Scientific Journals of Bogor Agricultural University
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Consumer Experience in Purchasing Fashion Products in Indonesian E-Commerce: A Mixed-Methods Study on Customer and Supply Chain Practitioner Perspectives
Get PDFBackground: Internet users in Indonesia are increasing rapidly as information and communications technology (ICT) develops. Online shopping is growing in popularity, owing to the ease of access and transactions afforded by this technology. This study extends previous research by focusing on the influence of consumer experience on purchasing fashion products.
Purpose: This study aimed to explain and analyze the influence of consumer experience in purchasing fashion products through online applications on customer satisfaction and its relationship with future purchase intentions.
Method: This study employed a survey involving 282 fashion product consumers, followed by interviews with three supply chain practitioners to verify the quantitative findings and gain further insights. Quantitative data were analyzed using Structural Equation Modeling (SEM), while qualitative data were analyzed based on the interviews.
Findings: The results show that consumer experience significantly influences customer satisfaction, particularly regarding returnability. Customer satisfaction, in turn, improves future intentions to purchase fashion products through e-commerce.
Conclusions: Consumer experience is pivotal for improving customer satisfaction and future purchase intentions in the Indonesian online fashion industry. Furthermore, practitioner perspectives offer profound insights into how operational practices and strategic decisions in e-commerce logistics contribute to customer satisfaction.
Research implication: This study highlights the crucial role of consumer experience in shaping customer satisfaction and loyalty in Indonesia’s online fashion market. These findings suggest that e-commerce managers should prioritize seamless delivery, return policies, and the overall consumer experience to enhance customer retention and long-term loyalty
From Intention to Action: How Boycott Motivation Influences Consumer Behavior toward Israel-Affiliated Brands
Get PDFBackground: The dynamics of global politics can profoundly impact international trade. The Israel–Palestine conflict has sparked renewed interest, prompting global criticism of Israel\u27s human rights violations. The conflict has also sparked a boycott campaign in Indonesia.
Purpose: This study examines the effects of motivations for boycotting, classified by trigger, promoters, and inhibitors, on boycott intentions and their impact on boycott behavior.
Method: The study employs a quantitative research design and uses a purposive sample of 185 participants. Data were collected through a survey that distributed questionnaires to respondents. The data analysis employed descriptive statistics and Partial Least Squares-Structural Equation Modelling (PLS-SEM).
Findings: The findings indicate a positive influence of subjective norms, self-enhancement, and perceived behavioral control on boycott intention. Counter-arguments demonstrate an adverse effect. Neither animosity nor brand image affects boycott intention. Firm boycott intention significantly impacts behavior.
Conclusions: The study reveals that the primary factor affecting an individual’s intention to boycott is the ability to carry it out. Moreover, individuals who feel that boycotting can elevate their self-esteem are more inclined to participate.
Research Implication: Companies should communicate more proactively. They should explain their stance on politics and issues without contradicting their values. Having clear ethics and empathy can help maintain consumer trust during boycotts.
Peningkatan Efektivitas Pemberian Nutrisi untuk Produksi Benih Kentang Sistem Aeroponik pada Gabungan Kelompok Tani Cikandang Agro, Desa Cikandang, Cikajang, Garut
Get PDFThe three priority issues faced by the Cikandang Agro Farmers Group are 1) the flow of nutrient solution is not smooth due to clogged nozzle holes and the insoluble nutrient solids; 2) the misting flow of the nutrient solution is uneven due to leaks at several points in the nutrient solution distribution pipes; and 3) not all root zones of the plants are reached by the nutrient spray due to the nutrient solution spray not being in the form of fog. The objectives of the activity are 1) to design and to construct a system device for preparing and atomizing nutrient solutions for the production of potato seeds in an aeroponics system; and 2) improve the performance of nutrient solution preparation and atomization system devices for potato seed production aeroponics system. The implementation of activities consists of program socialization, training/technical guidance, application of technology, as well as monitoring and evaluation. The substance of the activity consists of problem and need analysis, design and assembly, as well as operation and performance tests. Success indicators were observed through pre-test and post-test which included domains of the cognitive and psychomotor of participants in mastering the technology of preparation and atomization of nutrient solutions for the production of potato seeds in the aeroponics system. Based on the evaluation through pre-test and post-test, there was an increase in the cognitive domain by 80% and psychomotor domain by 70% of participants in mastering the technological aspects of preparation and atomization of nutrient solutions for the production of potato seeds of the aeroponics system. Technical improvements to the equipment of the nutrient solution preparation and fog system produce a smooth flow of nutrient solution, and the nutrient solution spray is no longer in the form of mist but in the form of a uniform fog and is able to reach the plant root zone.The three priority issues faced by the Cikandang Agro Farmers Group are 1) the flow of nutrient solution is not smooth due to clogged nozzle holes and the insoluble nutrient solids; 2) the misting flow of the nutrient solution is uneven due to leaks at several points in the nutrient solution distribution pipes; and 3) not all root zones of the plants are reached by the nutrient spray due to the nutrient solution spray not being in the form of fog. The objectives of the activity are 1) to design and to construct a system device for preparing and atomizing nutrient solutions for the production of potato seeds in an aeroponics system; and 2) improve the performance of nutrient solution preparation and atomization system devices for potato seed production aeroponics system. The implementation of activities consists of program socialization, training/technical guidance, application of technology, as well as monitoring and evaluation. The substance of the activity consists of problem and need analysis, design and assembly, as well as operation and performance tests. Success indicators were observed through pre-test and post-test which included domains of the cognitive and psychomotor of participants in mastering the technology of preparation and atomization of nutrient solutions for the production of potato seeds in the aeroponics system. Based on the evaluation through pre-test and post-test, there was an increase in the cognitive domain by 80% and psychomotor domain by 70% of participants in mastering the technological aspects of preparation and atomization of nutrient solutions for the production of potato seeds of the aeroponics system. Technical improvements to the equipment of the nutrient solution preparation and fog system produce a smooth flow of nutrient solution, and the nutrient solution spray is no longer in the form of mist but in the form of a uniform fog and is able to reach the plant root zone
CONTRIBUTION OF BUNGUS OCEAN FISHING PORT TO THE REGIONAL ECONOMY
Get PDFThe Bungus Fishing Port serves as a center for fishery economics in the West Sumatra region and its surroundings, expected to contribute to the regional economy of West Sumatra. However, empirically, the contribution of this port has not yet been determined. In actuality, this data is crucial as a foundation for the development of the fishing port, both in terms of its administration and its interaction with the neighborhood. Therefore, the purpose of this research is to calculate the magnitude of Bungus FP, contribution to the local economy. The method used in this research is a descriptive method, a methodological approach aimed at presenting and interpreting research objects objectively. Data collection was conducted through literature studies, field observations, and interviews with all business actors at Bungus FP. Purposive sampling was used to identify respondents. The data was analyzed using a descriptive comparative method, which involves comparing the economic value at the fishing port with the GDP (Gross Regional Domestic Product) at the level of Padang City, West Sumatra Province, and the National level. The results indicate that economic activities in the PPS Bungus area consist of various types of businesses such as restaurants, ship supplies, fishermen, ship docking, processors, street vendors, and others, with a total annual income of IDR 815,256,218,383. The contribution of PPS Bungus to the Fishery GDP and the overall GDP of Padang City in 2024 is 19.55% and 0.97%, respectively.
Key words: bungus, economy, contribution, fishing port, regio
Bahasa Inggis
No full textThis study examines community perceptions and involvement in coral reef conservation in Awaiama Village, Milne Bay Province, Papua New Guinea, through a social-ecological framework. Fieldwork in October 2024 integrated coral reef assessments with semi-structured interviews involving local stakeholders. Results indicate that coral reefs are important to livelihoods, food security, and cultural heritage. Despite this dependency, the reefs are increasingly threatened by overfishing, destructive fishing practices, and the impacts of climate change. The community exhibits limited ecological awareness and continues relying on unsustainable fishing methods. Although minor signs of reef recovery were recorded in some areas, community participation in formal conservation initiatives remains minimal. Traditional governance structures, such as clan meetings, play a more prominent role in local resource management. However, there is strong support for reef protection and recognition of the value in integrating traditional ecological knowledge with science-based management strategies. The findings highlight the need for co-management approaches tailored to local socio-economic contexts and emphasize education, sustainable practices, and collaborative governance to ensure long-term reef resilience
Pengembangan UMKM Gedang Kriuk melalui Pelabelan dan Pemasaran Digital di Desa Cibitung Wetan, Bogor
Get PDFThe MSME Gedang Kriuk in Cibitung Wetan Village processes young papayas into value-added products that is becoming a signature souvenir of Pamijahan. However, the business owners still face marketing limitations and do not yet have proper packaging labels. To address these challenges, an assistance program was carried out focusing on packaging label development and digital marketing through social media. The program aimed to enhance product competitiveness and expand marketing reach beyond the village area. It was conducted from January 4–20, 2025, in Cidamar, Cibitung Wetan Village, Pamijahan, Bogor Regency. Activities began with identifying the problems faced by the business owners. The implemented solutions included creating packaging labels and providing guidance on digital marketing, particularly through the establishment of an Instagram account, @galeri.citanku, as a promotional platform for local MSMEs. Digital marketing efforts involved uploading promotional photos and videos, which successfully increased product reach, as indicated by the number of content views exceeding the account’s follower count. As a result, Gedang Kriuk MSME received several new orders, experienced a higher frequency of purchases, and gained positive consumer responses toward its more attractive packaging design.The MSME Gedang Kriuk in Cibitung Wetan Village processes young papayas into value-added products that is becoming a signature souvenir of Pamijahan. However, the business owners still face marketing limitations and do not yet have proper packaging labels. To address these challenges, an assistance program was carried out focusing on packaging label development and digital marketing through social media. The program aimed to enhance product competitiveness and expand marketing reach beyond the village area. It was conducted from January 4–20, 2025, in Cidamar, Cibitung Wetan Village, Pamijahan, Bogor Regency. Activities began with identifying the problems faced by the business owners. The implemented solutions included creating packaging labels and providing guidance on digital marketing, particularly through the establishment of an Instagram account, @galeri.citanku, as a promotional platform for local MSMEs. Digital marketing efforts involved uploading promotional photos and videos, which successfully increased product reach, as indicated by the number of content views exceeding the account’s follower count. As a result, Gedang Kriuk MSME received several new orders, experienced a higher frequency of purchases, and gained positive consumer responses toward its more attractive packaging design
Pelatihan Pembuatan Pupuk Kompos, Biopestisida, dan Bioherbisida sebagai Upaya Revitalisasi Pertanian Berkelanjutan di Desa Ngadireso, Malang
Get PDFNgadireso Village has significant agricultural potential, particularly in cultivating horticultural commodities such as cabbage, chili, and oranges, which serve as the main sources of livelihood for the local community. However, agricultural practices in Ngadireso Village are still largely dominated by the use of chemical-based fertilizers, pesticides, and herbicides that pose risks to human health and the environment, while also increasing production costs. The community service activity conducted in Ngadireso Village aimed to enhance public understanding of the production of compost fertilizer, natural biopesticides, and bioherbicides that are more environmentally friendly, easy to make, and cost-effective. The methods used included socialization, demonstration of the production process, and hands-on practice with the Sri Rahayu 1 farmer group in Ngadireso Village. The materials used were locally sourced and easily obtainable within the village area. The results of the activity showed that the community was highly enthusiastic in participating in the training and gained a better understanding of the importance of sustainable agriculture. In addition to reducing dependency on synthetic chemicals, this activity also encouraged the utilization of local waste and promoted farmers’ self-reliance. It is expected that through this initiative, the people of Ngadireso Village will continue to develop a healthier, more economical, and environmentally conscious agricultural system.Ngadireso Village has significant agricultural potential, particularly in cultivating horticultural commodities such as cabbage, chili, and oranges, which serve as the main sources of livelihood for the local community. However, agricultural practices in Ngadireso Village are still largely dominated by the use of chemical-based fertilizers, pesticides, and herbicides that pose risks to human health and the environment, while also increasing production costs. The community service activity conducted in Ngadireso Village aimed to enhance public understanding of the production of compost fertilizer, natural biopesticides, and bioherbicides that are more environmentally friendly, easy to make, and cost-effective. The methods used included socialization, demonstration of the production process, and hands-on practice with the Sri Rahayu 1 farmer group in Ngadireso Village. The materials used were locally sourced and easily obtainable within the village area. The results of the activity showed that the community was highly enthusiastic in participating in the training and gained a better understanding of the importance of sustainable agriculture. In addition to reducing dependency on synthetic chemicals, this activity also encouraged the utilization of local waste and promoted farmers’ self-reliance. It is expected that through this initiative, the people of Ngadireso Village will continue to develop a healthier, more economical, and environmentally conscious agricultural system
Green Marketing Strategy and Brand Image: The Role of The Big Five Personality Traits in Pangandaran Ecotourism
Get PDFBackground: Pangandaran nature tourism, one of the leading destinations in West Java, faces several challenges in maintaining environmental sustainability while providing a positive impression to tourists who are increasingly concerned about sustainability.Purpose: This study aims to analyze the influence of green marketing strategies on brand image through the mediating role of The Big Five Personality Traits in Pangandaran nature tourism.Methodology: This is an explanatory study using a quantitative approach conducted from May to December 2025 in several natural tourist destinations in Pangandaran. Data were collected through Likert questionnaires and structured interviews with 400 respondents aged 19–35 years who were determined using the Slovin formula and an incidental sampling technique. Data analysis used Structural Equation Modeling (SEM) based on Partial Least Squares (PLS).Finding/Result: The results show that green marketing strategies have a significant effect on The Big Five Personality Traits and brand image, and that there is a mediating role of the Big Five personality traits in green marketing strategies and brand image.Conclusion: This study concludes that green marketing strategies play an important role in building the brand image of Pangandaran nature tourism, both directly and through the mediation of The Big Five Personality Traits, so that the consistent application of green marketing practices is key to strengthening the image of a sustainable destination.Originality/Value: The novelty of this study lies in examining the mediating role of the Big Five Personality Traits in the relationship between green marketing strategies and brand image in the context of nature tourism, which has rarely been studied.
Keywords: brand image, green marketing, the big five personality traits, tourism, Pangandara
The Influence of Clean and Healthy Living Parenting and Home Environmental Health Conditions on Toddler Health Status
Get PDFClean and healthy parenting practices are essential for maintaining a healthy home environment and stabilizing children\u27s health. This study aimed to analyze the influence of clean and healthy parenting, as well as home environmental conditions, on the health status of toddlers. A quantitative approach with a cross-sectional design and purposive sampling was used. The respondents were mothers with toddlers in Palabuhanratu Subdistrict. The findings showed that while clean and healthy parenting was generally adequate, most home environments and children\u27s health conditions still need improvement. Issues such as water cleanliness, sanitation, and limited household facilities contribute to an unhealthy living environment, which negatively affects child health. Various illnesses were observed among the children, with skin rashes being the most common and persistent. Other illnesses included influenza, diarrhea, dengue fever, vomiting, colds, and asthma, though these were less frequent. Overall, the study found a significant positive relationship between clean and healthy parenting, environmental conditions, and toddler health statu
Marital Attachment, Conflict Management, and Marital Satisfaction Among Middle-Aged Couples
Get PDFMarital satisfaction is the primary goal of a marriage and can be influenced by marital attachment and conflict management. This study aims to analyze the influence of marital attachment and family conflict management on marital satisfaction among middle-aged couples. Data were collected using purposive sampling, involving wives from intact families aged 40–59 years, with adolescent children or from empty nest families. The study was conducted in Lowokwaru Subdistrict, Malang City, involving 66 wives with an average age of 45.97 years. More than three-quarters of the wives from families with adolescent children and empty nest families reported having a secure attachment with their husbands. More than three-quarters of wives from families with adolescent children and more than half from empty nest families demonstrated a moderate level of conflict management. In terms of marital satisfaction, nearly half of the wives from families with adolescent children were categorized as having high satisfaction, while more than half of the wives from empty nest families were in the moderate category. Secure attachment and conflict management were found to have a significant positive relationship with marital satisfaction. Regression analysis showed that longer marital duration, being a family with adolescent children, and effective conflict management had a significant positive effect, while the husband’s age and the wife\u27s employment status had a significant negative effect on marital satisfaction. Younger husbands, longer marital duration, unemployed wives, effective conflict management, and being a family with adolescent children were associated with increased marital satisfaction. Middle-aged husbands and wives are encouraged to actively express care and affection toward each other. Future studies are expected to further examine marital attachment variables and include husbands as research subjects