Copenhagen Business School: CBS Open Journals
Not a member yet
5556 research outputs found
Sort by
State Intervention, Globalization and the Evolution of Malaysian Banks' Identities
Get PDFThis article describes and explains the evolution of Malaysia's locally owned banks in a series of mergers and acquisitions within national borders and beyond. It argues that state intervention, external economic and financial crises and the liberalization of the financial sector have compelled the consolidation of local banks in Malaysia. The consolidation process has resulted in the increased size of state-owned banks, decreased the number of local Chinese-owned banks and seen a decline in family shareholding in the remaining Chinese-controlled banks. Through regional expansion both Chinese-controlled and stateowned operations have become large-scale regionally based banking groups or global banks, deepening the financial integration in ASEAN countries
Den analytiske etikk og taylorismens ånd? HR-analyse som ledelseskonsept
Get PDFDenne artikkelen diskuterer hovedelementer i ledelseskonseptet HR-analyse (HR-A). Vi undersøker hvordan HR-A kan forstås som en faglig diskurs, og hvordan denne er relatert til allerede etablerte diskurser i HRM-feltet. Tilfører HR-analyse nye element til diskurser om ledelse, eller er den først og fremst innleiret i allerede etablerte faglige synsmåter og posisjoner? Ledelseskonsepter kan ha store praktiske konsekvenser i arbeidslivet (Madsen, 2017, s. 181). Vi vil gjennom en innholdsanalyse vise, at HR-analyse som ledelseskonsept kan innebære utfordringer for virksomheter som ønsker å implementere det
Der er brug for dig!
Get PDF”Du kan bringe din faglighed i spil i en anden kontekst end din arbejdsplads. Du kan arbejde organisatorisk uden at være leder. Du får indsigt i biblioteksvæsenet på en anden måde og adgang til at blive hørt på højt niveau.
Inspiring Brand Positionings with Mixed Qualitative Methods: A Case of Pet Food
Get PDFQualitative research is often used by marketers to develop new brand positionings. This case illustrates how two sequentially applied qualitative approaches were used to generate positionings for a pet food brand. The methods included psychologically oriented focus groups and anthropologically informed ethnographies. When implemented independently by a single market research company, the two approaches inspired highly distinctive brand positionings. The focus groups sparked a positioning on the resolution of cognitive dissonance; the ethnographies spawned a positioning that entailed a re-conceptualization of the pet food category as a means to elevate the brand. The case concludes by considering the merits and limitations of the methods and the interdisciplinary approach overall. This research design may have promise for marketing practitioners and academics, and for consumer anthropologists in particular who have concerns that mixed qualitative methods can compromise anthropology’s discipline-specific strengths
From boots on the ground to followers in the sky:Volunteer mobilization and populist rhetoric in the presidential campaigns of Barack Obama and Donald Trump
Get PDFThe article analyzes the presidential campaigns of Barack Obama and Donald Trump, with particular focus on their respective uses of the internet and social media communication in mobilizing voters and volunteers and using their way of connecting with voters to emphazise their legitimacy as anti-elitist candidates. In his 2008 campaign, Obama set the precedent for using online strategies to build and support a national movement within the framework of the Democratic Party, Trump, an outsider in the GOP, took the strategy a step further and used social media as his primary tool of voter communication and mobilization with only emphasized his populist message. In their use of online campaigns, both Trump and Obama relied inpopulism rhetorical tools, though from different sides of the political spectrum, adding to contemporary debates of the nature and purpose of populism in the twenty-first century. However, in both candidates’ campaigns mobilization of volunteers through their respective national movement became symbols of their populist appeals