Redfame Publishing: E-Journals
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Cultural Policy and the Sustainable Development of 12-Episode Web Series in China: Monetization, Copyright, and Global Expansion
Get PDFChina’s web series market has rapidly transformed entertainment, offering interactive experiences distinct from traditional film and television. Despite its rapid growth, the industry faces key challenges in monetization, copyright protection, and international distribution. This study explores how current policies shape the sustainable development of Chinese web series, supporting growth while imposing constraints. Data was gathered through semi-structured interviews with creators and audiences and analyzed using content analysis. A novel coding approach was used, combining traditional manual methods with advanced large language model (LLM) assistance to uncover detailed insights. Applying Tony Bennett’s cultural policy theory (2001), the findings reveal that although government policies have supported market expansion, they also pose challenges—particularly for independent creators—due to limited monetization channels, insufficient copyright protection, and restrictive regulations on content. Audience feedback shows a strong willingness to pay for high-quality web series, yet free and pirated content options continue to undermine paid models. To navigate these complexities, the study recommends policy reforms that encourage market diversity, stronger copyright protection through digital technologies, and greater support for cross-cultural collaborations to expand global reach. Striking a balance between regulation and creative freedom is crucial for driving the sustainable growth of China’s web series industry
Weaving Pathways: The Role of High School Family and Consumer Sciences Courses in Cultivating a Teacher Pipeline Across the Midwest
Get PDFHigh School Family and Consumer Science classrooms hold the potential for university and high school partnerships for teacher education pipelines. This study uses a comparative policy analysis to provide a regional resource for laws, policies, and programs within the Midwest regarding FCS classrooms and courses that are offered. Utilizing a comparative policy analysis approach, the aim is to create an opportunity for guiding current high school students toward becoming future candidates in teacher education programs by doing intentional outreach. This analysis will provide an outline of how university Teacher Education programs can partner intentionally to recruit and mentor incoming first-year college students while they are learning educational pedagogy in their high school FCS classrooms. This analysis provides a foundation for how high school FCS classrooms and university teacher education classrooms can foster cohesive and supportive mutually beneficial partnerships in the states surrounding Illinois and Indiana. Data were gathered by accessing regional education department websites and illustrating the potential opportunities for high school coursework to connect with established teacher education university programs and align pedagogically. Key findings include multiple opportunities in the Midwest for partnerships that are mutually beneficial and are easily accessible if intentional connections are made between faculty
Integrate in US or Bridge with China? Four-in-one Media’s Role during the COVID-19 Pandemic
Get PDFDiasporic WeChat subscription accounts have emerged as a special media sphere in over 65 countries across five continents. This study explores their role and influencing factors during the COVID-19 pandemic. The research sample comprised the “Big Two” of the US Chinese media: Sing Tao (US edition) and The US China Press. A computer-assisted content analysis on 2022 suggests that they primarily fulfil information and integration roles rather than a bridging role with China. However, in-depth interviews with 12 editors and scholars in the US provide opposite insights: diasporic WeChat subscription accounts find it difficult to achieve dynamic integration and bridging roles, because of the pandemic’s impacts, insufficient income, shortage of professionals, and especially political impacts in China and the US. The results highlight (1) these special digital media’s role overlaps content and social environment, local and global, and present and future, (2) the methodological differences between content analysis validity and in-depth interview
Esp in Action: Application of LEM in Gaziantep Industry Through Online Language Teaching
Get PDFThe study was conducted in Gaziantep, an industrial city in the Southeastern Anatolia region of Turkiye. This study was a joint effort of Gaziantep University and a company that participated in many international activities. Through fieldwork and literature reviews, it was determined that there are no foreign language studies towards business people and business English in Gaziantep. The objectives of this study, was aimed at business people and the business world, were determined based on this preliminary research and existing foreign language teaching studies; the goal was to determine how to close the language gap in the business world. Distance education was used to make the study easy to access; for participants to be able to access the training program at any time and place. After necessary procedures were established, the employees who could participate in the project were determined. The employees' primary needs and foreign language levels were determined with a pre-test and a need analysis. A training model was developed accordingly, and the eight-week training was started. The training content was organized according to the lean educational method, considering the needs of all participants, and the efficiency of the method in question was examined. Training content, incorporating technological tools and interactive materials, was planned to ensure that participants enjoyed learning throughout the course. The success of the training was evaluated based on findings obtained by comparing pre-test and post-test results. In light of these findings, it has been proven that language success can be increased quickly by using the lean educational method effectively. It has been determined that great success can be achieved quickly with the lean educational method, a training model used to achieve rapid success in areas for adult groups and the business world. In addition, this study determined that people with time constraints could easily participate in the program with distance education and save time while doing so
Exploring Cultural Capital in the College and Financial Aid Decision Process for the GEAR UP Federal Grant Program
Get PDFThis qualitative study investigates the relationship between cultural capital and financial aid in college decision-making through use of an updated model based on Perna’s (2006) cultural capital model, focusing on decision-making influences within the habitus layer. Researchers conducted focus groups and interviews, yielding (N=15) GEAR UP scholarship recipient participants. Findings from this study evidence the importance of personal and social networks, individual intuition, and trust in college decision-making, with these components often cited more frequently than traditionally cited factors beyond the habitus layer. This study serves as a model for investigating student decision-making, highlighting the importance of uplifting student voice, and as an initial investigation into the ways in which college-going students’ decision-making practices are changing.
Leveraging Short Video Platforms for Agricultural E-commerce: Enhancing Purchase Intent through Optimized Content
Get PDFWith the popularity and improvement of short video platforms, short video e-commerce live streaming (ELS) has emerged as a prevalent trend for promoting produce. Despite the widespread adoption of short video platforms and ELS, there remains a notable gap regarding the content of short video ELS, with many researches mainly emphasizing the path of ELS general development. Therefore, this study aims to optimize agricultural short-video ELS content, by identifying factors contributing to purchase intention and leveraging the advantages of short-video platforms. This study employs questionnaires, interviews, and the stability coefficient method to explore pathways for innovating agricultural ELS content. The results show that ELS scenes and anchor identity significantly affect purchase intention. Furthermore, an assessment of the hierarchical order of content elements has been established. Additionally, the interview findings indicate the significance of recognizing synergies between the benefits inherent in short video platforms and the content of agricultural ELS. This study can serve as a reference for ELS content optimization and have implications for agricultural ELS influence improvement
Exploring Modalities Best Suited for Public Private Partnership Concession Agreements in the Education Sector of Zambia
Get PDFThe Zambian public sector has been known to face several challenges in the provision of infrastructure among others education infrastructure. Thus, the introduction of Public Private Partnerships (PPPs). In as much as the education sector of Zambia can benefit tremendously from the PPP initiative, poorly designed PPP concession agreements risk worsening existing educational sector challenges. The objectives of the paper were to establish the extent of application of PPPs in the Zambian education sector, identify the challenges surrounding concession agreements in PPPs in Zambia, and suggest the right modalities that could be applied to PPP concession agreements in the Zambian education sector. Both secondary and primary data was collected to establish that no private sector entity has had or is currently engaged in an ongoing concession with the Government in the procurement of infrastructure for schools. Challenges surrounding concession agreements in PPPs included contract misspecifications, lack of contractual flexibility, opportunistic behaviour by either party, and shielded concession agreement creation and process. In view of the foregoing, right modalities that could be applied to PPP concession agreements in the Zambian education sector include proper risk allocation, adequate concession period, clear allocation of roles and responsibilities, and inclusion of stabilization clauses
Media's Perception of China-Myanmar Economic Corridor (CMEC): A Framing Analysis of Media Discourse on Chinese Investments in Myanmar
Get PDFSince media liberalization in 2011, news media has played a critical role in shaping public opinion, impacting the government’s policy-making process. After the emergence of the China-Myanmar Economic Corridor (CMEC) in 2018, Chinese projects have increasingly attracted media attention in Myanmar. Previous studies mainly focus on Chinese projects with different perspectives, such as geopolitics and international perspectives, while lacking an understanding of media. Therefore, this article set out to study media perceptions of Chinese projects under the CMEC to examine how the news media frames Chinese projects in Myanmar. Qualitative content analysis with Entman’s four frames was applied to find media frames with Chinese investments in Myanmar. Three news media outlets, Eleven News, The Irrawaddy, and Radio Free Asia (RFA), were selected to find critical news stories related to Chinese projects under the CMEC. 15 news stories (N=15) between 2018 to the present were selected, and the study was systematically conducted, following Braun and Clarkes’ six-phase-analytical process. The study proved that four themes addressed the research question, "How do news media frame news about Chinese projects in Myanmar?” It was concluded that news media primarily framed two factors, public concerns and domestic issues, that impeded the successful implementation of Chinese investments in Myanmar. Finally, the study found that news media called for effective collaboration between China and Myanmar to ensure mutual benefits. It also further recommended that future research should consider longitudinal studies to examine media framing impacts public opinion and policy changes, and to incorporate a wider range of media sources to improve the generalizability of findings to achieve a more comprehensive understanding of media perceptions over time
The Role of Communication in Nation-Building: A Theoretical Framework for South African National Unity
Get PDFCommunication plays a crucial role in the formation of a nation and its identity. It is apparent that the government of South Africa has previously started nation-building initiatives, but it is unclear how much the public is involved in the design and implementation of these campaigns. In this study, the contemporary literature on communication in the context of nation-building was critically engaged to clarify the role that communication plays in nation-building. The study concludes that the two-way symmetrical model is the best as it emphasises honest information exchanges between the public and the government through interactive communication. In order to effectively communicate with both internal and external target audiences and advance the agenda for nation-building, the South African government should employ communication techniques that will create and maintain enduring relationships with the public based on mutual trust by implementing participatory communication approaches to nation-building
The Role of Communication as Agrarian Conflicts Resolution (Systematic Literature Review
Get PDFConflict is a natural reality, an unavoidable fact of life that often gives birth to creativity and fosters the emergence of innovative ideas. Its presence is frequently a catalyst for change. The conflict in this research is communication over the resolution of the Indramayu Farmers Union - Perum Perhutani agrarian land conflict in Indonesia. Conflict always involves differences in values, power, or perception. Communication is essential in developing relationships between two or more entities in conflict. This research method systematically observes scientific journal articles appropriate to the study topic, namely communication on agrarian conflict resolution. This research aims to describe the role of communication in resolving agrarian conflicts, especially agrarian land conflicts. The results of the study show that five (5) essential themes have become new thinking in resolving agrarian conflicts: (1) consistency of legal supremacy; (2) cooperation through mutual agreement; (3) mediation involving actors who can influence government policy and involvement; (4) negotiation by bringing together conflicting parties so that it is easier to convey disclosures; and (5) participatory communication, which places the parties in an equal communication atmosphere