St. Andrew’s Repository System (STARS) / 桃山学院大学学術機関リポジトリ
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Current Status and Issues of Japanese Restaurant Industry Entering Asian Markets : Focusing on Entering the Taiwan Market
The market size of the Japanese restaurant industry peaked at 29 trillion
yen in 1997 and has been sluggish since then. Even more problematic is
that it is likely to decrease further in the future. According to the Japanese
government’s announcement, due to the declining birthrate, Japan’s
population is expected to reach 86.74 million by 2060, a significant decrease
from the present. In other words, unlike the situation so far, it is predicted
that Japan will experience a serious population decline in the medium to
long term, which will inevitably reduce the market size of the Japanese
food service industry.
Under these circumstances, the Japanese food service industry has
reached a time when it should seek new growth opportunities. The growth
opportunity is, inevitably, to enter overseas markets where the population
is growing rapidly and income is rising significantly. In particular, the food
service market in developing and emerging markets in Asia is likely to
develop significantly in the future.
In this paper, based on this situation, we analyzed the actual situation of
the overseas expansion of the Japanese restaurant industry, especially
focusing on the expansion into the Taiwanese market.departmental bulletin pape
Current Status and Issues of Japanese Coffee Companies’ Strategies for Entering the Taiwanese Market : Focusing on UCC’s Entry into the Taiwanese Market
The environment surrounding the restaurant industry in Japan is
becoming increasingly severe every year. Aside from the immediate
problem of the rapid contraction of demand for food service due to the
spread of the new coronavirus, the biggest long-term problem is the
ongoing contraction of the domestic market due to Japan’s declining and
aging population. In contrast, overseas markets are steadily expanding due
to population growth and rising incomes, showing a favorable contrast to
the Japanese market.
For this reason, in recent years, an increasing number of restaurant
companies have actually turned their attention to overseas markets,
especially Asian markets, and many of them are planning and
implementing overseas expansion.
In previous research, this research team examined the performance of
Japanese food service companies expanding overseas and the status of
store development by company, with a particular focus on their expansion
into the Taiwanese market. In this section, we examine the current status
of what groups of food service companies are actually expanding overseas
by comparing 2017 and 2021. As a result, it became clear that the overall
situation of overseas expansion is becoming more polarized, with the socalled
leading large corporate groups expanding further and the smaller
and medium-sized corporate groups decreasing and withdrawing. However,
this paper left some unanswered questions as to whether these
macroeconomic conditions are universally applicable to all types and
sectors of food service companies or not.
Therefore, in this paper, we will focus on a sector of the food service
industry where there is not much prior research on overseas market entry,
unlike the fast food chains and Japanese restaurants such as Japanese-style
pubs, which have been the main focus of research so far. In this paper, we
focus on the case of UCC’s expansion into Taiwan. As will be discussed
later in this paper, UCC’s expansion into Taiwan is characterized by the
fact that it is not only an overseas expansion as a food service company
with coffee shop business as its core business, but also a strategy to
expand sales of coffee bean-related products in the Taiwanese market as a
food (processing) industry.departmental bulletin pape
The Study of Pivotal Structures
“Pivotal Structure” is a grammatical issue that has been controversial
for many years. In this paper, We discussed the “Pivotal Structure” from
various perspectives―the grammatical function of the Causative verb,
the composition of sentences, the pause of the phonetic rhythm, the way
of asking questions, the phenomenon two narrative sentences cannot
be merged into a “Pivotal Structure”, and so on. Our conclusion is that
“Pivotal Structure” is not a unique special grammatical phenomenon only
exist in Chinese. We don’t agree with the statement of “Pivotal”. The“Pivotal
Structure” is just a special sentence in which the subject-predicate
structure plays a role of object.departmental bulletin pape
Research Notes on Text Mining with KH Coder : From Analyses of University Students’Views on Marriage
departmental bulletin pape
A Case Study on an Action for the Deletion of Adverse Publicities by Official Websites of Administrative Agencies
departmental bulletin pape
A Case Study on the Court Order of Alteration Counts in Criminal Trials with the Participation of Saiban-in
departmental bulletin pape
Survey Research on Food Safety Awareness in China : Focusing on the New Consumption Trends of Consumers
Since the implementation of the reform and opening-up policy, there
have been a number of incidents related to food safety in China. In
particular, the melamine contamination of powdered milk in 2008 led to a
rapid increase in consumer interest in the food safety situation in China,
and at the same time, a deepening of distrust in food companies. After the
melamine contamination incident, a series of problems were discovered at
major milk manufacturers in China, which greatly reduced consumersʼ
trust in food companies and their willingness to purchase dairy products,
and even raised doubts about the governmentʼs ability to supervise and
control food companies.
Under these circumstances, the task of this paper is to clarify the new
changes in consumer awareness, based on the consumer questionnaire
survey, from the current food safety awareness and food safety thinking
and behavior of Chinese consumers. The results of this study will help to
raise consumer awareness of food safety and help to build a society in
which food safety and security are socially accepted. Specifically, we will
elucidate consumersʼ level of interest and satisfaction with food safety, as
well as how they obtain food safety information. In addition, in order to find
new issues and solutions for food safety, we will also clarify the current
status of new trends in consumption that consumers are facing and
concerns arising from food safety issues.departmental bulletin pape
Observation of Wild Animals Gathering at a Small Pond in an Urban Residential Area, and of the Strange Excretory Behavior of Masked Palm Civets in Particular
Animal appearance was monitored by a small artificial pond in an urban residential area
using an infrared camera for five years starting 2017. Five wild animals were recorded:
masked palm civets, martens, common racoons, a weasel and a racoon dog. Most frequent
were civets and martens. Civets showed strange behavior a few times; they hung
themselves on the edge of the concrete pond, sticking out and lowering their rear to the
water, and apparently excreted into the water. The excrement consisted of many ginkgo
seeds. It was observed in April when there was no ginkgo fruit around the areadepartmental bulletin pape