Journal Lembaga Penelitian Universitas Langlangbuana
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Corporate Social Responsibility Sebagai Aktivitas Social Marketing Public Relations
Get PDFKeberhasilan suatu perusahaan salah satunya ditentukan oleh adanya perhatian terhadap lingkungan sosial. Artinya bahwa sukses komersial perusahaan-perusahaan dilihat juga dari bagaimana perusahaan mengelola aktivitas tanggung jawab sosial terhadap komunitas di sekitar daerah operasinya, sehingga upaya menciptakan hubungan antar komunitas sebagai anggota komunitas lokal yang lebih luas, perlu dipertimbangkan. Dengan kata lain, CSR merupakan cara perusahaan mengatur proses usaha untuk menghasilkan efek positif pada komunitas, bahkan dapat menjadi efek domino yang memberikan keuntungan tidak saja bagi komunitas maupun para stakeholder (baik internal maupun eksternal) tapi keuntungan juga akan diperoleh bagi perusahaan pelaku CSR itu sendiri. CSR yang dilakukan dalam bentuk aktivitas social marketing PR, tentu saja membawa konsekuensi adanya konsep kedermawanan perusahaan (corporate philanthropy) yang harus diimplementasikan secara etis dan legal. Dalam konteks PR, tanggung jawab sosial perusahaan itu diimplementasikan dalam program dan kegiatan community relation
Hubungan Komunikasi Pelayanan Publik dengan Kepuasan Nasabah
Get PDFBank Pembangunan Daerah Jawa Barat dan Banten, Tbk. berusaha mengarahkan semua unsur yang terlibat dalam pelayanan untuk memperhatikan nasabah secara optimal melalui pelayanan yang prima melalui daya tahan dan daya saing bank dalam berkompetisi dengan bank-bank lain. Dari hasil penelitian mengenai “Hubungan Komunikasi Pelayanan Publik (X) dengan Kepuasan Nasabah (Y)”, maka manajemen hubungan pelanggan yang terbaik bertitik tolak pada pelayanan, komunikasi, kejujuran dan kepedulian terhadap nasabah untuk menciptakan kepuasan dan kemenangan dalam persaingan secara profesional yang berorientasi pada kepentingan dan kebutuhan nasabah, sehingga mampu memberikan kepuasan yang optimal
PENGARUH INTENSITAS MENGAKSES YOUTUBE TERHADAP AKTIVITAS BELAJAR MAHASISWA FAKULTAS EKONOMI BISNIS TELKOM UNIVERSITY
Get PDFThis research was conducted to find out the effects of intensity in accessing YouTube against the learning activities of students of Economic Business Faculty Telkom University. The purpose of this research is to find out and analyze how big the effects between the intensity of accessing YouTube against learning activities among students of economic Business Faculty Telkom University. These studies use quantitative methods with types of descriptive research-causality. Sampling done by the method of probability sampling which is proportionate stratified random sampling, with the total number of respondents are 100 people. The techniques to analyze data that used in this research is descriptive analysis and simple linear regression analysis. Based on the results of hypothesis testing, the intensity of accessing YouTube has a fairly strong negative effects against learning activities that amount to 22.1%. This is evidenced from the value of the coefficient (r) of 0.470 belonging to the category of a fairly strong relationship tiers. While the rest as much as 77.9% is determined by other variables that are not the focus of this research, such as factors of psychology and family factors.
Conclusion from this research indicates that the intensity of accessing YouTube student has done a fairly strong negative effects against the learning activities of students, whether at home or on campus. One example of negative effects is making the students hard to concentrate. This means that the higher of intensity of accessing YouTube that done by students, it has more negative effects to the learning activities of students of Econmic Business Faculty Telkom University
SARACEN DI MEDIA ONLINE PERIODE AGUSTUS-SEPTEMBER 2017 (ANALISIS FRAMING BERITA EGGI SUDJANA DALAM KELOMPOK SARACEN DI MEDIA INDONESIA.COM DAN OKEZONE.COM)
Get PDFThe Internet has provided various facilities to the public in obtaining and producing information. But with the ease offered by the internet, not infrequently people take advantage of these excellence to the negative thing. Saracen is a group of hate speech spreaders and racial issues arrested by the Police on August 23, 2017. In the Saracen group's arrest report there is Eggi Sudjana's name, a lawyer and activist who allegedly involved in the Saracen as Advisory Council. The purpose of this research is to know the framing of news about the involvement of Eggi Sudjana in Saracen group in online media mediaindonesia.com and okezone.com. This research uses framing analysis of Robert N. Entman with qualitative research method and constructivist paradigm. The results show that mendiaindonesia.com and okezone.com have different views in framing the news. Mediaindonesia.com tends to be neutral and objective in its reporting and frames the involvement of Eggi Sudjana in Saracen group is still an allegation as a fact and informations that comes from the police. While okezone.com tends to be subjective and biased to Eggi Sudjana as seen from the issues that are shown from Eggi Sudjana’s side by emphasizing the fact that Eggi Sudhaja is an innocent person
CORE VALUE DALAM BUDAYA ORGANISASI RABBANI
Get PDFThe development of the fashion world is now reaching an impressive point, supported by the advancement of information technology that broadens knowledge about various kinds of fashion. Especially Muslim fashion trends are characterized by the development of the "hijabers" community, Muslim fashion stores such as Rabbani, Shafira, Zoya, and others. Even Muslim clothing sales are also growing through online media. Muslim fashion experiences development with more interesting and modern innovations, namely an idea, practice, or thing that is considered / felt new by individuals or groups of people. Muslim fashion innovation is also experiencing several stages of innovation such as an awareness of innovation, the desire to innovate, the decision to innovate, try innovation and adopt these innovations
Pengaruh Konseling Rasional Emotif Terapi Terhadap Kepercayaan Diri Anak Sekolah Dasar
Get PDFThe purpose of this study is to find out the effect of counselling by Rational Emotive Therapy (RET) on elementary students’ self confidence. Confidence is one of important personality aspects in human’s life. To improve confidence on the students, counselling as RET is needed to be applied. The approach can help students to solve the problems caused by troubled way of thinking. This study was conducted in one elementary school in Bandung with the sample of 25 students who were chosen by purposive sampling. The method in this study is Pre-experiment. The results show that RET has a highly positive effect on elementary students’ confidence. There is a significant improvement on students’ confidence which is influenced by the implementation of RET with the average difference of 7,4
Media Display dan Pengembangan Diri Bagi Anak Tunagrahita di Kota Bandung
Get PDFA child with intelectual disability tends to experience some constraint in some aspects, such as: knowledge, understanding, and application. As a result, those abilities constraints, a child with intelectual disability tend to experience a difficulty, when he or she receives the learning, including the learning in Self- building which is still low or inadequate. Cause factors included: 1) a child with intelectual disability usually has learns with lecture method which is possible to make them in saturation. 2) when teaching, a teacher need to pay attention about conditions of a child with intelectual disability so that he or she has more motivation, and 3) a child with dumb tends to interest for media use. A formulation of this research how: 1) to build the attractive experience and 2) to build the impressive experience by the teacher to increase the cognitive ability.Finding on a child with intelectual disability in SLB Gugus XIII, Bandung city was the low of learning – teaching activities results in Self-building aspect. Based on data obtained of learning results development through observation, documentation, and interview, the teacher has carried out practice directly Display media included evaluation on Self-building in the class. As results included: 1) a child with intelectual disability has experienced an optimal results change in Self-building learning, 2) a child with intelectual disability became common in using Display Media, 3) a child with intelectual disability known the process of Self-building learning with using of Display media. As a conclusion was that after Display media was used, knowledge ability, understanding, and application by a child with intelectual disability in Self-building learning in SLB Gugus XIII Bandung city was more increased
Perbandingan Kemampuan Penalaran Matematis Siswa SD Melalui Pembelajaran Kooperatif Tipe STAD dan Model Pembelajaran Langsung
Get PDFThis study aims to determine the differences in the increase in mathematical reasoning abilities between students who get cooperative learning type STAD and students who get direct instruction learning, and the influence of both learnings on improving students' mathematical reasoning abilities. This research is a quasi-experimental study with a sample of 62 students from two different schools. The instrument used in this study was a test of mathematical reasoning ability. The results of this study indicate that there are differences in the increase in significant mathematical reasoning abilities between students who followed STAD type cooperative learning and students who took direct instruction learning
PENGARUH KEPEMIMPINAN TERHADAP STRES KERJA PEGAWAI PADA KANTOR XYZ
No full textPenelitian ini bertujuan untuk menganalisis bagaimana pengaruh kepemimpinan terhadap stres kerja pegawai. Penelitian ini dilakukan di Kantor XYZ dibidang perpajakan yang berlokasi di Bandung, dengan total responden sebanyak 125 pegawai yang berasal dari seluruh divisi. Metode sampling yang digunakan yaitu nonprobability karena melibatkan seluruh responden. Pada penelitian ini digunakan teknik analisis regresi linier sederhana dan analisis deskriptif untuk menjelaskan hasil dari penelitian. Metode pengumpulan data yang digunakan pada penelitian ini dilakukan dengan menyebar kuesioner secara manual dengan total tiga puluh butir pernyataan kepada pegawai Kantor XYZ. Skala pengukuran yang digunakan pada penelitian menggunakan skala likert lima titik. Hasil yang didapat dari penelitian ini adalah kepemimpinan berpengaruh signifikan negatif terhadap stres kerja di Kantor XYZ. Artinya, ketika kepemimpinan yang diterapkan di suatu organisasi semakin kuat, maka akan menurunkan atau mengurangi tingkat stres kerja pegawai. Kepemimpinan yangbaik yang mampu mengarahkan dan membimbing pegawai, mendukung dan berperan aktif dalam melibatkan pegawai serta menetapkan tujuan dan sasaran dapat mengurangi timbulnya stres kerja pada pegawai
PENGARUH TINGKAT PERPUTARAN MODAL DAN EFISIENSI PENGENDALIAN BIAYA TERHADAP PROFITABILITAS PERUSAHAAN TELEKOMUNIKASI DI BURSA EFEK INDONESIA PERIODE TAHUN 2011-2015
No full textPenelitian ini bertujuan untuk menguji pengaruh tingkat perputaran modal dan efisiensi pengendalian biaya terhadap profitabilitas (ROI) pada perusahaan jasatelekomunikasi yang terdaftar di bursa efek indonesia (BEI) periode tahun 2011-2015. Variabel independen pada penelitian ini adalah tingkat perputaran modal dan efisiensi pengendalian biaya, sedangkan untuk variabel dependen adalah profitabilitas (ROI). Sampel penelitian terdiri atas 4 perusahaan yang dipilih secara purposive sampling. Data laporan keuangan diperoleh dari bursa efek indonesia (BEI). Metode penelitian yang digunakan adalah metode deskriptif, verifikatif, analisis regresi linier berganda, anaisis koefisien determinasi, analisis koefisien korelasi, dan uji hipotesis (uji t dan uji f) dengan menggunakan alat bantu aplikasi SPSS (statistica product and service solutions). Hasil penelitian ini menunjukan bahwa tingkat perputaran modal terhadap profitabilitas (ROI) tidak berpengaruh dan efisiensi pengendalian biaya terhadap profitabilitas (ROI) juga tidak berpengaruh. Nilai adjusted R square sebesar 0.054 yang menunjukan bahwa seluruh variabel independen yaitu tingkat perputaran modal dan efisiensi pengendalian biaya dapat menjelaskan variabel dependen yaitu profitabilitas (ROI) sebesar 5,4% dan sisanya 94,6% dipengaruhi oleh faktor lain yang tidak diikutsertakan dalam model