ICCD (E-Journal - International Conference on Community Development)
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ENHANCING TUGU JAWA SOY SAUCE BRAND VISIBILITY THROUGH PRODUCT PHOTOGRAPHY
Get PDFThe MSME sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSME which operates in the field of producing soy sauce made from local black soybeans with several product variants including sweet soy sauce, spicy soy sauce, barbeque soy sauce, etc. Based on the situation analysis, several problems were found, including those related to marketing management aspects related to marketing using digital platforms. There are still limited marketing media that support digital marketing, including product photography, e-catalogs and social media content. Community service with this MSME scheme aims to increase HR capacity in marketing promotions including product photography, designing e-catalogs and social media content. In this community service activity, the service team provides intensive counseling and assistance to partners related to marketing aspects. Service partners will be trained to prepare marketing content which will later be implemented on various digital platforms. This community service is very important to help soy sauce industry increase their production capacity, as well as market and distribute services through digital channels. It is hoped that carrying out these community service activities can help MSMEs become more productive.The academic output produced through this activity is that students involved in this community service activity can apply the knowledge gained in lectures to be implemented with partners. Apart from that, students also get direct experience when engaging and interacting with service partner community groups. Lecturers can also contribute to society based on the results of previous research. Meanwhile, the expected outcome of partner empowerment through this activity is that partners will gain insight so that they have the ability to implement marketing strategies in an effort to optimize the marketing of products managed by partners. In this way, it is hoped that this program can make independent partners economically sustainable
INCREASING THE CAPACITY OF MSMES WITH INTEGRATED MARKETING PROGRAMS AT MSMES IN CIGANJUR, JAGAKARSA, SOUTH JAKARTA
Get PDFMicro, Small, and Medium Enterprises (MSMEs) in Ciganjur Village, Jagakarsa, South Jakarta, often experience difficulties in marketing their products and building a strong brand image. Therefore, a community service program was conducted to help MSMEs improve their understanding and skills in integrated marketing. This program was implemented through a series of intensive training activities, including lectures, Q&A sessions, and simulations. In the lectures, participants were introduced to integrated marketing concepts, marketing strategies, and relevant techniques. Furthermore, the Q&A session provided an opportunity for participants to clarify concepts that were not well understood and get advice from the facilitator. Through simulations, participants practiced the concepts they had learned in real situations, so that they could test their understanding and skills in facing real marketing challenges. It is hoped that through this community service, MSMEs in Ciganjur Village can improve their ability to implement more effective marketing strategies, increase market penetration, and strengthen their brand image. Continuous support from the local government and active commitment from MSME partners are essential for the success of this program. 
THE INFLUENCE OF WORK COMMITMENT, CAREER DEVELOPMENT, AND LEADERSHIP STYLE ON WORK EFFECTIVENESS THROUGH SATISFACTION WORK AS A MEDIATION VARIABLE IN PT. FARABI GLOBAL
Get PDFThe partner in this PKM (Community Service Program) is the Indonesian Community Organization (PERMAI) MSMEs in Penang, Malaysia. These MSMEs, which produce a variety of products such as food, beverages, and handicrafts, have shown promising growth. However, this development must be complemented by advancements in information technology, particularly in digital marketing, finance, accounting, and academic knowledge. Despite the rapid growth of digital media, many MSME actors within PERMAI face challenges in effectively utilizing digital marketing. The lack of skills in this area hampers their ability to compete in an increasingly digital marketplace. As a result, the need for training in digital marketing has become crucial for these MSME players. This program aims to provide MSME actors in PERMAI with the necessary skills to master digital marketing. First, many of them have not fully utilized digital platforms to promote their products. Second, without these digital marketing competencies, it becomes difficult for MSMEs to stay competitive in the market. The training focuses on providing directed mentoring, tailored to the specific needs of the MSMEs, to help them effectively adopt digital marketing strategies and enhance their business operations in the long run
IMPLEMENTATION OF INDUSTRIAL REVOLUTION 4.0 WHICH CAN ACCELERATE THE SUSTAINABILITY OF CLEAN WATER
Get PDFIndustry 4.0 is changing the way that businesses conduct their operations. Businesses are under pressure to make full use of information technology and prioritize automation throughout their whole operation. Environmental Social Governance (ESG) is also emphasized in this time. ESG encourages businesses to conserve the environment fully to safeguard the planet. One of the ongoing issues is a lack of water. The purpose of this essay is to establish a direct link between industrial 4.0 and water sustainability. This publication's literature offers some reliable information. One requirement for businesses to remain competitive in the industrial era 4.0 and water sustainability is that they must be able to maintain their operation process. It can be determined that industry players must conduct a deeper analysis of their business model, business process, delivery channels, and management model to be able to respond to the challenges of the industrial revolution 4.0 and the water sustainability requirement by using several approaches
EFFORTS TO IMPROVE UNDERSTANDING OF FINANCIAL STATEMENTS BASED ON SAK EMKM FOR MSMES IN THE MERUYA SELATAN REGION
Get PDFIn developing countries such as Indonesia, micro, small, and medium enterprises (MSMEs) play an important role in creating jobs, driving economic growth, and encouraging business development. In the midst of the growth of the MSME sector in Indonesia, there are several problems that make MSMEs still not achieve optimal progress. One of the reasons is the lack of awareness of the importance of financial management. Because they do not know much about financial management, MSME players tend to ignore regulations. However, accounting records and financial management will be very helpful in assessing performance. SAK EMKM, which came into effect on January 1, 2018, is a financial accounting standard for small and medium enterprises (MSMEs). However, MSMEs in the Meruya Selatan Region lack understanding of SAK EMKM and skills in preparing SAK EMKM-based financial statements. This is because not all MSME business owners have economic education, especially accounting. The results of the activity showed that the participants were very enthusiastic and gave positive responses to community service activities. The questionnaire results showed that they strongly agreed by 40% on a scale of 4 with the workshop activities for preparing financial reports regulated by SAK EMK
INCREASING THE SELLING POWER OF MICRO, SMALL AND MEDIUM ENTERPRISES THROUGH TECHNOLOGY OPTIMIZATION IN THE NORTH MERUYA AREA, WEST JAKARTA
Get PDFThe MSMEs in Meruya Utara Urban Village are essential to the local economy, particularly for middle- and lower- income communities. However, these businesses face several challenges, including (1) limited promotion of their products, (2) lack of familiarity with online sales opportunities, and (3) limited digital literacy, particularly in using online platforms for marketing. The potential for growth lies in empowering members of the small industry craftsmen association to utilize online media for product promotion, which could significantly boost their business turnover. This initiative is designed to introduce the community to the concept of digital promotion, equipping MSME actors with the knowledge and skills needed for effective online marketing. By learning to use digital tools, MSME players in Meruya Utara can better promote their products and increase their market reach. The program aims to enhance participation and involvement of MSME actors in digital marketing, ultimately leading to increased consumer awareness and sales. The urgency of this empowerment effort is to provide ongoing assistance and optimize digital media usage, enabling MSME actors to conduct massive promotions that significantly impact their target audience and drive sales growth
RAWA BELONG FLOWER MARKET REVITALIZATION INTO DKI JAKARTA TOURIST DESTINATION
Get PDFRawa Belong Flower Market is a distinctive market structure, various types of flowers and ornamental plants on offer, and its influence on local communities and tourism, this market teaches us about the importance of maintaining a balance between humans and nature. Like businesses in general, traders at the Rawa Belong Flower Market also face several problems that require creative solutions and effective solutions. In facing these problems, traders need to have flexibility, knowledge, and the right strategy to remain competitive and sustainable in a dynamic market. Binus University with the mission to empower the nation has put its commitment to assist Rawa Belong Flower Market to increase the competencies of the traders also to promote the site to achieve a higher competitive advantage to be able to position as attractive tourist destination in Jakarta. The one-year empowerment program was implemented successfully covering, providing training, coaching, and maintaining the market physical facilities. The program was involving team of Binus University lectiures and students from multi program and campuses. To ensure that the program was run according to plan, an impact measurement was conducted. The result showed that the participant was satisfied with the program, perceived the program beneficial and willing to have a continuous program in the future. 
PKM: ENCOURAGING THE ATTRACTIVENESS OF MOROTAI IN THE MANAGEMENT OF HISTORICAL AND BAHARI TOURISM DESTINATIONS IN TANJUNG DEHEGILA VILLAGE
Get PDFMorotai Island Regency as one of the tourist destinations that has the potential for natural and cultural tourism that has the potential to be developed into an attraction for tourist visits, both domestic and foreign tourists. The charm of Morotai Island is able to divert the eyes of tourists so that more tourists come to Morotai Island and enjoy the beautiful charm of amazing tourist objects, with the charm of natural tourism and strong historical tourism able to make Morotai Island one of the 4 favorite tourist attractions in North Maluku by foreign tourists and domestic tourists. The purpose of this community service is to encourage tourism management of Morotai Islands and encourage policies that must be prepared by the Morotai Regency Government so that they can be used as guidelines for stakeholders in the world of tourism in Morotai Regency to jointly realize tourism recovery and be able to bring tourists to travel to Morotai Island.The development of marine and historical tourism in Morotai Island Regency can be in line with strengthening the identity of Morotai Island Regency as an area that became part of the history of World War II. From the results of this service, recommendations can be given to the Regional Government of Morotai Island Regency to be able to develop and promote marine and historical tourism destinations in Morotai Island Regency as the main tourist attraction
ENTREPRENEURIAL PLANNING STRATEGY AT MERUYA UTARA-KEMBANGAN-JAKARTA
Get PDFThe classic problems faced by MSMEs are internal problems, namely the low professionalism of MSME management staff, limited capital and lack of access to banking and markets, as well as the ability to master technology which is still lacking. In Indonesia, family entrepreneurship has begun to emerge and this can be seen in various franchise businesses such as fast food franchises, retail store franchises service businesses, and so on. With the above problems, the community service team held business plan socialization activities in creating family entrepreneurship. The development of family entrepreneurship can also support economic growth in countries such as the United States, where 90 percent of the 15 million companies are family companies and have contributed 40% of the GNP of the United States. Meanwhile, understanding business planning in developing family entrepreneurship can prevent disputes and conflicts. occurs in companies, so that in the end it can reduce poverty rates and improve community welfare. Family economic problems can be overcome by carrying out various family-based entrepreneurial activities. Family-based entrepreneurship can be developed to reduce dependence on work from both government and private companies
INCREASING FAMILY ENTREPRENEURSHIP OPPORTUNITIES
Get PDFOne solution to family problems can be overcome by carrying out various family-based entrepreneurial activities. Family-based entrepreneurship can be developed to reduce dependence on job vacancies from companies, both government and private. Meanwhile in Indonesia, families like this have started to emerge and this can be seen in franchise businesses such as fast food franchises, retail store franchise service businesses, and so on. With the above problems, the service team carried out business counseling activities to create family entrepreneurship. By understanding business planning in developing family entrepreneurship, it will improve community welfare. Carrying out community service activities in a post-pandemic period like this is very challenging for our implementation team. We also adapt the form of activity to the needs and desires of the thirst for information regarding the preparation of post-pandemic business plans which of course see changes in business activities, by preparing business plans based on green management which is currently becoming a trend. between business actors in a deliberate and planned manner to improve the performance and sustainability of MSME businesses. It is hoped that this socialization will provide convenience for MSMEs, especially those in Marunda Flats, Marunda Village, Cilincing District, North Jakarta. able to make its business competitive and sustainable