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Free to Bleed or Free to Buy? The Postfeminist Transformation of Menstruation
Get PDFFrom innovative new products to cheeky advertisements to period politics, menstruation appears to be having its moment. This thesis serves to offer some skepticism towards the changing cultural attitudes towards periods, categorizing many of these recent developments as a consequence of a postfeminist cooptation. To support this process, this thesis first identifies menstruation as a political issue with implications for both gender politics and anti-capitalist efforts, identifying the stakes at play with this paradigm shift. Then, it deconstructs the consequences of the changing corporate narratives and advertisements and of the most recent mainstream political engagement with menstruation, the menstrual equity movement. Ultimately, I argue that the growing political consciousness surrounding menstruation and its various social issues has, through these cultural sites, been redirected towards more palatable and accommodating neoliberal channels, diminishing the radical and intersectional potential of the bodily process as a site of political struggle
Evaluating the Diverted Attention Condition in a Trial-Based Functional Analysis
Get PDFThe diverted attention condition of a functional analysis is similar to the standard attention condition; however, instead of the therapist engaging in another task and ignoring the participant, the therapist provides attention to a confederate while diverting attention away from the participant. Contingent upon the occurrence of problem behavior, attention is diverted back to the participant. This study evaluated the diverted attention condition using a trial-based functional analysis format. Results of the standard functional analysis for both subjects were undifferentiated, whereas results of the trial-based functional analysis showed an attention function for one subject through the use of a diverted attention condition and undifferentiated for the other subject. The results suggest that the diverted attention condition can be conducted in a trial-based format without significant changes to the environment
Effects of Facial Features and Styling Elements on Perceptions of Competence, Warmth, and Hireability of Male Professionals
Get PDFFew studies investigated the effects of facial characteristics on stereotyping in the business context. Using a 2 (beard/no beard) x 2 (acne/no acne) x 2 (tie/no tie) x 2 (eyeglasses/no eyeglasses) between subjects’ design, two representative samples of 364 and 711 participants rated different stimuli of male subjects on dimensions of competence, warmth and hireability. Based on 4,215 observations, results show acne has a negative and eyeglasses a positive effect on both competence and warmth. Wearing a necktie has a positive effect on competence and a negative effect on warmth. Finally, beardedness has a negative effect on warmth. We also observe that competence has a greater effect on hireability than warmth. We discuss the findings in the context of theoretical and managerial implications for male job applicants as well as HR practices
Are Masks Needed for Webex Calls?
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Susceptibility to Interpersonal Military Influence And Its Relationship With Heavyweight Motorcycles In The U.S.: A Generational Study
Get PDFThe purpose of this dissertation is to examine existing and potential motorcycle owners’ susceptibility to military interpersonal influence as it relates to brand identification, brand loyalty and purchase intention for cruiser and touring motorcycles, otherwise known as heavyweight motorcycles. The study also explores the generational influences on these relationships with regards to Generation Y and Baby Boomers. It contributes to existing literature by applying the susceptibility to interpersonal influence scale originally developed by Bearden, et al. (1989) to military influence. The research extends brand relationship literature (Fournier, 1998; Lam, et al., 2012; Kuenzel & Haliday, 2010) to heavyweight motorcycles. The methodology employed PLS-SEM analysis of data obtained from 226 online respondents who participated in a survey utilizing adapted existing scales. The study finds that susceptibility to military interpersonal influence positively relates to brand identification with heavyweight motorcycles and that it is also positively related to brand loyalty and purchase intention as mediated by brand identification. Generation strengthens the relationship between military influence and purchase intention as mediated by brand identification and is stronger for Baby Boomers than Generation Y. Direct effects of military influence to purchase intention and brand loyalty were negative, indicating that mediation was partial and competitive. The competitive mediation points to a missing mediator in the conceptual model that should be a focus of future research. The findings confirm that the military serves as an information or normative influence for motorcycle consumers, but only when this influence interacts with the brand’s identity
Loving you is never socially distanced
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No mask. No screen. Just me.
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