Journal Widya Mandala Catholic University Surabaya / Jurnal Universitas Katolik Widya Mandala Surabaya
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IDENTIFIKASI HAMBATAN DAN UPAYA KOMUNIKASI EFEKTIF DALAM HUBUNGAN JARAK JAUH (LDR)
Get PDFThis study aims to explore the barriers and communication strategies in long- distance relationships (LDR) across countries through in-depth interviews with two couples who meet certain criteria, such as a minimum relationship duration of 6 months of dating and 3 months of LDR. Additional data were obtained from open-ended questionnaires distributed to other LDR couples. It was found that initial expectations of LDR and its impacts significantly influence how individuals navigate these relationships. Barriers encountered include jealousy, anger, loneliness, and communication challenges such as lack of time and difficulty expressing emotions. Couples often face conflicts and emotional exhaustion due to scheduling issues and limited interactions. To overcome these barriers, couples employ strategies such as open communication, compromise, and maintaining emotional connections through video calls and deep conversations. Expectations among couples varied, from minimal to anticipating significant challenges. The impacts of LDR include personal growth, improved relationship quality, strengthened bonds, loneliness, and emotional fatigue. LDR also affects couples' social interactions, allowing more time with friends but potentially reducing closeness with them. This study concludes that open communication, compromise, and mutual understanding between partners in LDR are crucial for maintaining a smooth relationship. The research highlights the importance of effective communication strategies and managing expectations to mitigate the negative effects of LDR and achieve desired relationship goals
THE EFFECT OF GREEN MARKETING ON PURCHASE DECISION MEDIATED BY BRAND IMAGE OF FORE COFFEE IN SURABAYA
Get PDFGreen marketing is a marketing strategy that emphasizes environmentally friendly practices and consumer awareness of environmental issues. Brand image reflects consumers' perceptions of a specific brand and can influence their purchase decisions. This research uses a quantitative research method with a questionnaire as the data collection instrument. This research aims to analyze the influence of green marketing on purchase decisions with brand image mediating the role at Fore Coffee in Surabaya.. Respondents in this study are Fore Coffee visitors in Surabaya who have shopping experience at the store, with a total of 165 respondents. The collected data will be analyzed using path analysis to test the influence of green marketing on purchase decisions mediated by brand image. The results of this study show that green marketing has a positive and significant influence on brand image and purchase decision, brand image has a positive and significant influence on purchase decision, and brand image can mediate the influence of green marketing on purchase decisions effectively and significantly. This research is expected to provide a better understanding of how green marketing can affect consumer purchasing decisions through the influence of brand image. The practical implications of this research are to assist Fore Coffee and other companies in the food and beverage industry in understanding the importance of green marketing in building a strong brand image and enhancing consumer purchase decisions. Therefore, this research has important relevance in the context of sustainable marketing and contributes to the literature on green marketing, brand image, and purchase decisions..Green marketing is a marketing strategy that emphasizes environmentally friendly practices and consumer awareness of environmental issues. Brand image reflects consumers' perceptions of a specific brand and can influence their purchase decisions. This research uses a quantitative research method with a questionnaire as the data collection instrument. This research aims to analyze the influence of green marketing on purchase decisions with brand image mediating the role at Fore Coffee in Surabaya.. Respondents in this study are Fore Coffee visitors in Surabaya who have shopping experience at the store, with a total of 165 respondents. The collected data will be analyzed using path analysis to test the influence of green marketing on purchase decisions mediated by brand image. The results of this study show that green marketing has a positive and significant influence on brand image and purchase decision, brand image has a positive and significant influence on purchase decision, and brand image can mediate the influence of green marketing on purchase decisions effectively and significantly. This research is expected to provide a better understanding of how green marketing can affect consumer purchasing decisions through the influence of brand image. The practical implications of this research are to assist Fore Coffee and other companies in the food and beverage industry in understanding the importance of green marketing in building a strong brand image and enhancing consumer purchase decisions. Therefore, this research has important relevance in the context of sustainable marketing and contributes to the literature on green marketing, brand image, and purchase decisions.
Instagram dan Influencer sebagai Tonggak Tranformasi Digital Public Relations UKWMS
Get PDFPenelitian ini berfokus melihat bagaimana pelaku public relation UKWMS melakukan transformasi pada digital public relations dengan memunculkan social media specialist sebagai salah satu istilah baru yang melekat di masyarakat saat ini untuk mempertahankan eksistensi kinerja seorang public relations untuk beradaptasi dan berinovasi dalam menjalankan tugas dan tanggung jawab yang dimiliki. Kemajuan teknologi digital melahirkan berbagai media sosial yang digunakan untuk berkomunikasi, mengekspresikan diri hingga melahirkan komunikasi yang tidak dapat dipisahkan oleh jarak. Peneliti menggunakan pendekatan kualitatif studi kasus dalam memperoleh berbagai informasi yang dibutuhkan dengan in-depth interview serta observation participatory kepada pelaku digital public relation di UKWMS untuk mengetahui bagaimana proses aktivitas dari transformasi digital public relation yang saat ini dikenal sebagai social media specialist melalui perubahan perilaku yang ditimbulkan dalam dunia kerja dari seorang public relations konvensional dalam era digital, dan memaksimalkan kulitas kinerja pada era digital untuk meminimalisir hilangnya seorang public relations di sosial masyarakat, dengan kemampuan untuk berkolaborasi dengan pihak – pihak eksternal serta mengikuti perubahan gaya komunikasi melalui digitalisasi. Hasil dari penelitian ini menunjukkan bahwa langkah untuk melakukan transformasi digital pr merupakan hal yang harus dijalankan di era digital saat ini, agar tidak tertinggal dan mampu memanfaatkan teknologi komunikasi yang secara terkhusus mampu untuk membangun community relations UKWMS
CARBON PRICING AS A REVENUE STREAM FOR GREENER FUTURE
Get PDFResearch Purposes. This study aims to determine whether carbon pricing can increase the capacity of renewable energy mediated by government revenue.
Research Methods. The sample used is 22 countries that have implemented a carbon price either carbon tax or emissions trading system from 2019 to 2023. The analysis method uses panel data regression.
Research Results and Findings. The results show that government revenue can fully mediate the impact of carbon pricing on renewable energy capacity. This result indicates that carbon pricing plays a vital role in social and economic as a domestic climate policy and is the most effective solution to increase the use of renewable energy. The implication of this research result can be used as a consideration for countries to design and implement carbon pricing to be more effective
Pengaruh Adaptasi Dalam Bermain Puzzle Terhadap Kativitas Belajar Siswa Di Sekolah Dasar
Get PDFPendahuluan: aktivitas belajar merupakan prinsip yang penting dalam proses belajar mengajar. Dalam suatu proses pembelajaran, adaptasi diperlukan baik oleh guru maupun peserta didik (siswa). Peneliti ingin mengetahui pengaruh dari konsep permainan puzzle berbasis adaptasi terhadap aktivitas belajar siswa. Metode: desain penelitian explanatory surveydengan pendekatan cross-sectional, populasi siswa kelas 5-6 SD dengan jumlah sampel sebanyak 123 siswa menggunakan rule of the thumb. Hasil: mayoritas siswa memiliki persepsi dan informasi bermain puzzle yang cukup, pembelajaran tentang puzzle yang cukup, penilaian yang cukup dan emosi yang positif dalam bermain puzzle. Keaktifan belajar siswa, sebanyak 11,4% aktif, 18,7% cukup aktif, dan 69,9% kurang aktif. Hasil uji statistik menunjukkan terdapat pengaruh yang signifikan antara puzzle terhadap aktivitas belajar siswa (p-value= 0,000). Pembahasan: puzzle dapat memberikan pengaruh terhadap aktivitas belajar siswa, namun ada beberapa faktor yang dapat mengganggu pengaruh tersebut diantaranya adalah kecemasan yang dialami oleh siswa. Kesimpulan: Permainan puzzle berbasis adaptasi memiliki pengaruh yang signifikan terhadap aktivitas belajar siswa, dimana siswa akan beradaptasi dengan permainan puzzle yang diberikan dan dapat memberikan suatu respon adaptif berupa aktivitas belajar siswa yang memiliki kategori aktif, cukup aktif dan kurang aktif
THE EFFECT OF BACKPACK LOAD ON THE SEVERITY OF NECK PAIN IN STUDENTS FACULTY OF MEDICINE OF WIDYA MANDALA SURABAYA CATHOLIC UNIVERSITY
Get PDFBackground : A heavy backpack also results in a forward shift of the neutral center of mass (CoM) of the body and changes the position of the head and upper and lower cervical vertebrae markedly. The change in cervical alignment caused by a backpack may place a burden on the cervical joints and soft tissues. The comfort of a backpack is a combination of the biomechanical effects on the CoM of the body and the forward-leaning posture. Many studies have reported a correlation between the load of a backpack and backpain. Neck pain is as common as lumbar pain and leads to disability and costly economic effects due to reduced ability to work.Objective : The aim of this study is to investigate the influence of backpack weight on the severity of neck pain in medical students at FoM WMSCU.Method : This study is an analytical observational research with a cross-sectional design. The sample size for the study is 72 students from the 2020, 2021, and 2022 batches at FoM WMSCU who use backpacks, selected through Simple Random Sampling. Data is collected through questionnaire responses and weighing the backpacks and respondents' body weight. The research was conducted from August to September 2023. The statistical test used in this study is the Mann- Whitney test.Result : The majority of respondents use backpacks that are considered heavy, with 51 individuals (70.83%). Most respondents experience mild neck pain, with 29 individuals (40.28%). The Mann-Whitney analysis yielded a p-value of <0.001.Conclusion : There is an influence of backpack weight on the severity of neck pain in medical students at FoM WMSCU
THROMBOSIS DISORDER IN ELDERLY PATIENTS WITH HUMAN IMMUNODEFICIENCY VIRUS INFECTION: A LITERATURE REVIEW
Get PDFThrombosis disorder in elderly patients with HIV infection is a chronic disorder that is interesting to discuss because of its multifaceted impact. Elderly patients with HIV infection face a dual risk from aging and HIV effects, which can exacerbate coagulation disorders. Thrombosis can lead to severe complications, especially in cardiovascular issues, significantly increasing morbidity and mortality. The pathophysiology of thrombosis disorder in HIV patients involves vascular, immune, and liver synthesis function problems, resulting in increased thrombogenesis. Clinical manifestations include deep vein thrombosis, pulmonary embolism, stroke, and myocardial infarct. Management is complex due to difficulties in diagnosis and increased therapeutic burden. Therapies involve using rosuvastatin and low-dose aspirin in managing inflammation and thrombosis. This article outlines the prevalence, pathophysiology, clinical manifestations, and management of thrombosis disorder in elderly patients with HIV infection
PENGGUNAAN ACTIVE PACKAGING PADA KEMASAN PRODUK BAKERY
Get PDFProduk bakery seperti roti, cake, dan biscuit memiliki sifat perishable karena rentan mengalami kerusakan.Jenis kerusakan yang terjadi yaitu kerusakan fisik berupa staling akibat retrogradasi pati dan perpindahan air sehingga produk bakery mengalami penurunan tekstur. Kerusakan kimia berupa oksidasi lemak sehingga terjadi ketengikan, serta kerusakan mikrobiologis akibat pertumbuhan bakteri, kapang, dan khamir yang berpengaruh pada kesehatan konsumen. Pencegahan kerusakan dapat menggunakan active packaging yaitu dengan penambahan senyawa aktif pada kemasan. Senyawa aktif yang digunakan berupa essential oil dalam bentuk sachet seperti eugenol dan citral, etanol dalam bentuk sachet (ethanol emitter), serta senyawa polimer yang memiliki sifat antimikroba atau dengan penambahan senyawa antimikroba dalam bentuk film (antimicrobial film) seperti polyvinyl alcohol-chitosan film dengan penambahan ZnO-SiO2. Ketiga jenis active packaging tersebut efektif dalam mencegah kerusakan mikrobiologis namun tidak efektif dalam mencegah kerusakan fisik dan kimia.Kata kunci: Active packaging, Produk bakery, essential oil, ethanol emitter, antimicrobial fil
PENGGUNAAN VARIASI BERAS SEBAGAI BAHAN PENYUSUN ROTI BEBAS GLUTEN
Get PDFCeliac disease merupakan penyakit autoimun sistemik yang menyebabkan penderitanya mengalami intoleransiseumur hidup terhadap gluten. Orang yang mengidap penyakit celiac telah meningkat sejak paruh kedua abad ke-20 hingga abad ke-21. Roti diterima secara universal sebagai bentuk makanan yang sangat mudah didapat, namunkeberadaan gluten membuat orang dengan celiac disease tidak dapat mengkonsumsi roti dari terigu sehinggadigunakan tepung beras untuk menciptakan roti bebas gluten. Terdapat beberapa variasi beras yang dapat diolahmenjadi tepung, namun karena rendahnya kualitas roti bebas gluten yang terbentuk, maka dipilih empat varian beras sebagai bahan penyusun roti bebas gluten karena dapat menghasilkan kualitas yang cukup baik. Dalam pengolahan berbagai varian beras menjadi tepung beras putih, merah, coklat dan hitam tidak terdapat perbedaan yang jauh. Adonan roti bebas gluten dari varian tepung beras memiliki sedikit perbedaan dibandingkan roti dengan gluten, adonan roti bebas gluten akan memiliki konsistensi seperti batter, perbedaan suhu pemanggangan roti bebas gluten dari berbagai variasi beras akibat kandungan serat yang terkandung. Perbedaan kandungan nutrisi pada tepung beras akan berpengaruh terhadap fisiko-kimia roti bebas gluten yang dihasilkan.Kata Kunci: Celiac Disease, Roti Bebas Gluten, Tepung Beras, Sifat Fisiko-kimi
PERANAN ALGINAT SEBAGAI MATERIAL ENKAPSULAN DALAM MENJAGA KESTABILAN JUMLAH DAN AKTIVITAS ANTIOKSIDAN POLIFENOL
Get PDFPolifenol merupakan senyawa antioksidan alami yang ditemukan pada bahan pangan nabati dan bersifat tidak stabil. Polifenol memiliki tingkat sensitivitas yang tinggi terhadap pH, suhu, oksigen, kelembapan dan cahaya selama proses pengolahan dan penyimpanan yang akan berdampak pada degradasi polifenol. Enkapsulasi merupakan metode yang dapat dilakukan untuk menjaga kestabilan polifenol dengan cara memerangkap senyawa dalam matriks bahan enkapsulan. Salah satu material enkapsulasi yang dapat digunakan adalah alginat. Alginat merupakan phycocolloid yang berasal dari alga coklat yang tersusun atas struktur asam guluronat dan asam mannuronat. Bentuk mikrokapsul yang dihasilkan alginat menyerupai “egg-box” yang terbentuk dari ikatan silang antara gugus karboksil alginat dengan kation divalen Ca2+. Ukuran dan bentuk mikrokapsul dipengaruhi oleh konsentrasi Ca2+, konsentrasi alginat, tipe dan diameter alat, serta metode yang digunakan. Semakin tinggi konsentrasi alginat sampai dengan konsentrasi 6% maka bentuk mikrokapsul yang dihasilkan semakin bulat. Penambahan CaCl2 dapat menyebabkan permukaan mikrokapsul menjadi halus. Penggunaan alginat sebagai material enkapsulasi sering dipadukan dengan berbagai biopolimer lainnya. Penambahan bahan biopolimer mampu meningkatkan kemampuan alginat dengan cara menurunkan porositas hidrogel alginat. Adanya bahan biopolimer mampu menjaga kestabilan aktivitas antioksidan, total senyawa polifenol, dan meningkatkan efisiensi enkapsulasi polifenol selama proses pengolahan dan penyimpanan.
Kata kunci: alginat, enkapsulasi, karakteristik fisik, aktivitas antioksida