iLearning Journal Center (IJC)
Not a member yet
591 research outputs found
Sort by
Perencanaan Strategis Sistem Informasi dan Teknologi Informasi pada STIE Pertiba Pangkalpinang
Get PDFAs one of the pioneers of the STIE Pertiba Pangkalpinang management study program, it strives to continuously improve its competitiveness and strategic advantage compared to other similar high schools, STIE Pertiba Pangkalpinang must have a Strategic Planning of Information Systems and Information Technology that is in line with the organization\u27s vision and mission. The purpose of this research is to develop the IS/IT needs of STIE Pertiba Pangkalpinang to support public services, academics, students, lecturers and staff at STIE Pertiba Pangkalpinang. This study uses a qualitative descriptive research using the Ward and Peppard framework with several analytical tools to analyze the external environment with PEST and Porter Five Forces, the Internal Business Environment with SWOT, CSF and Value Chain, External IS/IT Environmental Analysis with IS Technology Trends. Latest IT and Internal IS/IT Environmental Analysis with McFarlan Grids Analysis. The results show that the Ward and Peppard Frameworks can see various perspectives of the company in terms of internal and external strengths and weaknesses on the business side or IS/IT, so they can identify future IS/IT portfolio needs required by the company through the IS/IT business strategy process. IT, IS/IT management and IT strategy. And produced 3 (three) strategies, namely IS business strategy, IS/IT Management Strategy and IT strategy to help STIE Pertiba Pangkalpinang increase its competitive advantage.Sebagai salah satu pioner sekolah tinggi program studi manajemen STIE Pertiba Pangkalpinang berupaya terus meningkatkan daya saingnya dan keunggulan strategis dibandingkankan sekolah tinggi lain yang sejenis, maka STIE Pertiba Pangkalpinang harus memiliki Perencanaan Strategis Sistem Informasi Dan Teknologi Informasi yang sejalan dengan visi dan misi organisasi. Adapun tujuan penelitian ini adalah untuk menyusun kebutuhan SI/TI STIE Pertiba Pangkalpinang untuk mendukung layanan publik, akademik, mahasiswa, dosen dan staf di STIE Pertiba Pangkalpinang. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif dengan menggunakan framework Ward dan Peppard dengan beberapa alat analisis untuk menganalisis lingkungan ekternal dengan PEST dan Porter Five Forces, Lingkungan Internal Bisnis dengan SWOT, CSF dan Value Chain, Analisis Lingkungan SI/TI Eksternal dengan Trend Teknologi SI/TI Terkini dan Analisis Lingkungan SI/TI Internal dengan Analisa McFarlan Grids. Hasil penelitian menunjukkan bahwa Framework Ward dan Peppard dapat melihat berbagai sudut pandang perusahaan dalam segi kekuatan dan kelemahan internal dan ekternal pada sisi bisnis ataupun SI/TI, sehingga dapat mengidentifikasi kebutuhan portofolio SI/TI masa depan yang diperlukan oleh perusahaan melalui proses strategi bisnis SI/TI, manajemen SI/TI dan strategi TI. Serta dihasilkan 3 (tiga) strategi, yaitu strategi bisnis SI, Strategi Manajemen SI/TI dan strategi TI untuk membantu STIE Pertiba Pangkalpinang meningkatkan competitive advantage
Membangun Sistem Rekomendasi Hotel dengan Content Based Filtering Menggunakan K-Nearest Neighbor dan Haversine Formula
Get PDFPeningkatakan pertumbuhan industri hotel pada tiap tahunnya dan preferensi konsumen yang bervariasi dalam kebutuhan layanan hotel mengakibatkan konsumen lebih konsumtif dalam memilih hotel. Kurangnya pilihan kriteria bobot pada penyedia layanan hotel mengakibatkan konsumen mengalami kesulitan dalam memilih hotel yang sesuai dengan preferensinya, sehingga diperlukan sebuah sistem rekomendasi hotel sebagai pilihan alternatif dalam memilih hotel. Dalam penelitian ini digunakan permodelan Case Based Reasoning (CBR) untuk memberikan pembelajaran kepada sistem. Pilihan dari user pada pilihan hotel secara otomatis akan disimpan ke dalam database dan dijadikan sebagai data training sehingga sistem akan mendapatkan informasi secara berkelanjutan. Pada penelitian ini diberikan tiga jenis kebutuhan antara lain Kebutuhan Prioritas (KP), Kebutuhan Umum (KU) dan Kebutuhan Tambahan (KT) dan atribut yang digunakan terdapat enam yaitu: fasilitas, lokasi, harga, tipe kamar, bintang dan skor yang sangat mempegaruhi hasil rekomendasi. Untuk setiap nilai bobot yang ada, dilakukan uji validitas bobot kepentingan menggunakan pairwise comparison matrix (PCM) sehingga nilai bobot menjadi valid dengan rentang nilai 0-1. Selain itu penerapan content based filtering menggunakan metode haversine formula dan K-Nearest Neighbor (KNN) dalam menentukan nilai terdekat dengan data training. Dari eksperimen, didapatkan hasil pengukuran performansi yang memuaskan berupa rata-rata kemiripan (similarity) sebesar 84.50%
Kata kunci : Case Based Reasoning, Content Based Filtering, Haversine Formula, K-Neares
Brand Ambassador and Brand Personality on Decision to Purchase Nature Republic in Karawang
No full textCosmetics have become a necessity for society, especially women. The country that is currently famous for its cosmetic products is South Korea. The famous Korean cosmetic product in Indonesia is Nature Republic. In 2019, Nature republic\u27s sales experienced a very drastic decline. Strategies that can be used to increase sales are Brand Ambassador and Brand Personality. The method used in this research is quantitative research methods. This research uses descriptive research with a quantitative approach. A sample of 270 respondents. The sampling technique used was stratifed sampling. The results showed that Brand Ambassador and Brand Personality had a strong enough correlation, namely 48.8%, partially Brand Ambassador to purchasing decisions had an effect of 7.6%, partially Brand Personality on purchasing decisions had an effect of 54.9% and simultaneously Brand Ambassador and Brand Personality for Purchase Decision by 62.5%. Meanwhile, 37.5% was influenced by other variables which were not researched. There is a Partial Influence of Brand Personality (X2) on Purchase Decisions (Y) for Korean Nature Republic Cosmetics Users in Karawang Regency of 0.549 or 54.9%. This shows that Brand Personality (X2) contributes or has a positive effect on Purchasing Decisions (Y). The simultaneous influence of Brand Ambassador (X1) and Brand Personality (X2) on Purchase Decisions (Y) of Korean Nature Republic Cosmetics Users in Karawang Regency is 0.625 or 62%, while the remaining 37.5% is influenced by variables not studied. This shows that Brand Ambassador (X1) and Brand Personality (X2) together have an influence on the Company\u27s Purchasing Decision (Y). Korean Cosmetics User Nature Republic in Karawang Regency
The Basic Factors Driving The Intention To Pay Zakat
No full textThe role of zakat is significant not only as a means of worship but also zakat has a powerful social and economic aspect. Many previous studies have found that zakat that can be appropriately managed will solve social problems such as the gap between the rich and the poor, social jealousy, etc. In addition, zakat in economic terms was also found to reduce poverty rates, encourage economic growth and increase welfare. In this study, the factors considered are knowledge, attitudes, moral norms, and descriptive norms. Knowledge is related to the ability that is generally owned by someone pertaining to tithe activities. The research method that will be used is using the structural equation model method. With this method, it is hoped that the impact, both direct and indirect, will be seen in detail. This study indicates that the knowledge of a muzzaki and the moral norms he adheres to influence the person\u27s intention to pay zakat significantly. Furthermore, in this study, it is also known that moral norms have a stronger impact between the two, namely knowledge and moral norms. In addition, this study also found that descriptive norms and attitudes did not significantly affect the intention to pay zakat on muzakki. The results of this study can be used in building tithe intentions, especially for zakat institutions, in terms of creating and building messages and appeals that are more appropriate for muzzaki
Analysis of the Effect of Quality, Service Price and Satisfaction on Patients and Their Impact on Visits to Exclusive Dental Clinics in South Jakarta
No full textThe low rate of repeat visits in exclusive dental clinics is an interesting problem to study. From the available data, as well as interviews with several owners of exclusive dental clinics in cities of Jakarta, Surabaya, Samarinda and Banjarmasin in Indonesia as well as from the initial observations at exclusive dental clinics in South Jakarta, we found that the rate of repeat visits for existing patients was much lower than for new patients. From previous studies, it was also found that patient visits to the dental clinic were very low. This was influenced by the low level of patient satisfaction with the dental clinic. Their article mentions that retaining existing patients who make repeat visits at health clinics is about five times more profitable than serving new patients. This study aims to determine the effect of quality, service price and patient satisfaction on patient loyalty which influences patients to make repeat visits to exclusive dental clinics in South Jakarta, Indonesia. The subjects of this study were patients who had made at least two visits to the same exclusive dental clinics in South Jakarta, as well as patients who had previously visited other exclusive dental clinics. In this study, the approach used is a quantitative approach, and the type of data used in this study uses quantitative data in the form of questionnaire tabulations and qualitative data in the form of the research object general observations. We collect primary data through respondents\u27 answers to questionnaires and secondary data sources through information on the population of DKI Jakarta Selatan and the characteristics of the middle-upper economic community
Analysis of Covid 19 Data in Indonesia Using Supervised Emerging Patterns
No full textThis research method uses CRISP-DM with emerging pattern supervision modeling and EPM Algorithm. The contribution of the research is to assist the Government in overcoming the problem of the spread of the COVID-19 cluster in several regions in Indonesia. The research aims to implement information on the COVID-19 data mining pattern in the DKI Jakarta area. The problems faced are the difficulty of identifying the pattern of COVID-19 data in one area, it is difficult to dig up data on the http://corona.jakarta.go.id website. It is not easy to decide on the handling of COVID-19. The output of the research results in a cluster of information on COVID-19 in the DKI Jakarta area based on Significance level depends on the Covid Map In terms of Region, Status, Gender, & age And Signification can be the basis for determining covid OTG, DTG, and Positive. The theoretical and practical implications can be stated as follows: The use of supervised emerging pattern methods can affect the processing of COVID-19 data. For 5 Regions in DKI Jakarta and distribution to determine covid OTG, DTG, and Positive. The result of the development of this data mining system is to produce pattern reports to produce Supervised Emerging Patterns technology for decision making at the COVID-19 Task Force in DKI Jakarta
Muslim Consumers\u27 Preferences on Interest in Buying Halal Food and Beverage Products with moderating variables of gender and education in DKI Jakarta
No full textThe purpose of this study was to analyze the preferences of Muslim consumers towards buying interest in Halal Food and Beverage Products in DKI Jakarta. The independent variables are Price, Islamic Brand, Product Knowledge and Religious Knowledge with the dependent variable being Product Halal Intention with the variable gender and education moeration. Methodology used is quantitative with SEM AMOS analysis tool, the population is DKI Jakarta society, with 225 respondents aged 17 years and over who are Muslims as consumers of halal food and beverages as the sample. with the intent of the research. The results of the study directly have two variables that affect the halal intention of the product (product knowledge and religious knowledge on the halal intention of the product) and the second variable has no effect on the halal intention of the product (price and Islamic brand on the halal intention of the product). If using the moderating variables of gender and education, the four independent variables (price, Islamic brand, product knowledge and religious knowledge) have an effect on product halal intentions. The theoretical conclusion is that only 2 out of 4 variables congruent with the theory and the two are not congruent with the theory Administrative influences are applied based on consumer preferences as follows: Religious knowledge of prices, Islamic brands, product knowledge and halal products Intent when there are modulating variables
Peran Pelatihan dan Keterikatan Kerja Untuk Meningkatkan Kinerja Karyawan Pada Industri Telekomunikasi
Get PDFThis research was conducted with the aim of knowing the role of training, work engagement on employee performance for employees in the Telecommunication Service Provision Industry who reside in the Greater Jakarta area. The independent variable is training, work engagement, while the dependent variable is employee performance. The population in this study are employees who live in the Greater Jakarta area who work in telecommunications service companies. The number of samples contained in this study were 200 respondents. The sampling technique contained in this study uses a non-probability sampling method with purposive sampling technique, the data instrument testing uses validity and reliability tests. The method used in this research is Structural Equation Modeling (SEM). Based on this research, it was found that training had a positive and significant effect on employee performance. Furthermore, training has a positive and significant effect on work engagement. Then the work engagement has a positive and significant effect on employee performance.
Keywords: Training, Work Engagement, Employee Performance.Penelitian ini dilakukan dengan tujuan untuk mengetahui peran pelatihan, keterikatan kerja terhadap kinerja pegawai pada pegawai pada Industri Penyediaan Jasa Telekomunikasi yang berdomisili di wilayah Jabodetabek. Variabel bebasnya adalah pelatihan, keterikatan kerja, sedangkan variabel terikatnya adalah kinerja pegawai. Populasi dalam penelitian ini adalah karyawan yang berdomisili di wilayah Jabodetabek yang bekerja di perusahaan jasa telekomunikasi. Jumlah sampel yang terdapat dalam penelitian ini adalah 200 responden. Teknik pengambilan sampel yang terdapat dalam penelitian ini menggunakan metode non probability sampling dengan teknik purposive sampling, pengujian instrumen data menggunakan uji validitas dan uji reliabilitas. Metode yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM). Berdasarkan penelitian ini ditemukan bahwa pelatihan berpengaruh positif dan signifikan terhadap kinerja karyawan. Selanjutnya pelatihan berpengaruh positif dan signifikan terhadap work engagement. Kemudian work engagement berpengaruh positif dan signifikan terhadap kinerja karyawan.
Kata kunci : Pelatihan, Keterlibatan Kerja, Kinerja Karyawan
Influence of Consumer Behavior and Marketing Mix on Product Purchasing Decisions
No full textThe purpose of the study was: 1) to look at the direct influence between consumer behaviour on the marketing mix, 2) to look at the direct relationship between consumer behaviour on purchasing decisions, 3) to look at the influence of direct relationships between marketing mixes on purchasing decisions, 4) to look at the indirect influence of indirect relationships between consumer behaviour toward purchasing decisions mediated by the marketing mix. The sample used in the study was as many as 120 randomly selected respondents, and data processing using Smart PLS 2.0 software. The results of this study are, 1) consumer behaviour towards the marketing mix has a positive and significant influence with a relationship value of 55,899 > 1.96. 2) Consumer behaviour towards purchasing decisions has a positive and significant influence with a relationship value of 2,850 > 1.96. 3) Marketing mix on purchasing decisions has a positive and significant influence value with a relationship value of 13,764 > 1.96. 4) The results of analysis of indirect influence pathways between consumer behaviour to purchasing decisions mediated by marketing mix is 13,554 > 1.96 with a significance level of 5% proving that marketing mix has a significant effect in mediating the relationship between consumer behaviour to purchasing decisions.
MENGUJI IDEALITAS KAMPUNG TEMATIK SEBAGAI RUANG PUBLIK DI KOTA TANGERANG (Kajian Teori Jurgen Habermas The Structural Transformation of Publik Sphere)
No full textPenelitian ini membahas ruang publik di Kota Tangerang, dengan fokus pada idealitas kampung tematik menjadi ruang publik. Penelitian ini menggunakan metode pendekatan kualitatif dengan sifat deskriptif eksplanatif. Secara teoritis, ruang publik memiliki tiga fungsi, yaitu rekreasi, interaksi social, dan aspek politik. Menggunakan teori Habermas tentang ruang publik, artikel ini menemukan idealitas Kampung tematik di kota Tangerang masuk dalam kategori tiga fungsi ruang publik. Namun, karena kurangnya sosialisasi dan pemahaman kepada masyarakat akhirnya masyarakat memahami ruang publik lebih berfungsi untuk kegiatan ekonomi. Untuk itu, agar Kampung tematik di kota tangerang bisa kembali kepada fungsi dasarnya membiasakan masyarakat hidup bersih dan peduli lingkungan juga bisa di jadikan untuk rekreasi serta interaksi social agar diperbanyak lagi dengan fasilitas yang mendukung terutama fasilitas ramah anak. Mereka juga percaya keberadaan Kampung tematik di kota Tangerang bisa membuat roda ekonomi masyarakat berputar terutama pelaku UKM dan pedagang kecil.
Kata Kunci : Kampung Tematik, Ruang Publik, Perputaran Ekonom