Journal Lembaga Penelitian Universitas Langlangbuana
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Konflik Sosial dan Program Keserasian Sosial
Get PDFKonflik dapat merupakan proses yang bersifat instrumental dalam pembentukan, penyatuan dan pemeliharaan struktur sosial. Konflik dapat menempatkan dan menjaga garis batas antara dua atau lebih kelompok. Konflik dengan kelompok lain dapat memperkuat kembali identitas kelompok yang ada, dan melindunginya agar tidak lebur ke dalam dunia sosial sekelilingnya. Pendekatan intervensi sosial dalam Ilmu Kesejahteraan Sosial terhadap konflik Sosial melalui beberapa kebijakan program pemerintah yang mengatur penanganan konflik sosial, baik secara langsung maupun tidak langsung, diantaranya adalah Undang-Undang anti militansi dan anarkis, untuk mengatur masyarakat dalam waktu singkat. Untuk membangun budaya demokrasi dan budaya rasional jangka panjang dari generasi ke generasi, perlu diberikan di sekolah-sekolah Kurikulum budaya rasional dan demokrasi, mulai tingkat dasar sampai pendidikan tinggi, suatu program khusus baik teoritis maupun praktek atau contoh-contoh pelaksanaannya. Program keserasian sosial merupakan salah satu implementasi Kebijakan Kementerian Sosial RI dalam penanganan konflik. Program keserasian sosial merupakan upaya pencegahan terhadap potensi konflik yang ada di dalam masyarakat hubungan sosial antar warga, secara harmonis dan penuh kedamaian. Program keserasian sosial merupakan upaya pencegahan terhadap potensi konflik yang ada di masyarakat, melalui pendekatan “community based social disaster risk management”. Program tersebut dapat mewujudkan tatanan kehidupan sosial yang serasi dan harmonis dilandasi oleh nilai dasar kebersamaan, toleransi, saling menghargai dan menghormati, sehingga dapat membangun, memantapkan dan mengembangkan serta memelihara kembali kehidupan bersama diantara masyarakat di lokasi tempat tinggal, dalam persaudaraan sejati, kebersamaan, sentiment sosial dengan pengertian senasib sepenanggungan dan saling setia satu sama lain, solidaritas sosial seperti kohesitas dan kesetiakawanan. Bentuk kegiatan keserasian sosial dapat berupa kegiatan fisik maupun non fisik dengan melibatkan unsur masyarakat. Kegiatan dimulai dari perencanaan, pelaksanaan, pemanfaatan dan pengawasan agar tercipta kehidupan yang harmonis dan penuh persaudaraan yang saling menghormati antar anggota dan komunitas masyarakat dan tanpa membedakan golongan, asal-usul dan lain yang dilandasi semangat saling menghargai. Tindakan preventif ini bisa diwujudkan dengan melakukan aksi perdamaian melalui agenda aksi kegiatan yang bertujuan untuk menciptakan kohesivitas kelompok- kelompok di dalam masyarakat
PENGARUH JINGLE IKLAN VIDEO SUNSILK CONDITIONER VERSI "RAMBUT GA KUSUT, GA LEPEK" DI YOUTUBE TERHADAP RESPON KOGNITIF KHALAYAK
No full textJingle is one of creative strategy in advertising. The use of songs that attract attention and contains a simple message about a product is one of the creative strategies that many advertisers use but not for personal care products such as shampoo. Sunsilk recently used jingle in one of Sunsilk Conditioner's advertising campaigns. Its not broadcasted in conventional media such as television and radio but are broadcasted on interactive media, Youtube. The rapid use of internet in Indonesia encourages Sunsilk to utilize Youtube as advertising media. This study would like to see the effect of jingle video ads on Youtube towards the cognitive response of audiences. This research is a quantitative research with descriptive data analysis using simple linear regression analysis technique, with 400 respondents using non probability sampling method and sampling is used on women Youtube users, aged 17-30 years. The results of descriptive data obtained by the score of sub variable memorability of 72.70%, meaningfulness of 82.80%, likeability of 80.17%, adaptability of 76.90%, protectability of 78.47%, message thought of 82.82%, Source oriented thought of 72.92% and ad execution thought of 77% means that all variables are well rated by the respondent based on the continuum line. Based on the regression test it was found that ad jingle influenced cognitive response of 0.797. Based on the hypothesis test (t test) its had significant effect on the cognitive response, and based on the coefficient value of determination found that it influenced cognitive response equal to 52,6%
KOMUNIKASI PARIWISATA E-TOURISM
Get PDFThis study aims to determine the E -Tourism Communication Tourism Lombok Island. Travelers who studies Conducting In-depth Interviews Ticket Booking Online Using a Website Lombok Network Holidays Tours and Travel. This study used a qualitative research method, the research paradigm of constructivism, and in-depth interview study research approach. Subjects of the study were purposively determined travelers based communication problems of-tourism in Lombok Island. The process of data collection was obtained through in depth interviews and observations as well as the role of the informant, while supporting data obtained through documentation of the results of previous research studies, and other literature, as well as interviews with relevant parties. The results showed that the e -tourism in tourism communication is impersonal means of communication which includes advertising, sales promotion, and public relations dikonvergensikan (combined) in a media online network of -tourism which consists of a websit , blog and social media can be used to provide information to the world on the island of Lombok attractions. E-tourism benefit the countries where people are already aware of the media (media literacy, but for countries where people have not been aware of the media or have not used in an optimal network media, it can be difficult for foreign tourists because tourism is difficult to acces, accommodation and tourism travel agent. Without e -tourism, local tourism travel agency can not promote their business activities and the lack of government and public opinion of the original potential of the tourism sector. Indonesian society is still much to worry about to book tickets online
STRATEGI MEDIA LUAR RUANG DALAM MENINGKATKAN JUMLAH PENGUNJUNG "INDONESIA MOTORCYCLE FEST" EVENT
No full textCurrently, a lot of business development in Indonesia is growing rapidly, especially in the automotive field that became the necessity of daily living. Increasingly fierce competition among automotive business owners requires owners to more aggressively to conduct marketing and develop their creative ideas in promoting their products or services, in order to compete with other brands. Various ways can be done by automotive business owners to promote or enhance brand image of a brand to target market and consumers. One of the biggest event in Indonesia that called as Indonesia Motorcycle Fest used advertising through radio, magazines, brochures, and flyers. The purpose of this research is to to know more the strategy of outdoor advertisement media to increasing consumer in Indonesia Motorcyles Fest Event. This research used the theory of strategy of outdoor advertisment and consumer interest. The methodology of this research used descriptive qualitative, the data obtained in the form of sentences and statements with data collection techniques used based on triangulation data. The results of this research in the Motorcycles Fest Indonesia Event, there are three stages of change namely the change of sponsorship each year, the change of event content and the last about visitor changes, in the first event that held in 2013 visitors reached 6,000 visitors and in the second year, held in 2014 increased the number of visitors as many as 9,000 visitors, as well as in the third event that held in 2015 Indonesia Motorcycles Fest Event got a very good response from visitors with the number of visitor as many as 13,500 visitors. Conclusions, based on the results of this research, outdoor advertisement media helps to attract consumers to come to the Indonesia Motorcycles Fest Event, consumers feel very enjoyable and satisfied with the existence of automotive events such as Indonesia Motorcycles Fest Event because it can be a place where the gathering of automotive lovers, especially two wheels
ANALISIS FRAMING BERITA KASUS DUGAAN PENISTAAN AGAMA OLEH AHOK PADA PORTAL BERITA MEDIA ONLINE DETIK.COM DAN REPUBLIKA.CO.ID
No full textThe element of ethnicity, religion, race and inter-group relations (SARA) is a sensitive matter, particularly in Indonesia. As what happening and becoming a horrendous in society is a religion defamation allegation acted by Jakarta Governor, Basuki Tjahaya Purnama, or so-called Ahok. Ahok is alleged to act a religion defamation when delivering a speech in Kepulauan Seribu. The said allegation is not separated from reports on online media. The online media taking part in reporting that are Detik.com and Republika.co.id. Based on constructionist perspective, news written on it are constructed and framed by their reporters, and includes of interest and ideology of the media. According to the phenomenon above, the problem identification of this research is how news framing conducted by Detik.com and Republika.co.id on the religion defamation allegation that befalls Ahok. The used analysis method was Zhongdang Pan and Gerald M. Kosicki’s framing with observing syntax, script, thematic and rhetorical structures. The object of this study was news texts regarding religion defamation allegation by Ahok on Detik.com and Republika.co.id news portals. Result of this research shows how the different framing formed by Detik.com and Republika.co.id relating to the said case
KONSUMERISME DALAM PERSPEKTIF HUMAN DEVELOPMENT
Get PDFInformation has become an ever-increasing needs. The public consumes information every day, from anywhere and in any way. The need for this communication is increasingly facilitated by the development of communications technology. Encouraged the community to have the communication tools that its content and not yet fully understand the functions and benefits or (regrettably) only inedible prod trendsetters and are tempted to follow the pattern of urban lifestyle. Lower class people who want to follow the lifestyle of leisure group class then becomes 'victim'. They became consumptive and hunting for items they do not really understand fully. They became consumptive and trying to follow the class leisure lifestyle they do not really understand fully
PERAN TOKOH AGAMA SEBAGAI MOTIVATOR DALAM PENINGKATAN KEPARIWISATAAN
Get PDFHuman mobility is now faster both intra-country and internationally, people are also increasingly have spare time that can be used to find relaxation, pleasure or add insight. Tourism activities involve social life and social interaction between the traveler with the beneficiaries wistawan very influential on the development of tourism. The better the interaction between tourists with a receptive community faster development of tourism. All of this will contribute to increased economic growth and living standards and social welfare. The religious leaders as an opinion leader must necessarily be concerned with his own credibility in the eyes of his people and the people around him. Right now there is growing religious tourism that is kunjugan to a place of worship and pilgrimage tourism
Big Book untuk Meningkatkan Keterampilan Menulis Siswa Sekolah Dasar
Get PDFKeterampilan menulis merupakan sebuah keterampilan yang harus dimiliki siswa namun dianggap sebagai salah satu keterampilan yang kurang menarik bagi siswa. Di samping itu keterampilan menulis dianggap sebagai salah satu keterampilan yang paling sulit dan sangat membosankan. Tujuan dari Penelitian ini adalah untuk mengetahui keterampilan membaca siswa dengan menggunakan media big book. Metode yang digunakan adalah kuasi eksperimen dengan desain pretest- postest nonequivalent control group design. Subjek dalam penelitian ini sebanyak dua kelas. Data penelitian dikumpulkan melalui tes yang terdiri dari pretest dan posttest kemampuan siswa dalam membaca dan menulis. Hasil penelitian menunjukkan bahwa metode ini berpengaruh terhadap kemampuan literasi siswa khususnya keterampilan menulis. Berdasarkan penemuan tersebut sebaiknya metode ini digunakan dalam materi dan pelajaran lain dengan alokasi waktu yang lebih lama
Pengaruh Gaya Kepemimpinan Terhadap Motivasi Kerja Karyawan PT. Mustika Ratu Cabang Bandung
Get PDFTujuan penelitian ini untuk mengetahui bagaimana pengaruh gaya kepemimpinan terhadap motivasi kerja karyawan. Penelitian ini dilakukan di PT Mustika Ratu Cabang Bandung dengan total responden sebanyak 125 karyawan. Metode pengumpulan data pada penelitian dilakukan dengan menyebarkan kuesioner secara manual kepada seluruh karyawan PT Mustika Ratu Cabang Bandung. Alat ukur pada penelitian ini menggunakan skala likert lima titik. Metode yang digunakan untuk menjelaskan hasil penelitian ini adalah analisis regresi linier sederhana dan analisis deskriptif. Hasil yang didapat pada penelitian ini adalah tingkat gaya kepemimpinan tergolong kuat dan motivasi kerja karyawan tergolong tinggi. Jadi dapat disimpulkan bahwa gaya kepemimpinan berpengaruh secara signifikan positif terhadap motivasi kerja karyawan di PT Mustika Ratu Cabang Bandung. Bagi penulis selanjutnya, diharapkan dapat mengembangkan kembali penelitian ini, dengan objek dan metode penelitian yang berbeda, atau melibatkan variabel lain seperti Lingkungan Kerja atau Budaya Organisasi, sehingga hasil temuan penelitian cakupannya dapat lebih luas tidak hanya terbatas pada satu variabel bebas
PERBEDAAN PERSEPSI TERHADAP TERPAAN ARTIKEL MAJALAH
Get PDFGender is not the only thing that determines the perception of the individual, although sometimes it has a significant effect. But there are many other things that affect a person's perception, such as one's attention to the object to be perceived or whether there is a social unity of the respondent, and ultimately result in a behavior that is almost uniform when buffeted by certain incentives. This also happens because every individual is active in finding information and getting additional cognition from various sources that he believes about problems related to the exposure. And supported by the media that can meet their respective needs for information