Journal Lembaga Penelitian Universitas Langlangbuana
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PERAN KOMUNIKASI ORGANISASI TERHADAP PARTISIPASI ANGGOTA KOPERASI MAHASISWA (STUDI KUALITATIF PADA ANGGOTA KOPERASI MAHASISWA BS UPI)
No full textKoperasi Mahasiswa BS UPI Koperasi is one of student cummunity in Uinversitas Pendidikan Indonesia which maintaning in cooperative specific field. Koperasi Mahasiswa BS UPI maintaining trade and service business. Koperasi Mahasiswa BS UPI is cooperative which have many achievement in west java consist of 4 coach, 2 supervisor, 24 center management and 3000 members. In spite that Koperasi Mahasiswa BS UPI have many members but level of member participation still lower, while participation is the important thing for Koperasi Mahasiswa. Higher or lower number of member participation is relate to how center management build their communication with member. The methods used in this research is qualitative approach by interview toward informant consist 1 couch, 2 center management and 3 members, observation and documentation. The purpose of this research to explained role of communication organization in Koperasi Mahasiswa BS UPI towards of members participation. Based on the result of the research,it can be known that role of communication organization which build from event and commitee is effective for increasing of members participation
PENGEMBANGAN SEKTOR EKONOMI KREATIF MELALUI STRATEGI BRANDING BANDUNG CREATIVE CITY FORUM (BCCF) DALAM MENGHADAPI TANTANGAN MASYARAKAT EKONOMI ASEAN (MEA)
Get PDFBandung included in the creative world city network UNESCO (United Nations Educational, Scientific and Cultural Organization) or the UNESCO Creative Cities Network (UCCN) along with 47 other cities from 33 countries. This achievement is inseparable from the role of Bandung Creative City Forum (BCCF) as a cross-community forums and creative organization declared and established by a variety of creative community in the city. Bandung Creative City Forum (BCCF) or the Society for Creative Communities Bandung is a cross-community forums and creative organization declared and established by a variety of creative community in the city on December 21, 2008. In support of the development of the creative sector, BCCF form a networking media named CEN (creative entrepreneur Network) which is one of the branding strategy in marketing creative products produced by creative entrepreneurs Bandung. The CEN existence was to accommodate the various types of creative entrepreneurial community located in the city of Bandung. CEN where the latter can become a center of creative networking among economic operators, to provide events to network, build skills and knowledge for local entrepreneurs through workshops, seminars, business clinics, and so on. Branding strategy run by BCCF is Brand Recognition, Brand Preference, Brand insistence, and Lovely Brand / Brand Satisfy able to stimulate the stakeholders both inside and outside the country to participate and make Bandung as a creative city, where it can really help entrepreneurs Bandung to continue to hone their creativity in creating a variety of products that can compete in the global market. Therefore, BCCF role in developing the community spirit of Bandung to continue participating in the scope of the creative economy becomes necessary to remember that the map of global economic competition, especially in ASEAN more competitive thanks to the program of the ASEAN Economic Community (AEC)
REPRESENTASI AHOK DALAM KASUS PENISTAAN AGAMA PADA SURAT KABAR BERDASARKAN ANALISIS SEMIOTIKA ROLAND BARTHES
Get PDFJakarta governor candidate, known as Ahok tangled case of blasphemy, offensive surah Al-Maidah 51 during his campaign in the thousand islands. The case became a highlight public concern, especially among the Muslim community fatherly who considered him one insults the Islamic religion. These blasphemy cases reported by the mass media in Indonesia, some mass media reported Ahok case with the cartoon is the newspaper Suara Merdeka and Rakyat Merdeka. This study aims to determine the semiotic meaning of "Representation Ahok In Case of Defamation of Religion On Newspaper (Roland Barthes Semotika Analysis On Cartoon Ahok In Newspapers Suara Merdeka, Rakyat Merdeka period October-December 2016)" which analyzes the meaning of denotation, connotation and myth according to Roland Barthes seen from Expression Symbols, Gestures, Property, typography and color. The theory is to use Roland Barthes Semiotics Analysis of the significance of the stage. The method used in this research is qualitative with constructivist paradigm.From the results of research conducted through the stages of Roland Barthes meaning that denotative, connotative, and the myth of the newspapers Suara Merdeka and Rakyat Merdeka, representation Ahok cartoons in newspapers. Ahok is the figure of the minorities who do not have the authority and power in the majority of the political elite, especially in Indonesia. Ahok feel threatened by the charges of blasphemy against him, and charged with blasphemy is politicized by some politicians who oppose Ahok
STRATEGI VIRAL MARKETING PT FLIP MENGGUNAKAN E-WOM DALAM PEMBENTUKAN BRAND AWARENESS (WWW.FLIP.ID)
No full textViral marketing using electronic word of mouth (e-WOM) is one of the important activities implemented by a company in the process of creating brand awareness. One of the strategies is a website. A website becomes the tools that use by the consumers and have one-to-many relationship. A website is also a credibility and an image to a company, through contents that presented on the website can influence the characteristic of electronic word of mouth (e-WOM) messages. The strategy is usually done by start-up companies like PT Flip, which aims to introduce the free inter-bank transfer service through their site www.flip.id. This study aims to determine how the viral marketing of PT Flip using electronic word of mouth (eWOM) in creating brand awareness through website. This study uses a descriptive qualitative methodology approach and supported by constructivism paradigm. The data in this study was obtained through direct and deep interviews with three persons of PT Flip as key informant and a viral marketing expert as supported informant, also literature, audio and visual documentation. The results of this study is viral marketing strategies that implemented by PT Flip using electronic word of mouth (e-WOM) through website, using elements of the website such as context, content, customization, communication, and connection to bring interactivity and electronic word of mouth (e-WOM). From the application of these elements are formed brand awareness at the level of brand recognition
Pengaruh Kompensasi dan Motivasi Terhadap Kepuasan Kerja Serta Dampaknya Terhadap Kinerja Pegawai pada Dinas Pemerintahan Daerah
Get PDFKebutuhan dan keinginan setiap pegawai menimbulkan sikap kompetitif, dikalangan pegawai yang akan mendorong untuk selalu menemukan keberhasilan hasil jerih payahnya di masa yang akan datang. Sehingga mereka akan memahami adanya kepuasan kerja dan terasa apabila keberhasilan telah berada di hadapannya, lebih lanjut para pegawai merasa mendapat imbalan atas prestasinya. Kepuasan kerja merupakan derajat perasaan seseorang baik positif maupun negatif terhadap pekerjaannya. Kepuasan kerja menunjukan sifat yang didasarkan pada penilaian dari berbagai aspek yaitu gaji, hubungan antar pegawai dan pekerjaan itu sendiri. Dengan tingkat kepuasan kerja yang tinggi dapat meningkatkan kinerja pegawai karena pegawai yang tingkat kepuasannya tinggi akan termotivasi untuk berprestasi lebih baik lagi. Tujuan dari penelitian ini adalah untuk mengetahui tanggapan pegawai terhadap kompensasi, Motivasi, Kepuasan kerja dan kinerja serta hubungan serta pengaruhnya antar variabel penelitian. Menggunakan alat analisis jalur untuk mengetahui pengaruh langsung dan tidak langsung antar variabel dengan menggunakan responden adalah seluruh pegawai di dinas pendidikan cimahi. Berdasarkan hasil penelitian dapat diketahui bahwa terdapat hubungan yang kuat antara kompensasi dan motivasi kerja, dan hubungan kedua variabel tersebut berpengaruh positip dan signifikan terhadap variabel kepuasan, dan variabel kepuasan berdampak positip dan signifikan terhadap kinerja pegawai
Analisis Pengaruh Harga Saham, Volume Perdagangan Saham dan Varian Return Terhadap Bid-Ask Spread
Get PDFTujuan penelitian ini adalah untuk mengetahui pengaruh harga saham, volume perdagangan saham dan varian return terhadap bid-ask spread. Sampel dalam penelitian ini adalah sebanyak 3 perusahaan yang terdaftar dalam Bursa Efek Indonesia sub sektor Jalan Tol, Pelabuhan, Bandara dan Sejenisnya periode 2012-2016. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Pengambilan sampel dilakukan dengan metode purposive sampling. Hasil dari penelitian ini menunjukkan bahwa variabel harga saham, volume perdagangan dan varian return secara simultan berpengaruh terhadap bid- ask spread. Hasil uji t menunjukkan bahwa harga saham mempunyai pengaruh negatif yang signifikan terhadap bid-ask spread, volume perdagangan mempunyai pengaruh negatif yang signifikan terhadap bid-ask spread, sedangkan varian return tidak memiliki pengaruh yang signifikan terhadap bid-ask spread. Kesimpulan dari penelitian ini adalah bahwa para investor yang ingin melakukan investasi pada suatu perusahaan dapat mempertimbangkan harga saham, volume perdagangan saham dan varian return untuk menghindari spread yang tinggi dan mendapatkan keuntungan dimasa yang akan datang
PEMAHAMAN TENTANG KOMUNIKASI DALAM ORGANISASI MERUPAKAN DASAR DALAM MEMBENTUK GAYA KEPEMIMPINAN SESEORANG DALAM SUATU ORGANISASI
Get PDFCommunication can be seen as a means to channel the social input into the social system. Communication is also a suggestion to modify behavior, affect change, memproduktifkan information and means to achieve the goal. In an organization today, information flows faster. Congestion is very short even in fast moving production lines can lead to large losses due to loss of production. Another important element is the amount of information that is increasingly bloated and often causes the burden of information overload, which is actually needed is not more information, but the information is relevant. Thus necessary to determine the type of information required in the framework of an organization for effective decision making. Organizational communication refers to the patterns and forms of communication that occurs within the context and the organization's network. Organizational communication involves forms of interpersonal communication and group communication. Discussion of organizational communication, among others concerning the structure and functioning of the organization, human relations, communication and organizing processes and organizational culture. Organizational communication is defined as the flow of messages in a network of interdependent nature of his relationship with one another include vertical and horizontal communication flows. How to talk to the other person and how one behaves in front of others is a work style and communication style. Style concept shows that we are dealing with a combination of language and actions, which seem to describe a fairly consistent pattern
Peningkatan Kemampuan Berpikir Kritis Matematis Siswa dalam Pembelajaran Matematika Melalui Pendekatan Creative Problem Solving (CPS)
Get PDFPenelitian ini merupakan Penelitian Tindakan Kelas yang bertujuan untuk meningkatkan kemampuan berpikir kritis matematis siswa dalam pembelajaran matematika melalui pendekatan Creative Problem Solving di kelas VIII - A SMP Negeri 3 Soreang. Subjek dalam pene litian ini adalah seluruh siswa kelas VIII - A SMP Negeri 3 Soreang yang berjumlah 33 siswa. Penelitian ini dilaksanakan dalam 2 siklus, yaitu siklus pertama terdiri atas 5 kali pertemuan dan siklus kedua 5 kali pertemuan. Instrumen yang digunakan dalam pene litian ini adalah observasi, angket dan tes . Hasil penelitian menunjukkan bahwa kemampuan berpikir kritis matematis siswa kelas VIII - A SMP Negeri 3 Soreang mengalami peningkatan dari siklus I ke siklus II. Hal ini ditunjukkan oleh sebanyak 32 siswa atau 96 ,77% mengalami peningkatan kemampuan berpikir kritis matematis berdasarkan skor total aspek kemampuan berpikir kritis matematis. Persentase rata - rata nilai tes mengalami peningkatan dari 53,71% pada siklus I menjadi 68,39% pada siklus II dan dalam kategori tinggi. Berdasarkan hasil observasi pelaksanaan pembelajaran dengan pendekatan Creative Problem Solving sudah baik dan sesuai dengan karakteristik nya . Hal ini ditunjukkan dengan adanya peningkatan persentase rata - rata keterlaksanaan dari 83,33% pada siklus I menjadi 93,33% pada siklus II. Berdasarkan hasil angket respon siswa terhadap pembelajaran matematika kaitannya dengan kemampuan berpikir kritis ma tematis, mengalami peningkatan dari siklus I ke siklus II
PENGARUH IMPLEMENTASI KEBIJAKAN TERHADAP EFEKTIVITAS PEMBANGUNAN RUMAH SEDERHANA LAYAK HUNI DI KECAMATAN BAGAN SINEMBAH KABUPATEN ROKAN HILIR PROVINSI RIAU
No full textABSTRAK Penelitian ini dilatar belakangi dengan masalah belum optimalnya Program Bantuan Rumah Sederhana Layak Huni di Kecamatan Bagan Sinembah Kabupaten Rokan Hilir, Riau.Masalah tersebut dihubungkan dengan salah satu variabel Implementasi Kebijakan yang diasumsikan dapat berpengaruh terhadap Efektivitas Program Bantuan Rumah Sederhana Layak Huni . Untuk menganalisis masalah penelitian ini digunakan teori sebagai alat analisis dari Edward III (1980:10) yang terdiri dari Komunikasi, Sumber-sumber, Sikap Pelaksana dan Struktur Birokrasi. Adapun teori efektivitas digunakan teori dari Goggin et all dalam Soemaryadi (2005:111-113) yang terdiri Tujuan/Hasil (result) , Prosedural (compliance), Pemantauan (Monitoring) dan Evaluasi Metode yang digunakan dalam penelitian ini adalah metode survey eksplanatif (explanatory survai method) sedangkan sumber pengumpulan data dengan menggunakan studi kepustakaan dan studi lapangan dengan teknik pengumpulan data mempergunakan angket, observasi, dan wawancara. Teknik penarikan sampel yang digunakan adalah sampel random sederhana (Simple Random Sampling). Adapun teknik analisa data yang digunakan adalah Regresi Linier Sederhana Berdasarkan hasil pengolahan data yang dilakukan diperoleh hasil penelitian yang menunjukan adanya hubungan yang positif dan signifikan antara Implemetasi Kebijakan terhadap efektivitas Program Bantuan Rumah Sederhana Layak Huni di Kecamatan Bagan Sinembah Kabupaten Rokan Hilir Riau. Dengan demikian hipotesis yang diajukan di dalam penelitian ini teruji secara empirik
ANALISIS ISI PESAN TWITTER @IKANATASSA DALAM MEMPROMOSIKAN NOVEL CRITICAL ELEVEN
No full textThe development of technology, information, and communication in Indonesia are growing rapidly accompanied by the development of creative content in the Internet. The emergence of social media has become one of the newly popular media among the society which are utilized as a main weapon for business. Twitter as one of the social media and microblogging platforms is used not only as a medium of communication but also used for promotion. Ika Natassa, a well-known novel writer, uses twitter as one of media promotion in publishing her latest novel titled Critical Eleven. The purpose of this research is to understand the promotional theme of @ikanatassa’s tweets and to understand the message that dominates in @ikanatassa’s tweets in the period of May-June 2015. The method used in this research is a qualitative content analysis with inductive approach and the unit analysis were 300 tweets that related to the promotional activities of Critical Eleven. The findings showed that the content found in @ikanatassa’s tweet are divided into six categories, namely, promotion, sharing personal information, suggestions and tips, behind the scene, contests, and sneak preview. Based on the meaning linked to these six categories, the main theme of @ikanatassa’s tweets is 1,111 #CriticalEleven for Pre-order on 1st July 2015. This theme reflects the character of Critical Eleven and its relevance to the needs of the readers. While, the message that dominates in @ikanatassa’s tweets reflected promotion as the category. The dominance of this category is affected by the coming date of Critical Eleven’s pre-order, the number of interactions between Ika Natassa with her followers, and repetition of tweets about basic information of Critical Eleven’s pre-order