Universitas Prima Indonesia: Open Journal Systems
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The Effect Of Personal Traits, Functional Value, And Brand Trust On App Love Of Students In Medan City
No full textWith the development of the increasingly advanced era, many students are trying to adjust their lifestyles. You can choose to buy goods online or in person. Students have been trapped in a hedonistic lifestyle and excessive shopping because of this lifestyle. Therefore, this study will investigate the influence of personal traits, functional values, and brand trust on the application of love in students in the city of Medan. Data were collected through quantitative literature studies. The results showed that Personal Traits have a positive and significant influence on App Love, as well as Functional Value. The Brand Trust variable also has a positive and significant influence on App Love
The Influence Of Professional Skepticism, Auditor Independence, Competence, Auditor Experience On The Auditor'S Ability To Detect Fraud At Public Accounting Firms In The City Of Medan
No full textThe purpose of this study was to determine the effect of professional skepticism, auditor independence, auditor competence and experience on the auditor's ability to detect fraud at KAP in Medan city. This type of research is descriptive research. The population in this study only consists of all auditors who worked at the Public Accounting Firm in Medan city. The sample used was 60 auditors. The method used in this research is quantitative research. Data was obtained through the Questionnaire method and data analysis was carried out using the Multiple Linear Regression Analysis method. The results showed that: (1) The variables of professional skepticism and auditor independence have no effect on the auditor's ability to detect fraud. (2) Auditor competence and experience variables have a significant effect on the auditor's ability to detect fraud. (3) Professional skepticism, auditor independence, auditor competence and experience simultaneously affect the auditor's ability to detect fraud
Determinants Of Entrepreneurship In PT Propertindo Bersinar Pematang Siantar
No full textThe purpose of this study is to study and analyze the determination of entrepreneurship at PT Propertindo Bersinar Pematang Siantar using quality as an intervening variable. In addition, this study examines how the influence of quality interventions increases entrepreneurship at PT Propertindo Bersinar Pematang Siantar. This study involved customers of PT Propertindo Bersinar Pematang Siantar. This study involved 255 respondents, and the sampling was done purposively. Data analysis was carried out using the Structural Equation Model-Partial Least Square (SEM PLS). The results showed that trust, promotion, location, and price have a direct positive and significant effect on quality. Furthermore, trust, promotion, location, and price have a direct positive and significant effect on entrepreneurship. However, entrepreneurship is not directly influenced by location. Furthermore, quality as an intervening variable is able to mediate the influence of location and price positively and significantly on entrepreneurship. However, quality is not able to mediate the influence of trust and promotion on entrepreneurship. For consumers, PT Propertindo Bersinar Pematang Siantar considers that trust and quality are important factors in increasing entrepreneurship. So it is important for management to pay attention to and improve these factors for the sustainability of the company
Effect of Liquidity Ratio, Solvency Ratio, Activity Ratio, Profitability Ratio on Price Earning in Manufacturing Companies Listed on the Indonesia Stock Exchange for the period 2019 – 2022
No full textThis study aims to determine the effect of liquidity ratio, solvency ratio, activity ratio, and profitability ratio on price earning in manufacturing companies listed on the Indonesia Stock Exchange. This research is a quantitative study using secondary data in the form of financial reports of companies listed on the Indonesia Stock Exchange for the period 2019-2022. Determination of the sample in this study using purposive sampling. The analysis carried out is Descriptive Statistical Test, Classical Assumption Test, Multiple Linear Regression Test (R2), and Determination Coefficient Test. The independent variables used in this study are liquidity ratio (X1), solvency ratio (X2), activity ratio (X3), and profitability ratio (X4). While the dependent variable is price earning (Y). The results showed that there was no significant effect of the liquidity ratio, solvency ratio, activity ratio, and profitability ratio on price earning in manufacturing companies listed on the Indonesia Stock Exchange
THE INFLUENCE OF SERVICE QUALITY, PRICE AND LOCATION ON CONSUMER PURCHASING DECISIONS ON CAPTAIN SERVICES FIELD BARBERSHOP
No full textThis study aims to assess and analyze the impact ofservice quality, price, and location on consumerpurchasing decisions at Captain Barbershop in Medan. The study population consists of allcustomers who use Captain Barbershop services throughout 2022, with a total population of 9,574people. Given the large population, the sample was determined using the Slovin formula with anerror rate of 10%, so that 99 samples were obtained. The sampling technique used is accidentalsampling, where respondents are randomly selected. The results showed that service quality has apositive and significant effect on purchasing decisions at Captain Barbershop Medan. Conversely,price has a negative and significant effect on purchasing decisions. Location also shows a positiveand significant influence on purchasing decisions. Overall, service quality, price, and locationtogether have a significant influence on purchasing decisions at Captain Barbershop Medan
The Effect Of Workload And Work Discipline On Employee Performance With Job Satisfaction As An Intervening Variable At Higher Education Service Institutions In Region I
No full textThis study aims to determine whether workload and work discipline affect employee performance through job satisfaction as an intervening variable at the Higher Education Service Institution Region I (LLDikti Region I). The research was conducted on permanent employees (PNS) at LLDikti Region I. The population was 62 people, using a saturated sample of 60 people. This study uses primary data in questionnaires and secondary data obtained through documentation studies. The data analysis technique uses quantitative data processed with the SPSS version 25 program, namely the t-test and path analysis. The results of this study indicate 1) Workload has a significant effect on job satisfaction, 2) Work discipline has a significant effect on job satisfaction, 3) Workload has a significant effect on employee performance, 4)Work discipline has a significant effect on employee performance, 5)Job satisfaction has a significant effect on employee performance, 6)Workload has a significant effect on employee performance through job satisfaction as an intervening variable, 7) Work discipline has a significant effect on employee performance through job satisfaction as an intervening variable
The Influence Of E-Wom (Electronic Word Of Mouth) On Consumer Purchase Decisions On Skintific Products
No full textThe cosmetic industry has become an important part of everyday life, especially for teenagers who are going through the transition to adulthood. In addition to functioning to improve appearance, cosmetic brands such as Emina, Eska, and Skintific also act as symbols of lifestyle, identity, and a means of self-expression. This study aims to examine the effect of social media access, user reviews, and content quality on purchasing decisions for Skintific products. The population of this study was all students of the Faculty of Psychology, Universitas Prima Indonesia, class of 2021- 2023 who use Skintific products and actively use social media for online shopping, although the exact number is unknown. Therefore, the sampling technique used the Lemeshow formula with a sample size of 96 respondents. The results of the study showed that there was a positive and significant partial effect between social media access on purchasing decisions, as well as a positive and significant effect of user reviews on purchasing decisions. Content quality also had a positive and significant partial effect on purchasing decisions. Overall, social media access, user reviews, and content quality had a positive and significant effect on purchasing decisions
THE EFFECT OF LIQUIDITY AND SOLVENCY RATIOS ON THE FINANCIAL PERFORMANCE OF PHARMACEUTICAL COMPANIES ON THE INDONESIA STOCK EXCHANGE IN THE PERIOD 2021 – 2023
No full textTHE EFFECT OF LIQUIDITY AND SOLVENCY RATIOS ON THE FINANCIAL PERFORMANCE OF PHARMACEUTICAL COMPANIES ON THE INDONESIA STOCK EXCHANGE IN THE PERIOD 2021 – 2023 Yosifina Br Pinem1 Purnama Yanti Purba2 Jhon Raphael Saragih3 1,2,3,4 Universitas Prima Idonesia 5Politeknik Kesejahteraan Sosial Bandung Co- author : [email protected] ABSTRACT In analyzing the financial condition of a company, it is very important to conduct a financial ratio analysis. Where the financial ratio has an important role in knowing how much influence the financial condition has on the future of the company for the better. This study was conducted to obtain empirical evidence regarding the effect of Liquidity and Solvency on the Financial Performance of pharmaceutical companies on the IDX. Data acquisition is generated from secondary data calculated every month on the financial reporting system processed on the IDX website. The sampling technique used is purposive sampling. The sample used in this study was 33 monthly reports from 11 companies for three years, namely the period 2021-2023. Data was collected by data collection and data management and analyzed using multiple linear regression analysis. The results of this study indicate that partially Liquidity has a positive and significant effect on Financial Performance and Solvency has a positive and significant effect on Financial Performance. In addition, simultaneously liquidity and solvency affect the financial performance of pharmaceuticals on the IDX in 2021-2023
Levi-Strauss's Myth Structuralism in the Novel Lontara by Windy Joana
No full textMyth can be defined as a story or culture of a community that contains religion and passes it on orally, which can influence people's lives. Morphology events relate to the origin of the universe, the first humans, gods, and other supernatural beings. This research discusses mythology as the study of mythical stories, which are often related to the lives of gods and spirits in people's cultures. One of the myths analyzed in this study is the myth of To Manurung in the novel Lontara by Windy Joana, which tells the story of a messenger of God for the Bugis Makassar community. This research aims to describe the myth structure in the novel Lontara through four levels proposed by Lévi-Strauss, namely geographical, economic, sociological, and cosmological levels. The method used in this research is descriptive qualitative. This research refers to Claude Lévi-Strauss' theory of myth structuralism, which identifies four levels in the myth structure, namely geographical, economic, sociological, and cosmological levels. The results of this study show that in the novel Lontara by Windy Joana, there are four levels of myth structure, namely: (1) Geographical Level, (2) Economic Level, (3) Sociological Level, and (4) Cosmological Level
Norman Fairclough's Critical Discourse Analysis of the Representation of Adolescent Sexual Violence Cases in Online Media
No full textThis study aims to analyze the discourse representation of the rape case of a female teenager by four men in Bekasi reported by three online media, namely Detik.com, Kompas.com, and Metronews.com. The analysis focuses on Norman Fairclough's critical discourse analysis model, which includes three dimensions: microstructure, mesostructure, and macrostructure. This research method is descriptive qualitative, with documentation as the primary data collection technique. The microstructure analysis showed that the media used confident diction choices and syntactic structures to build the image of the perpetrators and victims, such as the use of the words "smoked alcohol" and "raped in turns," which caused specific emotional effects. Microstructural analysis shows the influence of media institutional background, editorial objectives, and the writing style of each media on the form of news presentation. Meanwhile, macrostructural analysis reveals that the news cannot be separated from the influence of patriarchal culture, the legal system, and social values that develop in society. All three show that the mass media convey information and shape an event's social construction by carrying specific ideological interests