Fair East Publishers: E-Journals
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The impact and future directions of IoT in improving energy efficiency across the oil and gas industry
No full textThe oil and gas industry plays a pivotal role in global energy production, yet it faces challenges related to energy consumption and efficiency. The Internet of Things (IoT) has emerged as a transformative technology with the potential to revolutionize various sectors, including oil and gas, by enhancing operational efficiency and sustainability. This review explores the impact and future directions of IoT in improving energy efficiency across the oil and gas industry. IoT devices enable real-time monitoring and control of equipment and processes, facilitating data-driven decision-making and optimization of energy usage. In the context of oil and gas operations, IoT sensors deployed throughout the production, refining, and distribution processes can gather vast amounts of data on parameters such as temperature, pressure, flow rates, and equipment performance. Analyzing this data using advanced analytics and machine learning algorithms allows for predictive maintenance, reducing downtime and optimizing energy consumption. Furthermore, IoT-driven solutions enable remote monitoring and management of facilities, minimizing the need for onsite personnel and streamlining operations. By integrating IoT technologies with existing infrastructure, oil and gas companies can enhance energy efficiency, reduce operational costs, and mitigate environmental impacts. Looking ahead, the future of IoT in the oil and gas industry lies in further advancements in sensor technology, data analytics, and connectivity. Continued investment in research and development is essential to unlock the full potential of IoT for improving energy efficiency and sustainability in this critical sector. Collaboration among industry stakeholders, technology providers, and policymakers will be crucial in driving innovation and implementing IoT solutions at scale. Embracing IoT promises to revolutionize the oil and gas industry, paving the way for a more efficient, resilient, and environmentally friendly energy landscape.
Keywords: Oil and Gas, Energy, Efficiency, IoT, Industry, Review
Cross-cultural narrative branding in global entertainment: Strategic communication for market penetration and retention
No full textThe global entertainment industry is increasingly influenced by cross-cultural narrative branding, where storytelling serves as a strategic tool for market penetration and audience retention. In a rapidly evolving media landscape, entertainment brands must navigate cultural diversity while maintaining a coherent brand identity. Traditional marketing strategies often struggle to engage international audiences due to cultural disparities in values, aesthetics, and consumer behavior. As streaming platforms, gaming, and transmedia franchises expand globally, the ability to craft culturally adaptive narratives becomes a competitive advantage. This paper explores cross-cultural narrative branding as a strategic communication framework for entertainment brands seeking sustainable global market expansion. By integrating semiotic analysis, audience segmentation, and adaptive storytelling, entertainment companies can create resonant narratives that transcend geographical and cultural boundaries. Case studies from film, television, and digital media demonstrate how brands leverage cultural archetypes, localization strategies, and identity-driven marketing to enhance audience engagement. Additionally, the study examines the role of AI-driven content recommendation systems, consumer data analytics, and social media influence in tailoring narratives to diverse cultural demographics. The research further investigates narrative consistency versus cultural adaptation and its impact on long-term brand equity. Findings suggest that entertainment brands combining cultural sensitivity, digital engagement strategies, and authentic representation achieve stronger audience loyalty and market retention. As global entertainment consumption grows, mastering cross-cultural narrative branding is essential for sustaining relevance in a hyper-connected, culturally pluralistic world.
Keywords: Cross-Cultural Narrative Branding, Global Entertainment Marketing, Adaptive Storytelling, Strategic Communication, Market Penetration, Audience Retention
Electronic payment system and the growth of small and medium scale enterprises in Nigeria
No full textElectronic payment system does not mean a total elimination of cash, but financial environment that minimizes the use of physical cash by providing alternative channel for making payment. The objectives of this study include; to identify the challenges those have hindered the adoption of e-payment system by small and medium scale enterprises, to investigate if e-payment system in any way enhanced the growth on small and medium scale business enterprises and finally to determine whether the Small and Medium Scale Enterprises in Idah Federal Constituency of Kogi State, Nigeria possess the requisite facilities and skill for e-payment transactions. The survey was carried out through the administration of questionnaire on owners and operators of small and medium scale businesses in the study area to ascertain whether the small and medium scale enterprises have started utilizing electronic based payment in their day to-day payments and business activities through Point of Sale Terminals (POS). GSM, Mobile Banking, and Automated Teller Machine (ATM) card. Descriptive statistic and t-test method of analysis are used to test the hypothesis. From the result of the study, it was revealed that e-payment system significantly increases growth of SMEs in Idah federal constituency. This signifies that an efficient and modern payment system positively correlated with economic development and it is a key enabler to economic growth.
Keywords: Electronic Payment, Growth, SMEs, Nigeria
Fintech for the unbanked: How digital technology is closing the gap
No full textFinancial inclusion remains a critical challenge, particularly for unbanked and underbanked populations worldwide. The rise of financial technology (FinTech) is transforming the landscape by offering accessible, affordable, and efficient financial services to individuals previously excluded from traditional banking. This paper explores how digital technology is bridging the financial gap through mobile banking, blockchain, artificial intelligence, and digital payment platforms. By leveraging mobile-first solutions and decentralized financial models, FinTech companies are reducing barriers such as high transaction costs, lack of formal identification, and geographic limitations. The study highlights key innovations, including digital wallets, peer-to- peer lending, and microfinance platforms, which empower individuals to access credit, savings, and investment opportunities. Additionally, artificial intelligence and big data analytics enhance credit scoring models, enabling lenders to assess risk more effectively and provide financial services without conventional credit histories. Despite these advancements, challenges remain, such as regulatory compliance, cybersecurity risks, and the digital divide that limits access to smartphones and the internet in certain regions. The paper concludes by discussing policy recommendations and technological advancements needed to maximize the impact of FinTech in promoting financial inclusion. By embracing digital transformation and fostering collaboration among governments, financial institutions, and technology providers, FinTech has the potential to close the financial gap and drive economic empowerment globally.
Keywords: Financial Inclusion, Fintech, Mobile Banking, Blockchain, Digital Payments, Artificial Intelligence
Strategies to improve health equity through targeted public health initiatives
No full textThis literature review examines the multifaceted challenges and strategies related to health equity within public health initiatives. It highlights the critical importance of addressing structural barriers and historical injustices perpetuating health disparities among marginalized communities. Key strategies for improving health equity, such as community-led approaches, place-based initiatives, workforce development, data-driven management, and equitable financial systems, are analyzed through the lens of successful public health programs like the STRETCH Initiative and the CDC’s Global Health Equity Strategy. The review identifies significant research gaps, including the need for comprehensive analysis of disparities-focused research and a deeper understanding of the intersectionality of social determinants of health. Innovative methodologies, such as community-based participatory research (CBPR) and real-time data collection, are proposed to enhance future initiatives. The findings underscore the necessity for continued efforts to promote health equity through targeted interventions that engage communities, dismantle systemic barriers, and foster collaboration among stakeholders. Ultimately, this review advocates for a commitment to achieving health equity as essential not only for the well-being of marginalized populations but also for the overall health of society.
Keywords: Health Equity, Health Disparities, Public Health Initiatives, Health Equity Strategies
Enhancing the detection and response to infectious disease outbreaks
No full textThe detection and response to infectious disease outbreaks remain a crucial global public health challenge because these outbreaks produce substantial difficulties for authorities. The study summarizes recent research about outbreak management techniques through discussions of efficient surveillance programs and public health control measures along with community participation. Study results show that outbreak management suffers substantial setbacks due to restricted funding along with challenges in data exchange and compliance from the public population, mostly affecting developing nations. The article emphasizes three innovative technological tools: artificial intelligence, machine learning, and genomic surveillance to enhance detection accuracy and response efficiency. Recent outbreaks of COVID-19 and Zika virus serve as examples, which demonstrate successful approaches together with the shortcomings found during failed response measures. The review calls for international support to enable prompt information exchange, which helps coordinate responses. The recommendations call for better healthcare infrastructure development alongside community health program activism and technological use for outbreak prevention enhancement. Public health authorities will protect worldwide population health more effectively through addressing their current challenges while putting strategic recommendations into practice.
Keywords: Infectious Diseases, Outbreak Response, Surveillance Systems, Community Engagement, Artificial Intelligence, Public Health
Enhancing adolescent suicide prevention through the implementation of trauma-informed care models in school-based mental health programs
No full textAdolescent suicide presents a critical public health crisis, exacerbated by cumulative trauma exposure and insufficiently trauma-responsive mental health systems in schools. This study investigates the efficacy of trauma-informed care (TIC) models integrated into school-based mental health programs for reducing suicide risk among adolescents aged 12–18. Utilizing a quasi-experimental mixed-methods design, the research deployed a multi-tiered TIC framework across 20 public schools, involving 600 participants stratified by gender and adverse childhood experiences (ACEs). Quantitative data were collected using the Columbia-Suicide Severity Rating Scale (C-SSRS) and ACE Questionnaire, while qualitative insights were gathered through semi-structured interviews analyzed using thematic analysis. Results demonstrated statistically significant reductions in suicidal ideation (mean difference = ?1.4, Cohen’s d = 0.85), psychological distress (mean difference = ?2.1, d = 0.78), and increased school engagement (mean difference = +1.5, d = 0.65) over a 16-week period. Subgroup analysis revealed greater responsiveness among female students and those with moderate ACE scores, while higher dropout and fidelity variability among certain cohorts exposed implementation limitations. The Generalized Linear Mixed Model (GLMM) confirmed the robustness of outcome predictions across clusters. The study concludes that TIC integration in educational settings yields multidimensional improvements in adolescent mental health and school functioning. Recommendations include gender-responsive program design, trauma-tiered intervention delivery, continuous fidelity monitoring, and policy-level integration through Multi-Tiered Systems of Support (MTSS). These findings support the systemic transformation of school environments into trauma-informed ecosystems that preemptively disrupt suicide trajectories and promote sustainable mental resilience.
Keywords: Adolescent, Suicide Prevention, Trauma-Informed Care, School-Based, Mental Health Programs
Relationship marketing and customer retention in Hong Kong’s dynamic retail market
Full text linkThis study examined relationship marketing's impact on customer retention across five retail categories in Hong Kong. Survey analysis of respondents aged 18-60+ revealed customer care and communication are key retention drivers, contrasting with Western marketing models. Hong Kong's tech-intensive market prioritises operational excellence and digital engagement over traditional relationship building. The study adapts global marketing theories to Asian markets, establishing a framework for customer retention in technology-driven retail environments. The findings demonstrate that successful retention strategies require a balance of technological efficiency and cultural sensitivity while maintaining operational excellence. This research provides practical insights for retailers operating in Asian markets with similar technological adoption rates.
Keywords: Relationship Marketing, Customer Retention, Retail, Customer Care, Communication, Trust-building, Service Quality
Neurodiversity and equity: Designing culturally responsive ABA tools for diverse populations
Full text linkThe intersection of neurodiversity advocacy and Applied Behavior Analysis (ABA) represents a critical frontier in contemporary autism intervention research. This comprehensive review examines the challenges and opportunities in developing culturally responsive ABA tools that honor neurodiversity principles while addressing the diverse needs of autistic individuals across different cultural, ethnic, and socioeconomic backgrounds. Traditional ABA approaches have faced significant criticism from neurodiversity advocates who argue that these interventions often prioritize neurotypical conformity over authentic self-expression and cultural identity. Simultaneously, research demonstrates persistent disparities in autism diagnosis and intervention access across racial, ethnic, and socioeconomic lines, with marginalized communities experiencing delayed identification, reduced service quality, and culturally inappropriate treatment approaches (Majebi & Hamza, 2022; Okoli et al., 2024). This article synthesizes current literature to explore how ABA practitioners and researchers can reimagine intervention design through a culturally responsive lens that embraces neurodiversity principles. We examine emerging frameworks that integrate cultural humility, family-centered approaches, and strength-based perspectives into ABA methodology. The analysis reveals that successful culturally responsive ABA tools require fundamental shifts in practitioner training, assessment protocols, intervention targets, and outcome measurement approaches. Key findings indicate that effective programs must move beyond deficit-focused models to embrace autistic individuals' intrinsic strengths while acknowledging how cultural factors influence communication styles, social expectations, and family dynamics. The review identifies several promising practices including collaborative goal-setting with families and autistic individuals, culturally adapted assessment instruments, bilingual intervention delivery, and community-based service models. However, significant barriers remain including limited practitioner diversity, inadequate cultural competency training, systemic biases in diagnostic criteria, and insufficient research involving diverse populations. Recommendations include developing standardized cultural responsiveness protocols, expanding practitioner training requirements, increasing research funding for diverse populations, and establishing partnerships with community organizations serving marginalized groups. Future directions must prioritize participatory research approaches that center autistic voices and cultural perspectives in intervention design. This paradigm shift requires sustained collaboration between ABA practitioners, neurodiversity advocates, cultural communities, and autistic individuals themselves. Only through such comprehensive transformation can the field develop truly equitable and effective intervention approaches that honor both neurodiversity principles and cultural diversity.
Keywords: Neurodiversity, Applied Behavior Analysis, Cultural Responsiveness, Autism Intervention, Equity, Diversity, Inclusive Practice, Family-Centered Care
Assessing and improving capital utilization efficiency at TH food chain joint stock company
Full text linkThis paper evaluates the efficiency of capital utilization at TH Food Chain Joint Stock Company over 2021-2022, identifying both strengths and weaknesses in the firm’s capital management. The analysis underscores the strategic importance of capital efficiency for competitiveness and long term growth. Building on the findings, the study proposes actionable measures, optimizing capital structure, strengthening cost control, and improving asset utilization, to support sustainable development.
Keywords: Capital Utilization, Capital Management, TH Food Chain