Universitas Prima Indonesia: Open Journal Systems
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The Effect Of Marketing Mix Strategy In Influence Consumer Decisions at Pos Indonesia (Persero) Medan
No full textConsumers of PT Pos Indonesia (Persero) Medan are the subjects of this study. The purpose of this study is to study and analyze how the implementation of corporate social responsibility and marketing mix strategies affect consumer decisions. This study took a sample of 258 people who responded, using a purposive sampling technique. The data analysis method is the Structural Equation Partial Least Square (SEM PLS) Model. The results of the study indicate that the marketing mix (goods, prices, and locations) and the implementation of corporate social responsibility have a positive and significant impact on consumer decisions; however, physical evidence does not have a significant impact on consumer decisions. Improving the marketing mix is important to improve consumer decisions, especially the products and prices offered, strategic business locations, attractive promotions, proactive employees, and easy transaction processes. In addition, it is necessary to improve the implementation of corporate social responsibility to increase public trust in the Company
THE INFLUENCE OF ORGANIZATIONAL CLIMATE AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AS AN INTERVENING VARIABLE AT THE REGIONAL INSPECTORATE OF SOUTH LABUHANBATU REGENCY
No full textThis study aims to determine whether Organizational Climate and Organizational Culture affect Performance through Job Satisfaction as an intervening variable at the Regional Inspectorate of South Labuhanbatu Regency. The research was conducted on permanent employees (PNS) at the Regional Inspectorate of South Labuhanbatu Regency. The population in this study was 32 people. Due to the small population, the sampling technique in this study was a saturated sample with a sample size of 32 people. The data collection techniques used are primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique uses quantitative data processed with the SPSS version 25 program, namely the t test, sobel test and path analysis. The results obtained in this study indicate 1) there is a positive and significant influence between Organizational Climate on Job Satisfaction, 2) there is a positive and significant influence between Organizational Culture on Job Satisfaction, 3) there is a positive and significant influence between Organizational Climate on Performance, 4) there is a positive and significant influence between Organizational Culture on Performance, 5) there is a positive and significant influence between Job Satisfaction on Performance, 6) there is a positive and significant influence between Organizational Climate on Performance through Job Satisfaction as an intervening variable, 7). There is a positive and significant influence between Organizational Culture on Performance through Job Satisfaction as an intervening variable
THE INFLUENCE OF WORK EXPERIENCE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE THROUGH MOTIVATION AS AN INTERVENING VARIABLE AT THE POPULATION AND CIVIL REGISTRATION OFFICE OF LABUHANBATU DISTRICT
No full textThis study aims to determine whether Work Experience and Organizational Commitment affect Performance through Motivation as an intervening variable in employees of the Population and Civil Registration Office of Labuhanbatu Regency. The population of this study was 33 people with the sampling technique in the form of saturated samples. Data collection techniques using primary data in the form of questionnaires and secondary data through documentation studies. Data analysis techniques using quantitative data processed with the SPSS version 25 program, namely the t test, sobel test and path analysis. The results in this study indicate 1) there is a positive and significant influence between Work Experience on Motivation, 2) there is a positive and significant influence between Organizational Commitment on Motivation, 3) there is a positive and significant influence between Work Experience on Performance, 4) there is a positive and significant influence between Organizational Commitment on Performance, 5) there is a positive and significant influence between Motivation on Performance, 6) there is an influence between Work Experience on Performance through Motivation as an intervening variable, 7). There is an influence between Organizational Commitment on Performance through Motivation as an intervening variable
The Mediating Role Of Organizational Citizenship Behavior On The Influence Of Transformational Leadership On Employee Performance In Private Plantations In Riau
No full textTo improve the performance of a company, various sectors must work together. The role of leadership in leading a company is very important. Therefore, this study will examine the mediating role of organizational citizenship attitudes towards the influence of transformational management on employee performance in private plantations in Riau. The research data were collected through an explanatory method with 200 respondents. Plantations in Riau are the location of the study. The study shows that transformational leadership has a positive impact on organizational citizenship behavior, performance, and organizational commitment. Organizational citizenship mediation also has a positive impact on transformational leadership on employee performance. So, each variable has an influence on employee performance in private plantation companies in Riau
The Effect Of Stewardship Climate And Employee Voice On Employee Performance At The Belawan Port Authority Office
No full textExcellent workers cannot advance the company. As a result, employees must be considered. Therefore, this study will investigate whether management climate and employee voice affect employee performance at the Belawan Port Authority office. This study also collected data at the Belawan Port Authority office itself. The results indicate that climate responsibility affects how well employees perform. Likewise, employee voice also has a significant influence on employee performance. Therefore, these two variables have a significant influence on the progress of the port company
The Influence of the Constructivist Learning Approach on Students' Poetry Writing Ability in the Indonesian Language Subject for Grade X State Senior High School 11 Garut
No full textThis study aims to determine the effect of a constructivist learning approach on students' poetry writing skills. The constructivist approach emphasizes that knowledge is actively constructed by students through direct experience and social interaction. The theory underlying this research is the constructivist theory of Jean Piaget and Lev Vygotsky , who highlighted the importance of the processes of assimilation, accommodation, scaffolding , and the zone of of proximal development (ZPD) in building understanding and skills. The method used is a quantitative method with a quasi-informative approach. experiment, using a pretest-posttest design one group design . Data were collected through poetry writing tests before and after the implementation of the constructivist approach. The results showed a significant increase in students' poetry writing skills, with an average score increasing from 49.35 in the pretest to 73.95 in the posttest . In addition, students' writing motivation also increased, as seen from their enthusiasm, active participation, and courage in expressing ideas through poetry. Based on the results of the study, the constructivist learning approach has a positive influence on students' poetry writing skills. This approach not only improves the technical aspects of writing, but also encourages students to think critically, creatively, and reflectively. Therefore, the constructivist approach is recommended as an effective learning strategy in developing writing skills in schools
Peranan Ibadah Solat Dalam Membentuk Tingkah Laku Dan Kepimpinan Diri Yang Efektif Dalam Kalangan Remaja Di Malaysia
No full textSolat merupakan rukun Islam yang kedua selepas mengucap dua kalimah syahadah yang wajib dilaksanakan oleh setiap umat Islam. Ibadah solat adalah bentuk komunikasi antara seorang hamba dengan Penciptanya. Tujuan kajian ini dijalankan untuk mengenal pasti pengetahuan, pengamalan solat, mengenal pasti kesan ibadah solat terhadap tingkah laku dan kepimpinan serta menganalisis hubungan ibadah solat dengan tingkah laku dan kepimpinan diri pelajar sekolah menengah kebangsaan Tok Dor. Kajian ini menggunakan reka bentuk tinjauan dan teknik persampelan rawak mudah. Responden kajian terdiri daripada 175 murid tingkatan satu hingga tiga sekolah menengah kebangsaan Tok Dor di daerah Besut, Terengganu. Instrumen kajian yang digunakan adalah soal selidik. Manakala data yang dikumpulkan dianalisis menggunakan metode deskriptif untuk menerangkan data dan metode inferensi untuk melihat hubungan antara pemboleh ubah. Dapatan kajian menunjukkan bahawa tahap pengetahuan dan pengamalan solat fardhu dalam kalangan pelajar adalah tinggi. Selain itu, analisis mendapati bahawa terdapat hubungan yang signifikan antara pengetahuan, pengamalan solat dengan kesan ibadah solat terhadap tingkah laku dan kepimpinan diri. Oleh itu, kajian ini mencadangkan agar pihak sekolah dan ibu bapa meneruskan serta memperkasa program keagamaan bagi mengekalkan dan meningkatkan pengetahuan dan pengamalan solat dalam kalangan pelajar, dengan harapan dapat melahirkan pelajar yang berakhlak mulia, berdisiplin, bertanggungjawab dan mampu membuat keputusan yang bijak serta mampu menetapkan matlamat dan berusaha mencapainya dengan penuh ketekunan
PENGARUH DER, DAR, ROA, DAN SIZE PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2023
No full textPenelitian ini bertujuan untuk mengetahu pengaruh debt to equity ratio, debt to asset ratio, return on asset, ukuran perusahaan secara parsial dan simultan berpengaruh terhadap nilai perusaahaan pada Perusahaan Subsektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2019-2023. Populasi dalam penelitian ini adalah Perusahaan Subsektor Makanan Dan Minuman yang terdaftar di BEI sebanyak 24 perusahaan, dengan sampel penelitian dari 8 perusahaan dengan tahun pengamatan selama 5 tahun, dengan jumlah 40 sampel. Teknik pengumpulan data berupa dokumentasi. Teknik analisis yang dalam penelitian menggunakan aplikasi SPSS yang digunakan untuk statistic deskriptif, analisis Regresi Linear Berganda, Uji Parsial, Uji Determinan. Hasil Penelitian menunjukkan bahwa Debt to Equity Ratio berpengaruh secara signifikan terhadap Nilai Perusahaan, Debt to Asset Ratio berpengaruh secara signifikan terhadap Nilai Perusahaan, Return On Asset berpengaruh secara signifikan terhadap Nilai Perusahaan, Ukuran Perusahaan tidak berpengaruh terhadap Nilai Perusahaan dan Debt to Equity Ratio, Debt to Asset Ratio, Return On Asset dan Ukuran Perusahaan memiliki pengaruh terhadap Nilai Perusahaan pada Perusahaan Manufaktur Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Tahun 2019-2023
Export Competitiveness Of Indonesia's Crude Palm Oil (CPO) In The Indian Market
No full textOne of Indonesia's primary export commodities is CPO. CPO is a significant source of foreign cash for the nation because it can produce 80% of the total value of Indonesian agricultural exports. The Indian market, the world's largest purchaser of CPO, is Indonesia's primary export destination. This study aims to determine how competitive Indonesian CPO is in the Indian market with rivals Malaysia and Thailand. The secondary data used is a time series from 2018 to 2022 gathered from several domestic and foreign organizations. This research method uses the Revealed Comparative Advantage (RCA) analysis to determine Indonesia's competitiveness
An Overview of Quiet Quitting Among Millennial and Gen Z Employees
No full textLabor productivity in Indonesia is facing challenges following the COVID-19 pandemic, one of which is the growing phenomenon of quiet quitting. This phenomenon is one of the phases of disengagement, where employees only complete tasks according to the job description without any extra effort. Previous studies have shown that quiet quitting is becoming increasingly common following the pandemic and is more prevalent among Gen Z than among other generations. Additionally, work disengagement among the Millennial generation is also relatively high. If quiet quitting occurs on a massive scale, it can reduce innovation, increase the workload for engaged employees, and lead to stagnation in organizational growth. Therefore, further research is needed to understand how quiet quitting develops between the two generations. This study aims to describe the level of quiet quitting among Millennials and Gen Z. The research employs a quantitative method with a descriptive design. The sample was obtained through purposive sampling, comprising participants from the Millennial generation (born 1981 - 1996) and Gen Z (born 1997 -2012) who are currently working. Data were collected through an online survey using the Quiet Quitting Scale developed by (Galanis et al., 2023). The QQS measuring instrument consists of 9 items, with a Cronbach's Alpha reliability value of 0.773, indicating good consistency. The study included 105 research participants, comprising 40 Millennials and 65 Gen Z individuals. The results showed that the level of quiet quitting of Millennials and Gen Z tended to be low. The low level of quiet quitting among Gen Z and Millennials suggests that both groups remain highly engaged in their work. This research is expected to provide valuable insights for companies in designing effective strategies to increase employee engagement and mitigate the negative consequences of employee turnover