ICCD (E-Journal - International Conference on Community Development)
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MARKETING INVASION FOR MSME GROUPS AT BANTARJAYA-BOGOR
Get PDFBusiness continuity is a non-static phenomenon due to several reasons such as global climate conditions, scarce resources, insecure and competitive global scenario, impending population increase, political instability, economic crisis, and new innovative technologies in the world. The main problem of a small industry is not just achieving a stable high level of performance but also maintaining its position in the market while competing with all the unexpected challenges that will come. situation in Bantarjaya Village, there are several problems that can be formulated as obstacles. These problems include how to create innovations related to product distribution patterns that are experiencing production difficulties and increasing sales volumes. Efforts to create innovations related to product distribution patterns that are experiencing production difficulties and increase sales volume. This needs to be done by providing knowledge and skills in implementing pilot-based marketing management methods to increase revenue. And supports coaching motivation and managerial and entrepreneurial skills. MSMEs spread across Bantarjaya Village are a reference in producing processed snacks. Such as dodol, rangginang, and other dry cakes, in the household food products industry. Trade services are of course very important so that society continues to develop in a better direction. However, until now, his party together with all human resources of the Bantarjaya Village government continue to struggle to achieve the work program that has not been completed
PUBLIC COMMUNICATIONS TRAINING FOR YSS-TRANSGENDER ORGANIZATION
Get PDFFor some segments of society, transgender individuals are considered a social ailment. Subtly, the community shuns transgender individuals; crudely, they ostracize and intimidate them. The issue becomes complex as transgender individuals exist and live within society. The design and implementation team of the Community Engagement Program (PKM) endeavors to address the aforementioned issue by providing public communication training to a group of transgender individuals who are members of YSS (Yayasan Srikandi Sejati), a community organization that facilitates discussions leading to solutions for transgender society. A brief analysis reveals that the partners can leverage knowledge related to public communication to enhance their competency when interacting with the community. The intended knowledge encompasses an understanding of public communication practices, comprehension of the necessary components of communication to be employed during public communication practices, suitable communication solutions for transgender individuals during their interactions in society, and more. The objective of this team's PKM is in line with the purpose stated in the second paragraph of this Abstract
INVOLVEMENT OF CELEBRITIES IN YOUTH PROGRAMS: A CASE STUDY OF THE ENTERTAINMENT-EDUCATION APPROACH AT THE MINISTRY OF YOUTH AND SPORTS OF THE REPUBLIC OF INDONESIA
Get PDFIndonesian youth can potentially be agents of change but also as a development problem. This article looks at the potential youth have to overcome the problems young people face. The Ministry of Youth and Sports of the Republic of Indonesia has a communication strategy. Development of communication is carried out by implementing an entertainment-education (EE) approach to youth empowerment. Entertainment education in youth development by the Ministry of Youth through a popular culture approach invites celebrities. The method used is directly observing youth programs and activities from a literature study. Entertainment Education, or the edutainment approach, combines participatory communication strategies and the diffusion communication model. The results of the EE approach involving celebrities gain broader and greater access to information and youth involvement. EE, as a model of social and behavioral change, has been proven to turn young people into agents of change
PROMOTING URBAN SUSTAINABLE DEVELOPMENT THROUGH COLLABORATIVE TRAINING OF TRAINERS PROGRAM PHASE 1 BETWEEN KARANG TARUNA UNIT 04 ULUJAMI AND UNIVERSITAS BUDI LUHUR
Get PDFThis paper discusses the conduct of community service held by the International Relations Study Program, Universitas Budi Luhur (UBL), in collaboration with the Communication Science Study Program UBL, Karang Taruna Unit (RW) 04 Ulujami, and journalist from March to July 2023. This program continues previous activities under a planned program developed in 2022 to be implemented in 2 years. Within the current period, the program was conducted through training for trainers (ToT) for the management and members of Karang Taruna Unit 4 Ulujami. The workshop covered serial presentations and simulations about digital literacy and peace education. As the final activities, the program not only involved 22 members of Karang Taruna, but also around 60 UBL students from various academic backgrounds and a national mass media journalist. The program results show a considerably high comprehension and determination of Karang Taruna members, not only to know about the issues discussed and shared but also to hone their skills. This achievement has become good news in setting the foundation for the continuation of the sustainable development program that would cover widened themes and be conducted through the implementation of a penta-helix bottom-up approach
THE EFFECTIVENESS OF HEALTH SERVICES IN HANDLING PATIENTS AT THE PAMULANG DISTRICT HEALTH CENTER, SOUTH TANGERANG CITY
Get PDFQuality health care is one of the satisfaction metrics that influence the patient's desire to return to effective health care The government itself. How is the Effectiveness of Patient Handling in Health Services at the Puskesmas of Pamulang District, South Tangerang City. To find out the effectiveness of Patient Handling in Health Services at the Puskesmas Pamulang District, South Tangerang City. In this writing, the author uses a qualitative method with a descriptive approach. The objectives achieved in the Pamulang Subdistrict Puskesmas unit have a variety of different opinions but the information on health services at the Pamulang Subdistrict Puskesmas runs quite transparently. the clarity of strategy owned by the Pamulang Puskesmas needs to have a clear direction and plan in accordance with the vision of health development in South Tangerang. The need to add health workers so that the goals achieved run well in accordance with the plan that has been planned. There needs to be an increase in practice hours from each poly and the health workers who serve must be swift to be more effective and there is no accumulation of patients. The ambulance fleet must be increased to overcome delays so that services become more effective and increase pre-facilities
ALTERNATIVE NATIONAL INSIGHT AND NATIONAL DEFENSE EDUCATION APPLICATION FOR HIGH SCHOOL STUDENTS (CASE STUDY: SMA YUPPENTEK 1 TANGERANG)
Get PDFThe National Insight and National Defense Education program aims to shape and increase students' awareness and ideological, political, social, cultural, defense, and security orientations. This program involves various aspects, including socialization, debriefing, education, and reinforcement. The activity material is structured to enable students to actively participate in simulations that prioritize national and state awareness, love for the motherland, and a sense of nationalism and patriotism. National Insight and National Defense Education activities at YUPPENTEK 1 High School in Tangerang City are manifested in various forms, such as indoor and outdoor workshops, discussion forums, panel discussions per class, as well as sessions on collecting and delivering ideas through brainstorming methods. Educational materials include an understanding of the functions and objectives of defending the state, the benefits of defending the state, as well as its application and utilization. The success of this program can be seen from the ability of participants to discuss, dialectic, and convey critical ideas from the material provided. The assessment results showed that 98% of participants had an excellent understanding of state defense material, accompanied by critical ideas, while the remaining 2% fell into the category of advanced material understanding with applicable critical ideas. It is expected that through this program, the students will have a deeper understanding of national defense and strong basic abilities in society in general, as well as in the school environment in particular
CLINIC IMAGE AND PATIENT VISITS: THE SERVICE-DIGITAL MARKETING CONNECTION
Get PDFThis study aims to investigate how the quality of service and digital marketing affect patients' interest in visiting a clinic, both directly and indirectly, with the clinic's reputation playing a middle role. The study involved 3,574 patients at the Aka Medical Center Primary Clinic in 2022, and 100 of them were surveyed for this research, which used statistical methods to analyze the data. Before the analysis, the researchers checked the accuracy and reliability of the survey. Then, they examined the collected data using statistical tests. The results show that the quality of service and digital marketing significantly influence patients' interest in visiting the clinic, both directly and through the clinic's reputation. This means that when the clinic provides excellent service and uses effective digital marketing, it boosts its reputation, which, in turn, attracts more patients
EVALUATING THE DIGITAL BUREAUCRACY POLICY: POPULATION DOCUMENT DIGITALIZATION IN DIRECTORATE GENERAL OF POPULATION AND CIVIL REGISTRATION
Get PDFThe purpose of this study is to evaluate government policies on public services, namely the Minister of Home Affairs Regulation Number 7 of 2019 concerning Online Population Administration Services. Policy evaluation needs to be carried out because to determine the extent to which policy implementation has been achieved, evaluation is needed so that improvements can be made in the future. Based on this, the focus of this research is how public services through digitizing population documents in population administration services are based on policy evaluation theory. To answer this problem, a descriptive qualitative research method with an interactive model from Miles and Heberman is used. Each policy evaluation criteria proposed by William N. Dunn is described based on the criteria of effectiveness, efficiency, adequacy, equity, responsiveness, and accuracy. The key informants selected are officials who make and implement policies, as well as the people who are the target of the policy. The result of the study shows that policies that have been running well and have received Population Administration Services Online can be assessed for their success and improvement records
DIGITAL MARKETING IN BUSINESS DEVELOPMENT OF MICRO, SMALL, MEDIUM ENTERPRISES (MSMES) DAPURMAMIMA
Get PDFIn the digital era, every activity should be carried out in a practical and integrated way through the use of technology. Mastery of theory and science must be balanced with mastery of technology and information. Therefore, efforts are made to fulfill and improve the quality of Human Resources (HR). Therefore, it is necessary to hold an activity to provide a solution that can improve the quality of human resources in MSMEs, especially in the culinary sector. This activity aims to improve the quality of Dapurmamima MSMEs with business and technology support, increasing sales which can be used by partners in the culinary sector such as Tumpeng. The method used in this activity is mentoring and training by BINUS University PKM members for Dapurmamima MSME partners. This research goal is that partners will have a new marketing strategy through digital marketing by utilizing social media and business training to increase the competitiveness of Dapurmamima MSMEs. There are four parts to the results of this research, including increasing knowledge about digital marketing for MSMEs, being able to manage a team well, then being able to create a social media platform, and creating a website domain for the needs of increasing MSME business
WEB APPLICATION AS MEDIA INFORMATION AND TOURISM PROMOTION IN THOUSAND ISLANDS PRAMUKA ISLAND IN THE INDUSTRIAL AGE 4.0
Get PDFTourism is one of the driving wheels of the economy for people living in Thousand Island. Tourists must get any information as easily as possible. Unfortunately, the Rumah Hijau Community still used traditional ways to handle ticketing, promoting, and handling other tourism activities in Pulau Pramuka and Pulau Panggang. Tourists would not get the newest information about tourism activities. Tourists will find it difficult to book homestays on Pramuka Island and Panggang Island. Likewise, if local MSMEs have souvenirs or other specialties that can be sold, so far the information they sell to tourists is only through word of mouth. Therefore, information media is needed, namely a website, which can distribute information quickly and precisely. The website will make it easier for Rumah Hijau to organize ordering and sales data. Tourists will also be able to view information easily. In this technology era, website applications can help to boost the promotion and sharing of information for tourism activities