devoted to the analysis of Ihara Saikaku’s artistic language as a novelist of the Japanese literature of Genroku period. Through the lingvo-poetic analysis the author illustrates characteristic features of Saikaku’s unique language
The implicit meaning in Surat Yusuf of the Glorious Quran: pragmatic perspective
No full textImplicit meaning is a sort of meaning that is not overtly identified in a communication. This definition gives rise to a problem of fragmentation. Thus, this paper aims to delimit the range of implicit meaning and to shed light on its types and devices utilized to express this meaning, detecting the functions behind the hidden meaning. Applying Larson’s (1984) and Verschueren’s (1999) approaches, eight extracts are selected from Surat Yusuf to be analyzed in terms of implicit meaning used. The paper concludes that implicit meaning is not a fixed entity; it can be molded and remodeled in the linguistic interaction and consequently its functions vary according to the situation in which they occur. Furthermore, implicit meaning appears to function as focusing on new information, avoiding redundancy and repetition, demanding politeness, suspense and motivation, using ironically and metaphorically, avoiding discomfort, and giving more explanation for the sake of warning or intimacy.