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    The Development of Modern Aspects of the Culture in Business Communication

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    The article is devoted to the consideration of the main aspects of business communication as one of the factors in increasing the performance of modern commercial organizations. The main purpose of the work is to determine the effectiveness of modern aspects of business communication culture. To achieve this goal, the experiment was carried out using questionnaire method, as well as V. Ryakhovsky’s test. As a result, the level of formation of communicative sociability of employees, the level of development of organizational and communicative qualities of personality, the level of development of communicative culture of employees before and after the experiment were established. The data showed that after the development of recommendations for the formation of corporate culture, communicative sociability of the participants of the experimental group reached a high level in 20 respondents; communicative culture - in 24 participants. The recommendations were thematic focus, clarity of thought, willingness to engage in a joint dialogue, time constraints, questioning, and detailing of information. It was found that mastering the standards of style, communication, speech determines the success of a person's career. The content of business communication depends on the needs of joint activities, including coordination of actions, as well as on the understanding and acceptance by each participant of the goals, objectives and details of organizational activities. Business communication strategies include such elements as bringing partners closer to the communicator's opinion, persuading them to perform the actions and behaviour described by the communicator, and changing the partner's point of view based on the communicator's point of view. Thus, through this business exchange, partners can develop common interests, tastes, mutual understanding, objectively assess their own and other people's abilities, as well as patience and shortcomings in relation to partners. The article reveals the main tasks of developing a culture of business communication in modern organizations, emphasizes the importance of culture and psychology of business communication, implements the development of organizational behaviour and organizational culture

    Research on the Legal System of Administrative Emergency in the Context of COVID-19

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    The COVID-19 pandemic exposed significant gaps in corporate emergency management, highlighting the need for stronger legal frameworks, regulatory coordination, and corporate governance structures. This study compares corporate emergency response systems in the United States, the European Union, and China, examining key legal requirements, enforcement mechanisms, and internal corporate strategies. The analysis identifies challenges such as inconsistent regulations, enforcement gaps, and weak internal compliance structures, particularly in multinational corporations (MNCs) and state-owned enterprises (SOEs). To address these issues, the study proposes legislative reforms, improved regulatory enforcement, enhanced corporate governance, and greater international cooperation. By adopting clear legal mandates, strengthening compliance mechanisms, and aligning with global standards from organizations like WHO and ILO, businesses and governments can enhance corporate resilience and ensure sustainable crisis management in the future

    Teachers’ Perceptions of Gender Representation in English Textbooks in China

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    Textbooks play a significant role in shaping young learners’ values, especially in contexts like China, where traditional gender structure is deeply rooted in the culture and textbooks are centrally compiled and widely used. Given their influence on students’ perceptions of social roles, gender representation in these materials is particularly important. This study investigates Chinese English teachers’ perceptions of gender representation in their textbooks and examines whether these perceptions align with actual content. A sequential mixed-methods approach was employed, beginning with semi-structured interviews conducted with English teachers from different educational levels and provinces in China. Subsequently, a corpus-based textual and visual analysis was conducted on one widely used English textbook (PEP 7A). The findings of interviews revealed that most teachers were unaware of gender bias in the textbooks and generally perceived them as gender-neutral, often citing their government approval as evidence of fairness. However, the textbook analysis uncovered subtle gender imbalances, such as the underrepresentation of males in domestic roles and limited diversity in female occupational and recreational depictions. These findings suggest a gap between teachers’ perceptions and the implicit messages conveyed through textbook content. The study highlights the need for greater discussion on gender issues in the classroom and recommends that middle school is an optimal period for introducing gender topics to students. Enhancing teacher awareness is also essential to fostering a more gender-equitable learning environment

    Social Determinants of Health: The Promise, Opportunity, and Challenges

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    Social determinants of health (SDoH) — nonclinical factors such as housing instability, food insecurity, employment status, and education — account for approximately 80% of health outcomes, influencing conditions ranging from acute illness to chronic disease. Despite their importance, most healthcare organizations lack formal governance structures to oversee the collection, integration, and use of SDoH data. In response to new accreditation requirements from The Joint Commission mandating SDoH screening and follow-up, this study explores strategies for integrating SDoH into clinical workflows to advance equity and holistic care. Using a qualitative descriptive design, we conducted semi-structured interviews with 4 healthcare stakeholders, including clinicians, administrators, and data specialists, recruited through purposive sampling. Interviews were conducted via secure virtual platforms, recorded, and transcribed verbatim. Data were coded inductively and thematically analyzed to identify common patterns and actionable insights. Findings highlight the need for screening tools that align with clinical workflows and staff responsibilities, supported by leadership engagement and clear implementation protocols. Standardized documentation practices, including structured coding systems, are essential for interoperability and data utility but require training, institutional alignment, and incentivization. Participants also emphasized the growing importance of patient-driven data collection, which empowers patients to actively contribute to SDoH screening and ensures data relevance and usability. Ultimately, the meaningful integration of SDoH data depends on blending technological solutions with human-centered approaches to improve care outcomes and promote health equity

    Child Friendly Journalism in Indonesia: Compliance with PPRA and UNICEF

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    This study investigates the compliance of Indonesian national (Sindonews.com) and local (Poskota.co.id) online media with the Child Friendly Journalism Guidelines (PPRA) issued by the Indonesian Press Council and UNICEF’s standards on reporting about children. Using quantitative content analysis of 282 child related news articles published in January, June, and December 2024, the research applied 117 indicators grouped into five dimensions: identity protection, language and narrative sensitivity, visual and audio representation, privacy and digital traces, and legal and journalistic ethics. The findings show partial compliance: both outlets performed relatively well in protecting children’s privacy and digital traces but scored lowest in legal and ethical compliance. Identity protection and language sensitivity reflected only moderate adherence, with repeated issues such as disclosure of sensitive details and sensationalist framing across outlets. Statistical analysis confirmed no significant differences between national and local media, suggesting systemic challenges rather than outlet specific weaknesses. These results highlight tensions between commercial pressures and child rights standards in Indonesian journalism. By applying social responsibility theory and framing analysis, this study contributes to scholarly debates on ethical reporting and emphasizes the need for stronger institutional enforcement, participatory monitoring, and trauma informed approaches to safeguard children’s rights in media coverage

    Mapping the Frontiers of Digital Political Activism: Insights from Bibliometric Analysis

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    Social media plays a crucial role in digital political landscapes, particularly as a platform for marginalized communities to express their views. It enables citizens to actively engage in political discussions, advocacy, and campaigns. Political activity in digital spaces facilitates mass mobilization and significantly accelerates policy discussions. Over time, this topic has attracted scholarly attention. This study conducts a comprehensive examination of the evolving landscapes of digital political activism, focusing on emerging trends and patterns. Using bibliometric analysis and the PRISMA framework, scientific articles were extracted from Scopus. The search was confined to the domain of digital political activism from 2000 to August 2025. Findings reveal that digital political activism has increasingly become a significant research domain. Scholars from developed countries have consistently contributed to this field. However, its development has been fragmented, following distinct trajectories with various clusters emerging within the topic of digital political activism. The governance of digital participation, the role of social media in digital political activism, identity politics, and civic engagement during crises that certain subjects have emerged as research hotspots, necessitating further exploration to address the gaps in the literature

    A Move Analysis of a ChatGPT-4o-Generated News Release: Insights from a Quasi-Experimental Study in the Digital Transformation Era

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    This quasi-experimental paper aims to assess the quality of news releases generated by ChatGPT-4o. To that end, I purposively selected a short news release from PR Newswire—a global press release distribution partner. The news release was divided into sentences and fed to ChatGPT-4o, which was prompted to generate a news release based on the provided information. To orient analysis, the study proposed a rhetorical move model comprising three main constant (obligatory) moves—headline, lead, and body—and optional sub-moves within the lead and body that may vary from one situation to another. This paper recommends customized news release training for ChatGPT. The paper is expected to be of considerable value and benefit to PR educators and practitioners, presenting both (a) a cover-all prompt model for producing news releases using ChatGPT and (b) a model example for manually crafting news releases. Ultimately, the paper lays the groundwork for future research on the capabilities of other AI writing tools and their applications to various genres

    The Presence of Digital Volunteer and The Absence of Government in Handling Disaster Management on X

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    Extreme climate change around the world has disrupted the seasonal timeline and made it difficult to predict natural disasters, including in Indonesia. Data from BNPB (Badan Nasional Penanggulangan Bencana or National Board for Disaster Management) recorded that from January 1 to May 26, 2025, there were a total of 1,162 natural disaster events. The need for disaster information has become a hot topic in public discourse, especially on X, because formal government information sources are not disseminated quickly, thereby giving rise to digital volunteers.The evolution of public opinion concerning disaster-related information can be effectively examined through social media platforms. Indonesia ranks among the top five countries globally with the highest number of users on X, making the dissemination of disaster information on this platform a matter of strategic importance. Given the platform’s extensive reach, it is imperative for government agencies to actively engage in shaping and guiding disaster-related narratives on X. Such involvement would help mitigate misinformation and influence public perception regarding disaster management. This study utilizes data from X to track the circulation of disaster-related content across Indonesia, focusing specifically on the period from May 1st to May 31st, 2025, during which a notable surge in disaster events occurred. The primary aim of this research is to explore how digital volunteers disseminate information about natural disasters on X, thereby addressing the informational void left by the absence of timely official communication. Key analytical dimensions include user volume, leading influencers, top-performing tweets, user interaction networks, and sentiment dynamics. The study employs social network analysis as its methodological framework, with X serving as the principal data source.The findings of this study reveal that the dissemination of natural disaster information on the X platform is predominantly driven by digital volunteers, largely due to the limited presence and communication from government agencies. A total of 1,476 users were actively involved, forming 2,157 distinct communication networks. Sentiment analysis indicates that user responses comprised 16% positive, 39% negative, and 45% neutral expressions. Within these networks, the most influential account identified was @tanyakanrl, operated by an individual unaffiliated with formal institutions. Further analysis confirms that the leading source of disaster-related information originates from a member of the digital volunteer community, effectively filling the informational void left by the government’s absence on the platform

    Enhancing Communication Effectiveness in Higher Education Institutions: Lessons from Walter Sisulu University

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    This study investigated the effectiveness of communication strategies within higher education institutions, focusing on Walter Sisulu University (WSU). The purpose was to assess how institutional communication practices influence student engagement, information access, and satisfaction. Grounded in systems theory, which emphasises interdependence and open communication within organisational structures, the research highlights the need for responsive and multidirectional communication channels in academic settings. A quantitative methodology was employed, utilising a structured questionnaire distributed to 156 registered students across various academic levels and faculties. Data was analysed using SPSS Version 28, and reliability was confirmed with a Cronbach’s alpha of 0.82. Findings reveal that while students are moderately satisfied with current communication tools—particularly Facebook, email, and noticeboards—there is significant underutilisation of platforms like newsletters and the university website. A major concern is the lack of communication about strategic direction, institutional policies, and general information, with 91% of students indicating inadequate access to such content. The study recommends adopting a modern, multi-channel communication approach that integrates traditional tools with social media and digital platforms to ensure inclusivity, consistency, and effectiveness. This research contributes to academic scholarship by offering empirical evidence on the role of communication systems in student engagement and institutional performance for higher education institutions. The study outcomes, furthermore, provide a foundation for future studies exploring the intersection of communication technology and organisational behaviour in higher education contexts

    Post-Truth Philosophy and Truth Analysis in the Era of Disinformation and Fake News

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    The article examines the idea of post-truth in contemporary philosophy and analyses truth in political, philosophical and anthropological contexts. The authors of the article point out the ambiguity of the concept of post-truth, which is on a par with such concepts as the death of the author in literature and literary criticism, the death of the subject and the end of metaphysics in philosophy. The article aims to study the philosophy of post-truth and the role of truth in contemporary philosophical thought, particularly philosophical anthropology, and their role in countering fake news and disinformation. The article outlines the meaning of the terms “truth”, “fake news”, and “truth” and describes current trends in the study of post-truth philosophy in the era of disinformation and fakes, the main facets of the phenomena of “truth” and “post-truth”, and explores the potential of post-truth and fakes to influence and change mass consciousness, form an ideological coordinate system in society, distort the picture of the world and determine changes in political situations. In addition, the article formulates recommendations for recognising and counteracting fake news, conducts an experimental study among the student audience of a higher education institution on the ability to recognise and respond to the most fake news. The methodological basis of the article is a combination of several theoretical and empirical methods: descriptive method, methods of synthesis and analysis, methods of contextual analysis, linguistic analysis, modelling, as well as empirical research methods (survey method combined with mathematical and statistical methods). The article proposes the hypothesis that digital literacy, understanding of the socio-political situation in the country and the world, and the ability to evaluate an information resource directly affect the process of ‘recognising’ fake news and counteracting this news in the public space. To confirm the hypothesis, an empirical study was conducted based on a survey of 4th year students majoring in Political Science and Computer Science (100 respondents, 50 students of each speciality) at Vasyl Stefanyk Precarpathian National University (Ukraine). As the results of the experiment showed, both linguistic analysis methods (comparison of contexts, presence of logical and grammatical errors, analysis of quotes) and technical methods (verification of the source, its domain, verification of the authenticity of the text) can be used to identify fake news.The research authors point out that the concept of post-truth in contemporary philosophical thought implements the idea of weak structures that should replace metaphysical structures. The author analyses the relationship between truth–philosophy and truth–man. The relationship between truth and man varies in national, social, Christian, and anthropological aspects. Truth allows a person to draw a system of coordinates and landmarks in the modern chaotic world. It is determined that post-truth is not a situation after the truth but a situation on the other side of the truth, a world beyond man. Post-truth exists in the post-truth paradigm, in which postmodern metamorphoses and technical transformations deepen. In the media sphere, post-truth is seen as a quasi-real environment favourable to pseudo-news, so the authors propose to consider fake news as a manifestation of post-truth

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