ICCD (E-Journal - International Conference on Community Development)
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DRIVING MSME DIGITAL TRANSFORMATION IN MERUYA SELATAN: THE ROLE OF MANYCHAT AI IN SUSTAINABLE GROWTH AND INTELLIGENT AUTOMATION
No full textMicro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic growth, yet they often face significant barriers, including limited financial literacy and digital adaptation challenges. This study explores the implementation of ManyChat AI, an artificial intelligence-powered chatbot platform, as a strategic tool to enhance MSME operations in Meruya Selatan. Through structured training, mentorship, and hands-on implementation, participants learned to automate customer interactions, improve marketing efficiency, and optimize data-driven strategies. The findings indicate that AI-driven automation significantly enhances customer engagement while reducing operational costs, as well as sustainable profit. However, challenges such as language barriers and digital literacy gaps require continuous support for effective adoption. The role of community partners (mitra) proved essential in facilitating MSME participation and aligning the training with real business needs. This research highlights the transformative potential of AI technology in empowering MSMEs, reinforcing the need for long-term digital, profits risk management literacy programs and sustainable AI integration. Future studies should investigate scalable models for chatbot automation tailored to MSME ecosystems
BASIC PUBLIC SPEAKING TRAINING AND PREPARATION OF PRESENTATION MATERIALS FOR RPTRA OFFICERS THROUGHOUT DKI JAKARTA
No full textThis community service program was designed to strengthen the communication capacity of RPTRA (Child-Friendly Integrated Public Space) managers in DKI Jakarta through training on basic public speaking skills and presentation material development. The training was conducted on August 11–13, 2025, at the PKK Melati Jaya Building, Jagakarsa, involving 40 participants from various RPTRA locations across Jakarta. The main objective was to improve participants’ confidence in delivering public communication, enhance their ability to interact with diverse audiences, and develop attractive presentation materials to support their communication practices. The program combined theoretical insights with practical exercises, focusing on verbal and nonverbal communication, audience engagement, and the design of effective PowerPoint slides. Observations, pre-tests, and post-tests demonstrated a significant improvement in participants’ performance, particularly in terms of overcoming speaking anxiety, using body language appropriately, and adjusting presentation content according to audience needs. The training also emphasized the importance of creativity and visual design in presentation materials to ensure messages are conveyed effectively and persuasively. The results highlight the relevance of equipping community-level public service managers with communication and presentation skills, as these abilities not only support internal coordination but also strengthen RPTRA’s role as a bridge between government programs and local communities. This program is expected to serve as a replicable model for enhancing public communication skills in other community-based institutions
CROSS-COUNTRY COLLABORATION DRIVES DIGITAL TRANSFORMATION OF INDONESIAN DIASPORA UMKM IN PENANG
No full textThis study explores a cross-border community engagement program focused on accelerating the digital transformation of Indonesian diaspora Micro, Small, and Medium Enterprises (MSMEs) in Penang, Malaysia. Conducted collaboratively by Universitas Mercu Buana and Universiti Sains Malaysia, this initiative addresses the limited digital capacity among diaspora entrepreneurs through strategic training in financial technology (fintech), digital literacy, marketing, and cybersecurity. Utilizing participatory methods grounded in andragogy and community-based participatory research (CBPR), over 30 MSME actors received three days of structured, hands-on workshops tailored to their business needs. The program yielded notable behavioral shifts, with more than 85% of participants adopting digital tools for business operations. Additionally, the initiative formalized transnational cooperation through the signing of a memorandum of understanding (MoU) and the formation of the Ngeo Digital UMKM Task Force Permai, ensuring long-term sustainability. This paper contributes to the literature on diaspora development, higher education engagement, and digital inclusion by presenting a scalable and replicable model for inclusive economic empowerment. Empirical findings are situated within the theoretical frameworks of the triple helix innovation model and grassroots digital diplomacy, offering significant implications for policy, academia, and international development
ENHANCING READINESS TO CHANGE AND WELL-BEING AMONG INDONESIAN MIGRANT WORKER IN MALAYSIA
No full textIndonesian migrant workers in Penang face significant challenges, as many are trapped in low-skilled, low-paying jobs that limit their career advancement opportunities. This lack of readiness to change hinders their pursuit of further education and training, resulting in stagnant skills and reduced employability in better-paying positions. Consequently, this situation often leads to low social mobility and mental health issues due to the stress of being away from home. Improving readiness to change is crucial for these workers, as it facilitates adaptation to new cultural and social environments, enhancing their integration into the local community. It also motivates them to seek further education and training, thereby improving their skills and employability. The concept of readiness to change is derived from the Transtheoretical Model (TTM), which outlines the stages individuals experience when modifying behavior. Understanding an individual's current stage of readiness allows for tailored interventions that promote personal growth. To address these challenges, the proposed community service program aims to enhance the skills and well-being of Indonesian migrant workers, ultimately improving their job productivity. The program will conduct workshops, seminars, and learning sessions aligned with the stages of readiness to change, focusing on positive psychology principles such as fostering positive emotions, building emotional resilience, and enhancing interpersonal skills. Interventions will utilize motivational interviewing techniques to assess individual readiness and provide tailored support. Cognitive-behavioral strategies will encourage participants to reframe negative thoughts and adopt a positive outlook. Practical exercises will assist participants in setting achievable goals and developing action plans for personal and professional growth. In summary, this community service program is designed to enhance the readiness to change among Indonesian migrant workers in Penang, equipping them with the necessary skills and support to navigate their challenges and improve their overall quality of life
FAMILY MATTERS: ADDRESSING DIFFICULTIES IN FAMILY RELATIONSHIP THROUGH INTERACTIVE WORKSHOP
No full textAn interactive workshop was being held in The Ministry of Manpower in cooperation with Dharma Wanita Persatuan organization. The workshop discussed recent family issues regarding keeping the passion and commitment, practicing good communication and good parenting, while maintaining positive regards to each other. Of all 433 workshop participants, we matched the data of pre-test and post-test from 74 participants. The result showed potential benefits of the workshop indicated by the improved knowledge by the participants. Implementation and relevance to daily life were discussed further in this filed report from the workshop
USING SOCIAL AND DIGITAL MEDIA RESPONSIBLY AND HEALTHY: ISSUES AND CHALLENGES
No full textThe use of social and digital media platforms has grown rapidly, particularly in the aftermath of the Covid-19 pandemic. Initially, the use of digital information platforms was intended to fill the gap in communication patterns needed to help people stay connected. As time progressed, awareness began to grow regarding the negative impacts of such technologies. These negative impacts have given rise to various problems within social and digital media platforms. This study is qualitative research in which the researcher plays an important and decisive role, striving to remain as objective as possible in order to achieve the research objectives. The researcher employed observation, direct participation, literature study, the collection of relevant data, and comparison with related studies. Promoting literacy in the use of social and digital media platforms is therefore a crucial effort for the government, society, and all related stakeholders. Raising awareness of such literacy is essential. The responsible and ethical use of digital social media—based on ethical principles, awareness of consequences, and accountability—forms the foundation for creating a healthier and more constructive public sphere. Proper use of social and digital media platforms can contribute to a public space that is ethical, healthy, and responsibility
COLLABORATION FOR SUSTAINABILITY: THE SYNERGY BETWEEN PERMAI MALAYSIA AND UMB JAKARTA IN BUILDING AN EMPOWERED COMMUNITY
No full textThe Indonesian Community Association (PERMAI) in Malaysia serves as a platform for the Indonesian diaspora, actively contributing to social, educational, and cultural development. As a dynamic organization, PERMAI continuously seeks strategic partnerships to enhance the capacity and skills of its members. One of the key initiatives supporting sustainability efforts is its collaboration with Universitas Mercu Buana (UMB) Jakarta.This partnership aims to strengthen the competencies of PERMAI members through training programs, seminars, and skill development in technology and entrepreneurship. With academic and non-academic programs supported by UMB Jakarta, PERMAI members gain access to quality education, improving their global competitiveness. Beyond professional skills enhancement, this initiative also instills sustainability values, including green economy principles, resource management, and responsible business practices.In addition to education, the collaboration focuses on community empowerment through research and social engagement programs. Together, PERMAI and UMB Jakarta develop social-based projects designed to improve community welfare and promote ethical business practices. By integrating environmental awareness and sustainability into various initiatives, this collaboration contributes to creating a resilient, innovative, and sustainability-oriented community.Through the synergy between PERMAI Malaysia and UMB Jakarta, the goal is to cultivate a diaspora generation that excels academically and professionally while demonstrating a strong commitment to environmental and social responsibility. This partnership aspires to create a future where Indonesian communities in Malaysia and beyond are not only equipped with the necessary skills to succeed but also actively engaged in fostering sustainable and inclusive development
TRAINING AND IMPLEMENTATION OF COMPUTER-BASED EXAM APPLICATION USING LARAVEL FOR TEACHERS AND STUDENTS OF SMPN 206 JAKARTA BARAT
No full textThis community service activity aims to enhance the digital literacy of teachers and students at SMPN 206 Jakarta Barat through the development and implementation of a secure and efficient computer-based testing application using Laravel. By applying the Participatory Action Research (PAR) method, this program ensured active involvement from the school community, promoting both system usability and sustainability. The training sessions introduced practical skills in operating and managing the application, with a focus on data security and ease of access. The results showed improved competence among participants and successful integration of the application into school testing activities. The initiative also received strong support from local stakeholders, including Kelurahan Meruya Selatan, which contributed to the smooth execution of the program. Further development is encouraged to integrate this system with broader academic reporting tools and provide continuous training for future users
MEDIA LITERACY ON PREVENTION OF PORNOGRAPHY ON SOCIAL MEDIA AND SEXUAL VIOLENCE AGAINST ADOLESCENTS IN MALAYSIA
No full textThe current rampant social problems are related to the impact of pornography on social media and the occurrence of sexual violence in society. Pornography has very great dangers, especially if someone is addicted. Not only can drugs cause addiction, but pornography can also cause addiction. Based on research by Bingham and Piotrowski in the Psychological Report entitled Online Sexual Addiction, the characteristics of people who are addicted to cybersex include: lacking social skills and preferring to be immersed in sexual fantasies. In addition, pornography addiction can also lead to sexual violence, such as fraud and sexual intimidation, including threats or attempts to defraud, sexual exploitation, forced prostitution, and unwanted sexual relations. Sexual violence can happen to anyone, whether male, female, or child. These acts that harm victims can occur anywhere in the world, including among teenagers in Malaysia. Therefore, it is necessary to conduct Media Literacy on Pornography on Social Media and Sexual Violence for teenagers in Malaysia as a form of prevention against sexual violence and the impact of pornography on social media on adolescents in Malaysia, especially in Penang Island. This aims to prevent negative things from happening due to pornography and sexual violence on social media
THE IMPACT OF MARKETING THROUGH LIVE STREAMING OF THE SHOPEE E-COMMERCE PLATFORM ON THE DECISION TO PURCHASE LUCU KIDS CHILDREN'S CLOTHING PRODUCTS
No full textThis study aims to determine the impact of marketing through live streaming of the Shopee e-commerce platform on the purchase decision of LUCU Kids products. The research includes the marketing strategies used, the identification of factors that influence consumer purchases and the effectiveness of live streaming that influences purchase decisions. The research method used is qualitatively quasi-experimental with a one-group pretest-posttest design. Data collection techniques through live streaming experiments, observation and documentation. The results of the study show that marketing through live streaming encourages consumer purchase decisions. These findings provide important implications for business actors in optimizing digital marketing strategies in the e-commerce era. (C.E.J.P