AMPTA Open Journal Systems (Sekolah Tinggi Pariwisata AMPTA Yogyakarta)
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Green Tourism as a Form of Sustainable Tourism: Case Study of Nature Tourism Activities at Curug Cilember Bogor
Full text linkCurug Cilember is one of the destinations that carries the concept of nature tourism. Nature tourism is a form of green tourism, which is an environmentally friendly tourism activity. The tourist attractions owned by Curug Cilember are the uniqueness of seven waterfalls in one area and a butterfly conservation park. The purpose of this study is to identify the natural tourist attractions in the Curug Cilember. The research method used is qualitative research with an exploratory approach. Data collection methods through observation, interviews, and documentation. Determination of informants with purposive sampling, which involved five informants from the manager. The results of this study show that Curug Cilember has implemented green tourism with sustainable management. The area is managed by the Jogjogan Village community by maintaining the ecosystem. Socio-cultural sustainability by maintaining myths that are believed, and environmental sustainability by implementing conservation of the sustainability of flora and fauna diversity. The category of nature tourism activities in the Curug Cilember Forest Tourism Area has met five aspects, starting from the information aspect, the diversity aspect, beauty and uniqueness, the adventure of living animals and cross-nature adventures. Natural tourism activities such as natural conditions, topography and ecology, as well as the uniqueness of flora and fauna, support Curug Cilember as a green image destination.
The Influence of Motivation and Satisfaction on Event Return in Cycling Tourism Events
Full text linkSport tourism has rapidly developed as a global phenomenon, making significant contributions to the tourism sector across various countries. In Indonesia, sport tourism shows substantial growth with major sporting events such as the Bali Marathon and Tour de Singkarak attracting both domestic and international tourists. This study aims to explore the role of motivation and satisfaction in driving repeat participation in cycling tourism events in Indonesia. Using a quantitative approach and regression analysis, the results indicate that participant satisfaction has a significant positive impact on repeat participation, with a coefficient value of 0.51, while motivation also has a positive effect but with a smaller coefficient value of 0.191. This research model explains 40.1% of the variability in repeat participation, demonstrating a moderate predictive power. The findings emphasize the importance of prioritizing participant satisfaction and understanding motivational factors to design effective marketing strategies
The Influence of Place Identity on Tourists' Revisit Intention to Star-Rated Hotels in Batam City
Full text linkBatam is the biggest contributor for the number of tourists in the Riau Islands and is a potential to be the main entry point for tourism, especially in acomodations such as hotels. The purpose of this study is to aim and analyze the influence of infrastructure, atmosphere, and cultural environments on place identity towards revisit intention of tourists at star-rated hotels in Batam City. A questionnaire is used to collect data from guests of star-rated hotels in Batam, and analyzed using quantitative methods with path analysis techniques that amounts to 200 respondents. Results shows that the infrastructure, atmosphere, and cultural environments have a significant effect on the formation of place identity. Place identity is proven to mediate the influence of infrastructure, atmosphere, and cultural environment on revisit intention. The outcome of this study is to highlight the importance of star-rated hotels in integrating identity elements in order to increase guests’ revisit intentions. The limitation of this study lies in the scope of variables which only includes infrastructure, atmosphere and cultural environment, so the results cannot be generalized with other factors that might influence place identity
Determinants of Muslim Family's Staying Interest at a Sharia Hotel in Surakarta
Full text linkThe concept of halal tourism is a concept that integrates sharia values into tourism activities by providing facilities and services that comply with sharia provisions. halal purposes. Meanwhile, the aim of this research is to determine the influence of products, services and management on Muslim families' interest in staying overnight at sharia hotels in Surakarta. The population in this study were hotel customers/consumers who were staying at sharia hotels in Surakarta, while the sample was 36 hotel customers/consumers who were staying at sharia hotels in Surakarta. The results of this research are that the product variable (X1) has a significant effect on interest in staying overnight. The service variable (X2) has a significant effect on interest in staying and the management variable (X3) has a significant effect on interest in staying
Destination Branding in The Digital Age: Social Media, Brand Equity, And Tourist Loyalty In Batam
Full text linkBatam is the largest contributor to the number of foreign tourists to the Riau Islands and has great potential as the main entry point for tourism. This research aims to determine tourist characteristics and the influence of social media communication and brand equity on destination brand loyalty and tourist satisfaction in Batam. This research applies quantitative methods using the population of foreign tourists who come to Batam. Apart from that, the sample used is data on foreign tourists who come to Batam for the purpose of traveling. This research obtained the results that social media communication and brand equity factors influence tourist satisfaction, then tourist satisfaction has a positive influence in mediating these factors on destination brand loyalty. The limitation of this research is the scope of the research which only involves foreign tourists who travel to Batam
Music Festivals as Social Infrastructure: Examining Their Influence on Community Cohesion, Identity and Economic Vitality
Full text linkThis research aims to analyze the influence of music festivals on social impact, with the hope of contributing to more inclusive and sustainable event management. The population in this study was the community in the Jabodetabek area (Jakarta, Bogor, Depok, and Tangerang) as an area that is often used as a location for holding music festivals. The sample taken was 100 respondents, who were selected using the purposive sampling technique and analyed using SPSS. The analysis shows a strong relationship between music festivals and the dimensions of social impact, where 52.3% of the variation in social impact is explained by music festivals. Music festivals have been shown to contribute to increasing social cohesion, a sense of community pride, and social interaction between residents, in accordance with previous theories and findings
Development of Alternative Foods using Local Ingredients as a Leading Culinary Tourism Product: A Taste Study of Swiss Roll Jackfruit Seeds and Dragon Fruit Skin
Full text linkThis study aims to develop Swiss roll by utilizing jackfruit seeds and dragon fruit skin as an alternative local food that is highly nutritious and becomes one of Indonesia's typical foods with local food ingredients that can be an attraction for tourists to taste the typical food. The research used is quantitative research with a hedonic panelist test. The time and place of the preliminary research and further research were carried out from January to March 2025 at the Tourism Department, Balikpapan State Polytechnic. The results of the average value of the taste of Swiss roll products with the use of jackfruit seed powder in the Swiss roll dough with dragon fruit skin as a filling. The results showed that the taste in F1 had an average value of 4.00, in F2 the average value was 3.90 and in F3 the average value was 3.27. It can be concluded that the most preferred by panelists was the F1 taste with an average value of 4.00. This product has proven to be acceptable to panelists and provides a highly nutritious food alternative based on local ingredients and can increase the appeal of tourists in the culinary field
Hotel 101 Yogyakarta Style Managemen Strategy in Increasing Room Occupancy Rate
No full textThe research aims to analyze the promotional strategy at Hotel 101 Style Yogyakarta Malioboro in facing intense competition in the hospitality industry. The method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. The data was analyzed using the SWOT method. The results showed that the hotel's main promotional strategies include the use of social media, cooperation with local agencies (Kemantren Pakualaman), and the use of an online reservation system from PHM. The system development methodology uses the System Development Life Cycle (SDLC) approach with a waterfall model. This research shows that the implementation of a web-based information system can improve the efficiency of recording transactions, speed up the process of making financial reports, and minimize human error. The test results show that the system is able to work according to user needs and can be a long-term solution in managing company financial data. The promotion strategy is considered effective in increasing consumer interest and hotel competitiveness
The Implementation of Total Quality Management Principles through Employee Involvement at Syariah Hotel Solo
Full text linkTotal Quality Management (TQM) is a comprehensive approach to quality management aimed at involving all components of an organization in the process of continuous improvement. In the hospitality industry, the implementation of TQM is considered crucial as it directly impacts service quality and customer satisfaction. It is also essential for ensuring high operational standards and maintaining a strong reputation. This article aims to examine the implementation of TQM at Syariah Hotel Solo, with a focus on human resource involvement, particularly employees, in operational processes as a key factor in enhancing service quality. Through qualitative and quantitative approaches, this study investigates how active staff engagement influences service quality improvement based on empirical data and performance analysis. The research was conducted using in-depth interviews, participatory observations, and an analysis of the hotel’s operational performance data. The findings indicate that staff involvement significantly contributes to service quality improvement; however, challenges remain in ensuring consistent implementation. This study highlights the importance of effective change management and continuous training enhancement to sustain the positive outcomes of Total Quality Management implementation
The Potential Development Strategy of Kassi Village as a Tourism Village Based on Agro-Tourism in Jeneponto Regency, Indonesia
Full text linkThe people living in the Kassi Village still maintain their customs well and have a reasonably high social value. The agricultural potential of the village is that it is possible to use it as a tourist area without reducing the agricultural activities of the local community. This study aims to determine the potential of Kassi Village as a tourism village and identify strategies for developing agro-tourism-based village potential. The method used in this research is a qualitative approach using descriptive analysis, and a SWOT analysis is carried out to determine the potential development strategy of an area. This study's data collection techniques used interview techniques with informants and field observations. The results showed that Kassi Village, located in the highlands of Jeneponto Regency, has abundant natural resource potential and agricultural and plantation areas. The SWOT analysis results found appropriate strategies to develop Kassi Village into a tourism village based on agro-tourism. These natural resources can be used as tourist attractions based on agro-tourism