Scientificia (E-Journals)
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Individual Entrepreneurial Orientation Impact on Entrepreneurial Intention: Intervening Effect of PBC and Subjective Norm
Get PDFThis study focuses on the intervention of attitude towards entrepreneurship, participation in entrepre-neurial education, perceived behavioral control (PBC) and subjective norm on the relationship be-tween students’ grade and individual entrepreneurial orientation (EO) in influencing students’ entre-preneurial intention (EI). The paper verifies theory of planned behavior (TPB) explaining a public university students in Malaysia. Empirical evidence was derived from a quantitative approach based on a cross sectional study among 202 students. Hypothesis testing utilizes multiple regression analysis verifing the direct and mediated relationships. The study suggests that students grade, individual EO comprises of proactive personality and risk taking propensity were proven important in explaining attitude towards entrepreneurship, participation in entrepreneurship education, PBC and subjective norm. On the other hand, individual EO, PBC and subjective norm directly explained EI. Subsequent-ly, PBC and subjective norm proved as significant mediators in individual EO and EI relationships. The results shall aid the university management in formulating their curriculum and programs that fit students’ priorities in shaping their future undertaking as an entrepreneur. Malaysian public policy regarding higher education should consider some mindset reformation required in higher learning institutions’ entrepreneurship curriculum in the country. Annual budget for higher learning institu-tions’ entrepreneurship programs shall be allocated accordingly after considering the results of the study.
Research paper
Reference to this paper should be made as follows: Awang, A., Amran, S., Md Nor, M. N., Ibrahim, I. I., Mohd Razali, M. F. (2016). ―Individual Entrepreneurial Orientation Impact on Entrepreneurial Intention: Intervening Effect of PBC and Subjective Norm‖, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 2, pp. 94–129
Employer Branding Strategies Effects on Job Pursuit Intention of Business School Undergraduates: Case Study of Oil Companies in Indonesia
Get PDFEmployers in Indonesia must set themselves apart from competitors to attract high quality graduates from the university since the competition for talent is so high. Therefore, employer needs to increase the value of company as a good employer by conducting early-recruitment branding strategies. This study aims to examine the impact of employer branding strategies and perceived job attributes of employer image towards organizational prestige and job pursuit intention. This paper also reveals the differences between those variables, which carried out by two oil companies in Indonesia with differ-ent characteristics. The one is state-owned oil company, and another one is multinational oil compa-ny. The respondents of this study are undergraduate students of Faculty of Economics and Business in one of the reputable university in Indonesia. Using structural equation modeling method, the results show that for state-owned oil company, word of mouth endorsement is the most significant dimension affecting perceived job attributes of employer image. While for multinational oil company, advertis-ing is the most significant dimension affecting perceived job attributes of employer image. Three of four employer image dimensions (working atmosphere, payment attractiveness, and task attractive-ness) influence organizational prestige, which in turn influences job pursuit intention for both compa-nies. The paper discusses the implication of the results for academic and company in the oil industry.
Research paper
Reference to this paper should be made as follows: Devina. M., Astrini, M. R., Syaebani, M. I. (2016). “Employer Branding Strategies Effects on Job Pursuit Intention of Business School Under-graduates: Case Study of Oil Companies in Indonesia”, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 2, pp. 1–3
A Critical Review of Development Sociology: Theories and Policies
Get PDFDevelopment sociology is an attractive field of research, as well as an interesting philosophical debate which a series of well known philosophers have concentrated upon, such as Marx, Durkheim, and Weber. Faced with an impasse, historians and other social scientists set out on a novel journey to examine different aspects of this concept. Thus, this paper tries to elaborate the concept, to review the history, to discuss the main topics in mainstream research, and finally to make policy recommendations based on the discussions.
Research paper
Reference to this paper should be made as follows: Bakhtiari, S. (2016). A Critical Review of Development Sociology: Theories and Policies, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 2, pp. 150–162
"Lift the veil to sell" Concept to Visual Merchandising
Get PDFAs the current political scenario is different and new rules are coming for FDI in India, in either case the retailers have to realign their USP and make strategies to meet the current customer require-ments. In the list first comes the store experience now that we are talking of cleaning India as a movement we need to ensure the same in a retail store which will immediately enhance the store ex-perience. As in case here we will see the minimum things we would need to sell better and make the merchandise visible rather than other distractions. This paper is about exploring why and how to design the planogram for visual merchandising of the supermarket for regional indigenous retailers, by taking reference of the other retailers and also common merchandising techniques widely accept-able. The study was done by observation and feed back of the retail professionals. This is case of a retail store found in the main road where small changes can make customer experience better which can be used in other retail outlets also small, big, new, old anyone in such case.
Research paper
Reference to this paper should be made as follows: Mishra, A.K., Mishra, P. P. (2015). “Lift the veil to sell” Concept to Visual Merchandising: Case of a Supermarket”, Journal of Entrepreneurship, Business and Economics, Vol. 3, No. 1, pp. 50–80
Implementing Public Policy for Business Development: The National Entrepreneurship Development Company
Get PDFEntrepreneurship creation has been supported by many entrepreneurship development policies which have been implemented with various cross-cutting mechanisms. Such policies have been designed and executed within the international arena with mixed results in shaping the entrepreneurial growth rate. There has been limited research in the operational process of implementing public policy for stimulating entrepreneurship within developing countries and this research paper addresses this gap with an examination of the experiences of a selected public sector organization called the National Entrepreneurship Development Company Limited (NEDCO) that has the mandate for implementing the entrepreneurship policy of Trinidad and Tobago. The research has revealed that central pillars for success in public policy implementation include public sector alignment, customer responsiveness, the adoption of market orientation in operations, establishing strategic alliances within the business enterprise eco-systems, and creating monitoring and evaluation frameworks that engage a wide stake-holder net with a benchmarking and 360 degree approach.
Research paper
Reference to this paper should be made as follows: Ramkissoon-Babwah, N. Mc David, J. (2017). Implementing Public Policy for Business Development: The National Entrepreneurship Develop-ment Company, Journal of Entrepreneurship, Business and Economics, Vol. 5, No. 1, pp. 140–156
Privatization effects on Zakat and dividend: Empirical evidence from Malaysia and Jordan
Get PDFThere is a growing consensus in the literature that privatization program has positive impact to the country’s productivity and competitiveness. At micro level, empirical analyses both in Malaysian and Jordan have shown the significant contribution of privatization program on firms’ profitability, productivity and better leverage. Generally, privatization leads to better profitability which theoreti-cally should provide higher return to shareholders in terms of dividend as well as higher contribution to stakeholders in terms of zakat to the asnaf (zakat recipients including the poor and needy). Howev-er, studies on privatization impact towards zakat and dividend payment are almost absent. Therefore, this study aims at investigating the effect of privatization on zakat and dividend disbursement. This paper focuses on two developing nations namely Malaysia and Jordan. The sample size of this analy-sis includes 17 Malaysia Government Link Corporations (Top GLC20 companies) and 23 Jordan State Owned Enterprises (SOEs). The duration of the study is eleven (11) years from 2003 to 2013. The data were collected from Bloomberg, Amman Stock Exchange and Bursa Malaysia. Using statis-tical models and Wilcoxon signed rank test, the results show that privatization has contributed to higher payment in terms of dividend to shareholders in both countries. In addition, zakat paid by Ma-laysian GLCs is steadily increasing and significant. The findings also indicate that global financial crisis 2007-2008 has no impact on corporate zakat payable in Malaysia, while dividend growth is slow during this period. The paper then provides discussion on few pertinent issues and finally sug-gests the need for new tax and zakat Law in Jordan as well as improvement in current zakat account-ing practices in Malaysia.
Research paper
Reference to this paper should be made as follows: Bakar, R, Darwazeh, R. N., Sakinah, W. (2016). “Privatization effects on Zakat and dividend: Empirical evidence from Malaysia and Jordan”, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 1, pp. 1–2
SME’s Enterprise Resource Planning Implementation, Competitive Advantage, and Marketing Performance
Get PDFEnterprise Resource Planning (ERP) is an integrated application software for widespread use in the organization. The aim of this study is to determine factors that affect the successful implementation of ERP in Small and Medium Enterprises (SMEs) in Central Java in order to build competitive ad-vantage and increase marketing performance. To test the 9 hypothesis, this study utilized data from 107 SMEs in Central Java. The results revealed that variable hardware and software selection have the greatest influence toward the successful implementation in Small and Medium Enterprises. It is suggested that SMEs should gain knowledge and solidify its business process reengineering before implementing ERP.
Research paper
Reference to this paper should be made as follows: Raharjo, S. T., Mudiantono, Perdhana, M. S. (2016). “SME’s Enterprise Resource Planning Implementation, Competitive Advantage, and Market-ing Performance: Finding from Central Java, Indonesia”, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 1, pp. 22–44.
Impact of Financial Leverage on Market Value Added: Empirical Evidence from India
Get PDFThe paper aims at analyzing the impact of financial leverage on market value added in the context of companies listed on Bombay Stock Exchange and provide empirical evidence. The study covers 197 companies classified as A group companies listed on the Bombay Stock Exchange. The study period ranges from 2010 to 2014. Univariate linear regression and multiple regression analysis are used to test the relationship between measures of financial leverage and market value added. The results show that interest cover is the most significant predictor of market value added by companies listed on Bombay Stock Exchange. Univariately, debt equity ratio and debt ratios are found to be statistically significant in explaining variation in market value added of the sample companies. But when taken together, they are not significantly related to market value added of sample companies. The research was restricted to only those companies which are classified as A group companies on Bombay Stock Exchange. The study relied on Market Value Added as a measure of value creation. Other measures like, Economic Value Added, Created Shareholder Value, Total Shareholder Return could also be used to gauge the impact of financial leverage on the shareholder value creation. The study identifies interest cover as the most significant predictor of change in Market Value Added. Financial managers will thus be motivated to maintain higher interest cover to ensure higher value creation for their shareholders.
Research paper
Reference to this paper should be made as follows: Pandya. B. (2016). “Impact of Financial Leverage on Market Value Added: Empirical Evidence from India”, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 2, pp. 40–58
Path Finder Strategy Radar
Get PDFPurpose- The purpose of this research is to define and craft a “Path Finder Strategy” that can be adopted by firms, while entering into different markets with differentiated products. This conceptual yet a research paper covers an in-depth knowledge relating to devising a strategic ‘radar zone’ and assist in ascertaining whether a firm is product driven, market driven or customer driven (type of the firm).
Design/methodology/approach- The learning from international evidences connected with the “type of the firm” has been extended to many firms operating in India. An exhaustive list of firms was stud-ied operating in India and five firms were picked that strongly reflected the drivers to strategy. Detailed case study followed by analysis was undertaken, while each driver to strategy was discovered that associated with a type of firm.
Findings- There are unique drivers to strategy befitting each type of firm identified under product driven, customer driven and market driven firm. Thus, a “Path Finder Strategy” can be crafted for each type of firm.
Research limitations/implications- There is a scope for discovering and connecting additional driv-ers’ to strategy associated with each type of firm. The research is confined to Indian Territory and firms operating within India, however, if global firms operating from different geographies could be studied for a more universal learning.
Practical implications- Firm falling under a typical type of firm and thereby exhibiting a distinctive characteristics will have a unique “path finder strategy radar” based upon the industry it represents. Hence, firms can identify where the firms strategy is and should be to steer in the right direction.
Originality/value- The research is based on field study and research at the primary and secondary level of investigations.
Conceptual paper
Reference to this paper should be made as follows: Joshi, M (2013). “Path Finder Strategy Radar”, Journal of Entrepreneurship, Business and Economics, Vol. 1 No. 1/2, pp. 17–34
Influence of emotions on consumer buying behavior
Get PDFConsumer behavior is always uncertain and rational. The complex black box of consumer is a chal-lenge to the marketers and researchers across the world for its nature and tendency to change within no time. Consumer responses towards different marketing programs cannot be same and hence differ by means of its actions which are emotional and always stated as irrational. There are different emo-tional chords of consumers targeted by marketers in order to generate sales and managing effectively the marketing program. Present study is an attempt to investigate the role of emotions on FMCG pur-chases. The study highlighted the relevant emotions in consumer purchases of FMCG products with the help of factor analysis and was conducted in north India to serve the purpose of analyzing the role of emotions in FMCG purchases.
Research paper
Reference to this paper should be made as follows: Soodan, V., Pandey, A. C.(2016). “Influence of emotions on consumer buying behavior: A study on FMCG purchases in Uttarakhand, India”, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 2, pp. 163–18