ICCD (E-Journal - International Conference on Community Development)
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MAPPING THE LANDSCAPE OF GREEN MARKETING IN INDONESIA: A SYSTEMATIC LITERATURE REVIEW
No full textThis study conducts a bibliometric analysis to map green marketing research landscape in Indonesia. The research analyses 45 Scopus data from 2016 to 2025 through R Studio and VOSviewer to identify key institution, publication trends, keywords, sources, collaboration partner. The findings reveal that green marketing research in Indonesia grow steadily with focus strongly on consumer perception, environmental awareness, purchase intention. Most studies emphasize consumer behaviour but less focus on industrial sustainability, organizational responsibility, policy framework. The analysis highlights the fragmented publication outlet and concentration from few universities. It opens opportunities for interdisciplinary integration and broader collaboration. Future research must explore policy contexts and culture, CSR, digital tools for green marketing branding, and circular economy practices. This study contributes to understanding the gap, evolution and opportunities in green marketing scholarship in Indonesia
DESIGNING SPORTS EQUIPMENT RENTAL APPLICATIONS AND BOOKING SPORTS FIELDS TO SUPPORT PUBLIC HEALTH AND SDG 3: GOOD HEALTH AND WELL BEING
No full textSports participation plays a crucial role in promoting physical health and supporting Sustainable Development Goal 3 (Good Health and Well-Being). However, limited access to sports equipment and sports facilities often hinders community engagement in healthy activities. This study proposes the design of a sport equipment rental and sport field booking application as a digital solution to increase accessibility and convenience for the public. The application integrates features such as online booking of sports fields, rental of various sports equipment, payment gateway, and real-time availability tracking. By adopting user-friendly design principles, the platform aims to encourage active participation in sports while reducing barriers related to cost and accessibility. Furthermore, the system supports community health by fostering inclusivity and creating opportunities for individuals to engage in regular physical activity. The proposed application is expected to not only optimize resource utilization but also contribute to achieving SDG 3 by improving public health outcomes through increased participation in sports and physical exercise
DEVELOPING DIGITAL COMPETENCE FOR SELF-DEVELOPMENT AND FULFILLING DAYLY NEEDS OF SMA YUPENTEK 1 TANGERANG CITY STUDENTS
No full textThe digital era has accelerated the development of information and communication technology, enabling fast internet access anytime and anywhere. Senior high school students need to build digital competencies to become more independent in meeting their daily needs and personal development. This community service activity aims to enhance students’ digital skills through socialisation, practical training on digital applications, and evaluation. The results highlight the positive impact of such initiatives on student growth and learning, able to leverage technology as a powerful tool for self-improvement and addressing their everyday needs, modern challenges and improving quality of life, nurturing students' creative abilities, better digital habits, digital skills and range of practical skills
LEVERAGING ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY TO IMPROVE BUSINESS PERFORMANCE AND BUSINESS SUSTAINABILITY IN MSMEs
No full textCurrent advancements indicate an accelerated proliferation of artificial intelligence (AI) technology. However, its adoption remains limited within many Micro, Small, and Medium Enterprises (MSMEs), hindering potential business advancement. MSME proprietors often perceive AI as primarily applicable to technology-qualified industries and creative or digital-native businesses. Empirical observation within the West Jakarta region, specifically Meruya Utara, reveals a persistence of traditional business methodologies among local MSMEs. This is characterized by an underutilization of effective digital internet technologies. Presently, the digital engagement of these entrepreneurs is largely confined to foundational applications, such as product promotion via SMS or basic social media platforms (e.g., Facebook, Instagram, WhatsApp). This limited adoption stems from constraints in both technological knowledge and human resource capacity for managing digital business operations. In response to this identified gap, universities, as educational institutions bearing a community responsibility, are positioned to provide solutions. Proposed interventions include delivering targeted training programs to MSME partner communities. These initiatives aim to enhance digital literacy, deepen understanding of sophisticated technologies, and build practical skills in AI utilization. Furthermore, universities can assist in facilitating the effective implementation of AI technology within these businesses. The anticipated outcomes encompass catalyzing innovation in product development and marketing strategies, ultimately leading to increased sales and contributing to long-term business sustainability
THE ROLE OF GREEN PACKAGING AS AN IMPLEMENTATION OF SUSTAINABILITY MARKETING STRATEGY IN ENHANCING THE ECONOMIC GROWTH OF MICRO, SMALL AND MEDIUM ENTERPRISE
No full textThis Community Service Program (PKM) was carried out by a team from Universitas Mercu Buana (UMB) in collaboration with PERMAI (Pertubuhan Masyarakat Indonesia di Pulau Pinang, Malaysia), a self-organized Indonesian community in Penang, primarily composed of MSME entrepreneurs. MSMEs play a pivotal role in fostering sustainable economic growth aligned with the Sustainable Development Goals (SDGs). However, many MSMEs in Penang have yet to implement sustainability marketing strategies or adopt green packaging as a value- added component. This program aimed to raise awareness and provide education on sustainable marketing and the importance of eco-friendly packaging to improve product competitiveness. Expected outcomes include increased knowledge of SDG-oriented business practices and greater understanding of the added value of green packaging. External targets comprise publications in national journals or international conference proceedings, media articles, documentation videos, improved community skills and awareness, and potential copyright registration. Continuous evaluation and monitoring ensure the program's effectiveness and sustainability. This initiative is expected to significantly contribute to empowering Indonesian diaspora MSMEs in adopting environmentally and socially responsible business practices
IOT-BASED MITIGATION SYSTEM WORKSHOP AND FLOOD DISASTER MANAGEMENT EDUCATION FOR RESIDENTS OF PEDURENAN, TANGERANG CITY
No full textPedurenan Urban Village, Karang Tengah Sub district, is one of the most flood-prone areas in Tangerang City, often resulting in significant material losses. Effective flood disaster management and mitigation are urgently needed to reduce the negative impacts of flooding in this region. Therefore, a solution is required to ensure that residents are better prepared and more responsive to flood events. The objective of this community service program is to enhance public awareness and capacity to address flood disasters through IoT-based flood mitigation workshops and disaster management education. This activity provides both theoretical and practical knowledge to the community on effective mitigation strategies. The methods include workshops on IoT-based mitigation systems, interactive discussions, and simulations. The program focuses on introducing disaster mitigation concepts, identifying flood-prone areas, and practicing safe evacuation strategies. Field simulations reinforce participants’ understanding through hands-on practice in near-real flood scenarios. The role of Universitas Budi Luhur is to raise awareness and build community preparedness for flood prevention in Pedurenan Village. The expected output includes a simple IoT-based flood mitigation tool that can serve as an early warning system, as well as academic contributions such as scientific publications, technology-based products, and intellectual property rights (IPR)
PRODUCT-BASED FINANCIAL INTEGRATION TO OPTIMIZE BUSINESS PROFITABILITY AND SUSTAINABILITY
No full textThis training aims to provide practical knowledge and skills to MSME actors in Tangerang City in effective financial planning and proper product pricing. The main focus of the training includes improving understanding of pricing and cost determination, the concept of contribution per product/customer, financial evaluation skills, as well as enhancing the sustainability and competitiveness of MSMEs
GREEN PRACTICES ON PERMAI IN PINANG ISLAND
No full textA lack of support from the government or policies that are not friendly to green practices can also be a hindrance. Without clear policies or incentives for green practices, PERMAI Pinang members may find it difficult to take a step further. Infrastructure that supports the implementation of green practices, such as efficient waste management systems or adequate recycling facilities, may still be limited. Without adequate infrastructure, it is difficult for people to adopt new habits that are environmentally friendly. Creative solutions and collaborating with universities such as Universitas Mercu Buana can be one way to overcome this problem. For this reason, community service by lecturers through counselling activities or community-based projects aims to increase awareness and adoption of green practices in their environment. The output of this community service for foreign cooperation is the increase of knowledge and skills of the Permai Community in green management practices
BALANCED NUTRITION GUIDELINE (PGS) AND ITS IMPLEMENTATION IN CREATING HEALTHY FOOD BUSINESS OPPORTUNITIES
No full textThe people of West Jakarta City, particularly in South Meruya, faces various complex health and nutrition problems, similar to those found in other major urban areas. These include issues such as undernutrition and stunting, overnutrition (obesity), and unhealthy eating habits. Although South Meruya is known for its abundance of culinary options, unfortunately, many of these food and beverage choices are unhealthy, often containing high levels of sugar, salt, trans fats, and harmful food additives. On the other hand, healthy food options remain limited, leading people to prefer fast food or easily accessible snacks. Additionally, many business owners still lack an understanding of the principles of healthy and balanced food, resulting in a low availability and limited choices of healthy food circulating in South Meruya. One of the root causes of these nutritional problems is the lack of public knowledge about nutrition science and the principles of a balanced diet as outlined in the Balanced Nutrition Guidelines (Pedoman Gizi Seimbang or PGS). The purpose of this Community Service Program is to increase public understanding of the importance of PGS principles and their application in daily life as well as in starting a healthy food business. The main targets of this activity are PKK women, posyandu cadres, and small business owners (MSMEs). Through seminars, training, and mentoring, participants received education on PGS and how to create opportunities in the healthy food business and strategies for marketing them. The program was successfully held on April 24, 2025, at RPTA Menara, South Meruya, with over 30 participants. The attendees were attentive and enthusiastic throughout the event. MSME participants also expressed their intention to develop new or alternative healthy food products. Evaluation results showed that 90% of participants stated the material was highly relevant to their daily lives and easy to understand. Additionally, 78% felt motivated to start or improve their healthy culinary business, and 80% reported gaining new awareness about applying balanced nutrition in their households
EMPOWERING INDONESIAN MIGRANT MSMEs AND LOCAL MSMEs IN PINANG: A SUSTAINABILITY MARKETING AND BUSINESS MANAGEMENT APPROACH
No full textThe training program was successfully held with the active participation of 21 MSME practitioners, comprising both Indonesian migrant entrepreneurs and local business owners. This interactive, one-day session aimed to enhance participants’ capacity in sustainability-driven marketing strategies and responsible business management. Key topics included eco-branding, ethical product positioning, digital marketing using low-cost tools, and business solutions such as product diversification, financial access, and collaborative networking. Participants engaged enthusiastically in hands-on activities, peer sharing, and mini workshops designed to translate green marketing concepts into practical action. The event not only strengthened participants’ marketing knowledge but also encouraged a shift toward more inclusive, environmentally conscious business practices. The training received highly positive feedback and was marked as a success, both in content delivery and participant impact, highlighting the readiness of MSMEs in Pinang to embrace sustainable growth models