Ecoforum Journal (University of Suceava, Romania)
Not a member yet
2360 research outputs found
Sort by
SOCIAL MEDIA IN THE ACTIVITY OF ACCOMMODATION UNITS. THE CASE OF BUCOVINA REGION
No full textThe changes intervening in the information technology field, especially in the Web 2.0 terms, have activated the communication, promotion and collaboration between suppliers, business partners and consumers of touristic services alike. All these changes led to the development of new marketing practices oriented on the online area, which represent nowadays a cornerstone in designing an economic activity of a tourism organization which aims to consolidate its position in the section market. The necessity of existence and operationalization of a clear guidance of online promotion is a trend that, at least for now, has not been adequately exploited by the tourism units from Bucovina region (situated in North of Romania). The online growing competition – as it breaks the conventional barriers at a local, national and international level – constrains the tourism operators to develop a coherent policy of Social Media Marketing (SMM). Therefore, the major aim of this study is to highlight the level of the reception structures in Bucovina through the online visibility filter and, implicitly, their acquaintance with the techniques, strategies and promotion methods specific to the Social Media. In order to analyze the level of development and evolution of the accommodation in Bucovina in terms of their visibility on Social Media, in July-August 2012 period, we undertook a survey that targeted 518 tourist accommodation units. For the purpose of highlighting the evolution of the phenomenon studied, namely the impact of the internet and hence the Social Media on the marketing activity of the receiving structures concerned, the initial study was repeated annually, in 2013, 2014, 2015 and 2016. The analysis conducted reveals that managers of tourist reception units in Bucovina have minimal knowledge about Facebook and Twitter and their use. Therefore, they do not yet have a well-grounded strategy of promotion in these environments
PERCEPTION OF CORRELATION BETWEEN HUMAN HEALTH AND HEALTHY NUTRITION BY YOUNG CONSUMERS IN GEORGIA
No full textIn the article, the authors attempts to demonstrate that healthy nutrition is the solution to not only individuals’, but also of the wide society’s problems, as, in their opinion, human health directly depends on healthy nutrition. Only healthy individual is able to perform his/her obligations to his/her family and general society – states the article. In the authors opinion, to make decision on switching to healthy nutrition, the individual should see and properly perceive correlation of health with the consumed food products and diet regime. The authors regards that individual should understand the need of collection of information about food products for consumption and gaining of required knowledge, also, be aware in dangers caused by consumption of unhealthy food consumption for human health. On the basis of the results of conducted survey, the article admits that most young people of Georgia has information about healthy nutrition and they have positive attitude to healthy diet. In addition, they understand dependence of human health on the consumed food products. Though, in the author’s opinion, irrespective of the young people’s proper attitude to healthy nutrition, in some cases, they have unhealthy diet. This fact indicates that there is need to provide more information about benefits of healthy nutrition to them and the specialists should be actively involved in this. Discussing the healthy nutrition in wide respect, the authors regards that each individual must take care about his/her health and the healthy nutrition should be the starting point. In this way, he/she will be able to be the full capacity member of the society and make his/her contribution to sustainable development, to achieve the goals set by the country
GREEN MARKETING ADAPTED TO FAMILY VALUES: STRATEGIES FOR PROMOTING WELL-BEING AND ADAPTING TO CURRENT FAMILY TRENDS
No full textThis study examines green marketing oriented towards family values, investigating strategies for promoting well-being and adapting to current family trends. In a context where families are becoming increasingly aware of their impact on the environment, green marketing, based on sustainable and ecological practices, is gaining increased relevance. Adapting green marketing campaigns to family values not only synchronizes commercial efforts with family ethics but also enhances their effectiveness by promoting ecological behaviors. The study highlights the need to educate families about the economic and health advantages of sustainable products, providing examples of effective practices and suggestions for companies wishing to align their marketing strategies with family values. The conclusions show that a family-centered approach not only intensifies the success of green marketing but also contributes to the development of a sustainable economy and a healthier environment for future generations. The article is elaborated within the context of the project \u27Strengthening socio-economic and legal mechanisms for ensuring the well-being and security of citizens\u27 (CONSEJ 01.05.02)
TRADITIONAL VS. AGILE IT PROJECT MANAGEMENT
No full textAs IT projects grow in complexity and operate in increasingly dynamic environments, selecting an appropriate project management methodology is crucial to ensuring project success. This research investigates the impact of managerial experience in utilizing the agile project management approach on the perception of four key project success indicators: cost-effectiveness, completion time, product quality, and client satisfaction. A survey conducted among 100 IT professionals in Bosnia and Herzegovina revealed that while the agile approach yields higher product quality and client satisfaction, the same could not be concluded for cost-effectiveness and completion time in a statistically significant way. The study highlights the growing role of Agile in modern IT project management and provides practical guidance for project managers, IT professionals, and decision-makers, offering strategies to optimize project management practices and improve outcomes in diverse organizational contexts
CURRENT CHALLENGES IN THE EUROPEAN UNION MACHINERY AND EQUIPMENT INDUSTRY
No full textThe machinery and equipment industry occupies a key place in the economy of the European Union, representing a fundamental part of technological growth, employment and international trade. The article below analyzes the economic contribution of this sector, the regulatory framework at EU level, competition regulations and the geographical orientation of the sector\u27s product flows. In this paper, we will be able to see what contribution the machinery and equipment industry makes to the EU economy, what the implications for the sector\u27s development have been and how important it is for Europe as a whole
FACTORS INFLUENCING INDIAN UNIVERSITY STUDENTS\u27 ENGAGEMENT IN SOCIAL ENTREPRENEURSHIP
No full textIn the evolving landscape of Indian higher education, there is a growing emphasis on integrating social entrepreneurship education to shape students who are aware of their roles in societal development. This research investigates the motivational dynamics influencing Indian undergraduates\u27 inclination toward social entrepreneurship, an area that has not been extensively studied within the Indian context. A comprehensive analysis was conducted on data collected from 300 undergraduate students across 16 diverse universities in India, employing Confirmatory Factor Analysis (CFA) to scrutinize the interplay between various motivational factors and students\u27 engagement in social entrepreneurship. The study\u27s findings reveal a significant positive correlation between students\u27 self-efficacy beliefs and their interest in social entrepreneurship activities, highlighting the critical role of self-efficacy in fostering entrepreneurial intentions. Conversely, the anticipated influence of social support on students\u27 entrepreneurial drive was not corroborated by the data, suggesting that social support may not play a pivotal role in this context. These results offer crucial insights for stakeholders in educational management and policy-making, underscoring the importance of nurturing self-efficacy among students to propel the growth of social entrepreneurship. The study contributes to the broader discourse on enhancing social entrepreneurship education in India, aiming to bolster local economic development and community welfare by equipping students with the necessary skill
Passenger Perceptions of Green Flying: Do Eco-Friendly Airlines Attract More Tourists?
No full textSustainability has emerged as a central priority for the global tourism industry, and aviation—often criticized for its environmental impact—plays a decisive role in shaping perceptions of responsible travel. This article examines the relationship between eco-friendly airline practices and passenger perceptions, with a focus on their potential to influence tourism flows. Green initiatives such as fleet modernization, adoption of sustainable aviation fuels, reduction of single-use plastics, and investment in carbon offsetting programs are no longer peripheral measures but increasingly integral to airline strategy. These actions, when communicated transparently, have the potential to enhance corporate reputation, build trust with passengers, and strengthen the perceived value of the overall travel experience. Although cost and connectivity remain the dominant factors guiding airline choice, environmentally responsible branding has become a powerful differentiator in a competitive marketplace, particularly among younger travelers and tourists with heightened ecological awareness. The adoption of sustainable practices within aviation not only contributes to global climate objectives but also reinforces the appeal of destinations seeking to position themselves as leaders in responsible tourism. By embedding sustainability at the core of their operations and marketing, airlines can transform environmental responsibility into both a driver of competitiveness and a catalyst for more sustainable patterns of tourism developmen
ECONOMIC POLICIES PROMOTING SOCIAL PARTNERSHIP IN THE EUROPEAN UNION
No full textA strong social Europe requires strong social partnerships. In Western Europe, social partnerships, along with their institutions and processes, have promoted successful economic reforms. Social dialogue, collective bargaining are principal factors for promoting innovation, productivity and competition. Social dialogue is a core ingredient of the social market economy and a driving force for successful economic reforms. Strong collective bargaining systems also strengthen the resilience of Member States during economic crises. Over recent years, social dialogue has become more important within the framework of the European Semester. This has led to several country-specific recommendations emphasizing the involvement of national social partners in shaping economic policies. However, the degree and quality of social partners involvement in economic policy-making vary significantly among Member States. These variations are attributed to different institutional frameworks, procedures and practices.
The article aims to analyze the role of social partnerships in economic policy -making at both EU and national levels, focusing on case studies of the German and Swedish models
ALINIEREA INDISTRIEI TEXTILE A REPUBLICII MOLDOVA LA VIITORUL SUSTENABIL AL MODEI:
No full textThis paper analyses the influence of the European Union Strategy on Sustainable and Circular Textiles on the textile and clothing industry in the Republic of Moldova, a sector that plays an essential role in the national economy through its significant contribution to exports, job creation and stimulation of regional development. In recent years, there has been an increase in the number of companies in the clothing sector, increasingly oriented towards the production of high value-added items. Many of these companies sell their products under their own brand on the domestic market, and thanks to the development of e-commerce, some have also managed to penetrate foreign markets. The activity of companies in this sector is influenced by a number of factors, including: legislative changes, changes in consumer behavior and geopolitical developments. In order to ensure sustainable development and adaptability to the global context, the clothing industry in the Republic of Moldova must align itself with these transformations. In this regard, a long-term vision on sustainability in the field of fashion in the Republic of Moldova has been developed, based on a sustainability diagnosis of the industry. The results of this effort formed the basis for the formulation of strategic recommendations and a medium-term action plan, to be implemented with the support of the APIUS Association. Therefore, the paper emphasizes the importance of aligning the Moldovan garment industry with European trends and the principles of sustainable fashion, in order to ensure long-term competitiveness.Prezenta lucrare analizează influența Strategiei Uniunii Europene privind textilele sustenabile și circulare asupra industriei textile și de confecții din Republica Moldova, un sector care deține un rol esențial în economia națională prin contribuția sa semnificativă la exporturi, crearea de locuri de muncă și stimularea dezvoltării regionale. În ultimii ani, s-a observat o creștere a numărului de întreprinderi din sectorul îmbrăcămintei, acestea orientându-se tot mai mult către producția de articole cu valoare adăugată ridicată. Multe dintre aceste companii își comercializează produsele sub brand propriu pe piața internă, iar datorită dezvoltării comerțului electronic, unele au reușit să pătrundă și pe piețele externe. Activitatea întreprinderilor din acest sector este influențată de o serie de factori, printre care se numără: modificările legislative, schimbările în comportamentul consumatorilor și evoluțiile geopolitice. Pentru a asigura o dezvoltare durabilă și adaptabilă la contextul global, industria de confecții din Republica Moldova trebuie să se alinieze acestor transformări. În acest sens, a fost elaborată o viziune pe termen lung privind sustenabilitatea în domeniul modei din Republica Moldova, fundamentată pe un diagnostic de durabilitate al industriei. Rezultatele acestui demers au stat la baza formulării unor recomandări strategice și a unui plan de acțiuni pe termen mediu, care urmează a fi implementat cu sprijinul Asociației APIUS. Prin urmare, lucrarea subliniază importanța alinierii industriei de confecții din Republica Moldova la tendințele europene și la principiile modei sustenabile, în vederea asigurării competitivității pe termen lung
A METHODOLOGY FOR CALCULATING BANK VIABILITY: ADJUSTMENTS FOR LIQUIDITY AND CAPITAL SURPLUSES
No full textThis article develops a comprehensive banking viability index for the Republic of Moldova’s banking system, incorporating key dimensions such liquidity, capital adequacy, profitability, management efficiency and ownership structure. The study highlights the importance of adjusting viability assessments, maintaining an optimal balance of liquidity and capital, not to meet regulatory requirements only, but to prevent the misallocation of financial resources. Results indicate that incorporating adjustments for excess liquidity and capital leads to reduction in the viability index, offering valuable insights for banking supervision, policy formulation and risk assessment. Therefore, excessive capital or liquidity, while providing a buffer against risks, may lead to opportunity costs by diverting funds from productive investments that could stimulate economic growth